• Title/Summary/Keyword: internet commerce

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Text Mining and Visualization of Unstructured Data Using Big Data Analytical Tool R (빅데이터 분석 도구 R을 이용한 비정형 데이터 텍스트 마이닝과 시각화)

  • Nam, Soo-Tai;Shin, Seong-Yoon;Jin, Chan-Yong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.9
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    • pp.1199-1205
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    • 2021
  • In the era of big data, not only structured data well organized in databases, but also the Internet, social network services, it is very important to effectively analyze unstructured big data such as web documents, e-mails, and social data generated in real time in mobile environment. Big data analysis is the process of creating new value by discovering meaningful new correlations, patterns, and trends in big data stored in data storage. We intend to summarize and visualize the analysis results through frequency analysis of unstructured article data using R language, a big data analysis tool. The data used in this study was analyzed for total 104 papers in the Mon-May 2021 among the journals of the Korea Institute of Information and Communication Engineering. In the final analysis results, the most frequently mentioned keyword was "Data", which ranked first 1,538 times. Therefore, based on the results of the analysis, the limitations of the study and theoretical implications are suggested.

A Study on Food Truck business model utilizing NFC (NFC를 활용한 Food Truck 비즈니스 모델에 관한 연구)

  • Yoon, Youngdoo;Choi, Eunyoung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.135-137
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    • 2014
  • The expansion of the transportation card, and the popularity of smart phones has been increasing social concern about the NFC technology. Has been focused on the use of e-commerce, most of the NFC, fulfilling the security problems or technical topic for this, but the reality is that the current debate on the new value added contents industry and a nonexistent connection. Leverage NFC for efficient order management system in order to build lunch or dinner by being pushed to ease restrictions on remodeling and renovation projects Food Truck vehicle through a small business support programs in the current government, but increasing interest in the Food Truck I study a model of ordering system for food truch 재소 s-guide system. A lot of the effectiveness of management as appropriate to the use of NFC for small business that operates as a server system is highly Food Truck tendencies tied to one router and server on the intranet without the need of internet connection system. I believe in this study S-Guide system contributes for business success for food truck of small business.

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Mobile Healthcare and Security (모바일 헬스케어와 정보보안)

  • Woo, SungHee
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.10a
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    • pp.755-758
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    • 2016
  • The use of smart phones has had a great impact on the mobile internet business. It shows a lot of growth in the healthcare sector not only commerce, advertising, billing, games, video content, media, amd O2O business. The United States has eased the regulations for healthcare apps smart phone devices in 2015, and China has established a five-year road map to solve shortage of doctors and hospital beds by utilizing mobile devices such as wearable in the same year. The application of wearable devices in the medical field is gradually increasing in Korea too, but there is a security problem as leading challenge. Security incidents in non-ICT sectors such as financial, medical, etc. have increased by using ICT each year. Personal information leakage is also increasing in field likely occurring the potential secondary damages such as financial fraud, illegal promotions, insurance and pharmaceutical companies abuse. In this study, we analyze malwares as the mobile threats, the five risks of mobile smart phone, mobile use cases and the mobile threat countermeasures for healthcare.

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Analysis on Smishing Attack Trends and Mobile Forensic (스미싱 공격 동향 분석 및 Mobile Forensic)

  • Noh, Jung-Ho;Park, Dea-Woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.394-397
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    • 2014
  • Most of Koreans have smartphone. By using smartphone, they have done internet-banking, e-commerce and private scheduling. However, convenience of smart phone has been made side effect such as tool of fraud and crime. Especially, Smishing on smartphone has been increased rapidly since 2013. Smishing have utilized social-engineering technique with social issue such as Korean near-sea cruse ship, 'Sewol-Ho', Sinking and traditional thanks-giving holiday, 'Chu-Seok', etc. This paper proposed the oncoming trend of smishing on smartphone after 2014. This paper also analyzed the process and technique of smishing on internal financial fraud. It also covered smartphone forensic for using legal evidence. By discovering the connectivity of smishing and financial fraud, this paper could be reference for social security on smartphone.

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A Study on Security Architecture for Digital Content Dissemination (디지탈 컨텐츠 배포를 위한 보안 체계에 관한 연구)

  • 김대엽;주학수
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.13 no.1
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    • pp.147-155
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    • 2003
  • The diffusion of internet infrastructure and a fast increase of Population to use it is becoming a base of the service that can use various information, data and digital contents which were provided through off-line physically and used. Recently, the. techniques for copy deterrence and copyright protection have been important in e-commerce because various contents in digital form can be duplicated easily. The Access Control(AC) technique that only a user having the qualifications can access and use contents normally has been studied. The Conditional Access System(CAS) used in a satellite broadcasting md Digital Right Management System(DRMS) used for contents service are representative models of current commercialized access control. The CAS and DRM can be considered as an access control technique based on the payment based type(PBT). This paper describe the access control method of payment free type(PFT) suggested in [5] which are independent on the payment structure. And then we suggest a new access control method of payment free type which is more efficient than the previous one.

A study on Social Media Platform for Improving Sociality through Stress Relief

  • Kim, Seok-Hun
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.2
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    • pp.145-151
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    • 2022
  • In the study, the author aims to investigate the social media platform that helps promotion of stress relieve and social abilities that exist in lifestyle of persons living in the modern times and perform literature studies of characteristics of stress in each life cycle and social media thereof. In results, it is concluded that persons living in the modern times are under various stress during adolescence, middle age and elderly periods of the entire life cycle and especially, in Korea, stress index is increasing rapidly. To resolve stress, as an alternative, internet based social medial platform can be used to achieve various information supply and access. It is suggested that the development and accessibility of platforms for each inclination should be made easy in line with each inclination and desire for complex and diverse personal inclinations and individualistic activities, and related research should be continued.

The Effect of Customer Experience on Trust Transfer in E-Commerce Chatbot Environment : Focusing on the Moderating Effect of Social Presence (이커머스 챗봇 환경에서의 고객경험이 신뢰의 전이에 미치는 영향 : 사회적 실재감의 조절효과를 중심으로)

  • Choi, Sang Mook;Choi, Do Young
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.136-148
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    • 2022
  • This study aims to examine the effects of customer experience on the relationship between brand trust and customer experience. The survey was conducted on consumers who experienced chatbot service through internet shopping mall, and the research hypothesis was verified by analyzing the final 299 questionnaires. The results of the study showed that the customer experience using chatbot service had a positive effect on chatbot trust, had a positive effect on shopping mall trust, seller trust and brand trust through the mediating role of chatbot trust, and the social presence of chatbot had a moderating effect in the trust transfer. This study provides a theoretical basis that customer experience of chatbot service has positive effect on brand trust through chatbot trust, and suggests implications in that chatbot service can be an important means of marketing. In future studies, various studies related to chatbot trust are needed.

Time-aware Collaborative Filtering with User- and Item-based Similarity Integration

  • Lee, Soojung
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.9
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    • pp.149-155
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    • 2022
  • The popularity of e-commerce systems on the Internet is increasing day by day, and the recommendation system, as a core function of these systems, greatly reduces the effort to search for desired products by recommending products that customers may prefer. The collaborative filtering technique is a recommendation algorithm that has been successfully implemented in many commercial systems, but despite its popularity and usefulness in academia, the memory-based implementation has inaccuracies in its reference neighbor. To solve this problem, this study proposes a new time-aware collaborative filtering technique that integrates and utilizes the neighbors of each item and each user, weighting the recent similarity more than the past similarity with them, and reflecting it in the recommendation list decision. Through the experimental evaluation, it was confirmed that the proposed method showed superior performance in terms of prediction accuracy than other existing methods.

Development of Social Network Game Engine based on ActionScript (액션 스크립트 기반의 소셜 네트워크 게임엔진의 개발)

  • Woo, Chong-Woo;Kim, Dae-Ryung
    • Journal of Internet Computing and Services
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    • v.13 no.1
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    • pp.125-134
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    • 2012
  • As the social networking service (SNS), Facebook, and Cyworld, is developing, the social network game and social business commerce based on this service is activated. Especially, the Social Network Game (SNG) is getting explosive interests and it becomes popular, because it is small scale and user can enjoy the game among close friends. The market for this game is getting larger every year, but still it has some limitations in developing the game. Especially, the current game engine is aiming for developing online or console game, and there is no exclusive game engine for developing SNG. Therefore, it takes lots of time for developing SNG with this game engine. In this paper, we described a design and development of the game engine optimized for developing SNG, which not only adapts the main characteristics of the previous game engine, but also considers the specific characteristics of the SNG. The engine also supports map for the simulation game that is the most popular game in SNG, and also provides modules and tools for developing character animation easily. The evaluation standard for the performance of the game engine is the output generation speed of image, text and character. And the results showed reasonable output speed for developing the SNG in generation of image, text, and character.

The Impact of Consumer Characteristics Upon Trust and Purchase Intentions in B2C E-marketplaces (오픈마켓에서 개인특성이 신뢰 및 구매의도에 미치는 영향에 관한 실증연구)

  • Cho, Hwi-Hyung;Hong, Il-Yoo
    • Information Systems Review
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    • v.12 no.3
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    • pp.49-73
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    • 2010
  • The lack of customer satisfaction and trust remains a key barrier to electronic commerce. From the standpoint of online merchants, it is critical to build consumer trust by lessening sources of apprehensions and uneasiness associated with online transactions. This paper explores the relationships between customer satisfaction and intermediary's trustworthiness factors in B2C e-marketplaces. It also aims at examining the effects of consumer characteristics, including propensity to trust and Internet shopping self-efficacy, upon trust and purchase intentions. To meet the research objectives, an empirical study has been conducted by surveying 223 active e-marketplace buyers in Korea. The findings of the present research indicate that customer satisfaction positively affects all the three attributes of trustworthiness (i.e., competence, benevolence, and integrity), and more specifically it has a quite strong association with benevolence. In addition, propensity to trust has no significant influence on trust or purchasing intentions, and only affects benevolence and integrity with no direct effect on competence. Finally, Internet shopping self-efficacy was found to affect both trust and purchasing intentions, suggesting that e-marketplaces seek an online strategy designed to strengthen loyalty for customers with high self-efficacy, while they use a strategy to improve the usability and usefulness of their website to attract customers with low self-efficacy. The paper concludes with implications and directions for future research.