Brand space is one of the important elements of urban cultural space and can stimulate the urban culture as a significant landmark. Thus, it is necessary to develop factors for evaluating the communication with users in brand spaces. In particular, factors for evaluating the psychological, emotional aspects of users is essential. This study is aimed at developing evaluation factors with a space marketing perspective through an user behavioral analysis. As for research method, the emotional responses of users will be examined and analyzed through an eye-tracking device. First, The researcher will visit brand spaces and take photos of them to collect data and analyze the status. Second, we filled out the questionnaire based on analytical framework and selected 20 architectural students for survey. Third, Eye-tracking experiment will be conducted. Forth, Space design marketing evaluation factors will be established based on the results. Final, suggestions for future research based on the analysis results. When the 30 images of premium supermarkets were used for the survey, men were more sensitive to the store design. But women were more sensitive to the quality or store accessibility. Also, the furniture factor was most important for women, and spatial factor was most important for men. When the eye-tracking experiment was done as to the 5 selected brand spaces, both men and women looked at the furniture factor that includes the showcases more than anything else. It shows the same result as the previous survey.
The home interior market has been expanding due to the continuing increase of single-person households, the craze for DIY interior design, the increasing demands for old-house renovation and the customer needs for good housing conditions. Now the building materials companies are scrambling for the whole interior market share. The heretofore companies have focused only on the single items, but now they are promoting the comprehensive interior products as total interior brands. Besides, they use their own showrooms to share their brand culture experience and have communication with their customers. As for the show rooms, they have got to represent the identities of the building materials brands. And to present them effectively, it needs to meet the customer needs and emotions. In this connection, the object of this study is to clarify the definitions and the characteristics of the show rooms and the experience design through the literature research, analysis the space characteristics of the experience design in the show rooms of total interior brands, investigate their customer satisfaction and present the direction and the effective methods of the space design for the show rooms of the future. And the study result shows the experience design is the key factor to the high user satisfaction. Thus, the show rooms should provide the well-balanced experience with the adoption of a variety of experience design elements. Especially, the experience design elements are needed in the room to display the merchandise. Lastly, the show rooms are expected to increase constantly, so the study targeted at the specific area, Seoul should be expanded to other areas. And this study based on the customer survey alone have a limit to giving the concrete proposals. Therefore, the follow-up studies with the different methods such as one-to-one interview will be in demand.
The purpose of this study is to suggest the design guidelines of exhibition space for conservation of collection in a museum. With the purpose of this study, examined the concept and a condition of conservation which is focused on deterioration in a exhibition space, investigated the actual condition of total 42 facilities and analyzed the specific instance which is excellent by factor of environment plan. Hereupon, the results of this study are as follows. First, exhibition space should be equipped with sufficient 'Filtering Space' before the outdoor and located central territory in a museum facility. Second, exhibition space should be partition off an area into the quality of collection, and then controlled by each of them. Third, in consideration of the annual air fluctuation of our country, the database which is adaptable for setting up the standard of temperature and RH must be prepared. Fourth, it is necessary to establish a 'Reference Exhibition Room' which is formed cellular type and a 'Garnering Exhibition Center'. Fifth, for the prevention of deterioration which is generated in exhibition space, the showcase must be high air-tight. Sixth, it is necessary to reduce a inside space of high air-tight showcase. Seventh, art-sorb is suitable for control the organic matter of collection and a except of fiber optics is not suitable for lighting of showcase. Eighth, wall-type showcase should be have air-chamber which is formed like museum storage and run over 8 hours a day.
Today, the children's museum evolved from place of exhibition for seeing and feeling, to that of exhibition for searching and touching, or so-called the hands-on exhibition. This will allow for grabbing the interest from children and provide an opportunity for learning by an actual experience at this intellectual and benign environment. But in this modern society that constantly undergoes evolution even as we speak, it is not an easy task to bring our children to museums, because they are vastly exposed to various media. Moreover, if the children who visited museums carelessly bypass the specific areas intended for exhibition, the educational purpose of "enhanced learning effect with hands-on experience" is easily underachieved. According to children's visual stimuli, their behavioral charactoristics are appeared to freewill curiosity but they show shorter elapsed time(impermanence), intensity(stubbornness), frequent occurrence(frequentness) and changeable (translatability). So, We need Improvement of visual image affordance through the measurement of stay time. Firstly, five factors are extracted by factor analysis on twenty questions based on visual image factors; Color accessability and Satistaction(factor1), brightness and color harmony(factor2), feeling on harmonization of color and stay time(factor3), simplex & complex of space(factor4), feeling on scale(factor5) Secondly, the following result are derived through a distribution chart on an exhibition room of K-museum. As shown above, this study based on various analyzed aspects proposes the directions of a color image plan to improve stay time in exhibition space of children museums with a hope to support educational goals of experience education-focused children museums.
Focusing on the cases applied to korean brand-name apartments In 1960s, economical growth and introduction of western-type cultures led to a boom of apartment construction. After internationalization'in 1980s through Olympic games in 1988, korean culture has attracted attention and individual life quality has been improved. Since 1990s, changes in personal life style has affected the housing culture and the construction companies started moving from quantitative supply to developing their own differential characteristics. Differentiation scheme triggered by construction companies since mid-1990s mainly focused on various ideas for space deployment. Space plans include such things as a private ground, a kitchen in the south, etc. while interior plans include to provide selection of the korean traditional style, natural or casual one. 'korean traditional style' apartment is one of such theme of the brand-named apartment. Interests on 'Tradition' can be broken down into a social trend and media trend. Firstly, the former includes the designation of Bukchon as a reserving area, one of the governmental 'Hanok Survival Program', and traditional building promotion scheme on the basis of construction policy plans. Secondly, the latter covers the interests which attract through the media showing oriental cosmetics, korean culture export via Hallyu, popularity of korean dramas, etc. Thus, it seems worth studying on the apartments with traditional factors. And also, this study aims to setup the concept and trends of korean traditional style apartments through the interior expression on the korean-factor space developed by brand-name apartments so that it could correct such false knowledge out of misunderstood concept of traditional space which results from simple decoration or structure type not accompanying Korean emotion or spirit rendered by some misleading media.
The space is formed in close connection with a human life style, and whose significance is interpreted and recognized by characteristics given in the life culture to which they belong to. The spacial concept in terms of recognition plays an important role in the design of spaces. The understandings of its identity is an indispensable factor to forming the proper relation between the human beings and the space. This paper is the inquiry and the arrangement for geographical, thinking, and beauty-conscious features of Japan by the researches on documentary records in order to reveal the relationship between recognition and space as mentioned aboved. Also this paper presents the frame(system) which can draw the method of space construction and its expression and then seize and analyze the reality of space by re-arrangement for these various cultural background on the center of the relationship with Japanese spacial cognition. And this paper analyzed and arranged expressive features for Japanese spacial concepts by applying this analysis frame to contemporary commercial spaces in Japan. In results this research revealed that Japanese spacial features is always in the consciousness for cognitive space on the design of space , and in the features the neutral and several layered spaces are showed in complexed and mutual connected forms. These may be the methods for the relationship establishment between human and space on the ground of unique spacial concepts which is commonly found not only in traditional spaces but also in contemporary spaces in Japan.
The purpose of this study is to analyze the change and to compare to the difference of 'selective elements' and 'space-memory' focusing on the theory, 'selective attention' through the survey results. In this study, In this study, the lighting is considered a important factor in the change of 'selective elements'. this survey is to find the selective elements of participants and to measure the spatial sensitivity of respondents through 'self- test'. The analysis in this study is conducted by descriptive statistics, t-test and one way ANOVA by SPSS program 22. The results of this study are as following; Firstly, 'attention-element' could be classified with 4 types, 'shape', 'material', 'contrast' and 'combination'. 'shape' could divide into 'structure' and' furniture and object'. In case of 'material', it could section with 'pattern' and 'color'. Secondly, through the results of study, 'attention-element' is different each space during the day in detail. But we could know that 'shape' is the important element of the 'attention-elements' during the day through comparison of this result. That means users consider this as a important factor when they evaluate the space. Therefore, it is effective way designers to consider 'shape' as the first element when they want to conduct the special sensitivity of users in the space through planning. On the other hand, what selective elements of users are different by the lighting situation should be acknowledged by designers. And they should think the kinds of selective elements are more various when lighting turns on than turns off.. Thirdly, through the results such as the meaningful difference of space-memory of users according to the change of 'attention-elements', designers should judge about which kind of feeling of users to the space do you want lead in the design process. For the effective feedback between spaces and users to induce the same emotion of users, designers need to consider the unified design and the individual design both. Also, we will regard the differences in the users' emotion to the space according to the lighting situation when we design the space.
Including interior architecture, diverse fields of study for eco-friendly environment is in progress due to the world's crisis consciousness of global environment. And nevertheless, practical use of the research results are still low and systematical problems of the studies are inevitable reality. Thus, this study focused on to the enbodiment of green interior architecture study understanding the problems of precedence studies to make suggestion for the future direction and balancing green interior architecture study seeking for better motivation. Analysing results of the precedent studies indicates that the existing studies loss its diversity and concentrated in the narrow based directions. For the enbodiment of green interior architecture, not simply immerse existing planning method found from case study, the study need to perform in overall areas of green interior architecture and diversify its direction. Besides space designer, user's consciousness are also important results to form a new paradigm of eco-friendly environment. For the applications and use of the study results as the design factor in green interior architecture, first and the most important stept is to innovate attitude towards the nature and shift of consciousness through education as well as the relative studies of design and planning realm to drive both technical, and non-technical design factors are highly demanded.
Hospital architecture must be planned as a therapeutic space. Numerous studies have proven that exposure to nature has a healing effect. However, research on the architecture itself about this issue is still insufficient. This study analyzed Le Corbusier's Venice hospital project and its architectural configurations with nature. Le Corbusier had been interested in blurring the interior/exterior line to draw nature inside. In his projects, nature was conceived in an abstract sense as "something green." However, in the hospital project, natural elements including vegetation, the lagoon, and light, and the landscape scenery they created, were considered in the harmony of the architectural space. The architectural spaces with courtyards, pilotis, and roof gardens provided views and direct access to nature, and in the interior spaces, the connections to these external spaces and the permeation of views of nature and sunlight were incorporated. Many spaces provided the possibility to actually encounter nature, with a variety of indoor/outdoor space configurations rather than a merely passive placing of some natural elements. This project is considered to be an important reference for contemporary hospital architecture, since the architectural space and nature connected through various spatial configurations also in healthcare programs. As Le Corbusier emphasized, sunlight, vegetation, and also architectural space should be an essential factor in therapeutic hospital architecture planning.
This study examined the actual use and users‘ satisfaction with the university dormitories in Gwangju and Chonnam and analyse the related variables that affect on them. Self-administered questionnaires were provided to 200 university students from Gwangju and the Chonnam area. The collected data was used to conduct comparative and descriptive statistical analysis: T-test Below are the study findings. Female students express more satisfaction with community affinity than male students in the satisfaction about socio-psychological environment. Students residing in the rooms for 2 persons express more satisfaction with the division of private space with common space, study appropriateness etc. than those residing in the rooms for 4 persons. Students residing in the cluster-type rooms express more satisfaction with the division of private space with common spaces study appropriateness and relationship with other students in other rooms etc. In relation to the room environment, female students express less dissatisfaction with the noise than male students. Students residing in the rooms for 2 persons express more satisfaction with the room size, interior temperature pleasantness, brightness etc. than those residing the in rooms for 4 persons. Students residing in the cluster-type rooms express more satisfaction with the bed size, the condition of interior finishing, interior temperature pleasantness, brightness and interior air pleasantness etc. than those residing in unit-rooms. In relation to common using environment, male students express more satisfaction with the library than female students. And students residing in the rooms for 4 persons and those residing in the cluster-type rooms express more satisfaction with lounge than those residing in the rooms for 2 persons and those residing in the unit-rooms. Organizing the university domitory planning according to the students' demands, based on this study, the change to general function of domitory in sleeping, studying, leisure activity and culture acitivity is needed. Interior environment technical factor of interior air pleasantness and noise should be improved.
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