• 경영과정보연구
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• 제37권4호
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• pp.21-39
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• 2018

오늘날 스마트폰 기술의 향상과 함께 모바일인스턴트메신저(MIM)는 많은 사람들이 일상적으로 이용하는 커뮤니케이션 수단이 되었다. 그 중 카카오톡은 현재 국내에서 가장 높은 점유율을 차지하고 있으며 카카오게임은 대표적인 SNG 플랫폼으로 지속적인 수익을 창출하고 있다. 그러나 카카오게임의 대중적 인기와 수익창출 기여도가 증가함에도 불구하고, SNG이용자의 특성과 지속적인 게임 이용간의 관계를 다룬 연구는 부족한 실정이다. SNG이용자가 지인들 간의 관계를 통해 형성하는 사회자본과 모바일 게임 이용 시 제공하는 개인정보에 대한 우려는 모두 개인적 특성이며 커뮤니티 몰입도에 영향을 미치는 요인이다. 이에 본 연구는 개인이 타인과 관계를 형성하는 양상과 개인정보제공과 관련된 우려가 게임의 플로우 경험에 미치는 영향을 살펴보고자 하였다. 또한 플로우가 SNG재이용의도와 추천의도에 미치는 영향을 실증 분석하였다. 검증 결과, 응답자의 연결적 사회자본은 SNG에 대한 플로우에 긍정적인 영향을 미쳤으며, 결속적 사회자본은 SNG에 대한 플로우에 부정적인 영향을 미치는 것으로 나타났다. 또한 개인정보제공에 대한 인지성은 SNG에 대한 플로우에 부정적 영향을 미치나, 통제성은 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 SNG에 대한 플로우는 SNG재이용의도와 추천의도에 긍정적인 영향을 미쳤으며 SNG 재이용의도 또한 추천의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 SNS의 폐쇄적 특성과 개방형 특성을 모두 갖춘 카카오 플랫폼을 중 카카오게임을 대상으로, SNG이용자의 사회자본이 플로우 경험을 통해 소비자행동에 영향을 미치는 요인이 될 수 있다는 점을 밝혔다. 또한, 아직 연구가 활발하게 진행되지 않은 SNG이용자의 개인정보제공에 대한 우려와 플로우 간의 관계를 실증적으로 검증했다는 점에서 의의가 있다. 마지막으로 본 연구의 결과를 토대로 SNG에 대한 게임몰입을 촉진시키기 위하여 이용자의 특성을 기반으로 보다 유용한 마케팅전략을 고안할 수 있을 것이다.

• 산업경영시스템학회지
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• 제46권3호
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• pp.198-208
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• 2023

In order to enhance competitiveness in the industry, financial companies are building a high level of customer satisfaction and repurchase intention by further strengthening not only the technical quality of the platform business but also the customer-oriented service quality. Theoretically, it is time for a theoretical review of whether the expansion of service quality using platform business in the financial industry is directly linked to the performance of financial companies, such as satisfaction and repurchase intention of existing customers. Based on the rapid growth of mobile and the main activities of financial platform companies above, This study attempted to test a significant impact on customer satisfaction and reuse intention on information services and system services, which are service quality of mobile financial platforms. Even if a number of financial companies compete with each other, they could survive by dividing the market, In the digital environment, customers have free access, so the winner can monopolize the market. It is an environment in which customers can move to platform companies that provide better services. The contents presented through the results in this study will be able to be used strategically in terms of the implementation and operation of the financial platform. In addition, it served as an opportunity to find independent variables that affect customer satisfaction and reuse intention, which are financial platform service quality, and suggested the possibility of continuous development of the platform in the future. In summary, the service quality of financial platforms can further expand users by emphasizing user visibility in terms of information services and utilizing user-centered financial platforms that increase customer satisfaction and reliability by strengthening the responsiveness and ease of system services. This study is of important value and is believed to have laid an important foundation for future research.

• 한국항공운항학회지
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• 제19권2호
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• pp.29-30
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• 2011

The purpose of this study is to closely examine relationship of the system re-use intention depending on CRS technology acceptance. Accordingly, questionnaire was widely distributed to 160 CRS users by convenient sampling targeting people in charge of task among employees for airlines and travel agencies, who are working-level staffs for CRS. Among these things, totally 142 valid materials were used in analysis. The analytical data processing was utilized SPSSWIN VER 18.0 and AMOS 18.0. The findings can be summarized as follows. Influential variables in CRS technology acceptance had significant influence upon the perceived ease use, the perceived usability, and the re-use intention. Also, the significant positive(+) influence was revealed to be had upon the perceived usability by the perceived ease use and upon the re-use intention by the perceived usability and ease use.

• 한국콘텐츠학회논문지
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• 제19권6호
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• pp.632-643
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• 2019

본 연구는 피트니스센터의 경쟁요인이 고객만족과 재이용의사에 어떠한 영향을 미치는가를 분석하는 것이다. 이에 부산, 경남지역의 피트니스센터 이용고객을 대상으로 설문조사를 실시하여 총 422부의 설문지를 SPSS WIN 23.0과 AMOS WIN 23.0 프로그램을 이용하여 분석하였으며, 다음과 같은 결론을 도출하였다. 첫째, 입지특성의 접근성은 고객만족에 유의미한 영향을 미치는 것으로 나타났으나 가시성은 유의미한 영향을 미치지 않는 것으로 나타났다. 둘째, 시설특성의 공간성과 편리성은 고객만족에 모두 영향을 미치는 것으로 나타났다. 셋째, 서비스특성 요인의 반응성과 전문성은 고객만족에 유의미한 영향을 미치는 것으로 나타났으나, 신뢰성과 공감성은 고객만족에 영향을 미치지 않는 것으로 나타났다. 넷째, 고객만족은 재이용의사에 유의미한 영향을 미치는 것으로 나타났다. 본 연구를 통해서 피트니스센터의 경쟁요인과 고객만족 및 재이용의사는 밀접한 관계가 있다는 사실을 알 수 있었으며, 결국 고객들의 만족과 선호하는 이용패턴을 파악하여 피트니스센터 경영에 적극 반영될 수 있어야 할 것이다.

• 환경위생공학
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• 제22권4호
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• pp.45-54
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• 2007

With the rapid development of economy, scientific technology, and medical technology, as the current society is also changing competitively, we are compelled to have many psychological and problems such as pressure, mental stress and tension as well as physical problems. Therefore, the more current industries develops, the more attention is given to health in preventive level rather than treatment level. Contemporary people have paid more attention to management of health and have a desire for beautiful and healthy life. In other words, their interest in consistent management of their health and beauty are getting stronger. To satisfy the desire to live healthily and beautifully, many natural therapies that can be applied for actual living have been developed, which the public are willing to accept. Therefore, this study is to specifically demonstrate the followings through interviews with the customers who have armoatherapy: What effect customers' knowledge on aromatherapy, frequency of use, expenses, experiences of side-effects, and perception on its effect on skin care will have on customer satisfaction and intention to reuse the service. The results are presented as follows: Though customers' perception on aroma is high, they usually use it only on their faces. So is should be promoted in various ways. It is demonstrated that customers' satisfaction has a significant effect on their intention to reuse it.

• 한국항공운항학회지
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• 제25권3호
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• pp.18-34
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• 2017

The recent air transportation market is rapidly changing in air and airport infrastructure such as efficiency of airports and airplanes, speeding up and enlargement, deregulation of airline industry, low cost airlines and regional airports. The purpose of this study is to conduct a direct questionnaire survey for airport users who have experienced in and out of airport IT service at Incheon International Airport, so that the airport self - service technology and airport support technology can be used for the trust. At this point, I would like to develop a tool to understand the airport user's perception of airport IT and to test the theoretical model that investigates the relationship between various types of airport IT, airport users' trust, enjoyment and intention to use IT. In conclusion, this study aims to establish directions and suggestions for how to develop IT services among airport service provision factors.

• 환경위생공학
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• 제22권4호
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• pp.33-44
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• 2007

Since the introduction of a new field of skin care to Korean market which was developed in 1980, a variety of skin care therapies have appeared in mid-1990s. Therefore, in particular, it is considered that aroma therapy is one of the most preferred methods for skin care. Therefore, previous studies focused just on clinical effects of aromatherapy while this study focuses on aestheticians by identifying whether performance of aromatherapy, and their contribution to income will influence on satisfaction in aestheticians and customers' intention to reuse aromatherapy service for positive demonstration. The results of the study are presented as follows: First, it is demonstrated that side-effect of aromatherapy, contribution to income, and customer satisfaction have significant effect on professional aestheticians. In particular, in respect to the aestheticians, this study obtains the results rather different from the estimation that customers are satisfied with the professional service though they have side-effect. Second, as the satisfaction in professional aestheticians after skin care service is a significant factor that influences on intention to reuse it, this study concludes that re-management on behaviors is required according to the degrees of satisfaction.

• 한국멀티미디어학회논문지
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• 제25권11호
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• pp.1621-1633
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• 2022

The present study aims to design an application for anger control training of individuals and test its practical usability with the goal of encouraging preventive training in daily life. This study also investigates, through usability evaluation, whether users can use the application to carry out the actual anger management training program, whether it is useful and convenient, and whether it produces adequate learning effects. In order to conduct usability evaluation, a usability evaluation scale comprised of six factors-utility, reuse intention, learning, error, and reflectivity-was derived, and survey items tailored to each factor were produced. The association between usability evaluation elements, user demographic parameters, mobile usage behavior, and state anger was also examined. The result demonstrated that additional menus and features are necessary to increase the usability of the application for anger management. The result also revealed that it is vital to build an intuitive application interface that users unfamiliar with mobile app functionality can easily navigate, as well as to add entertaining components in the content, as users may be somewhat bored. On the basis of the findings, ideas of modifying and creating anger management training programs were discussed.

• 통상정보연구
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• 제11권3호
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• pp.3-24
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• 2009

Import Agency Service Mall, providing customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers. The consumers' great demand for foreign goods(services) has created Import Agency Service Mall(referred to hereafter as IASM) as a new business model of distribution and consumption, which seems to be grown rapidly. This empirical research investigates online shoppers for their trust dimensions for IASM. Consequences of the research are as follows: First, perceived reputation, web-site quality have influenced upon e-trust dimension of the IASM. Second, the level of e-trust consumers is more higher, and then the level of perceived risk is more lower. Third, perceived risk have not influenced upon intention to reuse the IASM. Fourth, the level of e-trust consumers is more higher, and then the level of intention to reuse the IASM is more higher. It is necessary for IASM to be developed its reputation and web-site quality in order to obtain customer's trust. Accordingly, this research will be helping IASM have insight for marketing strategies, and constantly should be studied about action and mind of consumer.

• 한국정보시스템학회지:정보시스템연구
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• 제17권4호
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• pp.31-49
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• 2008

As the development of information technology, the biggest change in educational paradigm is apparent in the shift that the emphasis of education is layed on from teachers to learners. E-learning education service through the internet is less restricted in the respect of time and places in comparison with off-line education. Therefore e-Learning is spreaded rapidly and the educational effectiveness of that is needed to be investigated. In this study theoretical research was performed firstly and framework of the study was constructed. After establishment of hypotheses the survey data were collected by the learners of e-Learning and the hypotheses were verified by the SPSS version 12.0. The results are as follows : First, the quality of e-Learning service influences significantly to the technology acceptance of users. Secondly, perceived usability and perceived easiness of technology acceptance model influences significantly to the intention of reuse of users of e-Learning services. Lastly, the playfulness of the Flow theory influences significantly to the intention of reuse of users of e-Learning services. Although there are some limitations in the respect of the numbers of variables, parameters, or samples, this study will contribute for enhancing the effectiveness of education in e-Learning service by providing the acceptance factors of e-learners.