• Title/Summary/Keyword: intent to participation

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고등학생의 협력적 소비에 대한 교육경험과 기대 혜택이 참여 의도에 미치는 영향 (Effects of High School Student' Educational Experience and Expected Benefits on the Participation Intention of Collaborative Consumption)

  • 정주원;최경숙
    • Human Ecology Research
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    • 제55권4호
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    • pp.351-362
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    • 2017
  • Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.

유아코딩교육에 관한 원장의 지지, 보육교사의 학습공동체 참여 및 코딩교육 실행 의도 간의 구조적 관계 (The Effects of a Childcare Center Director's Support for Coding Education on the Intention of Childcare Teacher's Participation in Learning Communities and the Intention to Implement Coding Education.)

  • 김보현;이홍재
    • 한국보육지원학회지
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    • 제17권5호
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    • pp.25-41
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    • 2021
  • Objective: The purpose of this study was to analyze the effect of a director's support for coding education perceived by childcare teachers on the participation of teachers in the learning community and the intention to implement coding education. Methods: The participants of this study were 312 early childhood teachers working at daycare centers in Seoul, Gyeong-gi, and In-cheon area. The data were collected through the survey questionnaires and analyzed using a structural model to explore the relationship between variables. Results: Verifying the mediating effect of infant teacher participation in the learning community between a director's support and infant teacher's intention to implement coding education positively mediates the director's support and infant teacher's intention to implement coding education. In particular, it was discovered that the intention to participate in coding-related learning communities had the greatest impact on infant teachers' intentions to implement coding education based on total effectiveness. Conclusion/Implications: The above analysis results suggest that in order to enhance the intention of infant teachers to implement coding education, it is necessary to support the learning community related to coding education and encourage participation from infant teachers.

온라인 사회관계 유형에 따른 사회적 소통 차이 연구 -연결형과 결속형 관계를 중심으로- (Analysis of the Social Communication on Online Social Media -Comparison of Bridging and Bonding Social Capital-)

  • 김미선;김숙
    • 한국콘텐츠학회논문지
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    • 제15권8호
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    • pp.448-459
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    • 2015
  • 본 연구는 온라인 소셜 미디어를 중심으로 사회적 이슈의 소통 현상을 살펴보는 것을 목적으로 한다. 소셜 미디어는 개인의 네트워크를 통해 사회적 의견이 소통되는 공간이라는 측면에서 본 연구는 이용자의 사회적 관계 유형을 '연결형'과 '결속형' 두 가지로 구분하고 사회관계 유형에 따른 소셜 미디어 이용량, 사회적 소통 인식, 사회적 소통 만족, 그리고 사회참여 의도 차이를 분석하였다. 온라인 이용이 가능한 전국 16개 도시 거주 20대 이상 남녀 500명을 대상으로 온라인 서베이를 실시한 결과, 소통의 양적인 측면에서 연결형과 결속형의 소셜 미디어 이용량은 유사한 수준으로 나타났다. 하지만 질적인 측면에서 대화 내용에 대한 '이해도'나 대화자에 대한 '신뢰도'는 결속형이 더 높게 나타났고, 소통의 핵심요소인 '합의도'는 모든 사회관계 유형에서 매우 낮게 나타났다. 이는 소셜 미디어에서의 대화 양은 다양하게 이루어지는 반면 해석의 공유가 부족하다는 것을 의미한다. 또한 사회참여 의도에 영향을 미치는 주요 요인을 살펴본 결과 결속형은 소통에 대한 '이해'가 주요 요인이었지만, 연결형은 '신뢰'와 '합의'가 주요 요인임을 알 수 있었다. 따라서 사회적 소통의 활성화를 위해서는 소셜 미디어의 이용자 유형과 소통의 특성을 보다 심도깊게 이해하여 보다 긴밀한 정책적 논의가 이루어져야 할 것이다.

How Companies Persuade Active Participation of Consumers on Live Streaming Commerce? S-O-R Perspective

  • 장수평;최재원
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권3호
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    • pp.1-20
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    • 2021
  • Purpose Live streaming commerce refers to the fact that people receive live audio and live video directly over the net. While some e-retailers use Live Streaming as a marketing strategy, the impact of live streaming commerce on customers' reuse intentions is unknown. The purpose of this study is to discuss the impact of live streaming commerce by external environmental factors based on S-O-R theory. Design/methodology/approach In this study, we developed a research model based on the S-O-R theory. Using the questionnaire survey method, consumers who used live streaming commerce on Taobao.com were taken as research subjects. Our research model aims to find out how content attributes, real-time interactions, media characteristics, and situational characteristics as stimulus factors influence consumers' perceptions and thus reuse intentions. Findings The results of the analysis show that external environmental factors have a significant impact on consumer perceptions and that perceived risks and flows can influence consumers' reuse intentions. In addition, we also examined the impact of reuse intentions on consumers' active participation. These results show that live streaming commerce can influence consumer perceptions and behavior in several ways.

Jonathan Swift's A Tale of a Tub: Carnivalization and Boundaries of Genre

  • Chung, Ewha
    • 영어영문학
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    • 제55권6호
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    • pp.1087-1101
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    • 2009
  • The ongoing attempt to classify and categorize Jonathan Swift's literary work, A Tale of a Tub, as either satire or parody has not only opened issues concerning authorial intent and a present voice but also surfaced questions as to whether Swift identifies with what he is criticizing, thereby becoming the subject he schemes to destroy in his own literary work. In addressing these critical problems, my paper questions the boundaries of genre and analyzes the Tale, not within the conventional terms of literary genre, but by applying Bakhtin's theory of the carnivalistic impulse to Swift's Tale. Rather than focus on finding the author or identifying a voice within the text, Bakhtin's literary vision of carnivalization allows a means of subverting all rules yet holding the work together to present a shocking experience for the reader. Within the Tale, carnivalistic participation includes the reader who at one point is given the detached position of subjective spectator yet eventually decrowns the reader as both a carnivalistic participant and object of the same ridicule and derision once used to judge others. In conclusion, the Tale is revealed as a mocking commentary on the efforts of human beings/participants/writers to ignore the carnival aspects of existence and attempt to elevate themselves to the privileged role of spectator/reader.

조리교육생의 약선 음식 이용 특성 및 교육 참여 의사 - 인구통계학적 특성을 중심으로 - (Current State of Usage and Education Participation Intention for Yaksun Food among Culinary Students - Focused on Demographic Characteristics -)

  • 송연미;조미나
    • 한국식품조리과학회지
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    • 제32권4호
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    • pp.503-516
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    • 2016
  • Purpose: The purpose of this study was to examine the current state of usage and education participation intention for Yaksun food according to demographic characteristics. Methods: The questionnaire for the survey was distributed to 300 students, who were enrolled in culinary education program at Seoul Institute of Technology and Education from September 5, 2014 to September 20, 2014, and 264 responses were used for analysis. Results: Awareness regarding Yaksun food was low, but the intention to participate in the Yaksun food class was high. The information searching route for Yaksun food was mainly television, radio or internet. Memil-jeonbyeong ssam was the most eaten menu item and Nokdu-Samgye tang was the most popular menu item. Among the different types of Yaksun food, vegetable dishes, steamed dishes, rice dishes and roasted dishes were preferred in this order. The most preferred educational institution for Yaksun food was the cultural center, and the most preferred educational period for Yaksun food was less than three months. The most important point in the Yaksun food class was practical application in real life. Also, the current state of usage for Yaksun food and the intent to participate in an education program for Yaksun food was statistically different according to demographic characteristics. With respect to the current state of usage for Yaksun food, the information searching route for Yaksun food was statistically different according to occupation, cooking career and lives and Yaksun cuisine type preference according to gender, occupation, income and households. Also, with respect to education program participation intention for Yaksun food, educational institution preference for Yaksun food was statistically different according to gender, age, occupation, cooking career, income and lives. Conclusion: Based on these results, this research concludes that for developing an educational program for Yaksun food, it is important to analyze the target customers' demographic characteristics and their needs. Furthermore, it shows that there is a need to develop various educational programs and menus for Yaksun food.

제공자 및 사용자로서의 협력적 소비 참여의도에 관한 연구 (Intention to Participate in Collaborative Consumption as Providers and Users)

  • 황혜선;김지혜;김기옥
    • 한국콘텐츠학회논문지
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    • 제18권3호
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    • pp.19-33
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    • 2018
  • 협력적 소비는 소비에 공유 패러다임을 적용하여 자원고갈과 환경오염 문제를 완화할 수 있는 대안적 소비방식이자 공유경제 시스템 내에서 새로운 가치를 창출하는 비즈니스모델로서 의미가 있다. 협력적 소비에 참여하는 개인은 자신의 것을 공유하는 제공자가 되기도 하며 공유된 것을 사용하는 사용자가 되기도 한다. 본 연구에서는 제공자 및 사용자로서 협력적 소비에 참여하고자 하는 의도에 지각된 혜택, 주관적 규범, 참여용이성인식이 미치는 영향을 분석하였다. 전반적으로 지각된 혜택과 주관적 규범은 높게 나타난 반면, 협력적 소비 참여용이성인식은 상대적으로 낮게 나타났다. 제공자 및 사용자로서 협력적 소비에 참여할 의도는 주관적 규범과 참여용이성인식에 정적 영향을 받는 것으로 나타났다. 이는 소비자가 협력적 소비에 참여하는 데 주변 사람들의 지지와 자신의 능력에 대한 인식이 중요한 요인으로 작용함을 의미한다. 따라서 협력적 소비를 활성화하기 위해서는 협력적 소비에 대한 소비자의 긍정적 태도를 형성하고 협력적 소비의 필요성에 대한 사회적 공감대를 형성할 수 있는 커뮤니케이션 전략이 필요하다.

현재 조형예술의 정황성에 관한 연구 (A Study on Contextuality in Contemporary Arts)

  • 강태성
    • 미술이론과 현장
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    • 제6호
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    • pp.7-25
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    • 2008
  • The following thesis has been composed with the inspiration attained from Paul Ardenne's conception on Contextual Art. In Europe and in the United States, there is a group of artists who emphasize in the importance of artist's participation in social, political, economical, environmental and moral issues. Since the 1960's, these artists have pondered on Modernism's ideas where art is contextually separated from humanly issues whereas the manners of such artists put on emphasis in the intent to participate in the real human social and ethical issues. Forerunner in this field of art such as Wolfgang Leib display hybrid or meta style in their work. His work displays a quadrilateral form of pollen which represents the simultaneous blending of two mixed ideas such as the abstract from the real. Thus heterogeneous style and philosophy which includes a range of medias and today's trend is observed in Contextual Art. Such art form is also found in landscapes where it is not seen as an observable object but rather an interactive object. It is correlated to Arte Povera of the Italian Art Movement, Support-Surface of the French Art Movement and lastly to the Fluxus. Through these art movements, we find a mutual antipathy towards putting art for sales in the capitalism market and reflect the social role of art in postmodern era.

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결혼이주여성의 공적개발원조 사업 참여를 위한 탐색적 연구 (Exploratory Research on Married Immigrant Women's Participation in the Official Development Assistance Programs)

  • 장진경;손서희
    • 가정과삶의질연구
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    • 제35권1호
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    • pp.45-58
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    • 2017
  • The purpose of this study was to explore the possibility of recruiting married immigrant women to participate in the Official Development Assistance (ODA) program. We used focus group interviews to understand their experiences with ODA, their intent to participate in the ODA, and the resources and barriers to ODA participation. The data were collected from 14 married immigrant women who were actively engaged in the labor force in Seoul and Gyunggi areas. Data were analyzed based on the thematic analysis method. Four themes were identified including the women's experiences, motivation, barriers, and resources for ODA participation. Out of the 14 women, three had participated in the ODA and were happy with the experiences. The rest of the women wanted to participate in the ODA that supported their home countries. The results also highlighted that these married immigrant women had capabilities including a strong desire to participate in vocational development and support from their families, but they also had barriers to overcome such as a lack of work capacity, child care burden, and difficulty forming relationships with Korean colleagues. Despite these barriers, they were motivated to participate in the ODA since it would be very meaningful for them to help their home country and to improve awareness of Korea and married immigrant women. It is important to develop vocational education programs for these women to enhance the work skills that are needed in the ODA.

계획행동이론을 적용한 유기농업 참여 의도에 관한 연구 (A Study on Farmer's Intention Regarding Organic Agriculture: An Application of the Planned Behavior Theory)

  • 양종곤
    • 한국유기농업학회지
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    • 제24권1호
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    • pp.29-44
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    • 2016
  • The major purpose of this study was analyzing of farmer's intention in related to organic agriculture by using of the Theory of Planned Behavior (TPB). Farmers of Chungchung Province (n=164) were administered a questionnaire survey that measured TPB constructs. The data and hypotheses were analyzed using multiple regression and confirmatory factor analysis by SPSS 21.0 and AMOS 21.0. Results showed that attitude, subjective norms, and perceived behavior of control were all positively related to farmer's intention of organic agriculture and explained power of the model was relatively high which was 51 percent. Also the results of the analysis showed that the subjective norm was a key dimension of farmer's intention in terms of standardized coefficient. The study demonstrated that the reduced theory of planned behavior was fit for factors of farmer's intention. The meaning of the study and implications for future studies were discussed.