• 제목/요약/키워드: influential strategy

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기술환경의 불확실성, 기술협력 네트워크의 관계특성 및 관계결속에 관한 연구 - 대구경북지역의 중소기업을 중심으로 - (A Study among Uncertainty of Technological Environment, Relationship Characteristics in Technology Cooperation Network, and Relationship Tie - Focused on Small and Medium Sized Firms Located in Daegu-Gyeongbuk Regions -)

  • 강석민
    • 경영과정보연구
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    • 제37권4호
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    • pp.125-140
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    • 2018
  • 중소기업들은 기술협력을 형성하여 새롭고 진보된 기술을 획득하고 이를 활용하여 규모의 경제 및 범위의 경제를 누릴 수 있기 때문에, 중소기업의 생존과 발전을 위해서 기술협력은 중요한 요소가 된다. 그러므로 기술협력은 중소기업들이 경쟁력을 향상시키는 기업특유의 자원으로 간주될 수 있다. 이러한 기술협력의 중요성에 기인하여 많은 기존의 관련연구들은 기술협력의 긍정적 영향에 초점을 맞춘 연구가 주를 이루어 왔다. 기존의 연구와는 달리, 본 연구는 불확실한 기술환경, 관계특성(기술협력의 강도와 영향전략), 관계결속의 영향 관계를 규명하였다. 실증분석의 결과는 다음과 같다. 첫째, 불확실한 기술환경은 기술협력의 강도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 기술협력의 강도는 해당회사와 상대 파트너기업의 비강압적인 영향전략에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 기술협력 강도와 해당회사의 비강압적 영향전략은 관계결속에 긍정적인 영향을 미치고 있는 것으로 나타났지만, 상대 파트너기업의 비강압적인 영향전략은 관계결속에 유의적인 영향을 미치지 않는 것으로 나타났다. 관계결속에 대한 해당회사의 비강압적 영향전략의 긍정적 결과는 기술협력 네트워크의 관계결속을 향상시키기 위한 전략적 대응방안의 중요성을 의미하고 있다.

Effects of Fashion Goods Promotion Strategy to CRM (Customer Relationship Management)

  • Lee, Byoung-Hwa;Shim, Hwa-Jin
    • 패션비즈니스
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    • 제8권3호
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    • pp.34-48
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    • 2004
  • This study aims to determine any possible causation between identifying which major factors affect CRM(Customer Relationship Management) in terms of promotion strategies for fashion goods and classifying customers into several categories, so that it can seek reasonable strategic measures based on CRM. This study suggested a model by selecting several variables meeting its goals, and used total 672 sheets of questionnaire for final analysis. In addition, a structural equation model was analyzed As a result, it was found that pricing flexibility had more or less influential relationships with trust, satisfaction and commitment in CRM, although having a negative relationship with commitment. Salesperson's role was also significantly correlated with trust, satisfaction and commitment in CRM, and especially, there were more influential relationships with satisfaction than any other factor. Service quality had relatively high influential relationships with trust, satisfaction and commitment in CRM. Retained customers showed more or less influential relationships with trust, satisfaction and commitment, while loyal customers did so with satisfaction and commitment, except for trust.

병원간호사의 공감피로 영향요인 (The Influential Factors on Compassion Fatigue in Hospital Nurses)

  • 이현정;민혜숙
    • 근관절건강학회지
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    • 제21권3호
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    • pp.236-245
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    • 2014
  • Purpose: The purpose of this study was to identify influential factors on compassion fatigue in hospital nurses. Methods: A cross-sectional descriptive design was conducted with a survey of 358 general hospital nurses in Busan Gyeongnam area. For data analysis, descriptive statistics, Pearson's correlation coefficients, and multiple regression were performed using SPSS/WIN 18.0 for Windows. Results: The mean score was 28.53 in compassion fatigue. As a result of multiple regression analysis, empathic ability, stress coping strategy, current workplace, and academic background were statistically significant predictors explained 26.0% of the variance of compassion fatigue. Conclusion: It was suggested to consider emphatic ability, stress coping strategy, workplace, and academic background when developing a program available for preventing and easing nurses' compassion fatigue.

프랜차이즈 본부와 가맹점간의 내부정치가 결속 및 관계성과에 미치는 영향 (The Effects of Internal Polity on Commitment and Relationship Performance between Franchisors and Franchisees)

  • 조현진
    • 한국유통학회지:유통연구
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    • 제10권2호
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    • pp.27-47
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    • 2005
  • 본 연구는 기본적으로 프랜차이즈 본부와 가맹점간의 관계성과에 초점을 맞추고 있다. 내부정치 차원에서 결속에 영향을 미치는 관계특성 변수를 규명함과 동시에 결속에 의한 성과를 종합적으로 분석하여 관계관리에 대한 효율적인 방안을 모색하는데 그 목적이 있다. 실증은 국내 대표적인 외식 프랜차이즈 가맹점의 관점에서 진행하였다. 연구결과 비강압적 영향전략, 의존성, 협력, 목표불일치가 결속에 유의한 영향들 미치는 것으로 나타났다. 다만 강압적 영향전략은 결속에 뚜렷한 영향을 주지 않고 있다. 또한 결속은 성과와 연계되어 채무성과와 역할설과를 증대시키는 것으로 나타났다. 따라서 프랜차이즈 시스템의 관계를 더 효과적으로 발전시키기 위해서는 장기적인 결속을 통해 Win-Win 관계를 구축하는 노력이 중요하다고 할 수 있다.

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공공기술이전·사업화 영향요인 및 연구개발 관리전략 (Factors Impacting Public Technology Transfer and Commercialization and Its Strategy for R&D Management)

  • 성웅현;문혜정;강훈
    • 기술혁신학회지
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    • 제18권3호
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    • pp.468-491
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    • 2015
  • 본 연구의 목적은 공공 기술이전 활성화를 위해서 연구개발 단계에서 선행적으로 도입할 연구개발 관리관점과 전략을 제시하는 것이다. 기술이전 사업화 영향요인은 기술공급자 관점에서 기술미활용 영향요인, 기술수요자 관점에서 기술이전 영향요인과 기업의 사업화 영향요인 등으로 구성하였고, 영향요인을 도출하기 위해서 21세기 프론티어사업단 기술자료를 활용하였다. 기술 미활용에 대한 주요 영향변수는 추가 기술개발, 수요기업의 발굴, 대량생산 기술의 확보와 신뢰성 검증 등으로 나타났고, 기술이전 영향변수는 기술의 우수성(혁신성)과 새로운 시장창출로 나타났다. 기업의 사업화 성공요인은 추가기술 개발과 개량, 연구개발 인력의 우수성과 CEO역량 등으로 도출하였다. 연구개발 기술이전 성과를 개선하기 위해서는 연구개발단계부터 기술이전 사업화 목표를 분명히 하고, 향후 라이선스 관점에서 상용화 가능한 원천형 핵심기술을 창출하여야 한다. 또한 연구개발조직의 성과관리가 정량적 성과보다는 글로벌 기술경쟁력, 상용화 파급효과 등으로 평가된다면, 기술이전 사업화 흐름이 가속화될 수 있을 것이다.

도시주부의 부부간 의사소통효율성, 가정관리전략 및 가정생활만족도 (The relationship of marital communication, home management strategy and family life satisfaction of urban housewives)

  • 심혜선;이정우
    • 가정과삶의질연구
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    • 제19권5호
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    • pp.129-145
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    • 2001
  • The purpose of this study was to investigate the relationship of marital communication, home management strategy and family life satisfaction, the data were obtained from 463 wives who lived lived in Seoul. The major findings were as follows: 1) The efficiency of marital communication showed a significant difference in their age, education level, work status, monthly income, number of children, internal-external controllabiltiy and perception of life level. 2) Time strategy and housework strategy were differed by their socidemo-graphic variables and psychological variables. But finance strategy was not affected by any variable. 3) Influential variables of family life satisfaction were the efficiency of marital communication, perception of life level and home management strategy.

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유아기 자녀를 둔 어머니의 양육스트레스, 의사소통 지향성과 사회인구학적 변인이 가족건강성에 미치는 영향 (The Influence of Parenting Stress, Communication Strategy and Socio-demographic Variables on Family Strengths)

  • 박복매;문혁준
    • 대한가정학회지
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    • 제46권10호
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    • pp.11-22
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    • 2008
  • This study was conducted to examine how family strengths are affected by parenting stress, socio-demographic factors and communication strategy, with a specific focus on mothers with young children. In total, 418 mothers of 4-5 years old children were included in this study. Higher education achievement was significantly related to higher communication strategy and better family strengths. However educational background had no effect on degree of parenting stress. Lower household income was related to higher parenting stress while higher income resulted in stronger family strengths. However family income showed no correlation with communication strategy. Lower parenting stress and higher communication strategy contributed to better family strengths, The most influential factor of family strengths was parenting stress.

스마트 공급망 구축을 위한 지능형사물인터넷 영향요인에 관한 연구 (A Study on the Influential Factors of Intelligence Internet of Things for Establishing Smart Supply Chains )

  • 조건식;박철수
    • Journal of Information Technology Applications and Management
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    • 제31권2호
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    • pp.51-66
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    • 2024
  • Internet of Things (IoT) is a term that has been introduced in recent years, and it defines objects being able to connect and transfer data through the internet. Although some IoT-related products are currently available in the market, there are still some IoT problems that need to be overcome, such as the technology issues and lack of confidence and understanding of IoT. This study aims to analyze the influential factors in building successful IoT system for smart supply chain. This study develops the Analytic Hierarchy Process (AHP) to evaluate the influential factors in IoT. This study finds that tangible factors (Technology, Value and Connectivity) are more important than the intangible factors (Operation and Intelligence). Finally, this study concludes that after enterprises build a good IoT connectivity system, it is essential to combine this with good IoT technology to create a successful IoT environment. The findings may help practitioners implement IoT in smart supply chains to deal with disruptions, risks and vulnerabilities in the post-pandemic era.

A Study on Efficacy and Coping Strategies for Home Economics Teachers

  • Yu, Nan-Sook
    • International Journal of Human Ecology
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    • 제12권1호
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    • pp.115-124
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    • 2011
  • This study investigates the efficacy and coping strategies of Home Economics teachers in secondary schools. Data were collected from 75 Home Economics teachers via a mailed survey and from 282 Home Economics teachers via an online survey. Descriptive statistics including frequency, percentage, average, and standard deviation; in addition, the ANOVA, t-test, multiple linear regression, and correlation results were reported using SPSS statistics 17.0. The results were as follows: First, the average Home Economics teachers efficacy level was 3.82 out of 5-point Likert scale. The efficacy level of learning assistance was the highest. The composite efficacy of Home Economics teachers showed a significant difference depending on the major. Second, the averages of the positive and negative coping strategy level of Home Economics teachers were 3.54 and 2.03, respectively. Third, the efficacy of instructional strategy out of the five components of efficacy was the most influential to the positive coping strategy. There was no significant relationship between teacher efficacy and the negative strategy.

스마트폰 구매의 영향요인과 소비자 인식과의 관련성 연구 (Empirical Study on Relationship between Influential Factor in Smartphone Purchase Consumer Awareness)

  • 김형준
    • 디지털산업정보학회논문지
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    • 제10권4호
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    • pp.211-224
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    • 2014
  • This study is aimed at considering the relationship between the influential factor in Smartphone purchase and consumer awareness. For this purpose, this study set up the influential factors in Smartphone purchase as advertising effect, brand effect and usability effect and corporate image effect, and considered the relationship between these influential factors and consumer awareness empirically. The research results can be summarized as following 3 parts: First, the four factors suggested as the influential factor in Smartphone purchase were verified to have a significant influence on customer satisfaction and customer loyalty, and thus, it is thought that the bigger the influence of these factors, the more customer satisfaction and customer loyalty will increase. Second, among the factors suggested as influential factors in Smartphone purchase, the biggest factor in influencing customer satisfaction was found to be 'Usability Effect' while the biggest factor in influencing customer loyalty was revealed to be 'Brand Effect.' As a result, this study could learn that it's necessary that 'Usability Effect' should be considered more preferentially than other factors in order to enhance customer satisfaction while 'Brand Effect' should be preferentially considered in orderto raise customer loyalty. Third, it can be judged that in the relationship between customer satisfaction and customer loyalty, the bigger the customer satisfaction, the higher the customer loyalty. It is hoped that such research results could be applied as useful materials in time of establishing the marketing strategy. Nevertheless, this paper makes it clear that due to the constraints in the number of sample areas and samples, there is a limit in objectifying the research results into all areas.