• 디지털융복합연구
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• 제17권7호
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• pp.167-177
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• 2019

최근 유전자분석은 기술 진보와 대중화를 통해 소비자가 의료기관을 거치지 않고 직접 구매할 수 있는 소비자의뢰 유전자검사 시장으로까지 확대되고 있지만, 2016년부터 허용된 우리나라의 소비자의뢰 유전자검사 시장은 여전히 도입기에 머물러 있는 상태이다. 본 연구의 목적은 소비자의뢰 유전자검사 시장 및 서비스 확대를 위하여 구매의도 및 목적에 영향을 미치는 요인들을 밝혀보고자 하는 것이다. 이를 위해 일반국민을 대상으로 설문조사를 실시하였고, 이를 바탕으로 이항 및 다항로짓 회귀모형을 적용하여 분석을 시도하였다. 그 결과, 구매의도에 유의한 영향 미치는 변수로는 사용경험에 기반을 둔 지식, 치료 유익에 대한 긍정적 태도, 개인의 건강상태 등으로 나타났다. 구매목적은 연령대에 따라 차이가 존재하지만 치료목적이 더욱 두드러진 것으로 파악되었다. 특히, 검사결과에 대한 소비자만족도 향상을 통해 재구매 또는 효과적인 치료 및 건강관리와 연계할 수 있는 서비스의 개발이 필요하다. 본 연구는 향후 소비자의뢰 유전자검사 제품 개발의 전략적 방향설정에 기여할 것으로 기대된다.

• Journal of Preventive Medicine and Public Health
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• 제52권2호
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• pp.72-81
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• 2019

Objectives: The current study presents a new conceptual framework for physician-induced demand that comprises several influential components and their interactions. Methods: This framework was developed on the basis of the conceptual model proposed by Labelle. To identify the components that influenced induced demand and their interactions, a scoping review was conducted (from January 1980 to January 2017). Additionally, an expert panel was formed to formulate and expand the framework. Results: The developed framework comprises 2 main sets of components. First, the supply side includes 9 components: physicians' incentive for pecuniary profit or meeting their target income, physicians' current income, the physician/population ratio, service price (tariff), payment method, consultation time, type of employment of physicians, observable characteristics of the physician, and type and size of the hospital. Second, the demand side includes 3 components: patients' observable characteristics, patients' non-clinical characteristics, and insurance coverage. Conclusions: A conceptual framework that can clearly describe interactions between the components that influence induced demand is a critical step in providing a scientific basis for understanding physicians' behavior, particularly in the field of health economics.

• 복식문화연구
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• 제26권6호
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• pp.994-1014
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• 2018

The objective of this study was to evaluate the characteristics of the fashion narrative from the commercial and artistic viewpoints by identifying and evaluating the attributes of the fashion narrative and analyzing the fashion narrative focusing on various cases according to fashion media. Louis Vuitton, a brand of the Louis Vuitton $Mo{\ddot{e}}t$ Hennessy (LVMH) group that operates the entire fashion community platform, is recognized as an influential luxury company with enormous capital and capabilities. This study targeted Louis Vuitton to examine the fashion narrative. The common results of Louis Vuitton's fashion narrative according to the communication platform are as follows. First, it emphasizes well-designed craftsmanship and artistry to convey the value and meaning of the brand. Second, it expresses the lifestyle of the bourgeoisie using traveling for finding life purpose, nature, and freedom as common denominators. Louis Vuitton connects, shares, and engages with customers by crossing the communication platform and trying multi-sensory changes based on the fashion narrative of the 'artification' message encompassing craftsmanship, innovation, and travel. The fashion narrative of Louis Vuitton applies tools (e.g., design, direction, stage, and props) differently according to the nature of media. In other words, the fashion narrative in the form of transmedia storytelling is a marketing communication strategy that indicates the representation means and direction of a brand's goals by remediating the brand narrative in various ways through the communication platform.

• 한국컴퓨터정보학회논문지
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• 제24권3호
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• pp.167-174
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• 2019

It is a descriptive study for the relationship between appearance management behaviors and mental health of some female college students. We analyzes 433 self-administered questionnaires from March to June 2017 for female students who enrolled in three-year colleges in Seoul and Gyeonggi province, South Korea. The conclusion is as follows. We used IBM SPSS Statistics 22.0(SPSS Inc., Chicago, IL, USA) for the analysis by person's characteristics, t-test and one way ANOVA, multiple regression analyses. The second-year grade shows higher points than the first-year grade in appearance management behaviors and mental health level(p<0.001, p<0.05). In addition, when students has the higher level of the household as the humanities students, they have higher level of mental health level(p<0.001). The most influential factors affecting the mental health level of female college students are domestic economic level and cosmetic management behavioral factors. The level of mental health was higher in the middle and upper group of the domestic economic level. When they do more cosmetic management behavior, they have lower the mental health level. In conclusion, it is deemed necessary for students to attend intensive and sufficient counseling with an academic advisor. The continuous attention through school counseling management services depending on grade, domestic economy level, and cosmetic management behavior is necessary in order to enhance the level of mental health for female students. In addition to that, the college needs to develop individual customized psychology counseling and educational programs through U-mental healthcare service in order to lessen the great pressure of sensitive information and provide mental consultation. The college needs to consider students' characteristics and needs from the results of this study. It is considered that a smart mental healthcare program will be needed to identify mental health of the individual through the systematic approach.

• 디지털융복합연구
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• 제17권9호
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• pp.399-406
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• 2019

본 연구에서는 온라인 뉴스와 뉴스댓글로 부터 형성된 기업평판이 그 기업의 수익성과 어떠한 관계가 있는지를 알아보고자 하였다. 본 연구에서는 연구문제를 해결하기 위해 현대자동차, 신세계백화점, SK텔레콤, 아모레퍼시픽 네 기업을 대상으로 빅데이터 분석을 실시하였다. 연구 결과, 기업에 따라 온라인 뉴스와 뉴스댓글로 형성된 각각의 기업평판이 수익성에 미치는 영향은 차이가 나타났다. 현대자동차와 아모레퍼시픽과 같이 소비자가 직접 사용하는 제품제조기업인 경우 뉴스댓글로 형성된 기업평판이 더 큰 영향력을 나타났다. 또한 신세계백화점은 온라인 뉴스로 형성된 기업 평판의 영향력이 더 크게 나타났다. 반면 SK텔레콤은 수익성에 영향을 미치지 않았다. 결과를 바탕으로 본 연구는 기업의 평판관리에 있어 온라인 뉴스와 뉴스댓글을 중심으로 기업평판과 수익성 간의 관계를 알아봄으로써 평판관리전략을 수립하는데 기여하고자 한다.

• 교육심리연구
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• 제23권3호
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• pp.543-560
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• 2009

본 연구는 영재교육이 확산되고 있는 우리나라의 최근 상황에서 영재를 판별하기 위하여 타당한 방법이 무엇인지를 확인하는데 목적을 두고, 수학과 과학교과에서 탁월한 학생들을 판별하기 위한 영재성 검사를 개발하여 전국 단위로 검사를 실시한 결과를 활용하여 각 하위변인들 간의 관계를 분석하였다. 영재성 검사에 포함된 하위변인은 영재성 영역에는 창의성과 사고력, 학업성취 영역에는 수학과 과학에서의 학업성취이다. 연구대상은 전국의 초등학교 3학년-6학년과 중학교 1학년 학생 6,237명이었다. 본 연구에서 첫째로 창의성, 사고력, 교과 간의 관련성을 본 결과, 창의성과 사고력은 수학과 과학에서의 학업성취와 유의미한 상관관계가 있음이 확인되었다. 그리고 특히 과학에서의 성취는 창의성과 사고력 하위요인 모두와 상관관계가 나타났다. 둘째로 영재집단의 선별 방법에 따라 창의성, 사고력, 수학 과학 교과의 학업성취의 영향력은 매우 다르게 나타나는 양상을 보였으며 4가지 특성을 모두 고려하는 것이 상위 1%의 영재선별에 매우 근접한 선별 방법임을 확인할 수 있었다.

• International Journal of Computer Science & Network Security
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• 제21권3호
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• pp.219-228
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• 2021

The adoption of new technology in any organization will represent change, and such change needs user acceptance for its successful implementation. Saudi Arabian health centers are no exception; therefore, the current study will investigate the adoption of new technology, namely that of virtual reality (VR), within health centers in Saudi Arabia and specifically in Riyadh City. This study explores the current state of VR technology adoption, factors that influence such adoption, and the extent of this technology's efficiency when it is used for vaccinating children. The data were collected from two samples: workers in vaccination clinics who responded to a survey and a group of children who participated in the VR technology experiment. The current study proposed a model based on the unified theory of acceptance and use of technology 2 (UTAUT2), with the addition of two variables: personal innovativeness and satisfaction. The results indicated that the respondents' perceptions regarding the health centers' infrastructure in terms of adopting VR were moderate. Among the factors affecting VR adoption, satisfaction, personal innovativeness, and behavioral intention were identified as vastly influential factors. From the eight hypotheses, six were found to be supported, with their factors significantly influencing behavioral intention with regard to VR technology adoption. Besides, the experiment concerning the use of VR technology on children verified the technique's high efficiency in terms of providing pain management and fear removal. These findings support the continuity of VR technology use, expand its future application fields, and integrate this study into the literature on technology acceptance models for VR adoption, as limited studies have covered this topic; consequently, this will benefit future research in this field.

• 한국운동역학회지
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• 제31권2호
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• pp.148-153
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• 2021

Objective: It is to extract training items that have a high relationship with the improvement of weightlifting records through correlation and regression analysis between training methods used commonly in the field and Snatch records and jerk records. Through this, it is intended to promote training efficiency to improve the records of weightlifters. Method: For 90 elite weightlifters of the professional teams, 4 groups (lightweight (30 people): 61 kg, 67 kg, 73 kg., middleweight (30 people): 81 kg, 89 kg, 96 kg., heavyweight (30 people): 102 kg, 109 kg, +109 kg., the whole group (90 people)) were divided. At the significance level of 0.05, correlation analysis and linear regression analysis were performed between record of training methods used widely in the field and Snatch records and Jerk records. Results: First, the better the record in Jerk, the better the Snatch record. Second, the three training methods HS, ForceS and WP performed in the field were all found to be important factors related to the improvement of Snatch record. Third, In the jerk where there are more types of training than Snatch, three training methods (HC, ForceS, BPP) appeared to be an important training method for improving the jerk record. Conclusion: While many training methods have been devised and carried out in the field, 3 types of training (HS, ForceS, WP) for improving Snatch record and 3 types of training (HC, ForceS, BPP) for improving Jerk record was found to be the most influential training method. Since all of them showed a large value of explanatory power by regression analysis, it is considered that this study is meaningful in that it can promote training efficiency by simplifying although there are many types of training for athletes.

• 농촌계획
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• 제27권1호
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• pp.71-83
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• 2021

This study conducted a survey and analysis of saliva cortisol and psychological questionnaire in order to find out the psychological and physiological changes according to the experience of the care farm targeting fire-fighters. In the program to experience care farms, the total cortisol concentration as a stress hormone decreased after participation, and there was a statistically significant difference (z = 2.858, p <.01). As a result of the risk distribution analysis of the level of post-traumatic stress symptoms of firefighting officials who participated in the program to experience care farms, the high-risk group was found to be as high as 31.2%. In addition, the relative explanatory power of the independent variables that influence the loyalty of the care farm experience activity was found to have an effect in the order of program satisfaction, age, and reliability, and among them, program satisfaction was found to be the most influential variable. Therefore, it is believed that the care farm experience activities as the application of the healing program will have a positive effect on the activation of care farms in each region and the relief of stress symptoms of fire-fighters.

• 복식문화연구
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• 제30권3호
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• pp.381-402
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• 2022

This study aimed to identify sub-dimensions of the authenticity and fictionality of a brand story and analyze the effects of authenticity and fictionality on customer-based brand equity. Data were obtained from a group of 213 males and females in their 20s and 30s living in Korea using an online survey institute. Results showed that the authenticity and fictionality of a brand story are composed of reality, excitement, exaggeration, fictional symbolism, influence, sincerity, relativeness, mysteriousness, and unreality. Of these, sincerity, excitement, reality, influence, and mysteriousness had significant effects on brand imagery; sincerity particularly exerted a relatively more substantial influence on brand imagery. Also, influence, mysteriousness, excitement, and relativeness impacted performance positively, and exaggeration impacted performance negatively. This indicated that a well-constructed brand story with authenticity and fictionality had a positive impact on the brand image. Excitement, mysteriousness, reality, relativeness, sincerity, and influence of a brand story had significant effects on brand judgement. In contrast, only excitement and influence positively impacted brand feelings, and unreality had a negative impact on feelings. The exciting and influential brand story impacted brand attitude. Also, brand image and attitude positively impacted sharing and purchase intention, while brand performance did not affect recommendation intention. These findings contribute to identifying a brand story's attributes, authenticity, and fictionality and provide insights for marketers on creating brand stories to increase brand image and attitude and to build customer-based brand equity.