• 제목/요약/키워드: individual verification

검색결과 327건 처리시간 0.029초

Suggestions for Korea's Corporate Image, Product Image, and Purchase Intention with Consumer Hostility: Focusing on Korean Wave and Satisfaction Variables

  • Bae, Jeong-Min;Lee, Chun-Su
    • 동아시아경상학회지
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    • 제6권4호
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    • pp.25-34
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    • 2018
  • Purpose - The purpose of this study is to investigate the effect of Korean Wave on consumer intentions by adjusting the Korean image and image of Korean company to counterbalance the hostility through the control effect of Korean Wave. Research design and methodology - This paper measure individual and national hostility and suggest that the effect of the adjustment of Korean culture satisfaction on corporate image, product image and consumer's purchase intention. Results - This study suggests the subjects to be studied empirically by presenting research themes and models, but it is necessary to verify the model through statistical verification since it is not verified empirically. In addition, it is necessary to further control factors and identification of anti-marginal or anti-marginal products. Conclusions - This study suggests research topics that investigate how hostility affects Korean Wave in consideration of the current special situation, while conventional researches mainly focus on ethnocentrism and patriotism. In this way, this study suggests research direction that helps to enhance corporate image and product image by eliminating hostility and actively utilizing Korean Wave. The Proposal will be helpful to provide a frame for empirical analysis in future and to develop strategic means to further utilize it in international marketing.

인터넷상 동의보감 방제의 약물구성 계보 표현 방법에 관한 연구 (Study on the Method of Expressing the Genealogy of the formation of herbal treatments from Treasure Mirror of Eastern Medicines)

  • 이병욱;정훈;권영규
    • 한국의사학회지
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    • 제21권2호
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    • pp.41-47
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    • 2008
  • As the IT technology develops there is a service on internet in which the herbal treatments from medicinal classics can be found in a form of a database. If an assay, and a verification on individual informations on materia medica and the herbal treatments from medicinal classics is established, it would be an enormously efficient asset for the formation of new treatment as well as interpreting the basic information on the efficacy of a treatment. If asp.net is used to make such a system, the user can have access to the informations on materia medica and its treatment without having to setting up a separate system, and especially the user can attain visual information on the genealogy of the herbal treatments in its formation. However, there is a need to develop a more efficient program in terms of organizing the informations on herbs and herbal treatments.

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AHP기법을 이용한 소프트웨어 품질 평가 방법론 재정립 방안에 관한 연구 (A Study on a Re-Thesis Necessity of Software Quality evaluation Methodology using AHP method)

  • 성경상;최인화;황준;박찬길
    • 디지털산업정보학회논문지
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    • 제5권4호
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    • pp.263-272
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    • 2009
  • Nowadays, lots of software that have similar functions is being produced. Hence it is getting more important to select the best and suitable software for each individual or company. Moreover, there are few trustworthy materials regarding to the objective procedure and criteria for the best evaluation of the software quality. To overcome these problems, benchmarking has been carried out. However, benchmarking is also confronting the limit of quality evaluation verification due to the difficult of the objectification of the major test items. To solve these problems, some others try to evaluate the quality of software using objective criteria of evaluation based on ISO/IEC standards. Nevertheless, this method using these defined evaluation items and criteria may result in not very reliable outcome. Therefore, this paper offers the evaluation items reflected in the characteristics of each software in order to prove the validity of the proposed method. Moreover, the objective and quantitative criterion which analyzes and reflects the organization characteristics using AHP methodology is applied to the experiment and performance evaluation. Hence we expect that the proposed method provides the needs of the re-establishment of software quality evaluation criteria and the improvement of process in terms of management.

Factors Affecting Customer Brand Preference toward Electric Vehicle in Bangkok, Thailand

  • VONGURAI, Rawin
    • The Journal of Asian Finance, Economics and Business
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    • 제7권8호
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    • pp.383-393
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    • 2020
  • The purpose of this research is to identify factors affecting consumer's brand preference toward environment-friendly products like electric vehicles in Bangkok, Thailand. The researcher conducted the study based on a quantitative approach and adapted a nonprobability sampling as a convenience sampling method. The data were collected from 400 respondents living in Bangkok, who are 18 years old and above, with significant knowledge of electric vehicles. This study adapted the Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) to examine the model accuracy, reliability and verification influence of various variables. The results revealed that social influence has significant effect on environment concern as well as a positive effect on attitude. The initial significance of environment concern leads to a positive effect on fuel efficiency, followed by brand preference. Lastly, attitude has a significant effect on brand preference as attitude of consumers toward environment-friendly products affects the encouragement of brand preference, which largely depends on individual opinion. From an environmental concern, the researchers identified fuel efficiency and attitude having a positive and significant effect on brand preference toward environment-friendly products for electric vehicles. The authors also found that environmental concern and social influences on green purchasing behavior were significantly interrelated.

직관개념 분석에 관한 연구 (A Concept Analysis of Intuition)

  • 신경림
    • 대한간호학회지
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    • 제24권2호
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    • pp.206-215
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    • 1994
  • Intuition is an abstract concept which is most often thought of as a nonrational, nonscientific mode of thought. However, since there are so many amorphous definitions of intuition that it seems important to clarify the meaning of this concept. Therefore, this study use the process of Walker & Avant’s concept analysis to define of the concept of intuition Attributes of intuition were defined as 1) Knowledge of truth that is difficult to explicate ; 2) A type of immediate knowing ; 3) Knowlwdge without reasining analysis ; 4) Knowledge that is attained based on virtue character which integrates all matter and is not attained through individual experience. Antecedents of intuition consists of 1) as ground for knowledge or truth that is not availables to trace through the analytic procedures ; & 2) the flow of Ki which unites human beings and the universe. Consequences of intuition events or incidents occuring as a result of the concept consist of verification of the truth though analytic procedures and application of knowledge in both theoretical and practical ways. To develop intuitive ability, as an educator should not only make studies in recognizine, analysing and teaching concepts related to logical, rational decision making but should also recognize and teach concepts related to intuitive components of making decisions in clinical practice and classroom learning as well.

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Numerical Simulation of Mechanical Behavior of Composite Structures by Supercomputing Technology

  • Kim, Seung-Jo;Ji, Kuk-Hyun;Paik, Seung-Hoon
    • Advanced Composite Materials
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    • 제17권4호
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    • pp.373-407
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    • 2008
  • This paper will examine the possibilities of the virtual tests of composite structures by simulating mechanical behaviors by using supercomputing technologies, which have now become easily available and powerful but relatively inexpensive. We will describe mainly the applications of large-scale finite element analysis using the direct numerical simulation (DNS), which describes composite material properties considering individual constituent properties. DNS approach is based on the full microscopic concepts, which can provide detailed information about the local interaction between the constituents and micro-failure mechanisms by separate modeling of each constituent. Various composite materials such as metal matrix composites (MMCs), active fiber composites (AFCs), boron/epoxy cross-ply laminates and 3-D orthogonal woven composites are selected as verification examples of DNS. The effective elastic moduli and impact structural characteristics of the composites are determined using the DNS models. These DNS models can also give the global and local information about deformations and influences of high local in-plane and interlaminar stresses induced by transverse impact loading at a microscopic level inside the materials. Furthermore, the multi-scale models based on DNS concepts considering microscopic and macroscopic structures simultaneously are also developed and a numerical low-velocity impact simulation is performed using these multi-scale DNS models. Through these various applications of DNS models, it can be shown that the DNS approach can provide insights of various structural behaviors of composite structures.

소비자 혁신력이 소셜커머스 이용만족도에 미치는 영향 (Effect of Consumer Innovativeness on the Satisfaction with Social Commerce Use)

  • 이승신
    • Human Ecology Research
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    • 제53권3호
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    • pp.293-307
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    • 2015
  • Social commerce has a large impact on the emergence of the concept of society and individual lives that is recognized as one of the most important business areas in the Internet environment. A marketing agency, Trend Monitor (http://www.trendmonitor.co.kr), conducted a survey on social commerce usage and satisfaction level; subsequently, we used survey result data from 221 adult males and females for our research sample. Data analyses were conducted by reliability test, confirmatory factor analysis, t -test or one-way analysis of variance, and structural equation model (SEM) with IMB SPSS ver. 21.0 and ver. AMOS ver. 21.0. This study focused on multi-dimensional consumer innovativeness and found three elements of acceptability, competence, and distribution. Empirical verification through SEM presented data that suggests the three consumer innovativeness factors have a direct positive effect on social commerce that causes factors to indirectly affect satisfaction levels. This study indicated that the main consumption patterns in modern society take advantage of social commerce and satisfaction by improving a market economy to promote restoration. First, this study considers consumer innovativeness to have three factors. Secondly, research results help to understand relations between consumer innovativeness, use and satisfaction with social commerce that can help the social commerce industry establish effective market strategies through consumer innovativeness. The conclusion discusses implications for academic research and marketing strategies.

블록체인을 활용한 개인 경력 관리 및 유통 시스템 설계 (Design of Personal Career Records Management and Duistribution using Block Chain)

  • 배수환;신용태
    • 한국정보전자통신기술학회논문지
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    • 제13권3호
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    • pp.235-242
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    • 2020
  • 본 논문은 직원 채용 시 개인의 경력을 위조하여 취업하는 경우가 발생하는 문제점을 해결하기 위해 개인 경력정보를 블록체인을 통해 관리하고 검증해 줄 수 있는 시스템을 제안한다. 블록체인 네트워크는 프라이빗 네트워크를 사용하며, 블록 내부에는 사용자의 학력과 경력 정보를 보관한다. 블록체인의 기능은 블록 생성, 블록 내부 데이터 검색, 경력 및 학력 검증의 기능을 수행하며, 이는 체인코드를 통해 동작한다. 제안하는 시스템의 성능평가 결과 트랜잭션 당 처리시간은 약 110ms, 검색 시간은 10ms로 측정되었으며, 실제 시스템에 적용하여 사용가능함을 확인하였다.

차단키 실패 보호 IED의 IEC 61850 시스템 성능 시험 절차서에 관한 연구 (Study on IEC 61850 Performance Testing Procedures of BF Protection IED)

  • 이남호;장병태
    • 조명전기설비학회논문지
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    • 제22권8호
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    • pp.59-66
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    • 2008
  • 디지털 기술 기반의 차세대 변전시스템의 시스템 성능 검증을 위해 변전소 전력설비의 보호에 있어 가장 중요한 보호요소 중 하나인 차단기 실패 보호 IED를 대상으로 하는 IEC 61850 시스템 성능 시험 절차서를 구현하였다. 디지털 변전소에 대한 통신규격이 단일화되고 시스템이 디지털화됨에 따라 IED들은 상호 통신이 가능해지게 되었으며, 따라서 단일 IED의 전기 접점을 통해 이루어지던 예전의 시험방식에서 네트워크를 통한 시스템 차원의 시험방식으로 변화가 필요하게 되었다. 본 논문에서는 차단기 실패 보호 IED를 시스템적으로 시험할 수 있도록 UML을 이용한 성능시험절차서의 구현내용을 보여주고자 한다.

전장관리정보시스템 품질이 운영성과에 미치는 영향에 관한 연구 : 지각된 유용성 및 사용자 만족의 역할 (A Study on the Influence of C4I System Quality on Operational Performance : Role of Perceived Usefulness and User Satisfaction)

  • 정영신;박종우;조동혁
    • 한국군사과학기술학회지
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    • 제19권2호
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    • pp.261-271
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    • 2016
  • The need and interest for a successful operation of Information System in the defense industry have increased due to a rapid development in ICT. However, research on adderssing such increased demand has been minimal. This paper introduces a Success Model for IS in the defense field based on literature reviews, and proves the performance of the proposed model. The verification results show that the quality factors of IS have positive influence on perceived usefulness and user satisfaction. The results, as well, imply that perceived usefulness and user satisfaction improves the operational performance of IS. Therefore, this study proves that quality factors of IS increase the operational performance through perceived usefulness and user satisfaction. Through this research, the patterns of information utilization in the defense IS is understood, and the directions for improving the operational performance of IS is presented.