• 제목/요약/키워드: important-satisfaction analysis

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성인 남자의 의복구매동기와 자아개념과의 관계 연구 (- Clothing Purchase Motives and Their Relation to Self-Concept of Males -)

  • 강승희
    • 대한가정학회지
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    • 제31권1호
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    • pp.181-192
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    • 1993
  • This study was undertaken to investigate the factorial structure of clothing purchase motives, and to examine the relationship between clothing purchase motives, self-concept, and post-purchase clothing satisfaction of males. Questionnaire was comprised of three sections: 25 Likert type statements of clothing purchase motive measure; post-purchase clothing satisfaction measure; and three self-concepts measure(physical, personal, and social self-concept). For the measurement of self-concepts, a portion of‘Self-Concept Scale’by Wonshik Chung was used. Samples were 312 male white collar workers in Seoul, whose age were ranged from 20 to 39. the data were analyzed using factor analysis, Cronbach's alpha reliability coefficient, Pearson's correlation coefficient, and multiple regression analysis. The results of the study were the followings: 1. Six factors of clothing purchase motives derived by factor analysis. 21 items having a factor loading of ± .40 or higher were given consideration in the interpretation of each factor: F.1‘clothing dsign’; F.2‘fashion and impulsive buying’, F.3‘clothing utility’; F.4‘others influence’: F.5‘financial margin’; F.6‘clothing’2. Male consumers perceived the purchase motive of‘clothing design’to be the most important,‘clothing deficiency’the second important, and‘others influence’the least important. 3. Physical, personal, and social self-concept had positive relations to the purchase motive of‘clothing design’and negative relations to the‘clothing deficiency’. Physical self-concept had negative relation to the motive of‘others influence’. 4. Male consumers high in physical, personal, and social self-concept had more positive attitude in the evaluation of post-purchase clothing satisfaction. 5. Post-purchase clothing satisfaction was influenced most by the purchase motive of‘clothing design’, and next by physical self-concept, and age. Age of subjects had negative relation to post-purchase clothing satisfaction. The explanatory power of the 3 variables was 19.9%.

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직거래 농산물 시장에서 성별에 따른 구매동기, 만족, 충성도의 구조 관계 (Moderating Effects of Relationship among Purchase Motivation, Satisfaction, and Loyalty of Consumers in Farm Direct Markets)

  • 김경희;박덕병
    • 한국식생활문화학회지
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    • 제27권4호
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    • pp.331-339
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    • 2012
  • The study examined the moderating effects of the relationship among purchase motivation, satisfaction, and loyalty in a farmer-to-consumer direct market. Data were collected from 426 consumers of direct sale agricultural products who visited nine rural villages across the country. The SPSS 15.0 and LISREL 8.80 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Results showed that 'product factor', 'experience factor' and 'economic factor' among purchase motivation had positive effects on satisfaction and satisfaction had positive effects on loyalty. The analysis also indicated that gender moderated the relationship among purchase motivation, satisfaction, and loyalty. Whereas product and economic factors among purchase motivations had positive effects on satisfaction in the male group, product and experience motivation were important factors for female group. These results could enable direct sales marketers to develop marketing techniques to expand farm sales.

정보시스템 컨설팅 만족도와 기업성과의 관계에 대한 연구 (The study of the relationship between the satisfaction of information systems' consulting and the corporate performance)

  • 김정민;이형용
    • 한국정보시스템학회지:정보시스템연구
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    • 제26권4호
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    • pp.189-202
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    • 2017
  • Purpose The purpose of this study is to find the factors for explaining the relationship between the satisfaction of IT consulting and entrepreneurship based on the corporate performance, financial and economic performance. Design/methodology/approach This study made a design of the research model by integrating the factors of entrepreneurship and satisfaction of IT consulting on the basis of ecosystem. In addition, this study, did empirical analysis of the structural equation model by PLS(Partial Least Squares) in order to find out the moderating effect of satisfaction of IT consulting on entrepreneurship. Findings According to the empirical analysis result, this study confirmed that the moderating effect of satisfaction of IT consulting on entrepreneurship, which increase the influence the effect of entrepreneurship on the corporate performance. However, the second order factor of enterprise ecosystem has no effect on the corporate performance. In addition, this study find out that the important role of IT consulting according to the change of business environment.

대학생의 부모애착과 대학생활적응 간의 관계에서 기본심리 욕구만족의 매개효과 (The Mediating Effect of the satisfaction of Basic Psychological Needs on the Relationship between Undergraduate Students' Parental Attachment and College Life Adjustment)

  • 이슬;최진아
    • Human Ecology Research
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    • 제59권4호
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    • pp.569-580
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    • 2021
  • The purpose of this study was to investigate the mediating effect of the satisfaction of basic psychological needs on the relationship between college students' parental attachment and college life adjustment. Participants comprised 235 college students enrolled in five universities located in the Gwangju and Jeonnam areas. To assess the mediating effects, correlation analysis and hierarchical regression analysis were performed using SPSS 25.0. The results were as follows: first, significant positive correlations were observed between parental attachment, satisfaction of basic psychological needs, and college life adjustment; second, satisfaction of basic psychological needs partially mediated the relationship between parental attachment and college life adjustment. This indicates that the satisfaction of basic psychological needs - such as autonomy, competence, and relatedness - is extremely important in enabling college students to adjust to college life.

니트 의류제품의 품질요인과 품질개선속성에 관한 연구 (Quality Factor and Quality Improvement Attributes on Knitted Apparel)

  • 박재옥;안민영
    • 복식문화연구
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    • 제19권1호
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    • pp.163-175
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    • 2011
  • The purposes of this study are to identify quality factors of knitwears, to find out important attributes of knitwears quality, and to find attributes of knitwears quality which improvement are required. College students in the Seoul district participated in the study, a convenience sampling method was used. A questionnaires was arranged with three separates subject sections, importance degree of knitwears quality, satisfaction degree of purchased knitwears, and demographic factors. Data from 280 questionnaires were used for the statistical analysis. For data analysis, factor analysis, paired-samples t-test and multiple response frequency were conducted. The results were as follows. Knitwears quality factors were classified into six subdivisions by factor analysis; physical functions, yarn and fabric properties, fit, symbol, aesthetic, and usefulness. Quality attributes in purchasing knitwears were considered importantly in order of design, textures, color, price, size, and shape stability, etc. Among quality attributes on knitwears, there were significant differences in importance degree and satisfaction degree; important degree was higher than satisfaction degree to six factors on knitwears quality. Especially, in graph according to gap analysis, physical function and symbol were included in IV area, attributes that attention, required of quality improvement. In contrast, yarn and fabric properties, fit, aesthetic, and usefulness were included in I area, strengths, maintained presently quality levels.

미쉐린 레스토랑 선택속성 중요도와 만족도에 관한 연구 - 스타 레스토랑과 빕 구르망 레스토랑을 중심으로 - (A Study on Importance and Satisfaction of Michelin Restaurant Selection Attributes - Starred Restaurants and Bib Gourmand Restaurants -)

  • 도현욱
    • 한국식생활문화학회지
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    • 제35권1호
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    • pp.55-64
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    • 2020
  • This study on the importance and satisfaction of selection attributes for customers using Michelin restaurants. The survey was conducted on 309 respondents who had visited and used restaurants by classifying the Michelin restaurants into starred restaurants and Bib Gourmand restaurants. The data was collected and the frequency analysis, t-test verification, and IPA analysis were performed using the SPSS 25.0 statistical program. The results of the study examined the difference between the importance and satisfaction of the choice of starred restaurants. Overall, the importance was higher than satisfaction. The importance of hygiene and cleanliness was recognized by many customers that the expectation for the overall Starred restaurants was very high. Bib Gourmand, showed that the importance was higher than satisfaction. In terms of importance and satisfaction, the taste of food is the most important and the satisfaction is high. Comparing the IPA analysis of the attributes of 1) hygiene and cleanliness, food quality, convenience, and facade of food, 2) service professionalism and variety of menus, 3) food price, atmosphere and amount, and 4) the attitude and kindness of the employees were shown. This study has great significance in providing practical basic data for the management of domestic Michelin restaurants.

만성관절염환자의 가족지지, 치료지시이행 및 삶의 만족간의 관계연구 (A Study on the Relationships between Family Support, Compliance and Life Satisfaction in Chronic Arthritis)

  • 최혜경
    • 대한간호학회지
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    • 제17권3호
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    • pp.218-226
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    • 1987
  • This descriptive-correlational study was undertaken in order to examine if there were relationships between family support, compliance and life satisfaction in chronic arthritis patients. The sampling method was a non-probability, purposive sampling technique. The participants of this study were 92 volunteer adults. 1) who have been diagnosed as having chronic arthritis and 2) who were at the medical out patient clinic of one university hospital in Seoul between April 27th to May 12th 1987. The instruments used for this study were the Family Support Scale developed by Kang Hyun Sook, a Compilance Scale developed by the researcher and the Life-Satisfaction Index-Z developed by Wood et.al. Analysis of data was done using t-test, ANOVA, Pearson Correlation Coefficient and Stepwise Multiple Regression Analysis. The results of study were as follows; Hypothesis I; “The higher the family support, the higher the compliance” was accepted. (r=.2604, p<.01) Hypothesis II; “The higher the compliance, the higher the life satisfaction,” was rejected. (r=.1663, p>0.5) Hypothesis III; “The higher the family support, the higher the life satisfaction” was accepted. (r=.3914, p<.01) In addition, by using Stepwise Multiple Regression Analysis it was determined that the main influencing factors on the life satisfaction were family support, the number of inflammatory joints, compliance and pain level. These 4 main variables made it possible to explain 30.8% of the variance in life satisfaction. In conclusion, this study revealed that family support is an important factor that can improve compliance and life satisfaction in chronic arthritis patients.

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중소도시 도시재생대학 교육 만족도 분석 (Analysis of Educational Satisfaction of Urban Regeneration University in Small and Medium Cities)

  • 조혜진;김성록;정남수
    • 농촌계획
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    • 제27권3호
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    • pp.1-9
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    • 2021
  • It is important for residents to give opinions and participate in urban regeneration projects. Urban regeneration college is being operated to strengthen the capacity of residents. In this study, the educational satisfaction of the students was surveyed while conducting the program of urban regeneration college. By analyzing survey, we intend to derive implications when constructing an urban regeneration college education program. The survey was conducted on 215 students from urban regeneration college in y-gun. Analysis was performed using the spss24.0 program. As a result of factor analysis, it was classified into three factors: education design, education culture, and education support. All three factors had significant differences in educational satisfaction. Satisfaction with education had a significant effect on the possibility of village development. Satisfaction was different according to the contents of the educational program according to the awareness of urban regeneration. For those who are aware of urban regeneration, educational culture among educational programs has more influence on educational satisfaction. Those who were not aware of urban regeneration had an effect on education support and education satisfaction. The results of this study can be used as basic data when planning educational programs for urban regeneration college.

일 종합병원의 소비자 만족과 마케팅 전략에 관한 연구 (A study of the Consumer's Satisfaction and the Marketing Strategies of a General Hospital)

  • 이미애
    • 간호행정학회지
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    • 제7권1호
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    • pp.25-40
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    • 2001
  • As the medical market has gradually changed from supplier-centered market to consumer-centered one, it makes hospital managers seek the consumer's satisfaction and the various marketing strategies for survival. Under the these changes, this study was accomplished to measure the consumer's satisfaction about the medial services which a general hospital provided, to identify the marketing strategies that a general hospital could establish for survival. For these purposes, a questionnaire was developed and distributed to 200 patients in general units and 100 patients in oriental units of a general hospital in Seoul. Among them, 163 reponses in general units and 71 reponses in oriental units were turned out to be useful. they were used for final analysis. The results of the survey were as follows : First, among all items of medical services which the hospital provided, patients were most satisfied by nursing services. Second, to Improve the hospital's medical service quality, it was very important for hospital staffs to be courtesy and to explain about a process of treatment or care sufficiently. Third, to decrease cost of medical service, it was very important to develop the various items and premiums of medical insurance especially in field of oriental medicine. Fourth, to make people come to the hospital easy, it was very important of fully utilize the public transportation such as subway. Fifth, to make hospital's image good, it was very important to develop well-prepared public relationship and to continuously provide the diverse medical service in the community.

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조직지원인식이 주관적 경력성공에 미치는 영향: 경력계획의 매개효과 검증 (The Effect of Perceived Organizational Support on Subjective Career Success: The Mediating Effect of Career Planning)

  • 강예지;이수연;문진희;장지현
    • 유통과학연구
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    • 제14권2호
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    • pp.83-92
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    • 2016
  • Purpose - The purpose of this study is to identify the relations among perceived organizational support, career planning, and subjective career success (career satisfaction and job satisfaction). In particular, this study focuses on the mediating effect on the career planning between perceived organization and subjective career success. The target cases are employees of a Korean branch of a global company (A), which operates formal career program to support a career development for employees. Research design, data, and methodology - The data were collected from December, 2014 to March, 2015. 211 out of 300 questionnaires were returned (response rate 70.3%). After the data cleaning, 209 questionnaires were used for the data analysis. These data were analyzed through descriptive statistics, correlation analysis, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). The whole process of the data analysis was accomplished using the SPSS 21.0 for windows and the AMOS 21 program. Results - The findings of the study are as follows: First, the better the organizational support is perceived, the higher career satisfaction and job satisfaction is. That is, the employees' career and job satisfaction is higher, when they feel themselves received more supporting. Second, perceived organizational support has a positive impact on employees' career planning. This result means that it is important to support employees in their career development. Third, career planning has a positive impact on career satisfaction, but not on job satisfaction. Lastly, it is verified that career planning has a mediating effect between the perceived organizational support and career satisfaction. Not only has the perception of an organizational support a direct impact on career satisfaction, but also an indirect impact through career planning. However, there is not an indirect relationship through career planning, just an direct relationship between the perception of an organizational support and job satisfaction Conclusions - Based on the findings of this study, the major conclusion of the study was as follows: The study provides theoretical values and practical implications for the fact that the differences of the subjective perception about organizational support exist among employees, and the differences have an impact on their career planning as well as subjective career success. Furthermore, some recommendations for workplace were suggested: The companies should support the career development for employees in organization level. Even though employment instability makes individual workers themselves to be responsible for their own career development, it is an important issue in organizational level that employees' career success could have positive effects on organizational development and success, as well. However, there is a limit in the study that analyzing results cannot be generalized due to the data from a single company. Some recommendations for future research are suggested: First, a comparative study should be conducted with other various companies. Second, a hierarchical analyzing model needs to be applied to substantiate how organizational context influences on subjective career success of employees.