• 유통과학연구
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• 제16권9호
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• pp.65-77
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• 2018

Purpose - A trading area is very closely related to consumer life. A trading area is a cultural and social space that consumes culture and promotes human relationships as well as an economic space where consumers live their daily lives. In this context, a trading area research should be conducted objectively and empirically because it deals with the activities of consumer's life. The purpose of this study is to identify the intrinsic psychological motivation(push motivation) caused when consumers visit a trading area and to demonstrate how the push motivation for a trading area influence on consumer's flow, satisfaction, revisit intention. Research design, data, and methodology - In order to develop research hypotheses for this study, the development procedures for push motivation scale are as follows; (1) generating initial pool of items based on previous studies, (2) expert judgement to evaluate content and face validity, and (3) assessing convergent and discriminant validity using confirmatory factor analysis. In order to achieve these purposes, online surveys were conducted on frequent or familiar visitors to the trading areas around the Gangnam, Kunkuk University and Hongik University Station. Among the 1,343 questionnaires collected, 1,157 cases were analyzed by using SPSS 22.0 and SmartPLS 3.0 statistical package program, except for 186 responses in which responses were judged to be unfaithful. Results - The push motivation was classified into five sub-dimensions of excitement/stimulus, rest/relaxation, exit/refreshing, knowledge/learning and human relationship promotion as multidimensional and complex factors composed of individual and social-related dimensions. The excitement/stimulus and human relationship promotion of push motivation have positive effects on satisfaction. However, all dimensions of the push motivation have positive effects on flow. And flow has a positive effect on satisfaction and revisit intention. Meanwhile, the mediation test using boostrapping shows that flow plays a full mediating role in the relationship between rest/relaxation, exit/refreshing, knowledge/learning and satisfaction, but a partial mediating rol e between excitement/stimulus, human relationship promotion and satisfaction. Finally, satisfaction plays a partial mediating role between flow and revisit intention. Conclusions - This study shows that the push motivation is multidimensional and compositive depending on the situation of a consumer. In addition, it is found that the human relationship promotion(a social-related motivation) has a much more important effect on flow and satisfaction than other push motivations of individual dimensions. It also shows that satisfaction increases when consumers are being flowed at their visit and degree of revisit intention also grows as satisfaction increases. As implications of this study, a marketer should try to understand consumer's visit motivation at first and then develop factors that increase their flow, satisfaction, revisit intention. It also requires a marketer to approach subjects on a trading area more objectively and empirically based on the psychology and behavior of consumers, in order to establish a proper and efficient strategy on development of a trading area.

• 융합정보논문지
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• 제7권4호
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• pp.1-9
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• 2017

본 연구의 목적은 치과 내원 환자들의 인적서비스, 서비스 가치 정도를 알아보고 치과 재이용 의사에 영향을 미치는 결정요인을 파악하여 공급자와 소비자에게 질적 치과 의료서비스에 대한 정확한 요구도를 도출, 서로 간에 긍정적인 영향을 주고자 실시하였다. 대전 및 전북지역의 치과 의료기관에 내원한 성인을 대상으로 한 서술적 조사연구이며, 자료는 SPSSWIN 18.0을 이용하여 t-test와 one way ANOVA, Pearson correlation, Stepwise multiple regression을 이용하여 분석하였다. 인적서비스는 서비스 가치, 재이용 의사와 유의한 양의 상관관계를 나타냈고, 서비스 가치도 재이용 의사와 유의한 양의 상관관계를 나타냈다. 재이용 의사에 영향을 미치는 변수는 서비스 가치, 인적서비스, 치과 의료서비스에 대한 차별감으로 나타났다. 따라서 내원 환자에게 맞춤 치과 의료서비스를 제공하기 위한 최적화된 프로그램 개발이 필요하며, 꾸준한 방법 모색을 통한 실제 적용이 요구된다.

• Safety and Health at Work
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• 제7권1호
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• pp.12-17
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• 2016

Background: The mining industry is considered as one of the most dangerous and hazardous industries and the need for effective and efficient occupational health and safety management is critical to safeguard workers and the industry. Despite the dangers and hazards present in the mining industry, only few studies have focused on how occupational health and safety and turnover intentions in the mines. Method: The study suing a cross-sectional survey design collected quantitative data from the 255 mine workers that were conveniently sampled from the Ghanaian mining industry. The data collection tools were standardized questionnaires that measured occupational health and safety management and turnover intentions. These scales were also pretested before their usage in actual data collection. Results: The correlation coefficient showed that a negative relationship existed between dimensions of occupational health and safety management and turnover intention; safety leadership (r = -0.33, p < 0.01); supervision (r = -0.26, p < 0.01); safety facilities and equipment (r = -0.32, p < 0.01); safety procedure (r = -0.27, p < 0.01). Among these dimensions, safety leadership and safety facility were significant predictors of turnover intention, (${\beta}=-0.28$, p < 0.01) and (${\beta}=-0.24$, p < 0.01) respectively. The study also found that turnover intention of employees is heavily influenced by the commitment of safety leadership in ensuring the effective formulation of policies and supervision of occupational health and safety at the workplace. Conclusion: The present study demonstrates that safety leadership is crucial in the administration of occupational health and safety and reducing turnover intention in organizations.

• 한국콘텐츠학회논문지
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• 제22권10호
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• pp.291-308
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• 2022

본 연구는 광고 마케팅 영역에서 제품의 관여도에 따라 광고모델의 휴먼브랜드가 소비자의 구매의도에 미치는 영향을 분석하였다. 이를 위해 소비자를 대상으로 148부의 설문 데이터를 수집하였고, SPSS 25.0을 사용하여 연구가설을 검증하였다. 분석 결과 첫째, 휴먼브랜드 매력성은 저관여 제품에서 휴먼브랜드 애착에 정(+)의 영향을 미쳤다. 둘째, 휴먼브랜드 독특성과 친밀성은 고관여 제품에서 휴먼브랜드 애착에 정(+)의 영향을 미쳤다. 본 연구를 통해 휴먼브랜드 특성 중 신뢰성, 전문성, 매력성, 독특성, 친밀성이 휴먼브랜드 애착, 휴먼브랜드 태도 및 제품 구매의도에 미치는 영향을 확인하고 소비자에게 노출된 제품광고의 고관여, 저관여 제품특성에 따른 휴먼브랜드 영향 차이를 확인할 수 있었다. 지금까지 연예인과 기업인을 중심으로 연구되고 있던 휴먼브랜드의 연구 영역을 스포츠 스타를 대상으로 확대하였고 실증분석을 통해 광고제품의 고관여, 저관여 특성에 따른 구매의도를 향상하기 위한 영향요인을 확인하여 제품관여도 특성별 스포츠 스타 휴먼브랜드의 광고모델 선정 관점에 활용될 것으로 기대된다.

• 가정과삶의질연구
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• 제24권2호
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• pp.27-42
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• 2006

This study examined consumers' awareness of apartment brands and the purchase intention of apartments with brand names. This study compared apartment brand awareness with purchase intention in terms of consumers' socio-economic and housing characteristics. Also, it identified the factors that influence consumers' awareness and purchase intention of apartment brands. The data were obtained via a questionnaire completed by adults 20 years of age and olde. (N=383), and were analyzed by t-tests, ANOVA, chi-square tests, multiple regression, and logistic regression analyses. The findings of this study are as follows: First, both consumers' awareness and purchase intention of apartment brands were higher among married males in their 30s and 40s than among unmarried females in their 20s and 50s. For consumers who had graduated from graduate schools, both awareness and purchase intention of apartment brands were lower than other groups. Second, consumers dwelling in apartments or row houses showed higher awareness of apartment brands. And those who lived in row houses were more likely to consider purchasing apartments with brand names. Third, every factor of consumers' housing values was higher than the middle point of the scale. Especially, economic and social values of housing were important factors for both awareness and purchasing intention of apartment brands. Fourth, the apartment brand awareness had a positive effect on the purchase intention of the apartments with their own brands.

• 대한치과기공학회지
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• 제42권3호
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• pp.272-280
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• 2020

Purpose: This study aimed to determine dental technicians' job satisfaction levels and to assess its influence on turnover intention. Methods: We included 230 dental technicians who work within Seoul, Incheon, Daejeon, the Gyeonggi Province, and the Chungcheongnam-do Province. We carried out a self-reported survey using a structured questionnaire. Results: As a result of assessing the research subjects' job satisfaction level, we found that there was a significant difference in working hours and a dental-work continuing plan sphere (p<0.05). Achievement & self-realization factors, the human relation factor, and growth & development factors were reported to be major job satisfaction indices. The whole average of the job satisfaction level came to 3.11, thereby appearing to be relatively high. In analyzing the research subjects' turnover intention, there was a significant difference in age, task field, dental-work career, working hours, incumbency, and dental-work continuing plan sphere (p<0.05). The question average for turnover intention was 2.88. As a result of assessing a correlation between job satisfaction and turnover intention, a significant negative (-) correlation was found between job satisfaction and turnover intention. Thus, a higher job satisfaction level was observed to lead to a lower turnover intention. Conclusion: As a result of conducting a regression analysis in order to assess the influence of job satisfaction on a turnover intention, a working condition factor, a human relation factor, and a recognition factor each appeared to have a high impact.

• International Journal of Advanced Culture Technology
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• 제10권3호
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• pp.237-243
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• 2022

This study intends to examine gender differences in predictors of Human Papilloma Virus (HPV) vaccination intention based on the Theory of Planned Behavior (TPB). Specifically, this study investigated whether the variables constituting TPB might show differential effects on college men and women's HPV vaccination intention. The current study also examined which specific subjective norms are more influential in explaining HPV vaccination intention of men and women. The results of an online survey revealed that females showed significantly higher intention to get the HPV vaccine and perceived behavioral control than male students. Female students' vaccination intention was best predicted by perceived behavioral control whereas friend norm was the most influential predictor of male students' intention to get the HPV vaccine. The results of this study provide implications for persuasive strategies required to appeal to college men and women to increase HPV vaccination rate.

• 복식문화연구
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• 제22권1호
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• pp.143-157
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• 2014

The aims of this study were to identify the dimensions of both store and PB apparel product attributes at large discount stores, and to empirically examine the effects of each dimension of store and PB apparel product attributes on satisfaction with PB apparel products and on repurchase intension. Questionnaires were given to 264 large discount store customers, who have experienced buying PB apparel products at large discount stores. The results were as follows. First, purchased PB items and image, improvement of PB apparel products showed differences by gender. Second, the dimensions for store attributes were categorized as convenient of shopping environment, product quality, customer service, advertising reach, convenient location, and reasonable prices. The PB apparel product attributes were categorized as material handling management, quality, fashion ability, and brand power. Third, generally, both store and PB apparel product attributes at large discount stores are significantly related to PB apparel satisfaction and repurchase intention. PB satisfaction and repurchase intention of males were partly affected by store attributes and PB apparel product attributes. PB satisfaction and repurchasing intention of females, however, were partly affected by only PB apparel product attributes, not store attributes.

• 한국치위생학회지
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• 제19권6호
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• pp.975-982
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• 2019

Objectives: This study aims to serve as basic data for improving human resource management and the quality of work at dental hospitals and clinics by examining the relationship among clinical dental hygienists' emotional labor, job stress, and turnover intention. Methods: A self-reported questionnaire was completed by 220 dental hygienists in hospitals and clinics from March 11 to April 26, 2019. Data were analyzed using SPSS 20.0. For participants' burnout, job stress, emotional labor, and turnover intention based on general and occupational characteristics were analyzed using a t-test and one-way ANOVA. After performing a one-way ANOVA, a Duncan test was performed for mean comparison. Pearson's correlation analysis was conducted to determine correlations between variables, and stepwise multiple regression was performed to examine the factors that affect burnout. Results: Clinical dental hygienists' mean burnout was 3.05 points, and the factors that affect such burnout were turnover intention, job stress, and emotional labor. Burnout was higher when job satisfaction was low, turnover intention was low, and emotional labor was high, with a 29.3% explanatory power. Conclusions: For effective human resource management of dental hygienists, it is necessary to develop and implement programs that can reduce emotional labor and burnout.

• 한국생활과학회지
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• 제23권3호
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• pp.421-441
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• 2014

This study investigates the influence of policy-related factors on the intention to keep working among mothers with children under 12 years old, especially focusing on the differences between the mothers with preschool children and elementary school children. The study also considers the individual, family, job characteristics of mothers with children, in order to draw the specific impact of policy factors. Data was collected through e-mails from 500 working mothers living in urban area, and 489 interview data were finally utilized in analyses. The results of analyses show that the level of awareness on work-family balancing policy significantly influences on the intention to keep working among mothers with preschool children. On the contrary, there is no statistically significant policy-related factors influencing on the intention to keep working among mothers with elementary school children. Both studies and social polices excessively focused on the mothers with preschool children in terms of work-family balancing issues. Working mothers with elementary school children have not been spot-lighted as beneficiaries from social policy, even though elementary school children also should be cared by others after school. Effective social services assisting work-family balance among mothers with preschool children should be more developed.