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http://dx.doi.org/10.22156/CS4SMB.2017.7.4.001

Convergence Analysis on The Determinants of Reuse Intention in Patients Visiting a Dentist  

Ji, Min-Gyeong (Department of Dental Hygiene, Howon University)
Publication Information
Journal of Convergence for Information Technology / v.7, no.4, 2017 , pp. 1-9 More about this Journal
Abstract
The purpose of this study, is to identify the factors affecting reuse intention, determine the accurate demand of suppliers and consumers for qualitative dental care service, and identify the cyclic factors positively affecting one another. The data were analyzed by SPSSWIN 18.0, t-test and one way ANOVA, Pearson correlation and Stepwise multiple regression. Human service quality was significantly positively correlated with service value (r=0.609) and reuse intention (r=0.627) and service value was significantly positively correlated with reuse intention (r=0.645). The higher service value, the higher human service quality, the lower medical service discrimination, the higher level of reuse intention, which accounted for 56.9%. Therefore, it is necessary to make optimal maintenance of the system from the broad viewpoint of dental care in general and apply it in practice by developing good methods steadily.
Keywords
Purchase Intention; Human Service; Service Value; Dental Patients; Medical Service Discrimination;
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Times Cited By KSCI : 11  (Citation Analysis)
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