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http://dx.doi.org/10.7741/rjcc.2014.22.1.143

The effects of both store and private brand apparel product attributes on satisfaction and repurchase intention at large discount stores  

Ju, Seong-Rae (Dept. of Clothing & Textiles, Human Echology Research Institute, Chonnam National University)
Chung, Myung-Sun (Dept. of Clothing & Textiles, Human Echology Research Institute, Chonnam National University)
Publication Information
The Research Journal of the Costume Culture / v.22, no.1, 2014 , pp. 143-157 More about this Journal
Abstract
The aims of this study were to identify the dimensions of both store and PB apparel product attributes at large discount stores, and to empirically examine the effects of each dimension of store and PB apparel product attributes on satisfaction with PB apparel products and on repurchase intension. Questionnaires were given to 264 large discount store customers, who have experienced buying PB apparel products at large discount stores. The results were as follows. First, purchased PB items and image, improvement of PB apparel products showed differences by gender. Second, the dimensions for store attributes were categorized as convenient of shopping environment, product quality, customer service, advertising reach, convenient location, and reasonable prices. The PB apparel product attributes were categorized as material handling management, quality, fashion ability, and brand power. Third, generally, both store and PB apparel product attributes at large discount stores are significantly related to PB apparel satisfaction and repurchase intention. PB satisfaction and repurchase intention of males were partly affected by store attributes and PB apparel product attributes. PB satisfaction and repurchasing intention of females, however, were partly affected by only PB apparel product attributes, not store attributes.
Keywords
large discount store; store attribute; PB apparel product attribute; satisfaction; repurchasing intention;
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Times Cited By KSCI : 10  (Citation Analysis)
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