• Journal of the Korean housing association
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• v.11 no.4
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• pp.23-33
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• 2000

Up until the mid-90s, the housing market of Korea has been supplier-oriented with the constant shortage of housing supply. But today, with the surplus of supply over demand and ever-increasing competitiveness in the housing market, understanding consumers needs have become one of the keys to successful business. Consumers overall living standard have increased and they are now looking for better living environment. As a matter of course, there have been much studies focusing on the evaluation factors and consumers preferences of the living environment, somewhat overlooking the asset value of a residential property. Consumers see their house in terms of both a living space and an asset. Therefore, it is these two values altogether that influences the buying decision process of consumers. This study seeks to stress on the importance of the fact that it is both the living environment and asset value of a house that are considered in the buyers valuation of residential property. And the study suggests that influencing factors of housing attributes in the decision-making process of buyers be sub-categorized into two broad groups, value as a living space and value as an asset. This is to serve both the researcher in the academic field and marketers for better understanding of consumers needs and influencing factors of buyers valuation of housings vis-a-vis market.

• Journal of architectural history
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• v.7 no.3 s.16
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• pp.53-66
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• 1998

In the meantime, the study of traditional and contemporary house had been produced so many achievements in korea, but modern house is yet to be solved, Accordingly, It is necessary to develop and present the basic research data in order to build up an objective study for urban house in the modern age(1910-1945), Following to a study on the foreigner's house in grid-type settlement of Open Ports, in this research is to investigate and analyze modern houses of urban areas in korean inland, and then clarify types and changes of them. In the first year($1995{\sim}96$), the modern houses of Central Inland Districts(arrounding river Kumgang)-Kunsan kanggyong Puyo Kongju Pugang Chongju were investigated by the layout of room, the construction and materials, the design and style, etc. In the second year($1996{\sim}97$), the modern houses of Open Market(開市場)-Seoul Taegu Kwangju Taejon Chonju were conducted to investigate as above. The traditional house transformed by differentiation and addition of room(kan), the various types were respectively adopted for the korean reforming and western cultural house. In the layout of room, the types of plan were gradually concentrated from the single wings of korean traditional house. The korean traditional house was later improved through the introduction of entrance, corridor, and internal toilet/bathroom. But the korean under-floor heating system(andal) and a series of three rooms had been entirely maintained, composed of master bedroom/living room(daechung)/room. And the traditional town house with shop and storage, being built closely to each other and walled up both sides, it had taken gradually the extensive characteristics in itself. By the displacement of shop/dwelling/ storage. the various types were respectively adopted for the separated, multi-storied, and complex type. The type of them was gradually changed to the narrow and linear form. And so with the stockpile of fundamental datas about modern houses in korean urban areas, we expect these results contribute to the knowledge of the spatial characteristics of urban house at present which are required to the understanding of transition as well as types.

• Journal of The Korean Digital Architecture Interior Association
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• v.8 no.1
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• pp.15-21
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• 2008

The district unit planning (DUP) in Korea is a planning instrument. One of the key methods is the incentive system focused on the mitigation of the financial charge of business proprietors with use of various planning deregulation. Here in this paper, it is examined whether the incentive system is indiscriminately applied not only in the metropolitan cities but also in the rural cities. The analysis is carried out with six indicators in relation to the effect on the incentive system on the market of Apartment Housing Development. The indicators are a. the building-to-land ratio(BLR), b. the floor area ratio(FAR) c. the publicly assessed value of land(PAVL), d. the sale price of land(SPL), e. the sale/lease price of apartment house(SLPH) and f. the ratio of housing subscription(RHS). The final result is that the incentive system has different effects between metropolitan cities and rural cities. One of reasons lies on the too high FAR in rural cities to be given basically. Another reason lies on the difference between the cost for purchasing public installation and the profit of the sale & lease price of apartment house. In rural cities their difference becomes much narrow. Finally, the low ratio of housing subscription(RHS) in rural cities makes the effect of the incentive system nearby meaningless.

• Journal of the Korean housing association
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• v.21 no.2
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• pp.123-132
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• 2010

The housing market requires customized housing to be supplied according to the various characteristics of households. Multinominal Logistic Regression was used to analyze the effects of variables of household characteristics according to the number of family members on the choice of housing size in the scope of the whole country's housing market. Analysis showed that the number of family members has its own characteristics. When a household has a smaller number of family members, there are more variables affecting choice of housing size. Living and housing expenses variables served as significant variables that affect all household types. Results showed that households with more living and housing expenses are more likely to choose a large sized house and where households have a greater number of family members, there is more influence on that choice. The age of the householder was only found to be a meaningful variable in 1-2 person households and 3-4 person households, particularly in the choice of a small or large sized house. This shows that the age of the householder does not play an important role in choosing medium sized houses for households of under 4 people, but affects the choice of small and large sized houses. The academic ability of household members also served as a significant variable. While 1-2 person households with high academic ability tend to select a large sized house, 3-4 person households with high academic ability tend to select a small sized house. It is observed that members of both 1-2 person households and 3-4 person households tend to select their house between a large sized house and a small sized house in order to own their own houses. The result of this research suggests that there are various and detailed variables on the choice of housing size. Especially, a notable result is that household characteristics more significantly affect the housing size choice of 1-2 person households, while the trend of an aging society will more significantly affect a 3-4 person households' choice of a large sized house. Therefore, a study on the choice of housing size according to characteristics of elderly households and 1-2 person households should be continually analyzed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.3
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• pp.518-527
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• 2016

The housing market is changing continuously according to the place and time and these changes have a ripple effect across various fields. On the other hand, the amount of housing that is consumed in the region also acts as a central cause of price movement. Moreover, the cause of variations in the housing market can be separated according to the characteristics of the housing consumer. In addition, the individual characteristics of the consumer varies according to the region. As a result, a study on the regional causal relationship of the housing market is underway. Although significant research has been done on the domestic home sales market, there has been limited research on the housing charter market. Therefore, in this paper, regional causal relationship of the housing market in the Gangnam and Gangbuk area in Seoul and Gyeonggi Province was analyzed using the vector error correction model, and is segmented by housing sale market and housing jeonse market. In addition, housing sale and housing jeonse of Gangam, Ganbuk and Gyeonggi province are defined as analysis variables, and time series data is the monthly material of June 2003 to November 2015. The results of the analysis, in the case of the housing sale market, showed that fluctuations in house prices in Gangnam area have a major influence on the fluctuations in house prices in the surrounding region. Similarly, in the case of the housing jeonse market, it was found that the jeonse price of Gangnam area has a significant impact on the jeonse price of housing in the surrounding area.

• Journal of the Korean Society of Costume
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• v.65 no.3
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• pp.91-103
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• 2015

This study examined the image identity of the Celine fashion house, which went through a successful re-branding using its tradition and succession, a process that was heavily influenced by their new designer, Phoebe Philo. The purpose of this study is as follows: first, to encourage the use of the fashion house in a domestic fashion market. Second, to increase awareness about image identity. Third, to provide suggestions of maintaining sustainable brand by examining a fashion house, which does not follow fast-changing fashion trends but rather leads and creates fashion styles. The study extracted the characteristics of the Celine fashion house by analyzing data, which were collected from fashion literature, its designs, and its marketing. From the data, the study found ways that a brand could use to develop continually. Phoebe Philo re-branded the Celine by using minimalism to redesign its logo and create a new brand image. Her method included the use of diverse and vivid colors via color-blocking, a feature of modern minimalism. This is a modern minimalism, which differentiates itself from others with the elaborate tailoring and delicate detailing effectively. The modern minimalism like this has, caused the new mood beyond the flow of certain art trends and led the revolution, not the advent, of the minimalism in the 1990s. This study believes that the aspect of the fashion-house following and succeeding the tradition is not just in the fashion house. This study should be seen as a significant step forward at a time when we desperately need the continuation of the unique brand recognized as fashion house in the long-term domestically.

• Food Science and Industry
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• v.50 no.4
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• pp.2-11
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• 2017

The external factors of global flavor market include the world economy, population growth, urbanization, consumer spending, raw material availability, pricing, and regulatory issues. And the internal factors as product pricing and technology development may lie the flavor house's competitiveness and cost considerations. In developing countries, rising preference for packaged food and beverages and increasing personal expenditures will drive demand for flavor market. Increasing consumer demand for natural products, driven in part by health concerns and a desire for transparency in labeling will impact the demand. The increasing demand for salt and sugar reduction will boost demand for flavors to maintain the overall taste. The use of quality and innovative flavors in the beverages and the multifunctional flavors has a positive influence on the global market. The global flavor industry has the presence of several drivers and positive trends, with its future expected to be promising.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.2 no.2
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• pp.57-63
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• 2001

This paper aims at searching the attentiveness and method in planning. design and construction procedure of the container house system where container is used as core framework. For this. we try to produce researching fundamental materials for the construction performance and design standards of steel house, and finish the sample exterior wall system of the container house. By applying this sample system to the two case study of container housing construction we find out that there are considerable efnciency of the cost saving and catch up schedule compared with existing brick housing construction system. This study is significant in that it shows future direction of technical development and investment on the prefabricate housing market through development of the prefabricated container housing system.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.519-530
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• 2007

This study is an exploratory research on the brand architecture of Korean apparel enterprises and the differentiation strategy among in-house competing brands. For data analysis, secondary data was used. 20 apparel enterprises were used as the subjects. The results are as following. First, as a result of brand architecture composition, apparel enterprises used the strategy that initially paved the way launching several brands in a specific item category and after that diversified to other categories. Most enterprises used the multi-brand strategy operating plural brands in a same zoning. The terms for launching succeeding brands were about $1{\sim}5$ years. Second, as a result of analysing the cases which several brands competes within a same zoning, all the posterior brands had some differences from the prior ones. The most frequent differentiation factor was price. Concept, target age, and distribution channel followed. The order of the factors was somewhat different among the item categories. The differentiation strategy among in-house competing brands meant that the enterprises manage plural brands in a same zoning for the growth of whole market share instead of the direct competition among in-house brands. The results of this study can suggest a growth direction to the enterprises planning to launch new brands.

• Plant Journal
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• v.14 no.1
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• pp.47-51
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• 2018

This study analyzed the effect of power output reduction in coal fired power generation on the change of system marginal price and green house gas emissions. Analytical method was used for electricity market forecasting system used in korea state owned companies. Operating conditions of the power system was based on the the 7th Basic Plan for Electricity Demand and Supply. This as a reference, I analyzed change of system marginal price and green house gas emission by reduced power output in coal fired power generation. The results, if the maximum output was declined as 29 [%] to overall coal-fired power plant, system marginal price is reduced 12 [%p] compared to before and decreasing greenhouse gas emissions were 9,966 [kton]. And if the low efficiency coal fired power plant that accounted for 30 [%] in overall coal-fired power plant stopped by year, system marginal price is reduced 14 [%p] compared to before and decreasing greenhouse gas emissions were 12,874 [kton].