• 제목/요약/키워드: hospitality industry

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환대산업 기업의 자본구조결정요인 (Determinants of Capital Structure of the Hospitality Industry)

  • 곽세영
    • 산업진흥연구
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    • 제5권3호
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    • pp.31-36
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    • 2020
  • 본 연구는 호텔업, 숙박업 그리고 관광업에 종사하는 기업들의 자본구조가 어떤 요인들에 의해서 결정되는가를 탐색하기 위해 2000년부터 2019년까지 한국의 환대산업 기업들을 대상으로 실증적 분석을 하였다. 자본구조이론과 기존연구들에서 제시된 몇 가지 설명변수들을 이용하여 종속변수인 레버리지와의 회귀분석을 하였다. 표본기간 전체와 글로벌 금융위기라는 특수한 기간을 제외하고 그 이전과 이후로 구분하여 분석한 결과, 판매비용, 수익성 및 기업규모의 회귀계수가 각각 통계적으로 유의한 음(-)을 나타냈으며, 이 중에서 특히 기업규모의 계수는 제조기업을 대상으로 한 기존연구에서 보고된 정(+)의 관계와 정반대인 음(-)으로 나타나 환대산업의 특수성을 나타낸 것으로 추정된다.

온라인 플랫폼 경험: 호스피탈리티 고객 인게이지먼트 및 로열티 향상 방안 (Online Platform Experience: Enhancing Customer Engagement and Loyalty in the Hospitality Industry)

  • 김준형
    • 아태비즈니스연구
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    • 제8권2호
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    • pp.75-94
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    • 2017
  • This study aims to develop a conceptual framework linking antecedents and consequences of online platform experience in the context of hospitality businesses. In doing so, an introduction to online platform experience in the hospitality industry was made, and environmental stimuli, that is, enablers of online platform experience were identified: information, entertainment and relation. Additionally, the theoretical review attempted to explain how customers are likely to be engaged in, and to be loyal to, the hospitality organizations' provisions in the context of online platforms. When presenting the theoretical model, a Stimulus-Organism-Response paradigm was employed to propose the hypotheses predicting positive online platform experience, which seems to derive from internally provoked cognition and affection within individuals, leading to behavioral consequences. This model is expected to be applicable to the online context, where hospitality businesses tend to adopt the concept of gamification and to implement associated loyalty programs. Finally, theoretical and practical implications, along with potential avenues of future research, were discussed.

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Individual Dispositions, Resistance to Change and Organizational Empathy in the Hospitality Industry when Change Means Implementation of a New IS

  • Kim, Soo Kyung;Lee, Jeonghoon
    • Journal of Information Technology Applications and Management
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    • 제23권1호
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    • pp.25-32
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    • 2016
  • Using a sample of employees in various hospitality organizations, we proposed that individual disposition such as tolerance for ambiguity, positve affectivity, internal locus of control, and self-efficacy, will influence hospitality employees' resitance to change. The results supported hypotheses. Ultimately, we hope the results of this study provide propoer guidelines with hospitality managers and employees to decrease thiere resistance to change such as new IS implementation and thus increase their willingness to adopt in implementing new IS.

정보기술의 호텔정보시스템 적용과 기술응용도입에 따른 선결과제에 대한 연구 (A Study of Pre-requirements to Adopt and Apply Information Technologies to the Hotel Industry)

  • 정현영
    • 한국콘텐츠학회논문지
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    • 제6권3호
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    • pp.163-173
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    • 2006
  • IT 기술은 기업 환경에 많은 변화를 가져왔다. 호텔산업에 있어서도 IT도입은 경쟁에서의 우위를 점할 수 있는 기회를 제공하기도 하지만 이에 대한 이점을 누리게 위해서는 선결해야 할 많은 문제점들도 안고 있다. 본 연구에서는 IT 기술의 도입이 호텔 산업에 미치는 영향에 이에 대한 대응전략에 대하여 논의하였다.

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Adaptation Strategy of Tourism Industry Stakeholders During the COVID-19 Pandemic: A Case Study in Indonesia

  • KRISTIANA, Yustisia;PRAMONO, Rudy;BRIAN, Reagan
    • The Journal of Asian Finance, Economics and Business
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    • 제8권4호
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    • pp.213-223
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    • 2021
  • The objectives of this study are (1) to describe the changes in the tourism industry that have occurred due to COVID-19; (2) explain the adaptation strategies of tourism industry stakeholders to maintain the resilience of Tanjung Puting tourism destination during the COVID-19 pandemic, and (3) explain the government's strategy in supporting tourism industry stakeholders to maintain the sustainability of Tanjung Puting tourism destinations during the COVID-19 pandemic. This is qualitative research; data was collected through in-depth interviews and the collection of published documents or information related to the Tanjung Puting tourism destination. The data analysis technique used in this study was interactive analysis. The results of the study found that the COVID-19 pandemic caused the tourism industry to experience dormancy, tourism stakeholders who lost income, switched to other sectors and looked for other alternative jobs. Tourism workers are currently doing jobs outside the tourism sector to survive, but when tourism is running normally, will return to their main jobs. The strategy undertaken by the government is to build resilience at the meso level, focusing on tourism destinations. The findings of this study suggest that tourism industry players are required to be creative and innovative in facing this pandemic.

An Impact on the Hospitality Industry with Rare Resource and Sharing Economy Platform: Case of Airbnb and Kozaza

  • 박현준;유영태
    • 한국산업정보학회논문지
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    • 제23권3호
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    • pp.73-86
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    • 2018
  • An analysis of Airbnb and Kozaza will show how valuable and rare resource can have an impact on company performances. Airbnb applied the sharing economy platform, and this business model had disrupted the hospitality industry. Thus, this paper will investigate a Korean company called Kozaza which had benchmarked Airbnb. Furthermore, it will apply the theory of VRIO framework, which consists of how valuable, rare, costly to imitate (imitability), and organization (exploited by the organization) to find competitiveness of Kozaza in the hospitality industry. Thus, it will attempt to show that Kozaza's business model of utilizing the unused resource of Hanok (traditional Korean house) and partnerships with Hanokstay, Seoul Metropolitan Government and Soul Tourism Organization and others have enhanced their resource and capability to strengthen their business model. Furthermore, this research will explore how Kozaza can competitively be successful in the future.

서비스스케이프가 사후평가에 미치는 영향분석에 관한 연구 - 경남지역 숙박산업의 영업활성화 방안을 중심으로 - (A Study on the Effect Analysis of Servicescape on the Post Evaluation: Centered Plan to Improve Business of Hospitality Industry in Gyeongnam)

  • 구정대;전용수
    • 농촌지도와개발
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    • 제18권3호
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    • pp.409-434
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    • 2011
  • The main purpose of this study was to examine the effects of servicescape on post evaluation of hospitality industry in Gyeongnam. Customers of deluxe hotels in Gyeongnam were selected for a questionnaire survey. To achieve the study objective, 253 valid questionnaires were statistically analyzed, using frequency analysis, factor, reliability analysis and regression analysis. The results of the multiple regression analysis indicated that five of servicescape factors had significant impact on customer satisfaction and customer retention. The servicescape factors partially exerted a positive influence on word-of-mouth intention. The result of the simple regression analysis also indicated that the customer satisfaction had very significant impact on customer retention and word-of-mouth intention.

A Study on Elderly Entrepreneurial Intention in the Hospitality and Tourism Industry in China

  • ZHANG, Lili;SOROKINA, Nadezda
    • The Journal of Asian Finance, Economics and Business
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    • 제9권2호
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    • pp.335-346
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    • 2022
  • Elderly entrepreneurship is becoming increasingly important as a response to the impact of the aging population and the resulting demand on government support systems, as well as a means of ensuring long-term economic and social development. The purpose of this study is to investigate the elderly's entrepreneurial intentions in the hotel and tourism sector in Ma'anshan City, Eastern China. The researcher used an online survey of older people aged 50 to 64 in a tourism destination that is approaching an aging society stage to see if the Theory of Planned Behavior can explain the entrepreneurial ambitions of the elderly in the hospitality and tourism industry. There were 391 questionnaires gathered in all, 367 of which were valid. The data was analyzed using descriptive statistics and regression analysis. The study reveals that personal attitudes toward entrepreneurial behavior and perceived behavior control are highly influenced by societal norms. It also shows that personal attitude and perceived behavior control are antecedents of the elderly's entrepreneurial intent in this particular industry. This research adds to the research on geriatric entrepreneurship in hospitality and tourism, as well as human resource development for seniors in China, helping to alleviate the country's aging demographic concerns.

제4차 산업혁명에서 SNS 빅데이터의 외식산업 활용 방안에 대한 연구 (A Study on the Application of SNS Big Data to the Industry in the Fourth Industrial Revolution)

  • 한순임;김태호;이종호;김학선
    • 한국조리학회지
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    • 제23권7호
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    • pp.1-10
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    • 2017
  • This study proposed SNS big data analysis method of food service industry in the 4th industrial revolution. This study analyzed the keyword of the fourth industrial revolution by using Google trend. Based on the data posted on the SNS from January 1, 2016 to September 5, 2017 (1 year and 8 months) utilizing the "Social Metrics". Through the social insights, the related words related to cooking were analyzed and visualized about attributes, products, hobbies and leisure. As a result of the analysis, keywords were found such as cooking, entrepreneurship, franchise, restaurant, job search, Twitter, family, friends, menu, reaction, video, etc. As a theoretical implication of this study, we proposed how to utilize big data produced from various online materials for research on restaurant business, interpret atypical data as meaningful data and suggest the basic direction of field application. In order to utilize positioning of customers of restaurant companies in the future, this study suggests more detailed and in-depth consumer sentiment as a basic resource for marketing data development through various menu development and customers' perception change. In addition, this study provides marketing implications for the foodservice industry and how to use big data for the cooking industry in preparation for the fourth industrial revolution.

The Ethics of Artificial Intelligence and Robotization in Tourism and Hospitality - A Conceptual Framework and Research Agenda

  • Ivanov, Stanislav;Umbrello, Steven
    • Journal of Smart Tourism
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    • 제1권4호
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    • pp.9-18
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    • 2021
  • The impacts that AI and robotics systems can and will have on our everyday lives are already making themselves manifest. However, there is a lack of research on the ethical impacts and means for amelioration regarding AI and robotics within tourism and hospitality. Given the importance of designing technologies that cross national boundaries, and given that the tourism and hospitality industry is fundamentally predicated on multicultural interactions, this is an area of research and application that requires particular attention. Specifically, tourism and hospitality have a range of context-unique stakeholders that need to be accounted for in the salient design of AI systems is to be achieved. This paper adopts a stakeholder approach to develop the conceptual framework to centralize human values in designing and deploying AI and robotics systems in tourism and hospitality. The conceptual framework includes several layers - 'Human-human-AI' interaction level, direct and indirect stakeholders, and the macroenvironment. The ethical issues on each layer are outlined as well as some possible solutions to them. Additionally, the paper develops a research agenda on the topic.