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http://dx.doi.org/10.13106/jafeb.2022.vol9.no2.0335

A Study on Elderly Entrepreneurial Intention in the Hospitality and Tourism Industry in China  

ZHANG, Lili (SIHOM Sol International School, Woosong University, Department of Tourism and Foreign Languages, Ma'anshan Teacher's College)
SOROKINA, Nadezda (SIHOM Sol International School, Woosong University)
Publication Information
The Journal of Asian Finance, Economics and Business / v.9, no.2, 2022 , pp. 335-346 More about this Journal
Abstract
Elderly entrepreneurship is becoming increasingly important as a response to the impact of the aging population and the resulting demand on government support systems, as well as a means of ensuring long-term economic and social development. The purpose of this study is to investigate the elderly's entrepreneurial intentions in the hotel and tourism sector in Ma'anshan City, Eastern China. The researcher used an online survey of older people aged 50 to 64 in a tourism destination that is approaching an aging society stage to see if the Theory of Planned Behavior can explain the entrepreneurial ambitions of the elderly in the hospitality and tourism industry. There were 391 questionnaires gathered in all, 367 of which were valid. The data was analyzed using descriptive statistics and regression analysis. The study reveals that personal attitudes toward entrepreneurial behavior and perceived behavior control are highly influenced by societal norms. It also shows that personal attitude and perceived behavior control are antecedents of the elderly's entrepreneurial intent in this particular industry. This research adds to the research on geriatric entrepreneurship in hospitality and tourism, as well as human resource development for seniors in China, helping to alleviate the country's aging demographic concerns.
Keywords
Entrepreneurial Intention; Elderly Entrepreneurship; Theory of Planned Behavior; Hospitality; Tourism;
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