Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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A Study on the Application of SNS Big Data to the Industry in the Fourth Industrial Revolution

제4차 산업혁명에서 SNS 빅데이터의 외식산업 활용 방안에 대한 연구

  • Han, Soon-lim (School of Hospitality & Tourism Management, Kyungsung University) ;
  • Kim, Tae-ho (School of Hospitality & Tourism Management, Kyungsung University) ;
  • Lee, Jong-ho (School of Hospitality & Tourism Management, Kyungsung University) ;
  • Kim, Hak-Seon (School of Hospitality & Tourism Management, Kyungsung University)
  • 한순임 (경성대학교 호텔관광외식경영학부) ;
  • 김태호 (경성대학교 호텔관광외식경영학부) ;
  • 이종호 (경성대학교 호텔관광외식경영학부) ;
  • 김학선 (경성대학교 호텔관광외식경영학부)
  • Received : 2017.09.11
  • Accepted : 2017.10.20
  • Published : 2017.10.30
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Abstract

This study proposed SNS big data analysis method of food service industry in the 4th industrial revolution. This study analyzed the keyword of the fourth industrial revolution by using Google trend. Based on the data posted on the SNS from January 1, 2016 to September 5, 2017 (1 year and 8 months) utilizing the "Social Metrics". Through the social insights, the related words related to cooking were analyzed and visualized about attributes, products, hobbies and leisure. As a result of the analysis, keywords were found such as cooking, entrepreneurship, franchise, restaurant, job search, Twitter, family, friends, menu, reaction, video, etc. As a theoretical implication of this study, we proposed how to utilize big data produced from various online materials for research on restaurant business, interpret atypical data as meaningful data and suggest the basic direction of field application. In order to utilize positioning of customers of restaurant companies in the future, this study suggests more detailed and in-depth consumer sentiment as a basic resource for marketing data development through various menu development and customers' perception change. In addition, this study provides marketing implications for the foodservice industry and how to use big data for the cooking industry in preparation for the fourth industrial revolution.

Keywords

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