• Asia-Pacific Journal of Business
• /
• v.13 no.2
• /
• pp.169-182
• /
• 2022

Purpose - The purpose of this study was to investigate influence relationship among health lifestyle, customer satisfaction, repurchase intention and recommendation intention in the protein beverage market. Design/methodology/approach - This study collected 286 survey data from customers who had experience buying and drinking the protein beverage. The Exploratory Factor Analysis (EFA) and the multiple regression analysis were hired in order to analyze the data. Findings - First, four dimensions of health lifestyle("health confidence," "health sensitivity," "health intention," and "health eating habit") were found to be valid and reliable. Second, all four dimensions of health lifestyle had a positive effect on customer satisfaction. Third, customer satisfaction had a positive effect on repurchase intention. Lastly, customer satisfaction had a positive effect on recommendation intention. Research implications or Originality - This study provided research model among health lifestyle, customer satisfaction, repurchase intention and recommendation. Furthermore, the results of this study were useful for identifying the role of health lifestyle in estimating customer satisfaction and the strategies for strengthening customer satisfaction in the protein beverage market.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.4
• /
• pp.332-341
• /
• 2023

Notable trends in the restaurant start-up market after the lifting of social distancing include increasing interest in start-ups, emphasizing the importance of food quality and diversity, decreasing the relative importance of delivery services, and increasing interest in certain industries. The data collection period is three years from April 2021 to May 2023, including before and after social distancing, and texts extracted from blogs, news, cafes, web documents, and intellectuals provided by Naver, Daum, and Google were collected. For the collected data, the top 30 words were derived through a refining process. In addition, based on April 2021, the application period of social distancing, data from April 2021 to April 2022, and data from May 2022 to May 2023, Through these changes in trends, founders can capture new opportunities in the market and develop start-up strategies. In conclusion, this paper provides important insights for founders in accurately understanding the changes in food service start-up trends and in developing strategies appropriate to the current market situation.

• International journal of advanced smart convergence
• /
• v.12 no.4
• /
• pp.353-360
• /
• 2023

This paper explores notable shifts in the restaurant startup market following the lifting of social distancing measures. Key trends identified include an escalated interest in startups, a heightened focus on the quality and diversity of food, a relative decline in the importance of delivery services, and a growing interest in specific industry sectors. The study's data collection spanned three years, from April 2021 to May 2023, encompassing the period before and after social distancing. Data were sourced from a range of online platforms, including blogs, news sites, cafes, web documents, and intellectual forums, provided by Naver, Daum, and Google. From this collected data, the top 50 words were identified through a refinement process. The analysis was structured around the social distancing application period, comparing data from April 2021 to April 2022 with data from May 2022 to May 2023. These observed trend changes provide founders with valuable insights to seize new market opportunities and formulate effective startup strategies. In summary, We offer crucial insights for founders, enabling them to comprehend the evolving dynamics in food service startups and to adapt their strategies to the current market environment.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.36 no.5
• /
• pp.937-945
• /
• 2016

Recently, Rural tourism in China is developing rapidly, however, the rural tourism remains unsatisfactory due to ignoring the landscape aspect which is considered as an integral part for rural tourism. Therefore, we aim to investigate the effect of the landscape elements on vitalization of rural tourism by evaluation of the landscape elements. To this end, we made a questionnaire survery concerning importance and satisfaction of landscape elements through factor analysis, and clamp IPA analysis. As the result, 1) Regional product, safety facilities and public parking lots are the primary considerations as primary factor. 2)Traffic facilities and accommodation should reflect regional characteristics; Garbage collection facility, food and beverage facilities, network and electricity facility should be rectified and maintained; Regaining the original nature characteristics of river and lake, Securing the integrity of the visual appreciation by shelter landscape for Sewage Purification. Our study results may provide a basic reference for the development and management of rural tourism attractions in China.

• Journal of Applied Tourism Food and Beverage Management and Research
• /
• v.9
• /
• pp.33-65
• /
• 1998

Lots of companies in food industry are developing thmselves to enhance their competitiveness for the upcoming 21 st century There are many troubles in food industry need lots of manpower because of bad invironmental problem and strong regulation by the goverment the The most serious problem in confectionery business is to overcome the disproportion of manpower. This study tries to establish management for effective management on the basis of referred theme. the concrete purpose of this study to indicate effective management.

• Journal of Applied Tourism Food and Beverage Management and Research
• /
• v.16 no.2
• /
• pp.97-119
• /
• 2005

Recently, the internal hotels try to strategic diversification of hotel administration in the eating and drinking area, that is do reasonable by long-term recession. Wished to consider effect entertainment's application possibility and alternative presentation that food court and eatertainment introduction in hotel restaurant which improve administration and sales extension. This research is questioned between 30 from September 1, 2004 by population total 426 collected, man and woman who more than 18 years olds takes in Seoul expert restaurant(south and north of river).

• Proceedings of the KSCN Conference
• /
• 2004.12a
• /
• pp.132-132
• /
• 2004

• Journal of Korean Society of Forest Science
• /
• v.106 no.3
• /
• pp.353-361
• /
• 2017

This survey was conducted to study the mountain village residents' needs and awareness of eco-tourism. The survey included opinions about introducing Eco-tourism, Residents' willingness to join, types of policies to push forward, requirements to Korea Forest Service and expected outcomes. 346 residents were selected for this survey from 33 mountain eco-villages established by Korea Forest Service and 24 rural experience villages established by Ministry of Agriculture, Food and Rural Affairs, and they respectively participated in this survey through interview from June $17^{th}$ 2015 to September $17^{th}$ 2015. As a result of major analysis, the survey showed that 86.7% of residents were in favor of the introduction of mountain village eco-tourism and 78.3% of those questioned showed the willingness of their participation of the program. Also 42.2% of respondents reacted positively that Korea Forest Service, associated administration agency and local government should be cooperated when the policies are established. 60.4% of respondents said they expect installment of recreational facilities and 67.6% said they expect development of eco-tourism program, which were respectively the highest rate as the requirements to be supported when the eco-tourism program are introduced. 86.1% said that increasing visitors will help mountain villages more revitalized as eco-tourism is introduced. This research is expected to provide information when making the mountain eco-tourism policy in the future.

• The Journal of Fisheries Business Administration
• /
• v.49 no.1
• /
• pp.51-66
• /
• 2018

During the Joseon period, the East Sea would be called 'Gyeonghae' due to a large number of whales. In the Republic of Korea, whaling was locally permitted in 1946. However, the number drastically dropped because the hunting of the marine mammal had already been carried out in Russia, the U.S. and Japan since 1800s. Before a moratorium on commercial whaling was introduced by the International Whaling Commission(IWC) in 1986, whale populations in the East Sea had plunged. Furthermore, Korean gray whales and fin whales weren't found anymore in that area. With the suspension, whale hunting was banned in Korea as well. Even so, accidentally caught whales have been allowed to be distributed on the market with respect for local food culture. With the establishment of Whale Museum and hosting of the 57th Annual Meeting of the International Whaling Commission(IWC) at Jangsaengpo in 2005, whale tourism was facilitated in earnest. This whale tourism has been operated by Nam-gu Office and Nam-gu City Management Corporation in Ulsan. However, the popularity of whale tourism has increased a demand for whale meat. At the same time, there has been concern over decrease in whale populations because of illegal whaling. In addition, a conflict between the use and protection of whales has caused confusion in tourism identity. Actually, there is a serious doubt on the sustainability of whale tourism due to the decade-long deficit and excessive investments. This study attempts to define a concept of whale tourism and propose a future direction for the sustainable growth and development of Korea's whale tourism industry after developing such comprehensive assessment indicators as a basic research for the introduction of sustainable whale tourism. To achieve the aim of this study, AHP(Analytic Hierarchy Process) was chosen as a main research tool and the factors were ranked by a comprehensive analysis of principal factors and detail factors. The current study showed the following results. First, ecological environment(0.430) was indicated the most important factor of whale tourism assessment indicators. Moreover, Population(0.1302), Action for Cetacean protection(0.1031), Governance(0.0898) were critical factors. On the other hand, Accommodations(0.0085), Whale meat(0.0088) were unimportant factors than others.

• Journal of Applied Tourism Food and Beverage Management and Research
• /
• v.14 no.2
• /
• pp.17-22
• /
• 2003

Although researchers have, during the past decade, become increasingly interested in customer satisfaction customer reaction, and service quality issues, very little of research has devoted to the family restaurant. Family restaurant industry is among the fastest growing sectors of the tourism market. This paper discusses the importance of the family restaurant product and service quality, and presents the relationship among service quality, customer satisfaction, and customer reaction. The literature supports the value of family restaurant's service quality and relation between service quality and customer reaction. Exploratory study examined customer's satisfaction with service quality components and customer's reaction with satisfaction. The survey was conducted in four phases; service quality, customer reaction(satisfaction, repurchase intention, and word of mouth), restaurant information, general profile of customer. The results of the study show that service quality(product's quality, physical character) provided family restaurant customer with the overall satisfaction, and service quality affected on customer reaction(repurchase intention, positive word of mouth). Also overall satisfaction affected on repurchase intention and positive word of mouth.