International Journal of Internet, Broadcasting and Communication

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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A Study on the Trend Change of Restaurant Entrepreneurship through Big Data Analysis

  • Jong-Hyun Park (Department of Immersive Content Convergence, Graduate School of Kwangwoon University) ;
  • Yang-Ja Bae (Department of Immersive Content Convergence, Graduate School of Kwangwoon University) ;
  • Jun-Ho Park (Department of Tourism and Food Industry, Graduate School of Smart Convergence, Kwangwoon University) ;
  • Gi-Hwan Ryu (Department of Tourism and Food Industry, Graduate School of Smart Convergence, Kwangwoon University)
  • Received : 2023.10.09
  • Accepted : 2023.10.30
  • Published : 2023.11.30
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Abstract

Notable trends in the restaurant start-up market after the lifting of social distancing include increasing interest in start-ups, emphasizing the importance of food quality and diversity, decreasing the relative importance of delivery services, and increasing interest in certain industries. The data collection period is three years from April 2021 to May 2023, including before and after social distancing, and texts extracted from blogs, news, cafes, web documents, and intellectuals provided by Naver, Daum, and Google were collected. For the collected data, the top 30 words were derived through a refining process. In addition, based on April 2021, the application period of social distancing, data from April 2021 to April 2022, and data from May 2022 to May 2023, Through these changes in trends, founders can capture new opportunities in the market and develop start-up strategies. In conclusion, this paper provides important insights for founders in accurately understanding the changes in food service start-up trends and in developing strategies appropriate to the current market situation.

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References

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