• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.2
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• pp.277-292
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• 2014

This study investigated consumers' multi-channel behavior for fashion product purchases and compared perceived risks by channel type. A survey involving male and female college students was conducted in the Daegu and Gyungbuk area in December 2013. A total of 400 responses were analyzed using descriptive statistics, chi-square analysis, independent sample t-test, paired t-test, factor analysis, and reliability analysis. An internet shopping mall was the most frequently chosen retailer type for fashion product purchases and information searches. In addition, respondents also preferred independent branded stores, department stores, and non-branded stores. The number of retailer types for clothing item purchases ranged from 1 to 6 and the average was 3.06. The number of retailer types was significantly higher in women groups according to gender variables. Perceived risk had the highest evaluation score for internet shopping malls. Department stores were recognized as a reliable retailer type. The construct of perceived risk was shown as similar in off-line stores such as department stores, independent branded stores, and non-branded stores. Instead, the construct was differentiated from the case of internet shopping malls. Some insightful suggestions were suggested for future research and industrial marketing plans based on the results.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.391-401
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• 1999

For proper communication among manufactures in various countries and for consumers' convenience in purchasing garments imported from foreign countries the ISO revised the size designation system in 1969. Since 1970's various countries have revised their standard sizing system by adapting the ISO system . The purpose of this study is (1) to satisfy domestic consumer's needs by developing a sizing system based on that of ISO for Korean women in their early twenties and (2) to contribute to entering the international fashion market by manufacturing high quality apparel products The results were as follows: (1) By measuring and analyzing of 464 female between the ages for 18 and 24 the data indicated that body height could be divided into following three groups. S(Short) : 152cm (19.2%) R(Regular) : 160cm (57.8%) L(Long) : 165cm(22.6%) (2) According to the results to analyzing body type of this study the medium hip(drop 6) is 47.4% the large hip(over drop 12) is 42.7% the 2 types covers 90.3% (3) Comparing Korean women's size with foreign women's size DOB size code is 17 JIS size code is 9AR, FNOR size codes are 36n. 38n. and Italian size cods are 40, 42

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.674-683
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• 2006

The purpose of this study was to examine the effects of T-shirts product type and apparel benefit on consumer preference and purchasing intention. Data for the study were obtained by $3\times2$ mixed factorial design. The subjects were two hundred and thirty college male and female students. The data were analysed by factor analysis, cluster analysis, and ANOVA by using the SPSS program. The results of this study indicated that benefit did not have effects on consumers purchasing intention but significant influences on consumer preference for brand-parody products. For brand-copy products, benefit influenced the purchasing intention, and did not influence the consumer preference. This study suggested that new fashion trends, in association with consumer's benefit, have effects on consumer's purchasing behavior. The result of this study is likely to be useful in planning marketing strategy related to product type and new fashion trends.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.8
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• pp.1396-1405
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• 1997

This study investigated country-of-origin effects by comparatively analyzing consumer attitude toward country-of-origin of imported apparel according to apparel product attributes. Fishbein attitude model was used. The effects of consumer characteristics such as attitude of consumers toward general imported apparel and demorgraphic variables on consumer attitude toward country-of-origin were also identified. Italy, U.S.A, Japan, Hong Kong, Korea were used as country of origin. Data were obtained from male and female subjects(total 570) aged mostly 20's. Statistical analysis showed: 1) Apparel product attributes were classified into 3 factors, expressive, instrumental and brand, which are the order of importance for purchasing. 2) Consumer indicated more favorable attitude toward 'made in 'Italy' nd made in 'Korea' in each attribute factor. 'Made in Korea' roducts were evaluated highest in expressive attribute factor but less favored than 'made in Italy' n brand attribute factor. 'Made in U.S.A and made in Japan' were evaluated favorable in instrumental factor, whereas 'made in Hong Kong' had the least favorable attitude in every attribute factor. 3) The uniqueness and good quality of imported apparel appeared to be the most strong variable in predicting consumer attitude toward each country-of-origin. 4) The attitude toward country of origin was different according to sex and age.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.2
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• pp.230-241
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• 2011

This study investigates how the relational benefits of fashion retail stores influence the relationship quality (trust, satisfaction, and commitment) and CRM effects (revisit intention and word of mouth intention). This study also analyzes the moderating effect of consumer characteristics between relational benefits and relationship quality. The subjects of this study consisted of 340 female consumers whose age ranged from 20 to 50s and the results were analyzed using AMOS 18.0 and SPSS 12.0. The results of the study were as follows: First, there were three types of relational benefits of psychological, social and economic relational benefits in the CRM activities of fashion retail stores. In addition, it was found that the psychological and economic relational benefits had positive effects on the relational qualities of fashion retail stores; however, the social relational benefits did not have any effects on the relational qualities of fashion retail stores. Second, the relationship quality had a positive influence on CRM effects such as revisit intention and word of mouth intention. Third, it was confirmed that the consumer characteristics variables were effective mediators linking the relational benefits and relational qualities of fashion retail stores.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.8
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• pp.1240-1251
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• 2007

The purpose of this study was to examine the relationship between weight of fabrics and texture and sensibility and preference of consumers for F/W women's jacket fabrics. Structural Equation Model(SEM) using AMOS program was conducted to analyze the relationships. Then, this study aimed to provide useful information in planning designing fabrics through predicting the subjective characteristics analyzed. The main survey was developed the 7-point semantic differential scale of subjective texture, sensibility and preference. Fifty trained female panelists of 20-30 years old were participated and questionnaire method was used with 20 kind of fabric. The evaluation methods such as by the sense of sight & touch were used when fabrics were estimated subjectively. When evaluated by the sense of sight & touch, fabric's weight did not have effect directly on preference, but had effect indirectly on preference through the texture and the sensibility..

• Journal of Ginseng Research
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• v.13 no.1
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• pp.130-135
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• 1989

The purpose of the present study was to find the preferences of college students and to understand trends in their consumption patterns. This survey was conducted using a questionnaire containing 50 questions answered by 614 sudients of 4 universities in Daejeon and Seoul and the following result were obtained . 1. The majority of students favored coffee, yulmy tea, ginseng tea, and lllack tea in decreasing order. Only 49.0% of the students believe that ginseng was beneficial to the human life as a health, fond . 2. 54% of the students had experience in taking fresh ginseng and 68% had used in white ginseng. 3. Their expectations for the efficacy of ginseng were as remedies for hang-over syndrom, high blood pressure, heart trouble, liver trouble, and gastronic trouble, in decreasing order. 4. Most of the students took soup made by adding ginseng to chicken broth (SamGyetang) when taken ginseng. 5. The percent of students who had taken coffee was 97.7%, whereas only 48.3% had used processed ginseng products. The female students especially disliked ginseng tea. 6. The preferences of the students indicate that the likelihood that they will be major consumers of ginseng in the future is very low.

• Journal of the Korean Dietetic Association
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• v.23 no.4
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• pp.397-407
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• 2017

This study was conducted to explore socio-demographic influences on eating behaviors among adolescents in Korea. Data were obtained from the Eleventh Korea Youth Risk Behavior Web-based Survey (2015 KYRBS), a nationwide representative sample of 3,532,149 middle and high school students. The data were analyzed by descriptive analysis, t-test, and logistic regression based on complex sample design using SPSS 20.0 statistics. The results showed that intake frequency of soda, fast food, and instant noodles was higher in male than female students (P<0.001). Additionally, the frequency of eating breakfast, fruits, vegetables, and milk was higher among high school students than middle school students (P<0.001). Higher levels of economic status were associated with less skipping breakfast. Adolescents with mothers that had higher levels of education were more likely to be frequent consumers of fruits, vegetables, and milk, and to eat breakfast.

• Korean Journal of Human Ecology
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• v.12 no.2
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• pp.253-263
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• 2003

The purposes of this study were to find out an evaluation scale that could predict wear comfort and to investigate the effect of the skin-contacting fiber type on the subjective sensation and microclimate. Sensorial evaluation was basically followed by the Human Perception Analysis (HPA) interviewing 144 consumers. Sixteen female subjects were participated in the sleeve wear test with and without wearing vapor permeable water repellent outerwear. Experimental sleeves were constructed using the same double knit by turning inside out to control other material effects except the skin-contacting fiber type, hence each different side of double knit, cotton side and the cotton/polypropylene blend side, was next to skin in each trial of the experiment. As results, it was noted that the term representing a combined feeling of thermal and wetness sensation, and muggy appeared to be a powerful language to measure perceptual responses of human subject among five dimensions of evaluation. although the ordinary users did not use the term very often. As for the comfort properties of double knits, it seemed that subjects slightly more preferred polypropylene/cotton blend to cotton as the skin-contacting fiber type when they wore outerwear and their skin were covered with sweat, although the result was rot statistically significant and need to be confirmed under higher work load.

• The Korean Journal of Food & Health Convergence
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• v.6 no.4
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• pp.1-6
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• 2020

Food hygiene and nutrition is a serious public health concern. It is the responsibility of providers and duty of consumers to ensure that hygienic and nutritious food is being served and consumed respectively. A cross-sectional study was conducted among 384 students to assess the perception of hygiene and nutrition of food in the restaurant of Pokhara Valley, Nepal. Data were collected by a self-administered questionnaire. Two-third of the respondents were female in this study. The taste was the most common reason for the consumption of food in the restaurant. In the same way, more than two-thirds of the respondents considered restaurants' food for not having a balanced diet. Around one-third of the respondents consumed food high in vitamins and minerals, protein, carbohydrate, and calories in restaurants. Around two-thirds of the respondents considered hygiene of food in restaurants as slightly hygienic. More than two-thirds of the respondents considered unhealthy to eat food in the restaurant. The study found the association between education status, family type with a taste of the food. Proper awareness, promotion activities for the healthy nutrition lifestyle & food safety education is highly recommended at the local level.