• Journal of Fashion Business
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• v.26 no.2
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• pp.83-94
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• 2022

The purpose of this study was to analyze the reality of clothes-wearing among physically disabled women and propose trouser designs. As a research method, an in-depth interview method was adopted for 10 women in their 30s and 50s with lower limb disabilities who could wear trousers and use wheelchairs. The study results identified the following factors that should be considered in the design of trousers. First, a semi-casual design that could hide physical deficiencies, was not different from ready-made clothes and enabled various looks was desirable. Second, the proper material would have little transformation in the form, have remarkable durability and laundry fastness, two-directional stretch, and hide deficiencies with a sense of thickness and density. Third, an "L-frame" pattern in a sitting position, and a straight fit were desirable. Finally, pockets can impose pressure according to their form, size, position, and sewing method, highlighted the need for a sewing approach to minimize seams in the fabric. For adjustment, an elastic band would be a good choice in terms of type, length, position, and material as it could satisfy both the convenience of putting on and taking off and comfort in wearing at the same time. Decorative design details can also impose pressure according to a sense of thickness, which means that they should be avoided in parts that are close to the body or can impose pressure according to posture.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.2
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• pp.346-355
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• 2021

Art strategies have been addressing the problem of volume growth caused by changes in the distribution environment of luxury brands. Art is a universal language that transcends borders and communicates across cultures, therefore, artification acts as a strategy for the globalization of luxury brands. This study aims to study how contemporary luxury brands communicate their artifacts strategically through branded products via artification. As a research method, a literature review and case studies were combined. The cases of artification range from the 2000s to the present, and the top 100 brands in the luxury category of Millward Brown were selected. Drawing on the characteristics of artification defined in this study we analyzed the cases of articulation of luxury brands. As a result, first, appropriation of art in the product frame is carried out by borrowing ideas from renowned works or artists. Second, as an experimental attempt, it is effective to associate the international reputation of an artist with a product through a reinterpretation of the product. Third, as an artistic creation for the brand narrative, luxury products are sublimated into artwork and idealized.

• Journal of Fashion Business
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• v.15 no.5
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• pp.195-219
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• 2011

The purpose of the study is to analyze Hollywood actresses' makeup in formative characteristics and see the transition of the change for the usage as the fundamental materials to develop the future makeup field academy with the focus focused from 1920s to 2000s when the cosmetic industry began in earnest. The content of the study is to see the transition of the change by analyzing makeup of each era in formative aspect after seeing the transition of the makeup change in the social background by classifying by 10 years from 1920s to 2000s with related literature as the center in the theoretical background. The method of the study is to analyze makeup in formative aspect with total 180 pieces of pictures selected by two experts among their photos by selecting four actresses by each era and analyze Hollywood actresses' advertisement pictures which can be called as beauty icons at that time. Analysis frame to analyze the formativeness established new classification frame based on theories of Marian L. Davis, Marilyn Revell Delong, and Kang to analyze line, shape, texture, and decoration, and researcher's analysis frame was prepared based Munsell's color circle, tone analysis of P.C.C.S color system, and Kang's makeup color name to analyze colors. The result of the study is like below. Generally 20s and 30s highlighted line of eyebrows, 40s naturalness, 50s and 60s highlighted eye makeup, and from 70s makeup was focused on health, in 80s colorful makeup was boom, and 90s and 2000s has shown characteristics focused on texture of face.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.2
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• pp.326-340
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• 2017

This study explores the daily life of Korean designers in New York. We use in-depth interviews within the daily lives of participants to first reveal the time structure and meaning of everyday life. In this everyday time frame, this study reveals the content and meaning of life in New York, which is especially useful for fashion majors. Participants were 11 single Korean women around 30 years old working as designers in New York. Data was collected from Manhattan, New York, from November 2013 to February 2014 through the use of in-depth interviews and participant observation. Data collected daily life information on time usage, money, and energy that is first summarized into 229 meaning units. In the following, 55 central meanings were derived from stories common to behaviors for study participants and 19 subcategories were compressed into academic language. Finally, the generalized categories are divided into six categories of study life, work life, future life, family life, leisure life and fashion life. As a result of the first study, the daily time structure consisted of customary public time and personal repeat time. Second, the customary public time categories included the studying for 'Beginning to jump again to the best', 'Now working as a designer in New York', and future life expecting 'Future growing as a career woman'. Repeated personal time categories include family life: 'A single life of a lonely and poor gentile', leisure life: 'Healing life that is supported by abundant advanced culture', and fashion life: 'New York fashion life coexist with harmony'. Third, work was the center of everyday life for study participants versus fashion and leisure that were central to everyday life when not working.

• The Research Journal of the Costume Culture
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• v.18 no.1
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• pp.64-79
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• 2010

The digital era in the 21st century is globalized and is collapsed boundary among countries, thereby being able to be said to be characterized most largely by proceeding with being a form like a federation and EU. A change into digital era brought about a change in all the aspects of human behavior and culture, not a change simply in temporal significance and technological significance. In recent days, all the services came to be possibly used the integrated device with the same network owing to innovation of communication technology, which is represented by digital, network, and internet. Now, the broadcasting industry, computer industry, and communication industry are exceeding the peculiar sphere by being mutually merged. Each of industrial sector centering on internet is showing the phenomenon of being united. The hybrid trend, which was formed by phenomenon in the complex digital media society, tended to be indicated in fashion and makeup design. As the digital media era was generated, the hybrid trend induced a change into society in open and horizontal idea. It came to be known that there is independent trend in each field even while organically working in the middle of the whole frame that fashion and makeup express a human being's external beauty. This implies that makeup is not what is always influenced by fashion as an accessory in fashion and a supplementary role, but what can show its contrary phenomenon. This study examined characteristics, which are shown in fashion and makeup due to hybrid influence with greeting the digital media era. This study was carried out in order to be conducive to objective data available for giving help to the future direction and marketing data in product of the relevant businesses, through the results of this study.

• Fashion & Textile Research Journal
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• v.7 no.2
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• pp.143-152
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• 2005

A concept of 'digital' is changing a living pattern of moderners, with having influence on the whole life of modern society. The purpose of this study is arrange the frame of conformity to the 'fashion as culture' by considering the social and cultural phenomena being shown in relation to digital, which is a concept being watched most for the 21st century and by trying to analyze a tendency of digital culture being shown in the modernly fashion design based on this. The digital culture, which is a concept of generalizing the phenomena of interactional changes in the sub-structure being derived by digital technology, is being shown as a tendency of fusionization and globalization, and due to this, the culture of digital nomads is being formed. On the other hand, a tendency of amenity caused by the reaction against the coldly digital technology, is forming one axis of digital culture. As the culture, which experiences the process of a change by digital technology, is reflected even on the fashion, the fusion of technology and the human body, brought about the appearance and the development of the artificial body, by allowing the wearable computer to be introduced to fashion and by being connected directly to the body. This means the expansion of range for fashion. The destruction of a border between space and space, is making an opportunity of forming another ego inside the cyber space, with bringing about the mixed loading between the cyber space and the real space. As the border between the cyber space and the real space is being collapsed, the space of newly self-realization is being created. The collapse of gender is being shown as the pursuit of gender, which is a nomadic concept of not giving priority to anywhere of male gender and female gender. The tendency of sensitive design introduced the sports look as the largely fashion trend. Fascinated with Zen thoughts is leading to a response to the swiftly and coldly social conditions caused by machine. The digital culture by digital technology and the fashion tendency being shown by its influence, meet the needs of self-realization and self-expansion for a human being, and satisfy the needs for the expression of self-identity for a human being, and enable the search for introspection about inner existence inside the self.

• Fashion & Textile Research Journal
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• v.4 no.3
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• pp.284-288
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• 2002

In this research, a new quantitative fabric drape evaluation system has been developed using image processing technology. The purpose of this research is to get the more detailed information of fabric drapability quantitatively from digital images captured with a digital camera generally commercialized. The shape parameters of a 3-dimensional geometric drape model were defined as the number of nodes, frequency and amplitude. Also, various statistical information of drape shapes can be obtained using image processing technology and frequency analysis as well as traditional drape coefficients. Hardware system to capture drape images is simply composed of three parts including a digital USB (Universal Serial Bus) camera, a frame cover and a stand for camera to attach to traditional drape tester. The evaluation software coded with the MS Visual C++ is operated under the MS windows 9x above.

• Fashion & Textile Research Journal
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• v.7 no.1
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• pp.101-105
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• 2005

This study surveys the warp and weft tension differences between projectile and air-jet looms and analyses the mechanical properties of worsted fabrics for garment with relation of these loom characteristics using KES-FB system. The paper is divided by two parts. In the 1st paper, the worsted fabric is woven as 5 harness satin weave using 1/40 Nm sirofil worsted warp yarn and 1/30 Nm worsted weft yarn by projectile(Sulzer) and air-jet looms(Picanol PAT and OMNI), respectively. The weavability is also analysed by measuring warp tension variation according to the warp position and weft tension of 3 kinds of looms. The relationship between shed amount and the warp tension is surveyed, and the relationship between end breaks and warp and weft tensions is also discussed.

• Fashion & Textile Research Journal
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• v.6 no.6
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• pp.765-771
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• 2004

This study surveys the warp and weft tension differences among 3 types of rapier looms and analyses the mechanical properties of worsted fabrics for garment with relation of these looms characteristics using KES-FB system. Raper is divided by two parts. In the 1st paper, the worsted fabric is woven as 5 harness satin weave using 1/40 Nm sirofil worsted warp yam and 1/30 Nm worsted weft yam by rapier looms such as FAST-R, THEMA-11-E and PICANOL-GTX respectively. The weavability is also analysed by measuring warp tension variation according to the warp position and weft tension of 3 kinds of looms. The relationship between shed amount and the warp tension is surveyed, and the relationship between end breaks and warp and weft tensions is also discussed.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.1-10
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• 2024

The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.