• 마케팅과학연구
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• 제15권3호
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• pp.49-65
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• 2005

현대인들은 의식적 혹은 무의식적으로 많은 광고에 노출되고 있다. 이에 기업에서는 매력적인 모델을 광고에 사용함으로써 자사의 광고에 소비자들의 주목도를 높이려는 것이 일반적인 경향이다. 의류의 경우, 소비자는 주로 잡지, 신문, 카탈로그, TV 광고 등의 마케터 주도적 정보원을 통해 정보를 수집하는 것으로 나타나, 마케터가 제시하는 광고가 의류 소비자의 구매행동에 영향을 미친다는 것을 알 수 있다. 따라서 본 연구에서는 의류광고에 사용되는 모델이 소비자에 의해 의류광고에 적합하다고 판단되어지는 경로를 이론적으로 도출하고 이를 실증적으로 검증하였다. 그 결과, 모델의 매력도 차원에는 '관능성'과 '귀염성', 두 차원이 존재하며, 이 차원은 각각 다른 경로로 의류광고 적합도를 향상시키는 것으로 나타났다. 관능성은 '모델답다', '전형적인 모델이다'로 여겨지는 '모델 전형성'을 통해 의류광고 적합도를 향상시키며, 귀염성은 모델 전형성을 거치지 않고 의류광고 적합도에 직접적으로 영향을 미치는 것으로 나타났다. 이러한 결과는 기업이 의류모델을 선정함에 있어 유의한 시사점을 제공한다.

• 복식
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• 제64권5호
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• pp.125-140
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• 2014

This study aims to investigate the effects of ethical consumption consciousness on the attitude of consumers toward purchasing recycled apparel and suggest guidelines to improve awareness and induce purchase on recycled and eco-friendly apparel. The following steps were taken: 1) examination of the status of consumer consciousness on recycled apparel and their usage 2) investigation of how ethical consumption consciousness affects purchase attitude of recycled apparel 3) finding out whether purchase experience of recycled apparel makes a difference in ethical consumption consciousness and purchase attitude. 311 males and females living in the Daegu region were used as subjects. Questionnaires were distributed for around 2 weeks for data collection. A total of 298 surveys were used for analysis due to the other thirteen being excluded for not having quality responses. Collected data were used to perform frequency analysis, factor analysis, reliability analysis, descriptive, regression analysis by using SPSS 18.0 Korean version. Results are as follows: First, regarding the status of consumer consciousness on recycled apparel and their usage, respondents considered convenience as an important factor. On the contrary, factors such as usage, participation intention and positive attitude on recycled apparel were relatively high. Second, regarding how ethical consumption consciousness affects purchase attitude on recycled apparel, the analysis result showed that having consciousness for environmental protection and volunteering significantly affected purchase attitude toward recycled apparel whereas business ethics did not affect it. Third, the responses from the consumers with purchase experience of recycled apparel and consumers without it showed that being conscious of environmental protection significantly affected both groups.

• 디지털융복합연구
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• 제16권2호
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• pp.299-304
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• 2018

본 연구는 고객들이 가장 선호적인 커피 브랜드인 스타벅스를 대상으로 효율적 사무공간 서비스를 통하여 브랜드 확장을 위한 새로운 비즈니스 모델을 제안하는 것에 목적이 있다. 직장인의 업무 중 원거리로 출장이 잦으면 일반적인 호텔에서 지내는 것보다 업무를 보기 편리한 사무 최적화한 공간이 더욱 효율적이다. 회의실, 프레젠테이션 공간, 사무용품 등을 누구나 쉽게 사용할 수 있고, 자신이 원하는 장소에서 개인적인 업무를 처리할 수 있을 뿐만 아니라 취침 공간을 마련하여 원하는 만큼 머무를 수 있는 스타벅스 커피 브랜드 확장으로서 새로운 개념의 '커피스텔(coffeestel)'을 제안한다. 본 연구를 통해 공유 서비스, 공유 공간 등 효율적인 사무 공간 활용 방법을 전달하고자 하며, 하나의 브랜드가 패션 브랜드 외에 다양한 브랜드로 확장할 수 있기를 기대한다.

• 한국의류학회지
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• 제33권11호
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• pp.1719-1732
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• 2009

A firm seeking to enter a foreign market must make an important strategic decision of which market entry mode to use. Because entry modes involve resource commitments, the initial choice by a firm on a particular entry mode is difficult to change without a considerable loss of time and money. Substantial prior research has been undertaken to explain why firms select a particular entry mode into global markets. However, there exists limited research on this area in the field of foreign apparel brands in Korea, although some research has analyzed influential entry mode factors when Korean textile and clothing companies went overseas. This study reviews prior research on the entry mode choice and analyzes the factors that influence the entry mode choice for 510 foreign clothing brands in Korea. Price range, clothing types, distribution strategy, and cultural distance were considered as influential determinants for different entry mode choices. Crosstabs with a chi-square test and logistic regression are used for analysis. This study shows that high-priced brands and luxury brands are associated with the export orientated entry mode in the Korean market. Brands that pursued the strategy of multiple distribution channels showed a preference for a licensing mode or direct investment over other entry modes, and brands from higher-cultural-distance countries entered the Korean clothing market by licensing mode. The findings of this study are appropriate for the strategic planning of foreign apparel intent on entering the Korean market or for Korean apparel firms planning to enter the global market.

• 한국생활과학회지
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• 제13권1호
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• pp.153-158
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• 2004

With considerable development of comfortable and functional clothing in recent years, we need to evaluate the effects of garment pressure in daily wear on each parts of human body because the garment pressure is important to design the clothing. This study was designed to examine the effects of body postures on garment pressure on each parts of human body in the actual clothing conditions. All the data were collected from 50 volunteered subjects. The Garment pressure was measured in lune and December with 8 points CPMS clothing pressure system from scapular, upper am, elbow, under arm, front waist line, side waist line, abdomen, crista ilica, upper hip, middle hip, front thigh, back thigh, front knee and back knee. The postures of subjects were controlled with 3 positions such as standing (posture 1), sitting on the chair (posture 2), and sitting on the floor (posture 3) during measurement of clothing pressure. Clothing weights were more in men than in woman. It showed that clothing weights had no effects on the garment pressure. In this study, however, just the garment pressures on scapular and top of the hip increased significantly by clothing weight (p<. 05). Clothing horizontally pressed on scapular and top of hip but not on other parts. When subjects stood up, the garment pressure was the highest on the side waist. Especially, clothing pressure on the front waist point was lower than that of the left side waist. On the upper parts of the human body, the garment pressure of left side waist was the highest, and followed by front waist, crista ilica, and abdomen in order. When subjects were sitting on the chair, the garment pressure on the lower parts of the human body was the highest on the top of hip. When the subjects were sitting on the chair or on the floor, the surface area on their skin of hip and waist parts increased by postures. In addition, it showed that men felt more comfortable than women on higher clothing pressure level.

• 복식
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• 제59권7호
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• pp.65-76
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• 2009

Korea has established a code for the economic and cultural industry that covers a wide range of classes unlike the old information era which was limited to the simple knowledge, technology, tools, morals, and customers that had been established in our society. On the other hand, 'culture marketing' is a series of marketing activities in which value-added items are created and shared. The combination of business management and culture seemed pretty awkward considering how rapidly the world was changing, however, the nature of today's culture has changed and the economic nature of culture products has resulted from those changes. In this paper, two authors who expressed the cultural identity in the culture products are studied through a comparison analysis; the author Min Yeongsoon expressed the identity confusion that she experienced in a foreign country and how she overcame homesickness in her work; and the author Kim Ata expressed his confidence in Asia and used his clear and loud voice to express the culture in his work. In addition, today's culture products are affected by the surrounding cultures such as the member's traditional society, environmental culture, and individual's culture. It is a good source for good works of art. In this study, the efforts of seeking the cultural identity, structuring the concept, seeking a new market and possibilities are used to make a consistent process in order to make a series of the systems required for planning and developing culture products.

• 한국의류학회지
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• 제35권9호
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• pp.1039-1048
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• 2011

This research develops a basic design structure for scuba diving wetsuits suitable for the shape of Korean men in their 30's as well as enhances the reduction rate for underwater activity. The clothing pressure and fitness tests were performed using four different types of body suits. The usable data of the tests were coded for further statistical analysis that includes one way-ANOVA test and S-N-K Multiple Range Test by using SPSSWIN 17.0. An analysis of the results shows: (1) The results of the clothing pressure test (using a dummy) indicated that the larger the reduction rate, the stronger the clothing pressure gets (with an exception on the knee area). It has great impact on clothing pressure with regards to the different body parts. The different reduction rates should be applied to body parts accordingly. (2) In the case of test subjects, the overall mean values of the clothing pressure were lower than the ones with the dummy (attributable to the cushion function of body skin and muscle as well as the high stretch of the fabric). (3) In evaluating the subjective fit test of four types of body suits, a statistically significant difference was found in the relation between pattern reduction rates and all parts of the body. It was revealed that the reduction rate of 'B' pattern (X: 4%, Y: 3%) was the most suitable pattern and the 'B' pattern scored highest in the motion functional fit test performed by a test subject.

• 한국의류학회지
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• 제35권9호
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• pp.1125-1137
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• 2011

This study investigates when and why the light pink Dan-ryoung appeared as part of the official uniform of the Joseon Dynasty and which official uniform used the light pink color. The Annals of the Joseon Dynasty, books written by scholars, and related laws were used as research materials. The following results were obtained by analyzing the arguments of kings and officials on light pink uniforms and laws related to official uniforms. 1. Red was the color of the king as well as the color of Dang-sang-gwan's Gong-bok (one of the official uniforms). 2. The colors such as To-hong, Dam-hong, Do-hong, Bun-hong, Cheon-hong that appeared in Sang-bok (among official uniforms) were relatively lighter than red. 3. To-hong started to be used in Sang-bok at the time of King Se-jong and was used at the time of King Seong-jong in Sang-bok because it was the preferred color. 4. In the Joseon Dynasty, safflower (the basis of red color dye) was cultivated extensively; in addition, people liked red dyeing because it was relatively easy apply; subsequently, a ban on red dyeing was continually issued. 5. Kings Se-jong and Jung-jong ordered officials to use Do-hong and Bun-hong to distinguish the red color of the king. After Im-jin-oe-ran, Cheon-hong was officially designated the color of Sang-bok. 6. The reasons why Dam-hong was used in official uniforms were twofold: the preference for red-like colors and the influence of the Confucian hierarchy to distinguish the king.

• 한국의류학회지
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• 제30권4호
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• pp.655-661
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• 2006

The purpose of this study was to investigate the make-up preference images influenced by the clothing preference images group, and importance orders among the make-up preference images. The questionnaires were given to female residents in the ages between $20{\sim}45$ in Seoul and Kyung-gi province during October 2004. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as ANOVA test, Duncan test and paired t-test. The results of this study as follows; 1. It was found out that the graceful, chic, and modern make-up image had significant differences. The graceful make-up preference image was preferred by the graceful clothing preference image group. The chic and modern make-up preference image were preferred by modern clothing preference image group. It was confirmed that the categories with significant differences were those with the same clothing and make-up preference image groups, which indicate people prefer unified image coordination. 2. As the results of the analysis of the difference in importance of make-up preference images, it was found out that the natural make-up preference image was the most preferred by people, and followed by the youthful make-up preference image. On the other hand, the romantic make-up preference was preferred the least. This study on relationships between clothing images and make-up images found that the costume culture is becoming more of 'total fashion' and that it would be beneficial for clothing brands to incorporate cosmetics in their business strategies and expand their businesses.

• 한국의류학회지
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• 제35권3호
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• pp.325-335
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• 2011

This study analyzes the current educational curricula in the field of Clothing and Textiles in order to develop appropriate educational methods and courses. We reviewed the curricula offered by 58 Clothing and Textiles Departments at four-year universities in Korea. We analyzed the educational content of each curriculum by dividing all of the courses offered into eight categories. The analysis was based on the information posted on the universities' Internet websites, and the analysis was performed by using descriptive statistics. The results of this study are as follows: First, the educational courses of the Clothing and Textiles Departments are composed of, 36.2% design, 20.4% production, and 14.5% textile categories. In comparison with the results of a similar study conducted in 1999, emphases on the design, distribution, and marketing categories have increased, while the emphases on the production, apparel material, basic knowledge, and consumption science categories have decreased. Second, in the case of the apparel material category, basic knowledge of materials constituted 18.5%, the largest part of the category. The average number of units offered in the area of apparel materials by the 58 Departments was 17 units per year. The curricula were found to vary by regions of the country. The universities located in the Chungcheong region offer more textile material courses, but the universities in the Capital region offer fewer textile material courses than other regions. Departments that are affiliated with universities that emphasize Art and Design have more courses on basic knowledge, dyeing and finishing, and fabric design than other universities.