• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.4 s.44
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• pp.471-484
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• 1992

The purpose of this study was 1) to find out Market segmentation possibilities according to consumer's store selection factors by analysis of Consumer's attitude and oriteria of apparel store selection, 2) to provide marketing strategies of segment marker for apparel stores Research problems were as follows. 1) To find out the important factors of consumer's store selection and to segment markets according to their factors. 2) To find out consumer characteristics (demographic variables, clothing life factors, cloth-ing purchase behaviors) according to segment markets. 3) To find out preference store types and preference factors according to segment markets. 4) To provide marketing mix strategy for retail apparel store sales. The subjects selected for the final analysis were 586 female college students, housewives, and workers living in Seoul. A questionnaire was developed in order to measure consumer's selection criteria of apparel store, consumer characteristics and preferred store types and preferential factors. The results of this study were as follows: 1. There were 8 factors of consumer's store selection such that: the high quality, convenience, store atmosphere, economy, dependency commercials, store patronage, the conformity, product assortment. the result of cluster analysis based on these 8 factors of store selection verified that market was able to be segmented as four different market, which were the store loyalty group, the aligned economical group, the assortment pursuing group, the store fame dependent group. 2. There were significant differences among four groups, for 4 variables related to consumer's characteristics such as demographic characteristics (sex, age, job, level of education, the living quarters, marrige or unmarrige), clothing life factors, clothing evaluating criteria, and favorite fashion information sources. 3. There were significant differences among four groups for 2 variable related to store preference such as preference types of store and preference factors of store.

• The Research Journal of the Costume Culture
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• v.10 no.6
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• pp.633-647
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• 2002

The purpose of this study is to observe the symbolic meaning and the values of the costume which express bisexuality through the definition from a culture point of view. The research method is to contemplate the documentary records such as world history, art history and clothing history, and to recognize the symbolic meaning of a bisexuality in modern fashion design. A definition the word´man and woman´restricted the human being for a long time. This restrict is enforced by the costume, but this traditional fixed idea is retarded by the liberal sense of the human being and the design expresses a sex ambiguity This study inspects the sex ambiguity and the meaning of that through a cultural background and a historical costume. The results are as follows: The first, the cultural background about bisexuality is classified into the etymological point, the mythologic point. the art and philosophical point, the political and economic background, the mass media, and the custome and the regulation. A bisexuality is a concept in existence from ancient times. we have an open-minded attitude about bisexuality in the present than the past. The second, the function of costume is sex classification before 20th century, but since 20th century the costume expresses sex ambiguity. The third, the symbols of the bisexuality are the interminacy, the unity and the dismantling. The costume which expresses bisexuality means coexistence of male sex and female sex. this is a kind of motion to embody a ideal body of the human being. This study makes a contribution to recognize the dignity of human body and to understand the phenomenon of modern society.

• Journal of the Korean Home Economics Association
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• v.31 no.1
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• pp.181-192
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• 1993

This study was undertaken to investigate the factorial structure of clothing purchase motives, and to examine the relationship between clothing purchase motives, self-concept, and post-purchase clothing satisfaction of males. Questionnaire was comprised of three sections: 25 Likert type statements of clothing purchase motive measure; post-purchase clothing satisfaction measure; and three self-concepts measure(physical, personal, and social self-concept). For the measurement of self-concepts, a portion of‘Self-Concept Scale’by Wonshik Chung was used. Samples were 312 male white collar workers in Seoul, whose age were ranged from 20 to 39. the data were analyzed using factor analysis, Cronbach's alpha reliability coefficient, Pearson's correlation coefficient, and multiple regression analysis. The results of the study were the followings: 1. Six factors of clothing purchase motives derived by factor analysis. 21 items having a factor loading of ± .40 or higher were given consideration in the interpretation of each factor: F.1‘clothing dsign’; F.2‘fashion and impulsive buying’, F.3‘clothing utility’; F.4‘others influence’: F.5‘financial margin’; F.6‘clothing’2. Male consumers perceived the purchase motive of‘clothing design’to be the most important,‘clothing deficiency’the second important, and‘others influence’the least important. 3. Physical, personal, and social self-concept had positive relations to the purchase motive of‘clothing design’and negative relations to the‘clothing deficiency’. Physical self-concept had negative relation to the motive of‘others influence’. 4. Male consumers high in physical, personal, and social self-concept had more positive attitude in the evaluation of post-purchase clothing satisfaction. 5. Post-purchase clothing satisfaction was influenced most by the purchase motive of‘clothing design’, and next by physical self-concept, and age. Age of subjects had negative relation to post-purchase clothing satisfaction. The explanatory power of the 3 variables was 19.9%.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.8
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• pp.1088-1099
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• 2004

This study looked into the features of the consumers who positively reuse the clothing through their actual exchanges at second-hand clothing stores. The findings indicate that it shows the features of the consumers who perform the environmental activities by treating the clothing to be actually left unused, in an environmentally-friendly way, and that it may present the programs that will be able to create more consumers on the basis of its findings. The study used the questionnaire method, and the subjects were selected among those who have the experience of buying the second-hand clothing. The findings are as follows. 1. The major users of Green stores were found to be many among the females in their forties by the age, with 2 million Won or more by the income, of the graduates of high school or higher by the educational background, or of the housekeepers with children by the job. 2. The practices for the Green store utilization showed the highest ratios in one or two times of uses a month, one to four pieces of purchases a month, female clothing by the article, or trousers by the purchasing item. 3. As for the level of satisfaction after the clothing purchase at green stores, 70 percent of the respondents were satisfied, and the high ratios were seen with "the price was very low" or "since it seemed to support the environmental issues" by the reason for the satisfaction. 4. The findings on the clothing attitudes by the green store users showed fashion and social status symbol (factor 1), feminine modesty (factor 2), convenience (factor 3), alignment (factor 4), and economy (factor 5).

• The Research Journal of the Costume Culture
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• v.27 no.2
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• pp.123-139
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• 2019

This study aims to explore the diverse characteristics of obese groups of Korean males in their 20's to 40's. A total of 201 males who each had a BMI (Body Mass Index) of 23 or over were recruited through a convenient sampling. Samples were categorized into groups of overweight, slightly obese, and severely obese, and submitted for data analysis. Results are summarized as follows. First, in terms of demographic characteristics, slightly and severely obese males were older than overweight males. There were also group differences in marital status and household income. Second, slightly and severely obese groups demonstrated a higher perception of obesity and a lower perception of health than did the overweight group. Third, there were no group differences in body satisfaction, socio-cultural attitudes toward appearance, and self-esteem. Based on these results, we concluded that overweight, slightly obese, and severely obese groups were distinguishable from each other in terms of their demographic characteristics, whereas the slightly obese group and the severely obese group were not different in terms of perception of obesity, perception of health, weight control behaviors, body satisfaction, body image, socio-cultural attitudes toward appearance, and self-esteem. These findings may reflect that people may not become increasingly sensitive to socio-psychological stimulations as they gain more weight if they have exceeded a certain level of obesity. This observation provides meaningful implications for the differences among obesity groups given the lack of prior research focusing on this issue.

• The Research Journal of the Costume Culture
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• v.27 no.5
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• pp.512-523
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• 2019

Contemporary University students are considered the Z generation who were born after 1995. They are more tech savvy than millennials. To target the generation, traditional class management platforms have evolved to smart LMS that is more customized and accessible for smart devices. Global level information search and collaboration can also be implemented using such smart LMS. However, switching from one LMS to another LMS requires great effort from teachers and support from staffs. This study measured the learners' perception of the system when they were exposed to a new smart-LMS. Blackboard Learn Ultra was used for 15 weeks and at the end of the semester, a questionnaire was administered to the students of these classes. Results indicated that experience with previous LMS discouraged students from adopting Blackboard Learn. Result of TAM modeling indicated that perceived usefulness, compared to perceived ease of use and attitude, was an effective aspect to bring positive acceptance of the system. A qualitative approach and network analysis were also conducted based on students' responses. Both positive and negative responses were detected. Inconvenience due to mechanical aspects was mentioned. Dissatisfaction compared to previous local LMS use was also mentioned. Mobile application and communication effectiveness were positive aspects. Revised course development and promoting how useful the system may help enhance the acceptance of the new system.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.175-184
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• 2022

This study investigates the impact of COVID-19 anxiety on dietary lifestyle and the effect of different dietary lifestyle on the intention to use drone food delivery services. A questionnaire survey was conducted among 356 Chinese consumers aware of drone food delivery services. Results show that First, COVID-19 anxiety significantly impacted dietary lifestyle, including health pursuit, safety pursuit, and convenience pursuit. Second, the dietary lifestyle of health pursuit, fashion pursuit, and convenience pursuit positively affected service perceptions, including perceived safety and perceived rapidity, perceived compatibility. The dietary lifestyle of taste pursuit positively associated with safety of drone food delivery service, while the dietary lifestyle of safety pursuit positively related to safety and rapidity of drone food delivery services. Third, the perceptions related to security, rapidity, and compatibility of drone food delivery services enhanced service usage intention. Results show that COVID-19 anxiety was positively associated with dietary lifestyle, influencing consumer attitudes toward drone food delivery services.

• Journal of Distribution Research
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• v.16 no.2
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• pp.1-24
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• 2011

1. Introduction: Contrast to the offline purchasing environment, online store cannot offer the sense of touch or direct visual information of its product to the consumers. So the builder of the online shopping mall should provide more concrete and detailed product information(Kim 2008), and Alba (1997) also predicted that the quality of the offered information is determined by the post-purchase consumer satisfaction. In practice, many fashion and apparel online shopping malls offer the picture information with the product on the real person model to enhance the usefulness of product information. On the other virtual product experience has been suggested to the ways of overcoming the online consumers' limited perceptual capability (Jiang & Benbasat 2005). However, the adoption and the facilitation of the virtual reality tools requires high investment and technical specialty compared to the text/picture product information offerings (Shaffer 2006). This could make the entry barrier to the online shopping to the small retailers and sometimes it could be demanding high level of consumers' perceptual efforts. So the expensive technological solution could affects negatively to the consumer decision making processes. Nevertheless, most of the previous research on the online product information provision suggests the VR be the more effective tools. 2. Research Model and Hypothesis: Presented in