• Journal of the Korean Geographical Society
• /
• v.35 no.3
• /
• pp.401-426
• /
• 2000

본 연구에서는 고향의 개념을 의미론적 측면과 지리학적 입장에서 정의하고, 한국 사람들이 고향이라고 지칭하는 고향의 공간적 대상, 고향에 대한 감정과 선호, 고향의 지리적 특징 및 이미지 등을 조사하여, 이를 중심으로 한국인의 고향에 대한 애착의 본질과 정서(ethos)를 밝히려 하였다. 그 결과는 다음과 같다. 첫째, 한국인의 고향에 대한 애착은 본질적으로 고향 의식과 회귀본능과 같은 고향에 대한 인류의 보편적 정서로부터 나온 것이다. 둘째. 이러한 보편적 정서 위에 한국의 사회적 배경에서 나오는 고유한 고향의식이 첨가되었다. 사회적 배경에서 발생된 고향에 대한 강한 애착은 효에 근본을 둔 유교적 전통, 남북분단, 도시화에 따른 광범위한 실향의 결과에 의해서 형성된 정서라고 볼수 있다. 섯째, 고향이미지는 이러한 한국의 정서를 반영하고 있으며, 자연환경적, 인문환경적, 감각적 요소가 모두 수렴된 전형적이며, 추상화된 유형으로 나타난다. 넛째, 한국인의 고향에 대한 정서는 인간의 본성으로부터 나오는 보편적 정서와 대체로는 일치하지만 개인이나 집단의 인구.사회적 배경과 공간적 체험에 따라 다른 것으로 나타났다.

• American Studies
• /
• v.44 no.2
• /
• pp.1-33
• /
• 2021

This paper examines the service ideal preached by Bruce Barton, a bestselling American author in the 1920s. Based on archival sources and other historical materials, this paper presents Barton's endorsement of service ideal less as an adaptation to the looming consumerist society than an endeavor to revive the old producer ethos that was more coercive than therapeutic. Revisiting Barton's messages to Americans, this paper traces the intellectual root of Barton's service ideal to the Social Gospel and illustrates the ways his producer ethos evolved into a commonplace ideology of Christian meritocracy that endorsed individualism and small government.

• International journal of advanced smart convergence
• /
• v.13 no.2
• /
• pp.205-213
• /
• 2024

This study uses a large language model (LLM) to identify Aristotle's rhetorical principles (ethos, pathos, and logos) in COVID-19 information on Naver Knowledge-iN, South Korea's leading question-and-answer community. The research analyzed the differences of these rhetorical elements in the most upvoted answers with random answers. A total of 193 answer pairs were randomly selected, with 135 pairs for training and 58 for testing. These answers were then coded in line with the rhetorical principles to refine GPT 3.5-based models. The models achieved F1 scores of .88 (ethos), .81 (pathos), and .69 (logos). Subsequent analysis of 128 new answer pairs revealed that logos, particularly factual information and logical reasoning, was more frequently used in the most upvoted answers than the random answers, whereas there were no differences in ethos and pathos between the answer groups. The results suggest that health information consumers value information including logos while ethos and pathos were not associated with consumers' preference for health information. By utilizing an LLM for the analysis of persuasive content, which has been typically conducted manually with much labor and time, this study not only demonstrates the feasibility of using an LLM for latent content but also contributes to expanding the horizon in the field of AI text extraction.

• The Journal of Information Systems
• /
• v.28 no.3
• /
• pp.83-104
• /
• 2019

Purpose Recently, Internet personal broadcasting has been widely spreaded as a new media type by replacing traditional legacy media such as TV. Considering this phenomenon, this study aims to explore the effect of Aristoteles' persuasion factors on Internet personal broadcasting from a rhetorical view. The reason why users watch the Internet personal broadcasting is that they are persuaded by creator's expertness, empathy, or content usefulness. These factors can be regarded as persuasion factors. Therefore, with Aristoteles' rhetorical persuasion factors composed of ethos, pathos, and logos, this paper tries to investigate how persuasion factors affect user's emotional\ attachment and voluntary donation intention. Design/methodology/approach This paper proposes a model of the relationships among three rhetorical factors, user's emotional attachment, and donation intention. Specifically, ethos is regarded as creator's expertness and trustworthiness, and pathos refers to creator's empathy and social interaction. Last, logos refers to content usefulness and credibility. For testing a hypothetical research model, this study collected 468 surveys and empirically tested hypotheses using a structural equation model. Findings This study investigated how rhetorical factors (ethos, pathos, and logos) and emotional attachment further influence user's donation intention. The findings suggest that rhetorical factors of ethos and pathos enhances emotional attachment, followed by donation intention. Contrary to an expectation, however, logos was not significantly related to emotional attachment. Creators of Internet personal media and MCN providers should focus on the different effects of rhetorical factors and pay attention to the role of emotional attachment to encourage user donation.

• Fashion & Textile Research Journal
• /
• v.24 no.1
• /
• pp.42-52
• /
• 2022

The goal of this study is to analyze the value of Kanga as an ethos of the Swahili culture. The theoretical background of the research method was the analysis of the domestic and foreign literature, journals, and research data from various internet sites related to the subject, and the conclusion was drawn based on these studies. With the spread Pan-Africanism, the interest in African ethos has become a source of inspiration for contemporary fashion. Moreover, as a symbol of Swahili culture in East Africa, Kanga has been developed by embracing its own diverse cultures, The unique feature of Kanga is that it can easily be transformed created ceaselessly and creatively. Consequently, the following results were obtained based on the theoretical content. Firstly, as a representative of Women's Voice, Kanga serves as an outlet for the voices of women coming from a poor social status under the political background in East Africa. Secondly, as a Reliable Advocate, Kanga performs the positive functions as a medium of communication through its traditional usage and distinctive arrangement of clothes. Thirdly, as a Versatile Messenger, the uniqueness of Kanga with the external elements in most interestingly and active mannerly, and it has become the value of communication channel which clearly inspired the fashion designers. I believe that it will be interesting and meaningful to study the strategies on the social role of Kanga in the future which has started receiving more attention in the 21st century. And it can be said that Kanga's unique identity lies in the attraction and value which influences contemporary fashion.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2015.01a
• /
• pp.107-110
• /
• 2015

본 연구에서는 자활근로사업과 자활공동체사업 참여자를 대상으로 자립의지, 자아존중감, 사회자본 정도와 자활사업 참여집단간의 차이를 분석하고자 한다. 또한 자활근로사업과 자활공동체사업 참여자의 자립의지에 영향을 미치는 개인적 특성요인과 사회자본의 영향력을 비교 분석하고자 한다. 분석결과, 자활근로사업 참여자의 자립의지에 대한 회귀분석 결과, 연령대(B=.228), 건강상태(B=.097), 자아존중감(B=.233), 사회자본(B=.184)이 유의미한 영향을 미치는 것으로 분석되었다. 그러나 자활공동체 참여자의 자립의지에는 유의미한 변수가 나타나지 않았다.

• Koreanishche Zeitschrift fur Deutsche Sprachwissenschaft
• /
• v.10
• /
• pp.231-249
• /
• 2004

In dieser Albeit wird der Versuch unternommen, die Charakteristik der Rhetorik von Hitler zu analysieren. Im Abschnitt fwei wird die allgemeine Charakteristik der Hillers Reden beschrieben. Die Reden von Hitler sind Elemente eines verzweigten, flexiblen und inhaltlich nor schwer bestimmten Komplexes von Manipulations-und Machttechniken, die trotz seiner Tendenz zur Zentralisierung nur schwer als System zu fassen sind. Dies macht die Schwierigkeit jeder analytischen Erfassung aus. Seine Rede vermag im Bezug auf Logik und Argumentation wenig zu $\"{u}berzeugen$, aber or wirkte. In diesel Analyse wird die Rede von Hitler folgende Systematisierung $m\"{o}glich$: 1) Am Anfang weist Hitler auf die allgemeine Not hin. 2) Danach diffamiert or seine Gesner und provoziert starke Emotionen bei seinen $Zuh\"{o}rern$. 3) Zum $Schlu{\ss}$ $l\"{o}st$ Hitler bei den Deutschen eine starke Kampfbereitschaft aus und entwickelt vor semen $Zuh\"{o}rern$ seine Vision eines $bl\"{u}henden$, starken Deutschlands. 4) $Abschlie{\ss}end$ erkifirt Hitier seine $pers\"{o}nlichen$ ethischen Vorstellungen und seine sich daraus ergebenden Handlungen. Er liegt $gro{\ss}en$Wert darauf, die Ethik seine Handlungen zu $begr\"{u}nden$. Danach wird die Selbstdarstellung von Hitler beschrieben. $F\"{u}nf$ Realisierungsformen sind $daf\"{u}r$ relevant: a) $pers\"{o}nliche$ $Erz\"{a}hlungen$, b) Diffamierungen, c) sittlich wertvolle Ermahnungen, d) Taten und e) Ziele. Im Abschnitt drei wird die Rhetorik von Hitler gemacht. Hier handeit es sich um Ethos und Pathos. Hitler versuchte, die durch die Aktivierung zwischen ihm und Publikum vorhanden, $unbewu{\ss}ten$ psychischen Potentiate, die durch den Akt der Rede aktiviert werden, zu realisieren. Er hat jeder Sammlung nur gesagt, was sie $h\"{o}ren$ wollte, den wahren Sachverhalt nur auf $h\"{o}chst$ vordergryndige Weise.

• Journal of the Korean Geographical Society
• /
• v.45 no.6
• /
• pp.711-720
• /
• 2010

The geography education in korea has contributed to citizenship education since the late 19th century. But today geography has seen crisis in the school curriculum. In order to overcome this crisis we investigate educational implication of social change. Based on M. Poster's theory of mode of information, we examine changing nature of knowledge and its implication on school. These aspects ret1ect teenager culture and emotional aspect of geography education. However we needs support from the national ethos. We suggest a few directions of geography education, contribution of cultural landscape to korean identity, housing and land justice, future cities, geopolitics and culture area.

• Korean Institute of Interior Design Journal
• /
• v.21 no.6
• /
• pp.177-185
• /
• 2012

The endowed privilege to an established profession acts as an important motivation related to professionalization of occupations. The established profession enjoys cognitive, legal, and economic privilege. This study analyzes the professionalization process of interior design. Specifically, the study evaluates the suitability of the body of knowledge and professional ethos(i.e., protection of citizen's health, safety, and welfare), while analyzing the professionalization of interior design in the United States. The research aims at proposing a reference point for the professionalization of Korean interior design. Utilized data include research paper, court sentencing, and reports published by related professional organizations. The study concludes that 3E's are a means of professionalization of interior design, while separating interior design from interior decorating. In addition, there is no evidence to the protection of citizen's HSW. Rather, it increases service costs and restricts the job opportunities. When the public is not persuaded, the argument related to the necessity of license for the protecting citizen's HSW can be consumed as a mere rhetoric, concealing intentions for formulating a cartel. Thus, this study proposes that the professionalization of interior design may focus on the establishment of identity and body of knowledge, which are specific to interior design.

• Korean journal of communication and information
• /
• v.71
• /
• pp.33-51
• /
• 2015

In South Korea, the community building projects and so-called 'community businesses' are recently regarded as one of the popular issues for the local people and social activists. The project seems to be a miracle resolution for various social matters such as the deteriorating welfare, health care, security system and the worsening income problem, etc. But these promising social discourses and practices which encourage to build communities are not only constructing 'good governance' for the sound cooperation between the state and civil society, but also allowing government technologies to manage and regulate civil society and citizens. This irony of building community is not yet thoroughly considered. The aim of this article is to ask 'Is building community good for all of people?'; 'How does community guarantee the freedom of people who participate in?'. The reflection for community in South Korean Society has related to The May 18-community in Gwangju. The May 18-community is a keystone for understanding the ethos and pathos of community. This study tries to unravel the relation between the May Uprising and the idea of community throughout affects and hearts of participants. The lived experience and testimony of the people of Gwangju in May, 1980, reveals that community should not be in an order and an notion of security. Examining hearts of members of 'whatever community' in the May Uprising is essential to imagine a new form of community which incorporates liberation and freedom as its base.