• 감성과학
• /
• 제17권3호
• /
• pp.57-64
• /
• 2014

본 논문에서는 Russell의 감정차원 모델("A Circumplex Model")의 차원 축 중 Arousal 축의 요소(active, inactive)간의 연관성을 파악하여 새로운 감정 표현 방식을 제안한다. Russell의 감정차원 모델은 arousal, valence의 2개의 축 위에 감정을 나타내는 단어(happy, joy, sad, 긴장 등)를 하나의 점으로 표현한다. 이런 Russell 모델은 감성과학, HCI, 심리학 등 여러 분야의 연구에 가장 많이 사용되는 감정 차원이다. 하지만 기존의 연구(복합적 감정, 감정과 감성, arousal 축과 valence 축의 차이점 등)에서는 Russell의 감정차원 모델은 표현방법의 수정이 필요하다고 주장하였다. 따라서 본 논문에서는 2개의 차원 축(arousal, valence) 중 arousal 축의 요소(active, inactive) 간의 연관성을 확인하고 실험을 통하여 사용자들이 본인의 각성(arousal) 정도를 어떠한 방식으로 표현하는지 확인하여 Russell의 감정차원 모델의 새로운 표현 방식을 제안한다. 본 논문에서 제안하는 방식을 이용하여 Russell 모델의 문제점을 보완하였으며, 기존 연구에 대한 근거가 될 수 있었다.

• 벤처창업연구
• /
• 제13권5호
• /
• pp.103-118
• /
• 2018

본 연구는 VMD개념을 외식음료산업에 적용하여 외식음료매장의 VMD의 여러 가지 인지차원요소들이 소비자의 감정반응과 행동의도에 미치는 영향관계를 분석하고, 요인간 상관관계를 밝힘으로써 외식음료산업에 종사하는 관계자를 비롯한 경영주 및 예비창업자들에게 디자인과 마케팅을 포괄하는 VMD전략을 수립하는데 유익한 기초자료를 제공하고자 하였다. 본 연구의 결과에 의하면, 외식음료매장의 VMD 인지 차원과 고객의 감정 반응에 대한 관계는 통계적으로 유의한 것으로 드러났으며, 외식음료매장을 방문 과정에서 느끼는 감정반응은 고객의 재방문 및 추천의도에 유의한 영향을 미치는 것으로 나타났다. 또한 감정반응은 완전매개 효과를 갖는 것으로 나타났다. 추가적으로 VMD 인지 차원의 세부적 요인들은 방문의도와 추천의도에 직접적인 영향을 미치지 못하는 것으로 드러난 반면, 감정반응을 매개로 한 간접효과는 유의한 것을 확인하였다. 결론적으로, 본 연구는 외식음료매장의 VMD 인지 차원이 소비자의 감정반응에 영향을 미치고, 감정반응이 행동의도의영향요인임을 확인하였으며, 인지차원의 요인에 따라 소비자의 감정반응에 차이가 있다는 것을 밝혔다. 따라서 외식음료매장의 VMD의 인지차원의 세부적인 요인 활용을 통해 매장의 효과적인 설계와 연출 차별화를 실행해야하며, 이 결과는 외식음료매장에서 고객들에게 적합한 마케팅 도구로 활용되어 전략을 수립하는데 있어 기초 자료로 활용할 수 있을 것이다.

• 복식
• /
• 제39권
• /
• pp.283-299
• /
• 1998

The present study is to analyze the dimensions of affective responses according to the types of appeal in underwear advertisements and to find out the influences of affective res-ponses on the attitudes toward advertisement and brands. The research has been made by normative-descriptive survey method with the sample of 654 consumers residing in Seoul and Incheon. The data gaathered was analyzed by the methods of means, standard deviation, ANOVA, factor analysis and regression. The result are as follows : 1. There are 4 dimensions of affective responses ; Emotional dimension, Negative dimen-sion, Upbeat-activation dimension and Sexual activation dimension. 2. Affective responses to the advertising were different according to the characteristics of the consumers. According to the consumer's sex, there are significant differences in each dimension of their affective responses. To the sex appeal advertisement, man show higher degree of affective responses in Emotional, Upbeat-activation and Sexual-activation dim-ensions, while women show higher degree of affective responses in Negative dimension. 3. In case of female consumers, there are significant differences in affective responses to the both appeal type of advertisements according to consumer's age. As the age is increasing. Emotional dimension and Sexual-activation dimension are increasing, but Negative dimension is decreasing in the Ads with sex appeal. In particular, the 19∼24s age group shows strong responses in the Emotional dimension, Upbeat-activation dimension and Sexual-activation dimension to Ads with sex appeal, while it shows the lowest affective responses in Negative dimension. It represents the 19-24s age group is the most positive one to the under-wear advertisements with sex appeal. Consequently, it is proved that the Ads with sex appeal focusing on this age group can be one of the most effective advertising plans. 4. The involvement gets higher, Upbeat-ac-tivation dimension and Sexual-activation dimension are increasing both in males and female groups. But Negative dimension is in-creasing in the female consumer group of low involvement. 5. The attitudes toward advertisements and brands are comparatively stronger in the advertisements using sex appeal type. Regardless of types of appeal in the advertisements, there is a significant difference in their attitudes tow-ard Ads between male and female consumer groups. When Ads are sexual, attitudes toward Ads and Brands are stronger in the female consumer group. But males consumers show com-paratively strong attitudes toward the advertis-ements and brands in both types of appeal. 6. The age of consumers doesn't make any significant difference in their attitudes toward advertisements and brands in both types of appeal. 7. According to the involvement level of the consumers, there are significant differences in their attitudes toward advertisements. In the groups of low involvement, the female consumers show more favorite attitudes toward the advertisements with sex appeal, while the male group show more favorite attitudes toward the non-sex appeal advertisement. But there is no significant difference in consumer's attitude toward brands according to the types of appeal of the advertisement. 8. The affective responses of the consumers caused by the underwear advertisements have a respectable influence on their attitudes toward the advertisements and brands. This research represents that the advertisers should try to arise consumer's positive affective responses such as pleasant, happy, cheerful and warm-hearted emotions by the advertisements. Based on the above results of the research, it can be said that the consumer's affective responses have a strong effect not only on their attitudes toward adver-tisements but on those toward attitude toward the brands.

• 인지과학
• /
• 제22권3호
• /
• pp.299-326
• /
• 2011

소설, 블로그, 채팅 메시지, 상품평 등의 텍스트는 전반적인 정서의 흐름을 가지고 있다. 텍스트 간의 정서 흐름의 유사도를 비교하면 유사한 정서 흐름을 갖는 텍스트를 분류할 수 있고, 상품 추천이나 의견 수집 등에 활용할 수 있다. 본 논문에서는 텍스트에서 정서 단어를 순차적으로 추출하고 쾌-불쾌, 활성화의 2차원으로 분석하여 텍스트의 정서 흐름을 파악하였다. 또한 텍스트의 순차적인 흐름을 시간 차원으로 설정하여 텍스트의 전반적인 정서 흐름인 '지배 정서(dominant emotion)'를 파악하기 위하여 쾌-불쾌, 활성화, 시간의 3차원 공간에서 정서 흐름을 탐색하였다. 또한 이 3차원 공간 안에서 유클리드 거리를 사용하여 지배 정서 흐름의 유사도를 계산함으로써 유사한 정서 흐름을 가지는 텍스트를 분류하는 방법을 제안하였다. 제안한 방법을 통해 한국 근대 단편 소설들을 분석하여 지배 정서를 분석하였고 유사한 지배 정서를 가지는 소설들을 분류하였다.

• 한국감성과학회:학술대회논문집
• /
• 한국감성과학회 1999년도 춘계학술발표논문집 논문집
• /
• pp.39-44
• /
• 1999

The purpose of this study was to extract emotional dimensions from Korean adjectives relating to apartment noise. Noise-related 296 Korean adjectives were extracted from a dictionary and three evaluators selected 96 adjectives from those by removing very similar ones in meaning. Two types of 96 7-point scales were conducted to college students for evaluation, whether each adjective describes apartment noise appropriately. From this evaluation, 28 adjectives having above 4.5 points were selected. Again, 8 different types of 7-point scales on 378 adjective pairs(28 x 27/2) were administrated to separate college students to evaluate the degree of similarity between 28 adjectives. Based upon this evaluation, 14 adjectives were finally selected and scores on similarity sere analyzed through two different statistical analyses (Multi-dimensional scale and Cluster analysis). The results showed that three dimensions (displeasure, sensitivity and perceived loudness) exist in peoples' emotional response state to apartment noise. The previous studies have treated annoyance and sensitivity as separate measures to noise. However, this study showed that these two factors were on the same emotional dimension labeled as 'sensitivity' In addition, new dimension, labeled as 'displeasure', was found.

• 디지털융복합연구
• /
• 제17권10호
• /
• pp.199-207
• /
• 2019

본 연구는 기업 구성원의 집단적 문화성향이 변화적 조직시민행동에 미치는 영향 및 감성활용의 매개효과를 확인하는데 목적을 두고 분석하였다. 홉스테드의 문화차원인 집단적 문화성향은 아시아국가에서 높게 나타났으며 관련 선행연구는 학교 및 국가별 차원에서 대부분 분석되었다. 본 연구는 홉스테드 문화차원을 개인적 차원으로 설문화한 Yoo's Cultural Value Scale (CVSCALE) 사용하여 국내 S 전자회사의 임직원 200명을 상대로 자기기입식 설문지를 2주 동안 수집, SPSS 21.0을 통해 통계 분석했으며 결과는 다음과 같다. 구성원의 집단적 문화성향은 변화적 조직시민 행동에 유의한 (+) 영향을 미친다고 나타났으며 개인의 감성활용이 집단적 문화성향과 변화적 조직시민행동을 완전 매개한다는 결과가 나타났다. 본 연구 결과를 통해 구성원의 집단적 문화성향이 조직의 성과에 긍정적 영향을 준다는 점을 검증하였다. 본 연구결과를 통해 집단적 문화성향과 감성활용 능력이 조직시민행동의 선행요인의 가능성이란 새로운 시사점을 제공하였다. 또한 구성원들의 감성 활용 훈련 및 교육을 제도적으로 정착하여 개인 및 그룹차원의 성과를 향상하도록 제시하였다.

• Journal of Oral Medicine and Pain
• /
• 제24권2호
• /
• pp.107-115
• /
• 1999

The author studied the prevalence and sites of orofacial pain during the latest 6 months, and psychologic symptoms under the emotional stress through SCL-90-R in thirty-five dental students(nineteen men and sixteen women) of school of Dentistry, Chonbuk National University. 26 students(74.3%), 12 men and 14 women, experienced the orofacial pain; headache, toothache, facial & buccal pain, TMJ pain and intraoral pain were occurred in 51.4%, 37.1%, 25.7%, 17.1% and 17.1% respectively. In psychological scores in before-, during- and after examination, there was no significant difference between men and women. On the other hand, when these scores were compared each other in one group with orofacial pain experience and the other group without pain experience, the former showed significantly higher values in somatization, depression, hostility, and paranoid ideation dimension before examination, interpersonal sensitivity and anxiety dimension during examination, and somatization dimension after examination than those of the later group(P<0.05). The changes of psychologic symptoms in before-, during-, and after examination were observed in one group with pain experience and the other group without pain experience, respectively; in the former group the significantly higher values of anxiety dimension in during examination than after examination, and the significantly higher values of interpersonal sensitivity dimension in before examination than after examination(P<0.05) were evaluated.

• 한국정보시스템학회지:정보시스템연구
• /
• 제29권3호
• /
• pp.237-251
• /
• 2020

Purpose The research was studied the hierarchical Hangul emotion index by organizing all the emotions which SNS users are thinking. As a preliminary study by the researcher, the English-based Plutchick (1980)'s emotional standard was reinterpreted in Korean, and a hashtag with implicit meaning on SNS was studied. To build a multidimensional emotion dictionary and classify three-dimensional emotions, an emotion seed was selected for the composition of seven emotion sets, and an emotion word dictionary was constructed by collecting SNS hashtags derived from each emotion seed. We also want to explore the priority of each Hangul emotion index. Design/methodology/approach In the process of transforming the matrix through the vector process of words constituting the sentence, weights were extracted using TF-IDF (Term Frequency Inverse Document Frequency), and the dimension reduction technique of the matrix in the emotion set was NMF (Nonnegative Matrix Factorization) algorithm. The emotional dimension was solved by using the characteristic value of the emotional word. The cosine distance algorithm was used to measure the distance between vectors by measuring the similarity of emotion words in the emotion set. Findings Customer needs analysis is a force to read changes in emotions, and Korean emotion word research is the customer's needs. In addition, the ranking of the emotion words within the emotion set will be a special criterion for reading the depth of the emotion. The sentiment index study of this research believes that by providing companies with effective information for emotional marketing, new business opportunities will be expanded and valued. In addition, if the emotion dictionary is eventually connected to the emotional DNA of the product, it will be possible to define the "emotional DNA", which is a set of emotions that the product should have.

• 가정과삶의질연구
• /
• 제23권1호
• /
• pp.113-123
• /
• 2005

The purpose of this study was to examine the role performance and self-confidence of the fathers with children in grade school. Further, this study explored the variables that affect positively the self-confidence of the fathers. A survey questionnaire was used for this study. The participants of this study were 340 fathers with children aged between seven and nine residing in Gyeongsangnam-do. As for the performance of father's roles, the average score was higher in 'conversation with children' and 'expressing affection to children', whereas it was lower in 'raising children' and 'educating children'. As for the self-confidence regarding their father's roles, the score was higher in the cognitive dimension than in the emotional dimension. In general, the fathers tended to evaluate their role performance as fathers positively. The variables that affected the cognitive dimension of self-confidence as a father were conversation with children, supporter role, under-standing children, and educating children. The variables that influenced the emotional dimension, on the other hand, were child-rearing role, husband's role, supporter role, and expressing love to children.

• 감성과학
• /
• 제16권4호
• /
• pp.469-480
• /
• 2013

본 논문에서는 기존에 Russell의 감정차원 모델(A Circumplex model)상에서 데이터의 분산 값을 줄이고, 복합적감정(mixed feelings)을 표현하는 새로운 방법을 제안한다. Russell의 감정차원 모델은 감정을 뜻하는 단어(기쁨, 슬픔, 행복, 신남 등)를 제시한 뒤, 자가진단방식(SAM)을 이용하여 단어들의 평균과 분산을 구하고, 각 단어들을 PAD차원(Pleasure, Arousal, Dominance)에 하나의 점으로 표시한다. 하지만 다른 연구자에 의하여 Russell모델의 문제점으로 각 단어들의 분산 값이 커서 데이터의 신뢰도나 정확성이 떨어지며, Russell의 모델의 구조에선 복합적 감정(mixed feelings)을 표현할 수 없는 등의 문제점들이 지속적으로 제기되었다. 본 논문에서는 이와 같은 문제점을 보완하기 위해 설문 방식의 변화를 통해서 실험을 진행하여, 데이터의 분산 값을 줄일 수 있었다. 또한 복합적 감정을 유발 할 수 있는 실험을 통해 감정 상태의 긍정적/부정적인 부분의 관계를 확인해보고, Russell모델에서도 복합적 감정을 표현할 수 있음을 입증하였다. 본 논문에서 제안하는 방법을 이용하여 기존의 연구에서 보다 신뢰도와 정확도가 높은 데이터를 얻을 수 있으며, Russell모델을 적용시키기 어려웠던 생체신호, 복합적 감정, 실감 방송 등의 여러 분야에 적용 시킬 수 있다.