• 무역상무연구
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• 제18권
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• pp.65-104
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• 2002

With the current evolution from paper to electronic records the documentary credit market has been looking to ICC to provide guidance in this transition. To allow bankers and traders to familiarize themselves with this trend, eUCP has come into force from April 1st 2002. The eUCP provides definitions to allow current UCP terminology to accommodate the presentation of the equivalent of paper documents electronically and to provide necessary rules to allow the UCP and eUCP to work together. It is important to understand that many of the Articles of the UCP are not impacted by the presentation of electronic equivalent of paper documents and do not require any changes to accommodate electronic presentation. When read together the UCP and the eUCP will be broad enough to allow for developing practice in this area. The eUCP is not a revision of the UCP. The UCP will continue to provide the industry with rules for paper letters of credit in conjunction with the eUCP. This study comments that some characteristics of the eUCP have unique properties, such as juncture, envelope, homotheticity functions, and some applicable interpretations including abstraction of letter of credit, notice of completeness, notice of discrepancies and corruption of electronic records.

• 패션비즈니스
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• 제21권2호
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• pp.45-60
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• 2017

This study analyzed the type of format and content expression of fashion films, from the perspective of promotion and advertisement. For the analysis, a reference research and case study were employed. Our results showed that the format type of fashion films are categorized as movie type; films that convey a story through lines and provide an interesting element as well as artistic value;, video clip films which consist of intriguing sections in a short-length film;, animation type; films that deliver a message through the virtualized world and a created character;, and music video fashion films that use the musical technique to convey how the story of fashion film is structured. The type of content expression of fashion films are divided into direct expression, which exposes the collection of clothes and accessories directly in fashion films;, metaphorical type; which visually delivers the brand image and product;, and the documentary type; that delivers the brand story and historical facts related to the brand. The study on the analysis of fashion films through type of format and content expression shows how fashion brands effectively and strongly promote their products, enhance their brand values, and increase an interest among the customers.

• World Technopolis Review
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• 제8권2호
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• pp.120-134
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• 2019

The main objective of this study was to investigate the customer's satisfaction level with the digital relationship model of Banco do Brasil Exclusive Business Offices situated in Rio Grande do Sul. Banco do Brasil is one of the largest Brazilian and global financial institutions and conducted a restructuring customer's relationship model since 2015, creating new specific service structures for certain segments, among them exclusive offices. This research had a qualitative step with an internal documentary analysis about the company and a semi-structured interview with manager's offices, in order to check the strategy and the foundations of business model, as well as identify perceptions and the difficulties in implementing this new structure. The quantitative step held the findings about customer satisfaction level in relation to the quality of services provided by offices, through an electronic survey based on the Servqual Scale developed by Parasuraman et al. (1988), which measures the difference between customer's expectations and perception in five dimensions: tangibility, reliability, understanding, safety and empathy. The results shown that Banco do Brasil customers' are satisfied with services offered through the digital model and the new business structure, in which is offered a humanized service together with the best technology. It was found, also, that digital probably would not replace the physical world, but they complement one another. Digital offices and physical agencies will coexist, improving value proposition delivery and better customers experience, satisfy them and build their loyalty.

• 한국의류학회지
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• 제33권1호
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• pp.22-32
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• 2009

The purpose of this study was to suggest the appropriate marketing strategies for Korean fashion companies wishing to enter the US market. In-depth-interview with documentary research were performed to investigate the seven Korean fashion companies launching in the US market as wholesalers or retailers. The interviews were executed from May to July 2007. The results of the study were summarized in accordance with Marketing Mix(4P's). In most cases, the brand targets are female customers of 20's to early 30's. The products carried by the companies are trendy with a tint of vintage and oriental feelings. The price ranges from middle to high level. Most brands are engaged in wholesaling through trade shows to sell the merchandise for department stores or specialty stores, but recently are trying to convert to retailing. Trade shows and show rooms are used as one of the promotion tools, but celebrity marketing has also been active for the promotions. Most companies suggested their superior qualities of the products as their strength, and the lack of experience and information as their weakness. Most companies forecast that the influence of FTA between Korea and the US may be limited because of Korea companies' overseas outsourcing system.

• 공학교육연구
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• 제11권3호
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• pp.96-107
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• 2008

본 연구는 공과대학의 공학윤리 교육과목 실태분석을 통한 개선방안 도출을 위해, 공학 윤리에 대한 개념 및 공학윤리 교육과목의 도입배경, 공학윤리 교육의 목적 및 교육방법, 내용에 대한 문헌조사를 실시하였으며, 국내외 공학윤리 교육현황을 도출하였다. 이를 기초로 공학윤리 교육과목 개선방안 제시를 위한 공학윤리 수강생 및 기업의 인사담당자를 대상으로 설문조사를 실시하여 국내 공학윤리 교육과목에 적합한 개선방안을 제시하였다.

• 대한가정학회지
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• 제30권3호
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• pp.141-158
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• 1992

The purpose of this study was to identify general characteristics of social lifespaces in Korean family houses and to investigate the changes in the physical aspects and room functions of social lifespaces from Yi-dynasty to the present. The documentary research method was used for this study. Total of 972 out of 1,109 floor plans were analyzed for this study. The major findings were that changes of social lifespaces from Yi-dynasty to the present have been affected by natural and socio-cultural environments. The changes in the physical aspects of social lifespaces have shown from one or two social lifespaces to various single-purpose social lifespaces such as living room, family room, drawing room, and study room. In the past, the cnetral social lifespaces, Anbang(women's quarter) was larger than the living room/Daechung(wooden floor) but the living room in the present has become a central social lifespaces and larger. The room function of Anbang has changed from multi-purpose space to private space. Living room/Daechung had used as a pathway rather than a social lifespaces in the past but the living room has played many fuctional roles of family social activities in the present. The kitchen has also begun to use as a social lifespace. This is a new symptom that kitchen and dining spaces will be included as a new social lifespaces.

• Journal of Sport and Applied Science
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• 제4권2호
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• pp.1-9
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• 2020

Purpose: This study sought to investigate the critical features of Word of mouth (WOM) advertising and their impact on sport consumer behavior. Research design, data, and methodology: Target population of the study consisted of all sports consumer of the Federation of Special Patients and Organ Transplantation, Tehran (Iran), who had indirectly watched the World Organ Transplant Competition documentary at least once on others' advice. For this purpose, 360 sports consumers of the federation were purposefully selected and they were asked to complete the standard WOM advertising questionnaire of Asda and Ko. Pearson correlation coefficient test and modeling of structural equations were performed using Spss24 and Smart PLS software at an error level of 0.05 used to analyze the data. Results: The findings show that there is a significant relationship between experience and expertise, trust and validity, content richness, and the power of message transmission through WOM advertising and its predictability. Finally, interpersonal relationships and work involvement also had a moderating role in this regard. Conclusions: The general conclusion is that the components of WOM advertising as well as involvement and homophily with the mediating role directly as one of the presuppositions for persuasion. The sports consumer was promoting WOM.

• 복식문화연구
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• 제2권1호
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• pp.77-91
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• 1994

The Korean Buddhism has been an effect on the Korean culture from the spipitual culture to the living culture. The Korean Buddhist costume, as an external form of the Buddhist culture, symbolizes the Buddhist ideas, the status difference of the general public, and keeps the traditional structure. The purpose of this study was to examine the monk's costume of Jokye sect and Taego sect among 47 sects,. In this study, it selected Jokye sect and Taego sect, because they are occupying important positions in the Korean Buddhism. The methods of this study depended on the documentary records, existing remains, the wearing clothing, the interviews with monks. In a changeful times, It is needed to study the actual condition of the Buddhist costume and keeps records about it. The results of this study may be stated as follows: The Buddhist costuem is composed of Chogori, Baji, Haengjon(leggins), Durumagi, Jangsam, kasa, hats, rubber shoes, Jori and Gelmang, etc. Chogori, Baji, Haengjon, Durumagi as the everyday dress are found in the Korean traditional costume. The forms and kinds of the everyday dress were the same between two sects, but the colors were different. Jangsam and kasa are the formal robe. In regard to Jangsam, two sects ere dressed in gray. But there were differences of design between two sects. Kasa was different in the forms, patterns, colors, and kinds according to the legal system of the monk and the sects.

• 무역상무연구
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• 제61권
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• pp.213-245
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• 2014

This study has significance in examining the formation requirements and notes for concluding the guarantee contract of minimizing interests and conflicts with the concerned parties by examining issues related to the legal relation and demand payment in the concerned parties and by figuring out the provisions of conformity related to the requirements for demand payment pertinent to the documentary provision in relation to characteristics of demand guarantee. What the concerned parties of using demand guarantee grasp the requirements for demand payment of being compliant with the essence and the guarantee condition of the demand guarantee will lead to possibly preventing a dispute caused by disagreement and being secured the fulfillment of underlying contract. To fulfill a underlying contract that is the objective of issuing the demand guarantee, an effort is needed that minimizes a contract-based risk and a cost by being fully aware of a relevant rule that will be recorded in the terms of payment in the demand guarantee, by reflecting the interests between the concerned parties, and by discussing the payment terms.

• 무역상무연구
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• 제47권
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• pp.49-78
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• 2010

The seller has to deliver goods and hand over documents as required by the contract. It is very important that ownership of goods shall be transferred by the documents from the seller to the buyer. Where terms of payments is made under documentary payment such as negotiable order Bill of lading or any transport documents for symbolic delivery of goods shall be more important between the parties concerned. The buyer may withdraw or cancel the contract where the buyer accept the foul Bill of Lading and demand damages where the buyer accept the other documents which are not in accordance with requirements by the buyer. Withdraw or cancel of contract can be made where discrepancy of documents comes into fundamental breach of contract. In conclusion transport documents by the seller will be used to determine appropriation of transport document to the contract. Therefore the seller has to deliver the proper shipping documents to the buyer. Where the breach of the seller's obligations to deliver documents the buyer has the right of requiring performance, contract avoided, claiming damage to recover the contract under CISG. The significance of transport documents has been focused in this study and careful examination of documents shall be needed to prevent any dispute or differences between the parties.