• KSII Transactions on Internet and Information Systems (TIIS)
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• v.18 no.6
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• pp.1583-1598
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• 2024

With the popularization and application of artificial intelligence technology in daily life, new ethical and moral problems constantly appear in human society. These ethical and moral problems have been associated with people's moral behavior and have become crucial issues. In traditional social situations, researches have proved that moral intensity affects people's moral behavior. However, in the context of applying artificial intelligence technology, the mechanism between moral intensity and moral behavior is unknown. Therefore, this study focuses on the relationship between moral intensity and moral behavior in the context of applying artificial intelligence technology, and introduces a new concept - technology moral sense (TMS) into the theoretical model. Research method: We set various situations of applying artificial intelligence technology and adopt the situational experiment method to analyze the relationship between moral intensity and moral behavior in different application scenarios. The results show that moral intensity has a significant influence on moral behavior, while the technology moral sense performs a mediating function.

• Journal of Intelligence and Information Systems
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• v.26 no.3
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• pp.71-90
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• 2020

Recently, the global insurance industry is rapidly developing digital transformation through the use of artificial intelligence technologies such as machine learning, natural language processing, and deep learning. As a result, more and more foreign insurers have achieved the success of artificial intelligence technology-based InsurTech and platform business, and Ping An Insurance Group Ltd., China's largest private company, is leading China's global fourth industrial revolution with remarkable achievements in InsurTech and Digital Platform as a result of its constant innovation, using 'finance and technology' and 'finance and ecosystem' as keywords for companies. In response, this study analyzed the InsurTech and platform business activities of Ping An Insurance Group Ltd. through the ser-M analysis model to provide strategic implications for revitalizing AI technology-based businesses of domestic insurers. The ser-M analysis model has been studied so that the vision and leadership of the CEO, the historical environment of the enterprise, the utilization of various resources, and the unique mechanism relationships can be interpreted in an integrated manner as a frame that can be interpreted in terms of the subject, environment, resource and mechanism. As a result of the case analysis, Ping An Insurance Group Ltd. has achieved cost reduction and customer service development by digitally innovating its entire business area such as sales, underwriting, claims, and loan service by utilizing core artificial intelligence technologies such as facial, voice, and facial expression recognition. In addition, "online data in China" and "the vast offline data and insights accumulated by the company" were combined with new technologies such as artificial intelligence and big data analysis to build a digital platform that integrates financial services and digital service businesses. Ping An Insurance Group Ltd. challenged constant innovation, and as of 2019, sales reached $155 billion, ranking seventh among all companies in the Global 2000 rankings selected by Forbes Magazine. Analyzing the background of the success of Ping An Insurance Group Ltd. from the perspective of ser-M, founder Mammingz quickly captured the development of digital technology, market competition and changes in population structure in the era of the fourth industrial revolution, and established a new vision and displayed an agile leadership of digital technology-focused. Based on the strong leadership led by the founder in response to environmental changes, the company has successfully led InsurTech and Platform Business through innovation of internal resources such as investment in artificial intelligence technology, securing excellent professionals, and strengthening big data capabilities, combining external absorption capabilities, and strategic alliances among various industries. Through this success story analysis of Ping An Insurance Group Ltd., the following implications can be given to domestic insurance companies that are preparing for digital transformation. First, CEOs of domestic companies also need to recognize the paradigm shift in industry due to the change in digital technology and quickly arm themselves with digital technology-oriented leadership to spearhead the digital transformation of enterprises. Second, the Korean government should urgently overhaul related laws and systems to further promote the use of data between different industries and provide drastic support such as deregulation, tax benefits and platform provision to help the domestic insurance industry secure global competitiveness. Third, Korean companies also need to make bolder investments in the development of artificial intelligence technology so that systematic securing of internal and external data, training of technical personnel, and patent applications can be expanded, and digital platforms should be quickly established so that diverse customer experiences can be integrated through learned artificial intelligence technology. Finally, since there may be limitations to generalization through a single case of an overseas insurance company, I hope that in the future, more extensive research will be conducted on various management strategies related to artificial intelligence technology by analyzing cases of multiple industries or multiple companies or conducting empirical research.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.419-431
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• 2022

This study was conducted to develop and test the effects of an emotional intelligence program for new nurses. The study design was a mixed method research. Participants were 29(intervention group: 15, control group: 14) new nurse. The emotional intelligence improvement program was conducted once a week for a total of 8 weeks (20 hours).The emotional intelligence program was provided for 8 weeks (20 hours). Quantitative data were analyzed using Chi-square, Fisher's exact test, t-test, repeated measure ANOVA with SPSS/WIN 18.0. Qualitative data were analyzed using content analysis. Quantitative results showed that emotional intelligence, Job stress were no significantly better in the experimental group compared to the control group. According to the qualitative results, the new nurse experienced improvement in emotional intelligence, empowerment, a reduction in stress, Changed from 'alone' to 'us', and as well as I dream of my future self after participation in the emotional intelligence program. A study to apply the emotional intelligence improvement program to nurses at various times and to verify its effectivene.

• Journal of Korea Multimedia Society
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• v.24 no.8
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• pp.1044-1058
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• 2021

Tempered electronic contents have multiplied in last few years, thanks to the emergence of sophisticated artificial intelligence(AI) algorithms. Deepfakes (fake footage, photos, speech, and videos) can be a frightening and destructive phenomenon that has the capacity to distort the facts and hamper reputation by presenting a fake reality. Evidence of ownership or authentication of digital material is crucial for combating the fabricated content influx we are facing today. Current solutions lack the capacity to track digital media's history and provenance. Due to the rise of misrepresentation created by technologies like deepfake, detection algorithms are required to verify the integrity of digital content. Many real-world scenarios have been claimed to benefit from blockchain's authentication capabilities. Despite the scattered efforts surrounding such remedies, relatively little research has been undertaken to discover where blockchain technology can be used to tackle the deepfake problem. Latest blockchain based innovations such as Smart Contract, Hyperledger fabric can play a vital role against the manipulation of digital content. The goal of this paper is to summarize and discuss the ongoing researches related to blockchain's capabilities to protect digital content authentication. We have also suggested a blockchain (smart contract) dependent framework that can keep the data integrity of original content and thus prevent deepfake. This study also aims at discussing how blockchain technology can be used more effectively in deepfake prevention as well as highlight the current state of deepfake video detection research, including the generating process, various detection algorithms, and existing benchmarks.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.73-87
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• 2019

The purpose of this study is to clarify the continuous usage intention of artificial intelligence products and services. In this study, we try to define the artificial intelligence quality and preference on the online job information platform and investigate the effect of artificial intelligence on continues usage intention. A survey of artificial intelligence users was conducted and recalled 184. The empirical analysis shows that the artificial intelligence quality and preference have a positive effect on satisfaction, and that the satisfaction has significant effect on the intention of continuing use. but the artificial intelligence quality does not significantly affect the intention of continuing use. These results are expected to provide useful guidelines for artificial intelligence technology products or services in the future.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.81-88
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• 2021

Modern society is exposed to various types of crises. In particular, since the September 11 attacks, each country has been increasingly responsible for managing non-military crises. Therefore, the purpose of this study is to consider ways to utilize artificial intelligence(AI) for national crisis management in the era of the fourth industrial revolution. To this end, we analyzed the effectiveness of artificial intelligence(AI) operated and under research and development(R&D) to support human decision-making and examined the possibility of using artificial intelligence(AI) to national crisis management. As a result of the study, artificial intelligence(AI) provides objective judgment of the data-based situation and optimal countermeasures to policymakers, enabling them to make decisions in urgent crisis situations, indicating that it is efficient to use artificial intelligence(AI) for national crisis. These findings suggest the possibility of using artificial intelligence(AI) to respond quickly and efficiently to the national crisis.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.269-275
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• 2022

As artificial intelligence services targeting humans increase, social demands are increasing that artificial intelligence should also be made on an ethical basis. Following this trend, the government and businesses are preparing policies and norms related to artificial intelligence ethics. In order to establish reasonable policies and norms, the first step is to understand the public's perceptions. In this paper, social data and news comments were collected and analyzed to understand the public's perception related to artificial intelligence and ethics. Interest analysis, emotional analysis, and discourse analysis were performed and visualized on the collected datasets. As a result of the analysis, interest in "artificial intelligence ethics" and "artificial intelligence" favorability showed an inversely proportional correlation. As a result of discourse analysis, the biggest issue was "personal information leakage," and it also showed a discourse on contamination and deflection of learning data and whether computer-made artificial intelligence should be given a legal personality. This study can be used as data to grasp the public's perception when preparing artificial intelligence ethical norms and policies.

• Journal of Internet of Things and Convergence
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• v.9 no.1
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• pp.49-55
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• 2023

The evolution of new digital technologies is progressing rapidly. In particular, many changes in software and artificial intelligence are progressing rapidly in the field of education. The Ministry of Education is planning an educational program by linking software and artificial intelligence regular curriculum. Before applying it to regular subjects, various software and artificial intelligence related experience camps are being promoted. This study aims to construct an educational model for software and artificial intelligence education programs for high school students based on new digital technology. By expanding and distributing software and artificial intelligence education, we aim to enhance the basic capabilities of software and artificial intelligence for high school students. I would like to define the concept of software and artificial intelligence in high school and propose a model that links software and artificial intelligence learning factors to the regular curriculum.

• Journal of Korea Entertainment Industry Association
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• v.15 no.1
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• pp.53-62
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• 2021

After the first to present projected moving pictures to audiences, the film industry has been reshaping along with technological advancements. Through the full-scale introduction of visual effects-oriented post-production and digital technologies in the film-making process, the film industry has not only undergone significant changes in the production, but is also embracing the cutting edge technologies broadly and expanding the scope of industry. Not long after the change to digital cinema, the concept of artificial intelligence, first known at the Dartmouth summer research project in 1956, before the digitalization of film, is expected to bring about a big transformation in the film industry once again. Large volume of clear digital data from digital film-making makes easy to apply recent artificial intelligence technologies represented by machine learning and deep learning. The use of artificial intelligence techniques is prominent around major visual effects studios due to automate many laborious, time-consuming tasks currently performed by artists. This study aims to predict how artificial intelligence technology will change the film industry in the future through analysis of visual effects production cases using artificial intelligence technology as a production tool and to discuss the industrial potential of artificial intelligence as visual effects technology.

• Journal of Information Technology Applications and Management
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• v.28 no.3
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• pp.109-125
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• 2021

For the government of president Moon's AI SW HRD policy, he proclaimed AI democracy that anyone can utilize artificial intelligence technology to spread AI education for the people of the country. Through cognitive map analysis, this study presents expected policy outcomes due to the input of policy factors to overcome crisis factors and utilize opportunity factors. According to the cognitive guidance analysis, first, the opportunity factor is recognized as accelerating the digital transformation to Covid 19 if AI SW HRD is well nurtured. Second, the crisis factor refers to the rapid paradigm shift caused by the intelligence information society, resulting in job losses in the manufacturing sector and deepening imbalance in manpower supply and demand, especially in the artificial intelligence sector. Third, the comprehensive cognitive map shows a circular process for creating an AI SW ecosystem in response to threats caused by untact caused by Corona and a circular process for securing AI talent in response to threats caused by deepening imbalance in manpower supply and demand in the AI sector. Fourth, in order to accelerate the digital circulation that has been accelerated by Corona, we found a circular process to succeed in the Korean version of digital new deal by strengthening national and corporate competitiveness through AI-utilized capacity and industrial and regional AI education. Finally, the AI utilization empowerment strengthening rotation process is the most dominant of the four mechanisms, and we also found a relatively controllable feedback loop to obtain policy outputs.