• 한국게임학회 논문지
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• 제21권1호
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• pp.99-112
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• 2021

본 논문의 목적은 영웅서사 콘텐츠의 글로컬 스토리텔링 전략을 탐색하고자 하는 것이다. 수많은 디지털 게임이 영웅서사를 기반적 틀로 활용한다. 그러나 게임 스토리텔링은 곧 영웅서사로 인식될 정도로 천편일률적인 것도 사실이다. 이에 본고에서는 웹툰 <좀비가 된 나의 딸>이 보여주는 새로운 영웅서사 활용방식에 주목했다. <좀비가 된 나의 딸>은 전형적인 영웅서사 플롯 위에 비전형적이며 한국적인 캐릭터를 창조했다. 세계적인 보편성을 가진 플롯과 함께 지역적 캐릭터를 내세움으로써 지역과 세계의 조화를 목표로 하는 대안적 글로컬 스토리텔링을 구현하고 있다.

• 한국게임학회 논문지
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• 제21권1호
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• pp.81-90
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• 2021

본 연구는 가상세계에서 물리적 성질을 부여해 인터렉션하는 피지컬 컴퓨팅의 개념을 게임 개발에 적용함에 있어 중요한 환경적 요소에 관한 것이다. 이를 위해 피지컬 컴퓨팅 환경과 기존의 피지컬 컴퓨팅게임, 디지털 아트와 정보교육 분야의 연구 사례 분석을 통해 환경적 요소를 선별했다. 도출된 요소들은 델파이 조사방법으로 합의를 검증했다. 개발 환경 측면, 관련 사례 측면, 개발 서비스 측면으로 구분하여 27개의 요소를 선정했으며 피지컬 컴퓨팅의 환경 측면의 중요도가 가장 높게 나타났다. 세부 영역별로는 가상세계의 물리적 성질부여, 구현 기술의 적합성, 현실의 플레이이어와 가상의 플레이어와의 일치성 순으로 나타났다.

• 한국게임학회 논문지
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• 제21권3호
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• pp.3-12
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• 2021

본 연구는 전통적 교육 시스템에 게임성을 융합한 학습용 리딩 어플리케이션을 설계함에, 사용자의 몰입감 향상을 위해 기획된 개발 과정을 게이미피케이션 재미요소에 접목하고, 사용성 평가를 위한 디자인 연구이다. 이는 디지털 기술을 활용한 영어학습 리딩 어플리케이션 기획연구에서 챕터별로 배열된 이솝우화 '토끼와 거북이' 스토리진행을 중심으로 접목 가능한 게이미피케이션의 네 가지 재미의 요소들을 어플리케이션에 적용하고자 한다. 나아가 시스템에 적용될 재미 요소들을 게임엔진에 구현함에, 교육자 그룹의 설문조사를 통하여 프로토타입의 가능성 평가를 통하여 기술적 가이드라인을 제시함에 본 연구의 목적과 의의를 가진다.

• International Journal of Computer Science & Network Security
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• 제22권9호
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• pp.1-6
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• 2022

Teaching and learning are one of the major issues during this pandemic (COVID-19). Since the pandemic started, there are many changes in teaching and learning styles as everything related to studies started online. Game-Based Learning has got remarkable importance in the educational system and pedagogy as an effective way of increasing student inspiration and engagement. In this field, most of the work has been carried out in digital games. This research uses an Animated Game-Based Learning design in enhancing student engagement and perception of learning. In teaching Computer Science (CS) concepts in higher education, to enhance the pedagogy activities in CS concepts, more specifically the concepts of "Data Structures (DS)" i.e., Array, Stack, and Queue concepts are focused. This study aims to observe the difference in students' learning with the use of different learning methods i.e., the traditional learning (TL) method and the Animated Game-Based Learning (AGBL) Method. The experimental results show that learning DS concepts has been improved by the AGBL method as compared to the TL method.

• 패션비즈니스
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• 제26권3호
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• pp.50-71
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• 2022

This study aimed to present pioneering data on the use of Metaverse through a case study on the use of Metaverse by luxury brands and to reveal the intrinsic value of Metaverse in the fashion industry. The study was conducted based on literature data such as various articles and papers related to Metaverse and cases of luxury brands. For luxury brands data, we used Interbrand and LYST. As a result, Gucci, Louis Vuitton, Balenciaga, and Burberry were selected. Examples of the use of luxury brands' Metaverse use include; Gucci actively embraced digital technology and used Metaverse technology for the most diverse purposes such as promoting new products, opening seasons, and experiences. Louis Vuitton and Balenciaga focused on the entertainment and games. Burberry focused on promoting and experimenting with new products. As a result of the study, the intrinsic value of the Metaverse is as follows. First, there are no restrictions on time, scale, and institution. Second, active information acceptance is possible; Information can be selectively accommodated through participation and communication using Metaverse. Third, customers and businesses interact in equal positions. As customers participate and communicate, their ties with companies deepen, thus the can create a brand image together. Through Metaverse fashion, customers experiences are not limited to reality and the can directly access optional information. Based on the above examples and values, we hope those fashion companies and Metaverse media will innovate desings to match the trends and the seasons.

• Asia Marketing Journal
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• 제18권3호
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• pp.1-18
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• 2016

The purpose of this paper is to examine empirically how to balance advertising expenditure before and after launch with regard to the direction of word of mouth in the motion picture industry. The vector auto-regression model is applied to assess the dynamic impact of advertising and word of mouth on sales. Empirical data, including advertising, word of mouth, and sales (the number of entries) of 83 movies are used for analysis. The research results show that for a movie having more positive word of mouth in the pre- and post-launch periods, it is worthwhile to spend the advertising budget in the pre-launch period only and to spare it in post-launch period. However, it is worthwhile to spare the advertising budget in the pre-launch period for movies having less positive word of mouth before and after launch, and to concentrate spending in post-launch period instead. Mangers who handle products and services facing shortened lifecycles, such as games, eBooks, and digital music contents, need to check the quality of pre-launch word of mouth for their advertising budget decisions in the pre- and post-launch periods and spend more of the advertising budget in the post- (pre-) launch period if pre-launch word of mouth is negative (positive). For products and services with a shortened lifecycle, it is recommended to spend more of the advertising budget in the post- (pre-) launch period if pre-launch word of mouth is negative (positive).

• 복식문화연구
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• 제32권2호
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• pp.148-163
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• 2024

With the digitalization of production and consumption environments, consumers are no longer merely targets of marketing, but key players in creating value jointly with companies by participating in various decision-making processes. Much virtual content in particular, such as fashion shows, exhibitions, games, social activities, and shopping, which fashion brands implement in virtual worlds, cannot be completed without consumers' active engagement and interaction. Thus, this study considers consumers' participation in virtual content provided by fashion brands as value co-creation in virtual worlds. This study aims to examine how consumer (i.e., consumer smartness) and fashion firm (i.e., perceived intellectual capital) factors influence value co-creation behavior intention in virtual worlds. Data were collected from 410 consumers in their 20s nationwide through an online survey, and a higher-order structural equation modeling analysis was conducted to test the research model. The results showed that both consumer smartness and perceived intellectual capital positively influenced customer participation behavior and citizenship behavior intentions. Specifically, perceived intellectual capital had a greater impact on value co-creation behavior in the virtual world than consumer smartness. The findings provide empirical evidence that the fashion firms' intangible assets and consumers' competence in the digital shopping environment encourage their intentions to co-create value in virtual worlds.

• 디지털융복합연구
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• 제16권3호
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• pp.145-156
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• 2018

배급사가 소매점을 통해 게임을 유통했던 과거와 다르게 현재는 디지털 콘텐츠인 게임을 온라인 기반의 유통채널을 활용하여 판매를 실시하고 있다. 본 연구는 온라인 디지털 콘텐츠 유통 채널인 스팀(Steam)에서 판매되는 게임의 판매량에 대해서 eWOM(전자구전효과)의 요인들이 어떤 영향을 미치는지 분석한다. 최근 빅데이터 기반의 데이터 마이닝 기법을 이용한 연구가 많이 진행되고 있는데, 본 연구에서 eWOM의 요인 중 각 리뷰의 감성을 분석할 수 있는 텍스트 마이닝 기법인 감성분석을 실시하여 eWOM의 감성지수를 도출한다. 감성분석은 나이브 베이즈(Naive Bayes)와 지지벡터기(SVM) 분류기를 활용하고, 정확도가 높은 지지벡터기(SVM) 분류기를 통해 감성지수를 산출한다. 도출한 감성지수와 eWOM의 크기인 각 게임의 리뷰의 수, eWOM의 평점인 각 게임의 유저점수를 독립변수로 하여 종속변수인 판매변화량에 대해서 회귀분석을 실시한다. 회귀분석 결과, 독립변수인 eWOM의 크기와 eWOM의 감성지수가 종속변수인 판매변화량에 영향을 미치는 것을 확인하였다. 본 연구는 연구결과를 통해 국내 게임 기업들이 스팀을 기반으로 해외진출 시 판매량에 영향을 미치는 eWOM의 요인들을 제시할 수 있는 시사점을 가진다.

• International Journal of Computer Science & Network Security
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• 제22권7호
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• pp.451-458
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• 2022

This article is devoted to the problem of national and patriotic education of young students by means of digital technologies in the conditions of distance learning environment. It is emphasized that national and patriotic education is a powerful means of strengthening the unity and integrity of Ukraine. It is proved that national and patriotic education will be effective under the condition of systematic and purposeful activity on formation of patriotic consciousness in youth, sense of national dignity, necessity of service of ideals and values of the country. Various forms of educational work of national and patriotic orientation at Pavlo Tychyna Uman State Pedagogical University, which were conducted by digital technologies: online thematic lectures, educational classes, round tables, workshops, guest online meetings with famous researchers of historical heritage of Ukraine, online tours of historical places, virtual exhibitions of art, participation in the national-patriotic student camp "Diia" (Action) and etc. The activity of the University Library and V. O. Sukhomlinsky State Scientific and Pedagogical Library of Ukraine of the National Academy of Pedagogical Sciences of Ukraine, which has a significant impact on the formation of national consciousness and social and political activity of students by modern means of information and communication technologies. It is determined that the project "Inclusive 3D map" helps to broaden the horizons and deepen the knowledge of young students, education of a true citizen, the formation of cognitive interest in the subjects studied, motivation to study, raising awareness of Ukrainians on historical and cultural heritage. The study showed that young students take an active social attitude: they speak Ukrainian, want to live and work in Ukraine, respect their homeland, its traditions, cultural and historical past, love to travel and they are tolerant of people with special needs. Promising areas of educational work with students based on the use of a wide range of information and communication technologies, namely 3D games, TV tandems, podcasts, social networks, video resources in national and patriotic education of youth.

• 한국컴퓨터정보학회논문지
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• 제16권1호
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• pp.163-173
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• 2011

본 논문에서는 새로운 형태의 실감형 보드게임환경과 사용자에게 필요한 게임 전략을 제공하여 줄 수 있는 PGA(portable game assistant)를 제안한다. 기존의 실감형 보드게임 제작은 바둑게임 말의 위치를 인식하기 위하여 고가의 RFID 기술을 사용하고, 게임의 화면을 제공하기 위하여 증강현실이나 가상현실을 이용한다. 하지만 RFID 기술은 고가이며, 증강현실과 가상현실은 실제감을 주기는 하지만 데이터글러브, 전자펜, HMD 등의 보조 장치를 필요로 하고 이러한 장비는 고가이며, 사용 시 불편하다는 단점이 있다. 본 시스템에서는 게임 화면에 동적이고 화려한 그래픽을 지원하기 위하여 모니터를 사용하며, 바둑게임의 말을 컴퓨터 비젼 기술을 사용하여 인식한다. 또한 모바일을 사용하여 사용자의 조작에 의해 쉽게 전략을 짤 수 있는 PGA를 제공한다. PGA를 통하여 전체적인 게임 진행상황과 앞으로의 전략적인 계획을 세워줌으로써 사용자에게 게임의 습득 속도와 재미를 더욱 충족시켜 주는 것을 목적으로 한다.