• Asia-Pacific Journal of Business
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• v.15 no.1
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• pp.257-271
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• 2024

Purpose - This study examined the relationship between local attachment, prior knowledge and involvement in the festival, and local image, attitudes toward and support for the festival among people who have visited the Incheon Pentaport Music Festival, the largest music festival in Korea. Design/methodology/approach - A total of 250 samples were used for the final analysis, and SPSS 26.0 and AMOS 21.0 were used to analyze the data. The structural equation model analysis was conducted to test the hypotheses of this study. Findings - As a result of the analysis, first, only local attachment was found to have a positive and significant effect on local image. On the other hand, prior knowledge or involvement in the Incheon Pentaport Music Festival was found to be unrelated to local image. Second, local attachment and involvement were found to have a significant effect on attitude, but prior knowledge was not significant. Last, this paper examined the influence of festival area image and attitude toward the festival on festival support, and found that both have a positive and significant effect on support. Research implications or Originality - This study expands the scope of research on music festivals and is expected to contribute to tourist attraction and marketing strategies for the revitalization of music festivals in the future.

• The Journal of Information Systems
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• v.25 no.1
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• pp.1-23
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• 2016

Purpose Self-congruity deals with the effect of symbolic value-expressive attributes on consumer decision and behavior, which is the theoretical foundation of the "non-utilitarian destination positioning". Functional congruity refers to utilitarian evaluation of a product or service by consumers. In addition, recent years, social network services, especially mobile social network services have created many opportunities for e-WOM communication that enables consumers to share personal consumption related information anywhere at any time. Moreover, self-construal is a hot and popular topic that has been discussed in the field of modem psychology as well as in marketing area. This study aims to examine the moderating effect of self-construal on the relationship between self-congruity, functional congruity and tourists' positive electronic word of mouth (e-WOM). Design/methodology/approach In order to verify the hypotheses, we developed a questionnaire with 32 survey items. We measured all the items on a five-point Likert-type scale. We used Sojump.com to collect questionnaire and gathered 218 responses from whom have visited Korea before. After a pilot test, we analyzed the main survey data by using SPSS 20.0 and AMOS 18.0, and employed structural equation modeling to test the hypotheses. We first estimated the measurement model for its overall fit, reliability and validity through a confirmatory factor analysis and used common method bias test to make sure that whether measures are affected by common-method variance. Then we tested the hypotheses through the structural model and used regression analysis to measure moderating effect of self-construal. Findings The results reveal that the effect of self-congruity on tourists' positive e-WOM is stronger for tourists with an independent self-construal compared with those with interdependent self-construal. Moreover, it shows that the effect of functional congruity on tourists' positive e-WOM becomes salient when tourists' self-construal is primed to be interdependent rather than independent. We expect that the results of this study can provide important implications for academic and practical perspective.

• Journal of the Korean association of regional geographers
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• v.17 no.6
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• pp.753-765
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• 2011

Tourist behavior has been a major topic in tourism research. Since the construction of Saemangeum seawall, May 2010, it has been working actively to make a tourist complex fishing port project of Bi-eung port, with the increase of tourists visiting to Saemangeum seawall and Bi-eung port. The purpose of this study is to analyze tourist behaviors conducted in Bi-eung port of Gunsan area. Most of the tourists were the residence of the Jeonbuk, and one-day tourists mostly consisted of families and friends. It was examined that the main destinations were Saemangeum seawall and Bi-eung port. The major complaints of tourists were the lack of parking and convenience facilities. In order to activate the tourism of Bi-eung port, it is required the landscape maintenance and place marketing of Bi-eung port. The satisfaction indicators about tourism base on facilities such as accessibility, promotion and information, tourism products and food, linkage of tourist places and tourism resource with surrounding areas, and the related tourism programs show as below average, respectively. Seven kinds of tourism infrastructure as measured by indicators below average in satisfaction with the analysis but Comprehensive assessment as a tourist destination was the relatively high levels.

• Journal of the Economic Geographical Society of Korea
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• v.13 no.3
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• pp.354-380
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• 2010

Cities are the most important type of tourist destination across the world, and yet urban areas have neglected in most academic studies of tourism. Urban destinations serve as gateways for tourist entry to the country, as centers of accommodation and a base for excursion to rural areas as well as destinations in their own right. Increasingly cities rely on image promotion to attract tourists to cities. A city's image is the sum of beliefs, ideas, and impressions that a people have of a city. Image has always been of great interest and concern to city marketers. The image improvement is very important especially in urban tourism development because tourism overwhelmingly depends on image. The cost and effectiveness of the image improvement strategy depends on the city's current image and real attributes. Some cities are blessed with positive images. They don't require changing the image so much as amplifying it and delivering it to more target groups. Many cities are stuck with a negative image. They need to remove it and make a positive out of a negative to correct it. Image reversals, however, are difficult to accomplish. Some cities are not well known because they are small, lack attractions, or don't advertise. They need to identify, develop, and disseminate a strong positive image for the city.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.19-30
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• 2018

The main purposes of this study are to analyze the contents and text network of online tourism information. For this purpose, Jeju Island, one of the representative tourist destinations in South Korea is selected as a study site. And this study collects the contents of both JeJu official tourism website and Sina Weibo's personal blogs which is one of the most popular Social Network Systems in China. In addition, this study analyzes this online text information using ROST Content Mining System, one of the Chinese big data mining systems. The results of the content analysis show that the formal website of Jeju includes the nouns related to natural, geographical and physical resources, verbs related to existence of resources, and adjectives related to the beauty, cleanness and convenience of resources mainly. Meanwhile, personal blogs include the nouns of Korean-wave, food, local products, other destinations and shopping, verbs related to activity and feeling in Jeju, and adjectives related to their experiences and feeling mainly. Finally, the results of text network show that there are some strong centrality and network of online tourism information at formal website, but there are weak relationships in personal blogs. The results of this study may be able to contribute to the development of demand-based marketing strategies of tourists destination.

• Journal of the Korean association of regional geographers
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• v.15 no.6
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• pp.763-773
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• 2009

This study is the basic data to design development directions and development standards of resources and facilities for establishing provision-oriented marine tourism development plans, and it aims to help develop provision-oriented marine tourism by drawing planning index and considering its priority necessary for provision-oriented marine tourism development. The findings of the study are as follows. As the result of analysis on four aspects, specific standards and plans for marine tourism development index, it showed environmental aspect, socio-cultural aspect, management aspect, and economic aspect in order. According to the result, the environmental aspect is considered important as the plan to solve problems working as inhibition factors instead of local development, due to local culture and environment disruption. Besides, as the result of iult of iuland priority of 13 items w of iure specific factors and specific plans, durability of resource use, iulroveand envisurrf rdings, receptive culacity, conservesidesand transmissidesnvicultures, and iulroveand ein the quality of life, stability of resource use, quality management of tourist attractions, competency intensificesidesof residents, income increase of residents, PR marketing, role of public sectors, increase in the local industry, and increase in employment were shown in order. Software-oriented plans should be made to preserve overall nature of local areas rather than hardware-oriented plans and development of environmental aspect that merely considers preventing environment destruction.

• Land and Housing Review
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• v.13 no.3
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• pp.1-20
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• 2022

This study analyses how much Korean visits to North Korea have an impact on the North Korean regional economy. It estimates the demand for North Korean tourism via the borders of North Korea, China, and Russia and South Korean expenses to be spent in North Korea. When asked if they are willing to visit North Korea within the next five years in case the pre-conditions of the visit to North Korea are satisfied, approximately 64.1% of the survey respondents indicated 'yes'. To estimate the demand, this research employed the analysis of purchase intention, popular in marketing, based on their willingness to visit. The annual demand for tourism was 4,136,361 persons. The average estimated expense per person is KRW 1,532,000 and the total annual expense is KRW 6,336.9 billion. Assuming that airfare is excluded from the total expense and the expense is made evenly in each tourist destination, the estimated amount to be spent in North Korea is KRW 2,838.7 billion per annum. The backward linkage effect of this expense on the North Korean regional economy is KRW 7,972.1 billion in total production inducement, KRW 2,619.4 billion in value-added inducement, and approximately 2,890,443 persons in employment inducement. The value-added inducement effect is estimated to be approximately 7.6% of the North Korean nominal GDP in 2020. South Korean tourism is expected to have a significant impact on the North Korean economy. As the demand for North Korean tourism is likely to increase steadily due to the expected increase in overseas travel demand by Koreans, inter-Korean cooperation is needed for the development of North Korean tourism infrastructure if conditions improve.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.167-181
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• 2023

This study utilized TEXTOM, a social network analysis program to analyze changes in current tourism behavior after travel restrictions were eased after the outbreak of COVID-19. Data on the keywords 'domestic travel' and 'overseas travel' were collected from blogs, cafes, and news provided by Naver, Google, and Daum. The collection period was set from April to December 2022 when social distancing was lifted, and 2019 and 2020 were each set as one year and compared and analyzed with 2022. A total of 80 key words were extracted through text mining and centrality analysis was performed using NetDraw. Finally, through the CONCOR, the correlated keywords were clustered into 4. As a result of the study, tourism behavior in 2022 shows tourism recovery before the outbreak of COVID-19, segmentation of travel based on each person's preferred theme, prioritization of each country's corona mitigation policy, and then selecting a tourist destination. It is expected to provide basic data for the development of tourism marketing strategies and tourism products for the newly emerging tourism ecosystem after COVID-19.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.1
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• pp.27-40
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• 2014

The functions of urban open space, which embraces community revitalization, are diverse. It is the means of public healthcare, learning centers for children, hub of arts and cultural programs, as well as promoter of urban tourism. However, in-depth discourse and research on the topic of urban open spaces has been limited so far. Hence, this study aims to investigate the motivations and satisfaction of visitation based on four representative waterfront open space in Seoul; Cheongyecheon Waterfront, Seoul Forest Park, Seonyudo Park and Banpo Hangang Park. The methods of study are literature review, observation investigation, and questionnaire survey. The findings are analyzed through the Exploratory Factor Analysis, Reliability Analysis, ANOVA Analysis and Regression Analysis by SPSS 18.0. The results of the study are as follows. First, urban waterfront open spaces in Seoul has 5 factors of visitor motivation; community amenity, nature access, cultural and educational assets, aesthetic enjoyment, and lastly means of escape. Second, factors of recognizing urban waterfront open spaces as community amenity and nature access indicate meaningful differences in visitor's perception by spatial characteristics. Third, distances between the destination and the visitor's residence influence significantly their perceived motivation. Close-range visitors perceived nature access as a principal factor, whilst medium to long-range visitors perceived visitation for aesthetic purposes more importantly. Lastly, the will to escape was shown as the influential factor in visitor satisfaction. Visiting open spaces for the enjoyment of nature and aesthetic purposes were factors that also closely relate to visitor satisfaction. In addition, it was found that there are different visitor motivations that influence visitor satisfaction in accordance with the spatial characteristics of each open space. In summary, it can be said that urban waterfront open space is a hybrid space connected to various types of urban contents beyond daily experiences. It was found that several visitor motivations including community development, design aesthetics, education and culture, entertainment, enjoyment of natural landscape, and relaxation, affect the overall satisfaction of the visiting experience. It is anticipated that the results of the study will be used by the local government in setting up strategies for the creation and management of successful urban waterfront open space, and for those involved in planning and design act as a starting point for spatial programming and amenities arrangement in accordance to the city's tourism and urban marketing approach.