• Korean Journal of Agricultural Science
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• v.40 no.3
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• pp.261-269
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• 2013

This study analyzed tourists' intention at Gangcheon Mountain, Sunchang-gun for local tourism. The contents of study included impression, characteristics, specialized resources, development direction, intention of visit and its form, destination prior and post visit, travelling expenses, and development form of tourism. The results were as following. Impression and characteristics showed that gochujang and fermentation industry established a strategic ground of local development. Intention of revisit of tourists was relatively high by 97.1%. Furthermore, tourists were mainly family units and they preferred family-based recreational type for the future local tourism development form. Therefore, a development strategy will be required that involves inexpensive accommodation, unique local food items, agricultural-specialty products and local tour packages. For invigoration of local tourism, recruitment of skilled managers for farm village experience will be necessary as well.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2011.06a
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• pp.244-248
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• 2011

A writing on lost marine culture of Korean and providing marine culture by using a lignthouse as a source of tourism.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.2
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• pp.98-108
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• 2022

In this study, social network analysis was performed to compare and analyze changes in domestic tourism trends before and after the outbreak of COVID-19 in a situation where the damage to the tourism industry due to COVID-19 is increasing. Using Textom, a big data analysis service, data were collected using the keywords "travel destination" and "travel trend" based on the collection period of 2019 and 2020, when the epidemic spread to the world and became chaotic. After extracting a total of 80 key words through text mining, centrality was analyzed using NetDraw of Ucinet6, and clustered into 4 groups through CONCOR analysis. Through this, we compared and analyzed changes in domestic tourism trends before and after the outbreak of COVID-19, and it is judged to provide basic data for tourism marketing strategies and tourism product development in the post-COVID-19.

• Journal of Agricultural Extension & Community Development
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• v.29 no.1
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• pp.33-49
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• 2022

The competitive strategy perspective is one of the important approaches to develop ecotourism sites. It increases the residents' profits and overcomes the instability of the supply in the marketability. The study aims to explore the ecotourism successful factors based on competitiveness strategies. We found seven key success factors of the competitive strategy approach in the ecotourism industry as the guarantee of sustainable ecotourism as follows: infrastructure, operation management, product/technical development, human resources, service system and cultivation of tourists' understanding and behavior, marketing activities, and local resources. Conclusions and practical implications for successful factors of ecotourism are presented according to the result of the in-depth interview and focus group interview with ecotourism experts.

• Journal of Digital Convergence
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• v.12 no.7
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• pp.123-132
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• 2014

This study examines the influence of the physical environment on tourist's emotional response and behavioral intention in the tourist destination. The research was mainly performed in leading tourist destinations of Busan Metropolitan City (Haeundae, Gwanganri & Songjeong area) by the sampling survey method in April-May 2013. The results demonstrate as follows. Firstly, the tourist's convenience and amenity in physical environments have significant impacts on the negative feeling of emotional response, but attractiveness did not influence in negative feeling. By contrast, the attractiveness and amenity the a of physical environments give significant impacts on the positive feeling of emotional response but convenience did not work in positive response. Secondly, both positive and negative feeling of emotional responses give meaningful impacts on Tourist's behavior intention. According to the meaningful relationship between physical environment and emotional response, the regional characteristics and effective marketing management of tourism resource and preparedness should be considered in setting up tourist facilities.

• International Commerce and Information Review
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• v.16 no.3
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• pp.307-329
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• 2014

Medical tourism involves patients intentionally leaving their home country to access non-emergency health care services abroad. Growth in the popularity of this practice has resulted in a significant amount of attention being given to it from researchers, policy-makers, and the media. Yet, there has been little effort to systematically synthesize what is known about the effects of this phenomenon and key choice factors. This study seeks to figure out, using conjoint analysis, what factors Chinese medical tourists place importance on maximizing utility when selecting their destination and propose selection attributes that can lure medical tourists to Korea. Results showed that, of destination attributes, medical technology competitiveness proved be the most important and of lower levels, international accreditation proved to have the highest utility. This article presents the findings of valuable insights to medical institutions, travel agencies and related firms in their marketing activities.

• Journal of the Ergonomics Society of Korea
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• v.33 no.5
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• pp.407-422
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• 2014

Objective: The purpose of the study is to develop quantitative usability evaluation criteria for senior-friendly autonomous transportation robot. Background: The Republic of Korea has become the most rapidly aging society, and is anticipated to enter the post-aged society in 2026. To raise the quality of life of a senior with limited mobility and to reduce the burden of caregivers, many high-tech assistive products with information technologies are developed nowadays. The senior-friendly autonomous transportation robot is one person robot vehicle to move a senior to the destination for hospitals, nursing homes or silver town complex. With built-in navigation system and environmental monitoring censors, it automatically seeks the path to the destination and avoids collision to obstacles and pedestrians on the way. Due to the early stage of the product, few usability studies in this field have been done, mostly on general service robots to assist seniors, power wheelchairs and delivery robots. ISO and KS standards for the service robots are focused on safety. Method: Based on the reference usability index, the early draft of the usability evaluation questionnaires was developed. After small group tests and interviews, the experts modified the initial draft to the Usability Evaluation Criteria for Senior-Friendly Autonomous Transportation Robot (UEC-SFATR). Result: UEC-SFATR consisted of 4 subscales - Safety, Controllability, Efficiency and Satisfaction. All of the 4 subscales of UEC-SFATR were passed the reliability criteria by 4 groups of seniors, divided by gender and familiarity of smart-devices. Conclusion: UEC-SFATR covers wider area of user experiences of the SFATR and is a good measurement tool to help both the users and developers of the robot. Application: This study provides guide to the future product development and product competitiveness evaluation by quantifying user experiences for the SFATR.

• Journal of Smart Tourism
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• v.2 no.1
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• pp.5-19
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• 2022

Smart tourism is seen as a revolution in the tourism industry, involving innovative and transformative theoretical-practical approaches for the sector. As a result of its application in the tourist context, benefits can be seen such as more sustainable practices, greater mobility and better accessibility in destinations, evolution of processes and experiences of tourists. Much of this is achieved through the support of technological solutions. However, despite the immense expectations, and the many researches carried out on it, a literature summary regarding the dimensions that can be observed in each application of this smart tourism has not yet been proposed. Therefore, supported by the PRISMA recommendation, this research proposed to carry out an integrative review of the literature on smart tourism (in its different levels of application, such as the city, the destination and the smart tourism region), with the objective of mapping the dimensions that underlie it. Thus, from an initial scope of 833 intellectual productions obtained, inputs were found for the dimensions in 363 of them after a thorough analysis. The compilation of data obtained from these productions supported the proposition of 14 operational dimensions of smart tourism, namely: collaboration, technology, sustainability, experience, accessibility, knowledge management, innovation management, human capital, marketing, customized services, transparency, safety, governance and mobility. With this set of dimensions, it is envisaged that the implementation of smart tourism projects can present more comprehensive and assertive results. In addition, shortcomings and opportunities for new research that support the evolution of the theory and practice of smart tourism are highlighted.

• Smart Media Journal
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• v.12 no.8
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• pp.37-44
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• 2023

This study investigated the influence of travel-related content on the popular short-form platform TikTok in China on users' intentions to visit travel destinations and purchase travel products. Conducted in July 2023, amidst the rising consumption of short-form content through mobile devices due to the COVID-19 pandemic, the research surveyed 337 participants using an online survey platform in China. The findings revealed that the entertainment factor within TikTok's content did not significantly impact the perception of travel destinations, whereas informativeness and trustworthiness had positive effects. Moreover, expertise and interactivity also had positive effects. The study demonstrated that the image of travel destinations formed through short-form content on TikTok positively and significantly influenced visitors' intentions. These results provide valuable insights for crafting effective strategies in the tourism industry and marketing efforts.

• The Journal of the Korea Contents Association
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• v.5 no.5
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• pp.202-210
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• 2005

The public Information systems for destination marketing have poorly operated and failed to satisfy tourists' needs. Public tourism website mainly offers fundamental tourism information such as transportation, lodging and prime attractions, which is mainly specialized in commercial web sites, and fails to attract tourists. For the public benefits, marketing strategy publicl DMOs have to specialize their tourism information, and attract specific target markets. Thus, this study examined the effect of tourism motivations on information search behavior to figure out the importance of tourism information. The results show that the level of escapist motivation positively to the perceived importance of fundamental informations, and the level of activist motivation effects positively to the perceived importance of objective-specific informations. These results give show problems of regional tourism information site and implications are suggested.