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http://dx.doi.org/10.14400/JDC.2014.12.7.123

The Influence of Physical Environments on Tourist's Emotional Response & Behavioral Intention in Tourist Destination  

Kim, Gyu-Young (Dept. of Hotel Management, KyungNam Collage of Information & Technology)
Lee, Jung-Eun (Rural Environment & Resource Division, Rural Development Administration)
Publication Information
Journal of Digital Convergence / v.12, no.7, 2014 , pp. 123-132 More about this Journal
Abstract
This study examines the influence of the physical environment on tourist's emotional response and behavioral intention in the tourist destination. The research was mainly performed in leading tourist destinations of Busan Metropolitan City (Haeundae, Gwanganri & Songjeong area) by the sampling survey method in April-May 2013. The results demonstrate as follows. Firstly, the tourist's convenience and amenity in physical environments have significant impacts on the negative feeling of emotional response, but attractiveness did not influence in negative feeling. By contrast, the attractiveness and amenity the a of physical environments give significant impacts on the positive feeling of emotional response but convenience did not work in positive response. Secondly, both positive and negative feeling of emotional responses give meaningful impacts on Tourist's behavior intention. According to the meaningful relationship between physical environment and emotional response, the regional characteristics and effective marketing management of tourism resource and preparedness should be considered in setting up tourist facilities.
Keywords
Physical Environment; Emotional Response; Behavioral Intention;
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Times Cited By KSCI : 1  (Citation Analysis)
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