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http://dx.doi.org/10.7744/cnujas.2013.40.3.261

Intention analysis of Sunchang area tourists for local tourism  

Yu, Chan-Ju (Dept. of Agricultural Economics, Sunchon National University)
Kang, Chang-Sik (Research Institute of Agribusiness Strategy)
Jang, Dong-Heon (Dept. of Food Resource Marketing Economics, Chonbuk National University)
Publication Information
Korean Journal of Agricultural Science / v.40, no.3, 2013 , pp. 261-269 More about this Journal
Abstract
This study analyzed tourists' intention at Gangcheon Mountain, Sunchang-gun for local tourism. The contents of study included impression, characteristics, specialized resources, development direction, intention of visit and its form, destination prior and post visit, travelling expenses, and development form of tourism. The results were as following. Impression and characteristics showed that gochujang and fermentation industry established a strategic ground of local development. Intention of revisit of tourists was relatively high by 97.1%. Furthermore, tourists were mainly family units and they preferred family-based recreational type for the future local tourism development form. Therefore, a development strategy will be required that involves inexpensive accommodation, unique local food items, agricultural-specialty products and local tour packages. For invigoration of local tourism, recruitment of skilled managers for farm village experience will be necessary as well.
Keywords
Local tourism; Sunchang-gun; Local development;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
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