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http://dx.doi.org/10.12653/jecd.2022.29.1.0033

The Successful Factors of Ecotourism with Destination Competitiveness  

Jeong, Ha-Young (Department of Community Development, College of Industrial Science, Kongju National University)
Jang, Eunmie (Department of Community Development, College of Industrial Science, Kongju National University)
Park, Duk-Byeong (Department of Community Development, College of Industrial Science, Kongju National University)
Publication Information
Journal of Agricultural Extension & Community Development / v.29, no.1, 2022 , pp. 33-49 More about this Journal
Abstract
The competitive strategy perspective is one of the important approaches to develop ecotourism sites. It increases the residents' profits and overcomes the instability of the supply in the marketability. The study aims to explore the ecotourism successful factors based on competitiveness strategies. We found seven key success factors of the competitive strategy approach in the ecotourism industry as the guarantee of sustainable ecotourism as follows: infrastructure, operation management, product/technical development, human resources, service system and cultivation of tourists' understanding and behavior, marketing activities, and local resources. Conclusions and practical implications for successful factors of ecotourism are presented according to the result of the in-depth interview and focus group interview with ecotourism experts.
Keywords
success factors; ecotourism; competitiveness strategies;
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Times Cited By KSCI : 1  (Citation Analysis)
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