• International Journal of Costume and Fashion
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• v.6 no.2
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• pp.55-61
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• 2006

China became the largest costume industry and export country since 1994. The fashion market in China has been changed from seller's market to buyer's market. During this period, brand has taken an important part. The fashion industry in China is developing on outlook, function, materials and categories. I want to do this brief research on the ten years of China Fashion Week to review the development of China Fashion Week, which is the symbol of China fashion industry. I hope it can be reference for being comprehended by Chinese and other foreign countries. In 1997, China Fashion Week was called Fashion Design exhibition. The title was modified to be China Fashion Week in 2000. In 2003. the title was developed to China Fashion Week (Spring/Summer Collection) and China Fashion Week (Autumn/Winter Collection). In the past ten years, there have been 300 fashion collections, with 600 fashion designers who joined in the competitions, and thousands of models, reporters and photographers, who took part in China Fashion Week. Recently 200 login fashion brands, 300 fashion designers, more than 500 reporters and 50 model management companies have made a relationship with China Fashion Week. The first moment of China Fashion Week- "famous designer project": paying attention to the relationship between the level of fashion designers and the style of brands. Quite a good deal of fashion design became more practical. The second moment of China Fashion Week- "improving Chinese fashion brands ": fashion show was not a kind of stage art but the business dealing for brand during that period. The situation of China Fashion Week now: Chinese Haute Couture is showed wonderfully during China Fashion Week. Fashion contest became the character of China Fashion Week. The contests were for adult fashion designers, new designers, models, and photographers. According to the development between different countries on fashion, the international communication of China Fashion Week became more and more popular and wide. Fashion designers from France, Italy, New York, Korea and Japan had fashion shows in China Fashion Week. The Chinese top fashion designers were showing their work during Paris, Milan and New York fashion shows.

• Convergence Security Journal
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• v.6 no.3
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• pp.127-133
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• 2006

Some Research is actively being done on a web-based collaborative learning system. This is changes in educational paradigm in the knowledge information age. A web-based collaborative learning system for question making is to improve the effect of studying through positive interactions between colleagues and to motivate studying through group competitions. This system is designed to active and self-leading studying when a learner do collaborative learning for question making in group. This system can help initiate and active studying to learner through a course of collaborative learning for question making. It can be used to achieve collaborative learning in various ways.

• Journal of the Korean Institute of Educational Facilities
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• v.10 no.3
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• pp.37-43
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• 2003

This study investigates the physical characteristics of indoor rest zones using the Space Syntax Method. A conceptual framework is based on analysis of design works presented in competitions(544 rest zones of 24 buildings on 7 campuses). The analysis on the unit type of rest zones showed that they were mostly available as open type, followed by semi-open type and outdoor rest places. On the other hand, by classifying the shape of whole building into traffic lines and nodal points, it was found that the buildings with 3 or more traffic lines have lower availability than others, because the buildings required more nodal points along a little higher complexity and zoning formed at increased nodal points between building masses. The analysis on the location of rest zones on traffic lines showed that hall type was most excellent in the level of availability. Finally, the analysis on the floor height showed that hall-like open rest places and outdoor places like rooftop garden functioned as a factor to enhance the integration of different spaces. In conclusion, this research will help the follow-up studies make spatial creation planning that may enhance the spatial efficiency and availability of Indoor rest zones on the campus.

• Journal of Distribution Science
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• v.18 no.12
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• pp.101-109
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• 2020

Purpose: This study points out that psychological marketing practice can align to narcissism among women through showing urgency and scarcity. While women are competitive, jealous, and attention seeking, marketers can offer limited-time offers to increase the urge of customers to purchase. Research design, data, and methodology: To conduct a content analysis, the present author obtained data from various databases such as ABI/INFORM, EBSCO/ EBSCO, ProQuest, and EBSCO. Ultimately, this study investigated both latent and manifest themes of narcissism and psychological marketing concepts to find solutions that leaders can use to initiate change in organizations. Results: The current study suggests that narcissistic women insist on having the best things but still have the inability to acknowledge other people's feelings. Therefore, psychological marketing can utilize such traits to ensure that the quality of their commodities matches their promises during marketing and that their customer's needs are not infringed at the expense of another customer's needs Conclusions: One of the implications of narcissism in marketing provides is that brands can easily gravitate towards litigations especially amidst unhealthy competitions. In the process of getting customers to acknowledge another brand as a better option, the competition may stir corporate conflict.

• The Journal of Industrial Distribution & Business
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• v.13 no.7
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• pp.27-35
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• 2022

Purpose: To entice new customers, companies attach their products to sports. From a pastime enjoyed by many to a multi-billion-dollar enterprise, the sport has evolved due to the growth in sports marketing spending. The purpose of this study is to illustrate the notion of sports media marketing using the prior textual data. Research design, data and methodology: The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology was conducted to investigate previous literature to achieve the purpose of the study. This method includes searching for information sources, selection of articles, and results extraction relative to the objectives. Results: The findings from prior systematic review indicated that customers and the marketplace can be better understood with the help of well-executed marketing campaigns. Moreover, many different techniques are being utilized to describe sports marketing such as the use of media, advertisement, public relations, and direct sales. Conclusions: All in all, the present study concludes that the notion of associative competitiveness is one of the unique characteristics of the sports sector. As a result, sports leagues and federations must maintain a balance within the league and develop a shared marketing strategy to help promote their respective sports and competitions.

• Journal of Korea Trade
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• v.23 no.3
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• pp.105-117
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• 2019

Purpose - Underdog positioning is often used to evoke a positive attitude when interacting with consumers. However, little research has been conducted on the market competition structure and innovation contexts in which underdog positioning produces the most impact. This research aims to investigate unexplored boundary conditions of underdog positioning and addresses two issues: market structures (oligopoly vs monopolistic competition) and perceived firm innovativeness (PFI). Design/methodology - Two one-way ANOVA designs (market structures: monopolistic competitions vs. oligopoly; perceived frim innovativeness: strong vs. weak) were randomly assigned to 297 graduate and undergraduate students (52 % female) majoring in business. Study 1 examined the effect of underdog positioning on consumer attitudes in the different market structures. Study 2 investigated the relationship between underdog effect and consumer attitudes through viewing conditions that varied in PFI. Findings - Drawing on the results of the study, the authors conclude that underdog positioning is effective to generate more positive consumer attitudes when employed in the market structure of monopolistic competition rather than oligopoly. Moreover, both underdog and top dog positioning are likely to generate more positive consumer attitudes when accompanied with strong PFI than weak PFI. Originality/value -This is the first study to distinguish between monopolistic competition and oligopoly market structures with underdog positioning as well as to demonstrate a positive effect of PFI, regardless of the type of brand narratives.

• Journal of Industrial Convergence
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• v.20 no.7
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• pp.51-56
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• 2022

Recently, interest in fencing is getting increased in Korea due to good results in international fencing competitions and its exposure to the media. However, one of the difficult factors in entering fencing is the cost of initial equipment purchases. Solving this can contribute to expanding the base of fencing. For this reason, this study designed and developed a system that can replace the function of the remote control with a mobile application using Bluetooth communication and learn the function of the fencing scoreboard and fencing terms in French. Through interviews, fencing leaders and club members were asked to find out what was necessary in this study, and to mention the pros and cons of the test operation. It is expected that the fencing scoreboard will be lightweight and small, and it will help to spread fencing through cost reduction.

• Archives of design research
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• v.15 no.2
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• pp.137-146
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• 2002

From the early period of web design, there has discussed the need for style guide. But, it has not known specifically 'what it is' and 'how it should be applied'in the actual situation. Most web sites seem to be considered as 'would-be-same or similar'in those impressions. In case of domestic companies or corporations, the development of web style guide has been established, in addition to the trials to adopt Cl(corperate identity) into the web sites. In the universities, with the advent of the era of unlimited competitions among the universities, the need and the importance of web sites has been increasingly emphasized because most internet users, teenagers and twenties, have great interests in the universities and they actually constitute the university societies. But, in reality, the effort to adopt Ul(university identity) into the web sites has left so much to be desired. As one methodology, reflecting the characteristics of the university web sites and the financial reasons, it is assorted that the development of 'web style guide'is urgent. This report explains web style guide and its importance, in addition to the suggestion for the development of web style guide for the domestic university.

• Science of Emotion and Sensibility
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• v.10 no.4
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• pp.511-521
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• 2007

It is very important that design based on preference of consumers who continuously change. Therefore, the method that can decide on the design concept which a consumer can prefer in future points of time that a design is released is necessary. There may be various ways to decide a design concept, but trend analysis is one of the best ways to be able to satisfy consumer preference. The purpose of this study is to provide a process that can give a direction of MP3 player design oriented consumer emotion. For the purpose, we considered about trend analysis as the ways that can present the design direction that can grasp a change of continuous preference, and a consumer can prefer with early bases in future points of time of a consumer. In this empirical research, we decided on design elements and levels of the elements after collecting 228 MP3 players released from 2000 to 2007, and carried out trend analysis through homogeneity analysis by SPSS program. In the result, we knew that future consumers also will regard emotional experience consumption as important. So, MP3 player design will be developed into consumer emotion-oriented design. We predict 4 trends for a future MP3 player design. 1. Development of high-priced MP3 player with various multimedia functions. 2. Development of MP3 player with basic functions. 3. Development of new convergence products with MP3 function. 4. Development of new MP3 player based on flash memory. If designers can infer a future MP3 player design from this design trend results, the probability that can occupy competitive advantage in their competitions will be high. Therefore this study can be useful.

• Journal of the Society of Naval Architects of Korea
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• v.53 no.6
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• pp.503-513
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• 2016

In order to reduce the green-house gas exhaustion, International Maritime Organization (IMO) has been reinforcing carbon gas regulations. Due to the regulations, a lot of competitions for designing Eco ship in the shipbuilding industry are progressing now. It is faced with the necessity of reducing hull weight by combining automated systems for optimal compartment arrangement with hull structural design. Most researches on optimum structural design method have been consistently in progress and applied to minimize weight and cost of mid-ship section in preliminary ship design stage based on analytical structural analysis method on fixed compartment arrangement. In order to reduce design period and to improve international technical competitiveness by shortening the period of hull structural design and enhancing design accuracy, it has been felt necessity to combine optimized compartment arrangement with optimum design of ship structure based on the international regulations and rules. So in this study, the automated design algorithm for longitudinal members has been developed to combine automated algorithm of compartment arrangement with hull structural design system for oil tanker. The SeaTrust-Hullscan software developed by Korean Register is used to perform ship structural design for mother ship and selected design cases. The effect of weight reduction is verified with comparison of ship weight between mother ship and the cases suggested in this study.