Browse > Article
http://dx.doi.org/10.15722/jds.18.12.202012.101

Theoretical Interdisciplinarity between Psychological Marketing Practice and Woman's Narcissism in Distribution Channels  

HAN, Soomin (Department of Art School Korean Paintings, Kyonggi University)
Publication Information
Journal of Distribution Science / v.18, no.12, 2020 , pp. 101-109 More about this Journal
Abstract
Purpose: This study points out that psychological marketing practice can align to narcissism among women through showing urgency and scarcity. While women are competitive, jealous, and attention seeking, marketers can offer limited-time offers to increase the urge of customers to purchase. Research design, data, and methodology: To conduct a content analysis, the present author obtained data from various databases such as ABI/INFORM, EBSCO/ EBSCO, ProQuest, and EBSCO. Ultimately, this study investigated both latent and manifest themes of narcissism and psychological marketing concepts to find solutions that leaders can use to initiate change in organizations. Results: The current study suggests that narcissistic women insist on having the best things but still have the inability to acknowledge other people's feelings. Therefore, psychological marketing can utilize such traits to ensure that the quality of their commodities matches their promises during marketing and that their customer's needs are not infringed at the expense of another customer's needs Conclusions: One of the implications of narcissism in marketing provides is that brands can easily gravitate towards litigations especially amidst unhealthy competitions. In the process of getting customers to acknowledge another brand as a better option, the competition may stir corporate conflict.
Keywords
Narcissism; Distribution Channel; Psychological Marketing; Customer Satisfaction;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
연도 인용수 순위
1 Boursier, V., Gioia, F., & Griffiths, M.D. (2020). Selfie-engagement on social media: Pathological narcissism, positive expectation, and body objectification-Which is more influential? Addictive Behaviors Reports, 11(June), 100263.   DOI
2 Baek, T.H., Yoo, C.Y., & Yoon, S. (2018). Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses. International Journal of Advertising, 37(3), .421-439.   DOI
3 Barnett, M.D., & Powell, H.A. (2016). Self-esteem mediates narcissism and aggression among women, but not men: A comparison of two theoretical models of narcissism among college students. Personality and Individual Differences, 89 (January), 100-104.   DOI
4 Fox, A.K., Bacile, T.J., Nakhata, C., & Weible, A. (2018). Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media. Journal of Consumer Marketing, 35(1), 11-21.   DOI
5 Graneheim, U. H., & Lundman, B. (2004). Qualitative content analysis in nursing research: concepts, procedures, and measures to achieve trustworthiness. Nurse education today, 24(2), 105-112.   DOI
6 Hammarberg, K., Kirkman, M., & De Lacey, S. (2016). Qualitative research methods: When to use them and how to judge them. Human Reproduction. 31(3), 498-501.   DOI
7 Hwang, H. J., & Youn, M. K. (2016). Based on Proven Practices in Violation of Research Ethics for the KODISA Journals. The Journal of Industrial Distribution & Business, 7(1), 5-10.   DOI
8 Ingersoll, A.R., Glass, C., Cook, A., & Olsen, K.J. (2019). Power, status, and expectations: How narcissism manifests among women CEOs. Journal of Business Ethics, 158(4), 893-907.   DOI
9 Jain, V., Roy, S., Daswani, A., & Sudha, M. (2010). How celebrities are used in Indian television commercials. Vikalpa, 35(4), 45-52.   DOI
10 Jin, S.V., & Ryu, E. (2018). "The Paradox of Narcissus and Echo in the Instagram Pond" in Light of the Selfie Culture from Freudian Evolutionary Psychology: Self-Loving and Confident but Lonely. Journal of Broadcasting & Electronic Media, 62(4), 554-577.   DOI
11 Kalemi, G., Michopoulos, I., Efstathiou, V., Konstantopoulou, F., Tsaklakidou, D., Gournellis, R., & Douzenis, A. (2019). Narcissism but not criminality is associated with aggression in women: A study among female prisoners and women without a criminal record. Frontiers in psychiatry, 10 (February), 21.   DOI
12 Kang, E. (2020). The Relationship between Reinforcement of Employee's Customer-Centric Behavior and Employee Motivation Factors. Advances in Social Sciences Research Journal, 7(7), 338-347.   DOI
13 Kang, E., Nantharath, P., & Hwang, H. J. (2020). The Strategic Process of Merger and Acquisition (M&A) Market Using Integrating Change Management. The Journal of Distribution Science, 18(6), 57-62.   DOI
14 Kang, E., & Hwang, H. J. (2017). Team Management for Better Performance that Sells to Customers: Aligning the Stars. The Journal of Distribution Science, 15(7), 19-24.   DOI
15 Pruysers, S., & Blais, J. (2019). Narcissistic Women and Cash-Strapped Men: Who Can Be Encouraged to Consider Running for Political Office, and Who Should Do the Encouraging?. Political Research Quarterly, 72(1), 229-242.   DOI
16 Semenyna, S.W., Vasey, P.L., & Honey, P.L (2019). Replicating the relationships between Dark Triad traits and female mate-competition tactics in undergraduate women. Personality and Individual Differences, 147(September), 73-78.   DOI
17 Smith, J.G. (2017). The narcissistic salesperson: a framework of their relationships with job satisfaction, organizational commitment, and customer orientation. Atlantic Marketing Journal, 6(2), 1-22.
18 Woo, E. J., & Kang, E. (2020). Environmental Issues as an Indispensable Aspect of Sustainable Leadership. Sustainability, 12(7), 7014.   DOI
19 Turel, O., & Gil-Or, O. (2019). To share or not to share? The roles of false Facebook self, sex, and narcissism in re-posting self-image enhancing products. Personality and Individual Differences, 151(January) 109506.   DOI
20 Wiebe, J., Basil, D.Z., & Runte, M. (2017). Psychological distance and perceived consumer effectiveness in a cause-related marketing context. International Review on Public and Nonprofit Marketing, 14(2), 197-215.   DOI
21 Kang, Y.J., & Park, S.Y. (2016). The perfection of the narcissistic self: A qualitative study on luxury consumption and customer equity. Journal of Business Research, 69(9), 3813-3819.   DOI
22 Kealy, D., Tsai, M., & Ogrodniczuk, J.S. (2016). Pathological narcissism and somatic symptoms among men and women attending an outpatient mental health clinic. International journal of psychiatry in clinical practice, 20(3), 175-178.   DOI
23 Kim, D., & Jang, S.S. (2018). Online sharing behavior on social networking sites: Examining narcissism and gender effects. International Journal of Hospitality Management, 68(January), 89-93.   DOI
24 Kim, J. H., Hwang, H. J., & Song, I. A. (2014). Affecting customer loyalty by improving corporate image and customer value through corporate social responsibility activities. The Journal of Distribution Science, 12(8), 31-42.   DOI
25 Kimmel, A.J. (2018). Psychological foundations of marketing: the keys to consumer behavior. New York, NY:Routledge.
26 Kirk, C.P., Peck, J., & Swain, S.D. (2018). Property lines in the mind: Consumers' psychological ownership and their territorial responses. Journal of Consumer Research, 45(1), 148-168.   DOI
27 Lee, S. Y., & Seidle, R. (2012). Narcissists as consumers: The effects of perceived scarcity on processing of product information. Social Behavior and Personality: an international journal, 40(9), 1485-1499.   DOI
28 Kirk, C. P. (2017). When good fences make good customers: Exploring psychological ownership and territoriality in marketing. In Theoretical orientations and practical applications of psychological ownership, Berlin, Germany: Springer.
29 Kitto, S. C., Chesters, J., & Grbich, C. (2008). Quality in qualitative research. Medical journal of Australia, 188(4), 243-246.   DOI
30 Lamkin, J., Lavner, J.A., & Shaffer, A. (2017). Narcissism and observed communication in couples. Personality and Individual Differences, 105(January), 224-228.   DOI
31 Mead, N.L., Baumeister, R.F., Stuppy, A., & Vohs, K.D. (2018). Power increases the socially toxic component of narcissism among individuals with high baseline testosterone. Journal of Experimental Psychology: General, 147(4), 591-596.   DOI
32 Naccarato, J. L., & Neuendorf, K. A. (1998). Content analysis as a predictive methodology: Recall, readership, and evaluations of business-to-business print advertising. Journal of Advertising Research, 38, 19-29.
33 Naderi, I., & Paswan, A.K. (2016). Narcissistic consumers in retail settings. Journal of Consumer Marketing, 33(5), 376-386.   DOI
34 Nantharath, P., & Kang, E. (2019). The Effects of Foreign Direct Investment and Economic Absorptive Capabilities on the Economic Growth of the Lao People's Democratic Republic. The Journal of Asian Finance, Economics, and Business, 6(3), 151-162.   DOI
35 Neave, L., Tzemou, E., & Fastoso, F. (2020). Seeking attention versus seeking approval: How conspicuous consumption differs between grandiose and vulnerable narcissists. Psychology & Marketing, 37(3), 418-427.   DOI