• Journal of the Ergonomics Society of Korea
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• v.27 no.4
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• pp.85-94
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• 2008

Internet shopping has been getting more rousing due to extension of supply with PC(personal computer) and a rapid rise of use of internet. Some companies have been continually researching in how to serve individuals with each ordered information, which aimed at getting ordinary customers to induce to be loyal customers. For that, there is progress of a service of a web-recommendation which considers individual attribution. This study is suggested a method which is a service of the web-recommendation by access to sensibility ergonomics approach. Previous studies established that service had a weak point. It did not manage to realize new needs of customers. Proposed service of the web-recommendation has been designed, which preferentially propose goods included customer's sensibility to the customer who wants it. This study is expected that it will encourage a rise of products' purchasing power of customers, make an increase in a profit of both sellers and people who operate electric commercial and satisfaction of customers will go up in the same. Also, products accord with sensibility of customers will be recommended customers by the suggested service of the web-recommendation. In addition, there will be a decline of time-consuming about making a choice among some products.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.05a
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• pp.105-108
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• 2010

The vehicle navigation system is a representative driver supporting system that available to present searching and guiding path functions, have been increased for usability. Under competition situation because of following the spreaded navigation market, to meet customer's needs about new given services, there are need differentiated services increasing dramatically. Also now, dash board indicates various vehicle's status and driver can aware of that. However it is not easy to know where is abnormal essentially and there are no devices to give warning to driver. Therefore, It is difficult to preserve accidents because it can't deal with various abnormal functions immediately on driving. In this paper, we proposed vehicle diagnosis program within navigation that is available to manage and to make a diagnosis of vehicle. And this program conform OBD-II standard, so it can transmit diagnosis data from ECU to navigation system using Bluetooth wireless communication protocol. Thus this program give enhanced services to customer as well as multimedia and geometry information services.

• Journal of Fashion Business
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• v.12 no.1
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• pp.45-62
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• 2008

The purpose of this study is to identify how the components of a fashion show can influence the perception of the spectators, and what the spectators most like in a fashion show. Through the analysis on the literature reviews and in-depth interviews with professional's organizing fashion shows we established a list of the main components, which allowed us to set up a questionnaire. The results regarding the viewing satisfaction of the spectators at a fashion show were investigated and came out as follows: First, the components of fashion show are generally viewed to be four factors: the program, the directing, the model, and the sets. These four factors are influencing the perception of the spectators and are very important to the success of a fashion show and the enjoyment of a fashion show by spectators. Second, it is shown to us that the most influential factor for the perception is 'the directing'(stage scenery, background music, lighting, effects etc.), and the next is 'the sets'(convenience seat, display, service facilities etc.). So, in order to raise the level of satisfaction for the spectators, it is advisable to concentrate on these two main factors. Finally, we would suggest that the organizer of a fashion show shall carefully analyze how spectators understand and perceive the components of a fashion show. This study provides information about how the components of a fashion show can influence the spectator's perception and presents suggestions on how to improve a fashion show by reorienting it towards the satisfaction of the spectator. In addition, there needs to be a strategy by customer satisfaction experience to reinforce a customer-oriented fashion show and heighten a viewing satisfaction for spectators.

• Journal of the Korea Safety Management & Science
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• v.14 no.4
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• pp.229-238
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• 2012

Within last 10 years, internet has become a daily activity, and humankind had to face the Data Deluge, a dramatic increase of digital data (Economist 2012). Due to exponential increase in amount of digital data, large scale data has become a big issue and hence the term 'big data' appeared. There is no official agreement in quantitative and detailed definition of the 'big data', but the meaning is expanding to its value and efficacy. Big data not only has the standardized personal information (internal) like customer information, but also has complex data of external, atypical, social, and real time data. Big data's technology has the concept that covers wide range technology, including 'data achievement, save/manage, analysis, and application'. To define the connected technology of 'big data', there are Big Table, Cassandra, Hadoop, MapReduce, Hbase, and NoSQL, and for the sub-techniques, Text Mining, Opinion Mining, Social Network Analysis, Cluster Analysis are gaining attention. The three features that 'bid data' needs to have is about creating large amounts of individual elements (high-resolution) to variety of high-frequency data. Big data has three defining features of volume, variety, and velocity, which is called the '3V'. There is increase in complexity as the 4th feature, and as all 4features are satisfied, it becomes more suitable to a 'big data'. In this study, we have looked at various reasons why companies need to impose 'big data', ways of application, and advanced cases of domestic and foreign applications. To correspond effectively to 'big data' revolution, paradigm shift in areas of data production, distribution, and consumption is needed, and insight of unfolding and preparing future business by considering the unpredictable market of technology, industry environment, and flow of social demand is desperately needed.

• Journal of Korea Trade
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• v.24 no.8
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• pp.81-100
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• 2020

Purpose - Based on complexity theory, this study develops a configurational model to predict the profitability of Halal cosmetics firms in the Indonesian and Malaysian markets. The proposed research model involves two level configurations-industry context and selling strategies-to predict high and low scores of a firm's profitability. The industry context configuration model comprises industry stability, product homogeneity, price sensitivity, and switching cost. Selling strategies include customer-focused, competitor-focused, and margin-focused approaches. Design/methodology - This is the first empirical study that calculates causal models using a combination of industry context and selling strategy factors to predict profitability. Data obtained from the marketing managers of cosmetics firms are used to test the proposed configurational model using fuzzy-set qualitative comparative analysis (fsQCA). It contributes to the current knowledge of business marketing by identifying the factors necessary to achieve profitability using analysis of condition (ANC). Findings - The results revealed that unique and distinct models explain the conditions for high and low profitability in the Indonesian and Malaysian halal cosmetic markets. While customer-focused selling strategy is necessary to attain a higher profit in both the markets, margin-focused selling strategy appears to be an essential factor only in Malaysia. Complexity of the interactions of selling strategies with industry factors and differences between across two study markets confirmed that complexity theory can support the research configurational model. The theoretical and practical implications are also illustrated. Originality/value - Despite the rapid growth of the global halal industry, there is little knowledge about the halal cosmetic market. This study contributes to the current literature of the halal market by performing a set of asymmetric analytical approaches using a complex theoretical model. It also deepens our understating of how the Korean firms can approach the Muslim consumer's needs to generate more beneficial turnover/revenue.

• The Journal of the Korea institute of electronic communication sciences
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• v.6 no.5
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• pp.689-696
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• 2011

Feed industry began to demand that beyond simple feeds to meet the needs of customers with a premium catering by economic development situation and, depending on the user's convenience and customer needs. But tableware introduced in the feed system, the introduction of RFID. High and low temperatures and salinity problems that RFID chips, the feed system malfunction. In this paper, infused with IT Convergence Technology was carried out for a smart lunch by putting RFID chips in the Food Court distribute food. Food court meal to ensure stability of the system was a smart lunch that Hot food ($125^{\circ}C$) and cold ($-40^{\circ}C$) and salinity reflecting foods in High temperature, low temperature experiments, through salt spray test. In addition, the existing straight distribute food, scramble distribute food, Marketplace distribute food, Food Court and the advantages of a comparative analysis of distribute food investigated. Through this paper distribute food will contribute to the Food Court. IT convergence technology (RFID, LCD, S/W, H/W) to apply the feed industry in the development of Smart Food Court.

• Management & Information Systems Review
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• v.37 no.4
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• pp.93-108
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• 2018

The service industry needs face-to-face customer service, which suggests the need for education training for workers. In other words, it is meaningful to look at whether education training for workers has a positive impact on the organization's performance. The success through education training will be due to the combined role of various factors. In this regard, the study focuses on how the attitude of workers in education training can play a role rather than just verifying the effectiveness of education training alone. As a result of the study, it was found that an employee's attitude toward education training, which was considered necessary to produce more effective results, was a regulator to further improve the educational satisfaction of training. After all, the more positive workers are about education training, the better workers' job performance can be. Therefore, promoting employee's education attitude before education training needs to be a priority, and further studies may call for more in-depth examination of the role of education training attitude.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.157-165
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• 2016

To provide the baseline for pricing, this paper proposes pricing-by-rating (PBR) as pricing model at micro-foundations level that can work as the baseline for all pricing models as well as an assessment criterion of business model in all circumstances. It sets up firstly WTP (willingness to pay/purchase) model from explicit needs and develops PBR based on the ordinal scale of the difference between the WTP and the WTS (willingness to supply/sell) by comparing individually the corresponding element/component of a firm's actual marketing mix 4P with that of the best SPEC (solution, price indicator by WTP, encouragement, channel) as an ideal 4P a customer expects and also by comparing the interaction between the 4P and the best SPEC as a whole collectively. And through illustrations it shows its applicability to evaluating business model in practice and finally asserts that PBR works as the baseline for pricing policy and as a criterion of business model evaluation in any circumstances.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.459-464
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• 2020

This study is a study that analyzes the user experience of a virtual makeup application in the beauty industry where color or formulation testing is important. Recently, cases of beauty smart stores and beauty applications using AR and AI are increasing. However, since virtual makeup is different from testing a real product, it is necessary to derive needs through research from the user's side. In order to compare user preferences by using AR and AI cases, six factors based on the emotional interface model were analyzed through a questionnaire to identify items with statistically significant figures. As a result, the user felt comfortable with the virtual makeup function, but showed that it needs to be supplemented in terms of reliability. Since this study focused on the customer experience as a real user and identified the main experience factors and needs of virtual makeup through two types of comparison, it is hoped that this study will be useful as a prior study.

• Korean Journal of Human Ecology
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• v.13 no.2
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• pp.271-282
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• 2004

The purposes of this study were to research the behavior of consumption and needs about the female university students to provide useful information which would help finding the marketing source of cosmeceuticals. The sample was consisted of 464 female university students who had experiences of using the cosmeceuticals. Data were analyzed by factor analysis, frequency, x2-test, t-test, ANOVA(LSD) using SPSSWIN. The results were as follows: When the female university students purchased the cosmeceuticals, they considered the effectiveness and the price, so were satisfied with good effect and low price. The most important marketing methods in cosmeceuticals for female university students were through the internet and mail order shopping. Whereas, demerit factors of internet shopping were founded to be the complexity of exchange or refund and the little chance of free samples for trial. The good marketing strategies might be sending trial samples, future payment system after trial period, and/or supporting the event held in the university. Besides, it might be a consideration to have an event for the improvement by public trial. Anti-aging cosmeceutical was the most preferred item for female students, sun protection and whitening cosmetics next in order. Therefore, a target customer for cosmeceuticals might be lowered in age. The purchasing cost system and therapeutic effect of cosmeceuticals had to be developed for 20's. It was necessary to be safe and effective. The factors affecting the level of satisfaction for cosmeceuticals could be categorized into 4; market environment, simplicity of purchase, product merit and additional service. The needs for cosmeceuticals showed significant differences according to grade and kinds of product.