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http://dx.doi.org/10.14400/JDC.2020.18.11.459

A study on User experience of Virtual Beauty Makeup Applications  

Woo, Ji-Hye (Visual Design, HongIk University, General Graduate School)
Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
Publication Information
Journal of Digital Convergence / v.18, no.11, 2020 , pp. 459-464 More about this Journal
Abstract
This study is a study that analyzes the user experience of a virtual makeup application in the beauty industry where color or formulation testing is important. Recently, cases of beauty smart stores and beauty applications using AR and AI are increasing. However, since virtual makeup is different from testing a real product, it is necessary to derive needs through research from the user's side. In order to compare user preferences by using AR and AI cases, six factors based on the emotional interface model were analyzed through a questionnaire to identify items with statistically significant figures. As a result, the user felt comfortable with the virtual makeup function, but showed that it needs to be supplemented in terms of reliability. Since this study focused on the customer experience as a real user and identified the main experience factors and needs of virtual makeup through two types of comparison, it is hoped that this study will be useful as a prior study.
Keywords
Beauty Applications; Virtual Makeup; Augmented Reality; Face Detection; User Experience;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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