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http://dx.doi.org/10.5143/JESK.2008.27.4.085

Design of Web Recommendation Service Based on Consumer's Sensibility  

Jeon, Yong-Woong (Department of Industrial System Engineering, Dongguk University)
Kim, Jae-Kuk (Department of Industrial System Engineering, Dongguk University)
Park, Ji-Young (Department of Industrial System Engineering, Dongguk University)
Cho, Am (Department of Industrial System Engineering, Dongguk University)
Publication Information
Journal of the Ergonomics Society of Korea / v.27, no.4, 2008 , pp. 85-94 More about this Journal
Abstract
Internet shopping has been getting more rousing due to extension of supply with PC(personal computer) and a rapid rise of use of internet. Some companies have been continually researching in how to serve individuals with each ordered information, which aimed at getting ordinary customers to induce to be loyal customers. For that, there is progress of a service of a web-recommendation which considers individual attribution. This study is suggested a method which is a service of the web-recommendation by access to sensibility ergonomics approach. Previous studies established that service had a weak point. It did not manage to realize new needs of customers. Proposed service of the web-recommendation has been designed, which preferentially propose goods included customer's sensibility to the customer who wants it. This study is expected that it will encourage a rise of products' purchasing power of customers, make an increase in a profit of both sellers and people who operate electric commercial and satisfaction of customers will go up in the same. Also, products accord with sensibility of customers will be recommended customers by the suggested service of the web-recommendation. In addition, there will be a decline of time-consuming about making a choice among some products.
Keywords
Consumer' sensibility; Web recommendation service; Sensibility ergonomics;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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