Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

A study on User experience of Virtual Beauty Makeup Applications

가상 뷰티 메이크업 애플리케이션의 사용자 경험 연구

  • Woo, Ji-Hye (Visual Design, HongIk University, General Graduate School) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 우지혜 (홍익대학교 일반대학원 시각디자인 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공)
  • Received : 2020.07.01
  • Accepted : 2020.11.20
  • Published : 2020.11.28
Download PDF
⟨ Previous Next ⟩

Abstract

This study is a study that analyzes the user experience of a virtual makeup application in the beauty industry where color or formulation testing is important. Recently, cases of beauty smart stores and beauty applications using AR and AI are increasing. However, since virtual makeup is different from testing a real product, it is necessary to derive needs through research from the user's side. In order to compare user preferences by using AR and AI cases, six factors based on the emotional interface model were analyzed through a questionnaire to identify items with statistically significant figures. As a result, the user felt comfortable with the virtual makeup function, but showed that it needs to be supplemented in terms of reliability. Since this study focused on the customer experience as a real user and identified the main experience factors and needs of virtual makeup through two types of comparison, it is hoped that this study will be useful as a prior study.

본 연구는 발색이나 제형에 대한 테스트가 중요한 뷰티 산업에서 가상 메이크업 애플리케이션의 사용자 경험을 분석한 연구이다. 최근 AR과 AI를 활용한 뷰티 스마트 스토어와 뷰티 애플리케이션의 사례가 많아지고 있다. 하지만 가상 메이크업은 실제 제품을 테스트하는 것과 차이가 있어서 사용자 측면의 연구를 통한 니즈 도출이 필요하다. AR 활용한 사례와 AI 활용한 사례를 분류하여 사용자 선호도 비교를 위해 감성 인터페이스 모델을 기반으로 6가지 요인의 설문을 통해 분석하여 통계적으로 유의미한 수치를 보이는 항목을 확인하였다. 분석 결과, 사용자는 가상 메이크업 기능을 편하게 느꼈으나 신뢰성 측면에서 보완이 필요한 것으로 나타났다. 본 연구는 실제 사용자의 경험에 초점을 두고 두 유형의 비교를 통해 가상 메이크업의 주요 경험 요인과 니즈를 파악하였다는 데 의미를 둔다. 이를 바탕으로 가상 메이크업의 선행 연구로 유용하게 활용되기를 바란다.

Keywords

References

  1. H. Y. Paek, (2019). A Study on the Development of Beauty Industry in the Era of the Fourth Industrial Revolution, The Korean Society of Cosmetics and Cosmetology 9(3), 455-462
  2. R. Morrar, H Arman, & S. Mousa, (2017). A Social Innovation Perspective, Technology Innovation Management Review, Fourth Industrial Revolution, (Industry 4(0), 5-59
  3. B. W. Kim, (2018). A Study on the Skin Diagnostics and Management Solution for the Smart Devices Based on the Beauty Tech and the Smart Packaging Business Platform Model, The Korean Society Of Computer And Information, 498-499
  4. J. W. Kim, (2009). Review. The present condition of the beauty industry in Korea, J. kor. Soc. Cloth. Ind. 11, 1-5
  5. J. W. Park, & S. K. No, (2017). A Study of the Characteristic of Make-up Application : The Korean Society Of Design Culture, 469-480
  6. H. G. Park, (2017). K Beauty + Tech Wave?. : Marketing, 51(11), 42-51
  7. J. A. Kim & Y. K. Oh, (2017). Purchase Behavior and Satisfaction of Online-only Brand Cosmetics, Asian J Beauty Cosmetol, 16(1), 32-41
  8. E. J. Lee, & Y. N. Kim, (2019). The Influence of Experience of Smart Beauty Service in 20s Female College Students on Brand Attitude and Loyalty, The Korean Society Of Design Culture, 377-392
  9. J. H. Ahn, & S. I. Kim, (2016). Comparison the Difference of User Experience for Mobile Facebook and Instagram Using Nonparametric Statistics Methods, Journal of Digital Convergence, 14(11), 481-488 https://doi.org/10.14400/JDC.2016.14.11.481
  10. S. Y. Shim, & S. I. Kim, (2020). A study on User Experience for Home Appliances Experience Service Design, Journal of Digital Convergence 18(2), 439-445. https://doi.org/10.14400/JDC.2020.18.2.439
  11. Y. S. Park, & E. H. Yim, (2019). Qualitative Research on Motivations, Decision-Makers, and Effects of Personal Color Consulting, Journal of Fashion Design, 19(2), 37-56.
  12. E. H. Chun, H. M. Seok, M. J. Chung, & E. J. Ko. (2017). A Study on the Types of Product Review on Mobile Beauty Perceived Information Authenticity, Brand Attitude, Purchase Intention and e-WOM Intention, Fashion & Text. Res. J. 19(2), 180-193. https://doi.org/10.5805/SFTI.2017.19.2.180
  13. A. R. Han, (2020). A Case Study on Product Design Based on Artificial Intelligence Technology, Journal of the Korean society design culture, 26(1), 525-535 https://doi.org/10.18208/ksdc.2020.26.1.525
  14. E. J. Im, M. S. Park, & J. H. Ha, (2017). The Correlation among Perception and Application of Personal Color and Beauty Styling, J Invest Cosmetol 13(4), 369-379. https://doi.org/10.15810/jic.2017.13.4.009
  15. K. J. Lee, (2015). A Graphical Representation of the Results from Post-hoc Analyses, Journal of the Korean Data Analysis Society, 17(2(B)), 739-748.