• The Journal of Industrial Distribution & Business
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• v.9 no.4
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• pp.63-72
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• 2018

Purpose - The purpose of this paper is to investigate the effects of online game properties, social interaction, and player satisfaction on intention to online games in Chinese gamers. Research design, data, and methodology - This study is an empirical analysis assuming that properties of online games, social interaction and satisfaction will induce Chinese gamers' intention to play online games. We set the relationship between the six variables as follows. First, the properties of online games, exogenous variables, were identified by three factors: entertainment, security, participation and challenge. Second, we had input social interaction among gamers as another exogenous variables. Third, the gamer's satisfaction of online games was added to the research model as a mediating variable between exogenous variables and endogenous variables. Finally, gamer's intention to play influenced by satisfaction and social interaction was used as final endogenous variable. The data used for the empirical analysis were collected through questionnaires for Chinese under age 35 who enjoy the online games. The data used in the research were finally extracted from 195 questionnaires. The collected data were tested through the analysis of the measurement model (Step 1) and the analysis of the structural model (Step 2). The covariance structure equation model (SEM) was used for the analysis. The measurement model and structural model were evaluated by the maximum likelihood method. Results - The results of the empirical analysis are as follows. The satisfaction of online games were entertainment and security had a significant effect to satisfaction; but participation and challenge and social interaction had no significant effect on satisfaction. The social interaction among gamers and the satisfaction with online games have a significant influence on the intention to play online games. As a result, the attributes of the game were affecting the intention to play the game after satisfaction. Social interaction influenced the intention to play online games rather than satisfaction itself. Conclusions - This study provide some practical implications for the new companies who want to enter the online game industry and seek to competitiveness in China, and provide theoretical implications on the role of interaction among gamers in the study of online games.

• Journal of Korean Society of Forest Science
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• v.97 no.6
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• pp.661-668
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• 2008

This study was conducted to provide the policy information on implementing forestry mechanization through analyzing the project results and policy effectiveness. Study method adopted LISREL (Linear Structural Relationships) model which is the covariance structural equation model. Data was collected by questionnaires on the executors who are actually executing the forestry mechanization project. The analysis results on project outcome, policy satisfaction, and education and training showed the average. But the policy consistency, the consolidation of law and system and the spreading of forest machines showed bellow the average. Therefore, it is necessary to implement the consistent policy through the consolidation of law and system, and to increase the spreading ratio of forest machines in the forestry mechanization. In forestry mechanization project, the policy basis, the spreading of forest machines, and the education and training showed the positive affect on the policy outcome, respectively. The policy outcome had the positive affect on policy satisfaction. Accordingly, although the forestry mechanization policy system is important, it is necessary to spread the forest machines and to increase the training and education of operators for the successful forestry mechanization in the future.

• Science of Emotion and Sensibility
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• v.12 no.2
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• pp.181-192
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• 2009

The purpose of this study was to explain the attitudes and acceptance toward the smart clothing adopted by the TAM(Technology Acceptance Model). A theoretical model on consumer acceptance of the commercialized smart clothing was constructed on the basis of previous studies and a review of literature and tested the path analysis. For the data analysis, statistical methods of confirmatory factor analysis, correlation, and covariance structural analysis using AMOS 5.0 package were employed. The results from a web-based survey of 557 online consumers indicate that the TAM by Davis(1989) adopted by perceived value according to market price was able to explain consumer acceptance of smart clothing substantially well. Using structural equation modeling, eight of the six hypotheses investigated in this study were supported. The results of the testing of the hypothesis were as fellows: First, perceived ease of use had a side effect on attitude through perceived usefulness. In addition, the attitude was found to affect consumer acceptance. Second, perceived usefulness was found to affect consumer attitude on perceived value, however, had not significant effect on consumer acceptance toward smart clothing. Third, perceived value was found to affect both consumer acceptance and attitude toward smart clothing. Finally, the attitude toward smart clothing had a direct effect on the consumer acceptance.

• Journal of Distribution Science
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• v.16 no.10
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• pp.39-46
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• 2018

Purpose - this research is to examine the relationship between Franchise's experiential value, lovemarks, respectful recognition, and brand loyalty focusing on the control variables. Control variables such as age, occupation, education, monthly income, and kinds of restaurant are included to measure influence on these as well. Research, design, data, and methodology - 500 questionnaires were distributed from June 10th to July 10th, 2017. 225 respondents were totally included in this analysis using SPSS and AMOS program. In order to test hypothesis, factor analysis and reliability verification firstly were employed, and then covariance structure analysis was used. Results - Empirical results are as followed. First, it can be mentioned that the esthetics of dessert cafe is analyzed to have a positive effect on the perception of love and respectful perception. Second, playfulness has a positive effect on perception of love. Third, respect perception has a positive effect on brand loyalty. When variables such as age, occupation, education, monthly income, and restaurant type were used as control variables, only monthly income had a significant effect on respect recognition. This shows that the control variable has a significant effect on the causal relationship of the variables. Conclusions - In summary, it can be stated that it is necessary for marketers to establish marketing strategies in order to boost customers' experiential value such as esthetics of franchise and also to strengthen lovemarks for respectful recognition and brand loyalty.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.697-705
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• 2014

Recently, university advertising was increasing with the educational circumstance changes. This study purposed to find out the effect of university ads satisfaction on enrolled students's university loyalty as an internal customer's loyalty not on existing external customer's perspectives. And we want to see more about the mediation effect of perceived image of the student and expected image of the student's relatives. Through the research model design and survey on students, we analysed proposed path hypotheses using the covariance structural equation analysis method with AMOS7.0 tool. As research results, all the hypotheses are accepted. University ads satisfaction was influenced to the perceived image and expected image, and finally to the university loyalty of the student. So, it is need to expand the university advertising coverage to the internal customer of enrolled students and his relatives.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.10
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• pp.7126-7137
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• 2015

This study explored the quality of nursing services in relation to a nurse's psychosocial factors (type A behavior pattern, self-esteem, locus of control, and anxiety), job stress, and fatigue. This study targeted 503 nurses who currently work at six different general hospitals in Daejeon city, The data was collected by self-administered questionnaire which was surveyed from April 1 to June 30, 2014. As the result of analysis of covariance, psychosocial factors affect the quality of nursing services more than job stress or fatigue. In addition to that, as parts of psychosocial factors, high self-esteem and low fatigue, job stress, and anxiety increase the quality of nursing services. The research above implies that the quality of nursing services of nurses who work at the general hospital has a correlation with not only the psychosocial factors but also job stress, and fatigue.

• Journal of Distribution Research
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• v.10 no.4
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• pp.69-87
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• 2005

Recently, Japan's territorial claims over the Dokdo Islands and history distortion have provoked the national sentiment of the Koreans. These events make worse political and economic relations between two countries and carry out a demonstration urging a boycott of Japanese goods. This study examines the effects of Korean consumers' ethnocentrism and animosity toward Japan on the product satisfaction perceived after using the Japanese products and repurchase intention. The author hypothesize that animosity toward Japan will affect negatively repurchase intention and positively consumer ethnocentrism, and ethnocentrism will affect negatively product satisfaction as well as repurchase intention Covariance structural equation modeling supports the model and animosity has significant impacts on repurchase intention and consumer ethnocentrism respectively.

• Journal of the Korea Society of Computer and Information
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• v.20 no.5
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• pp.141-150
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• 2015

The object of this study is finding out the relational effect of perceived crowding of international airport on emotional response and revisit intention. The data of this study was collected by questionnaire and based on Incheon international airport visitors. A total 260 validity sample was analyzed a frequency analysis, reliability analysis, exploratory factor analysis and correlation coefficient analysis from SPSS 21, a hypothesis through out confirmatory factor analysis and structural equation modeling from AMOS 7.0. As a result of this study, visitors' human perceived crowding of international airport and positive emotional response showed a significant effects on revisit intention.

• Journal of the Korea Society of Computer and Information
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• v.19 no.5
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• pp.99-107
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• 2014

In the past decade, Pine & Gilmore set out the vision for a new economic era, the experience economy, in which consumers are in search for extraordinary and memorable experiences. The purpose of this study is to investigate the relationships among walking tourist's experiences, walking tourist satisfaction and revisit intention as the social interest on walking tour has risen. A total of 250 respondents completed a survey. Using structural equation modeling (SEM) technique, the results reveal the effects of Esthetics(indulged in environments) and Escapism(diverging to a new self) that impact on walking tourist satisfaction and on revisit intention indirectly. Overall, finding of this study enhance the theoretical progress on the experiential concept in walking tour and offer important implication for walking tour marketers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.11
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• pp.4995-5004
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• 2011

This study was performed to determine the levels of depressive symptoms among community elderlies and to reveal its related factors, specifically aimed at revealing factors such as social support, family support and physical function. The interviews were performed, during the period from April 1st, to June 30th, 2010, to 995 elderlies in Daejeon city. As a results, social support, family support, ADL and IADL was found to be in a positive correlation with depressive symptoms. With the analysis of covariance structure, social support was more influential on the level of depressive symptom than family support and physical function. It was found to have the inter-relational effects that the greater the social support, family support and physical function, the lower the level of depressive symptoms.