• Title/Summary/Keyword: consumers awareness

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Perception of marriage and marriage preparation - Consumers' age-related behavior differences - (웨딩소비자의 연령에 따른 결혼인식 및 결혼준비행동 차이에 관한 연구)

  • Cho, Seongmi;Yu, Jihun
    • The Research Journal of the Costume Culture
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    • v.27 no.5
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    • pp.461-478
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    • 2019
  • As the concept of "marriage age" gradually disappears, the consumption class of the wedding market includes not only X and Y generations but also Z generations, and each generation has its own characteristics as it is already known, and there are differences in the consumption. So this research analyzed age-related behavior differences in both awareness of and preparation for marriage. Three hundred sixteen unmarried Korean males and females comprised the study population and data was collected from March 5, 2019, to April 3, 2019. The SPSS Statistics 23.0 Package was used for analysis, specifically the functions of frequency, cross tabulation, factor analysis, chi-squared test, Cronbach's alpha, Duncans's new multiple range test (MRT), and analysis of variance (ANOVA). Marriage motivation was analyzed by three factors, and there were significant differences in two types. Marital involvement was analyzed by two factors, and both factors showed significant age-related differences. Concerns relating to marriage preparation were analyzed by four factors, and two varied according to respondent age. Regarding marriage preparation behaviors, the analysis revealed that the marriage preparation method appreciably differed between age groups. Our analysis also found significant age-related differences in "the main media usually used to acquire information" and "the paths preferred for acquiring information in preparing for marriage". We expect that study results will be useful for identifying new research directions, understanding the dimensions of the wedding industry, and developing related marketing strategies.

Impacts of Corporate Social Responsibility and Authenticity on Brand Loyalty: Evidence from the Chain Coffee Shop Industry in Vietnam

  • MAI, Thi Cam Tu;NGUYEN, Hong Son;PHAN, Nguyen Ngoc Diem;LE, Minh Hang;LUU, Phuong Khanh;NGUYEN, Thi Thu Thao;NGUYEN, Thi Thu Trang
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.6
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    • pp.159-173
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    • 2022
  • This study examines the impact of CSR and its authenticity on customer loyalty through the brand image in the chain coffee shop industry. Using qualitative and quantitative methods, 601 survey questionnaires were distributed, of which 491 were analyzed. The results show that CSR has a positive impact on brand image and customer loyalty. In addition, authenticity does not moderate the impact of CSR on brand image and loyalty, as it is difficult for customers to verify the authenticity of CSR action programs. This study emphasizes the importance of CSR action programs and authenticity for businesses to sustainably enhance their distinctive brand image and customer loyalty. Therefore, for sustainable development in the future, managers of coffee shop chains need to focus on the following issues. First, the most important thing is the right awareness of businesses regarding CSR and CSR authenticity. Third, businesses should strengthen the transparency of CSR action programs in various media so that consumers can easily verify authenticity, to increase brand image and improve customer loyalty.

Quality Characteristics and Antioxidant Activity of Oat-added Curd Yogurt (귀리 첨가 호상 요구르트의 저장 중 항산화 활성 및 품질 특성)

  • Lee, Mi Ja;Kim, Hyun Young;Yang, Ji Yeong;Song, Seung-Yeob;Seo, Woo Duck;Choi, June-Yeol
    • The Korean Journal of Food And Nutrition
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    • v.35 no.5
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    • pp.324-331
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    • 2022
  • Recently, consumers' awareness of the importance of the intestinal action of lactic acid bacteria and intestinal microbes is increasing, as well as interest in yogurt. In this study, yogurt was prepared with three mixed strains (lactic acid bacteria combination, Lactobacillus acidophilus, Lactobacillus delbrueckii subsp., and Bulgaricus, Streptococcus thermophilussei, 1:1:1) by adding oats flour, and the quality characteristics of yogurt were investigated, while stored at a storage temperature of 4℃ for 12 days. According to the storage period, the control as wel as the oat yogurt showed slight decrease in pH, and no significant change in acidity. Sugar content slightly increased. and brightness decreased, in the control and the oat yogurt. Visible cell numbers increased during storage, and decreased on the 12th day. Viscosity in the oat yogurt was 7,580 cP, which was approximately eight times higher than that of the control group, and decreased gradually according to the storage period. Antioxidant activity (DPPH) was approximately two times higher in the oat-added yogurt, and slightly increased with the storage period, decreased on the 12th day of storage, and β-glucan was detected only in oat-added yogurt.

A study on the Perception of Edible Insects and Edible Insect Foods of College Students Majoring in Culinary Arts

  • Young-Sim, Choi
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.3
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    • pp.83-89
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    • 2023
  • This study presents basic data that can be easily used in the field of cooking about edible insects which are future food and alternative food by investigating the perception of edible insects among culinary majors, who are potential consumers who can improve the utilization of edible insects. As a result, 79.0% of all subjects responded that they have heard of edible insects, and the methods of obtaining information on edible insects were 'friends, colleagues, family members, etc.' 76.8% had the experience of purchasing edible insects, and 71.9% of them purchased 'online' as the purchase method. The reason for purchasing edible insects was 'curiosity', and the purchase of edible insects in the form of 'food or food added' was the highest. In the future, 70.1% are willing to use edible insects, and in particular, the intention to participate in the 'development of new products using edible insects' was the highest. Therefore, in order to improve the utilization and consumption promotion of edible insects, which are emerging as future food resources, it is necessary to develop a multifaceted plan to improve the awareness of edible insects for university students majoring in cooking and to develop educational programs for developing various menus.

Analysis of the Current Status of NFT Art and Methodology on Utilizing Domestic Artworks (NFT예술 현황 분석과 국내 미술작품 활용방안 연구)

  • Lee, Ahn
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.215-222
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    • 2022
  • This study summarizes the basic concepts of NFT art and analyzes trends in the domestic and international NFT market to provide a better understanding of the art form to suggest various ways to utilize the art in near future when social interests in technologies such as metaverse, block chain, and NFTs are continuously increasing. In addition, by examining the rapid development and process of blockchain technology in overseas markets, and confirming cases of information transfer to various metaverses such as cryptocurrency and NFT technology, the aim is to present a foothold for the future direction of national arts in general. To this end, in order to analyze consumers' perceptions and preferences, and to draw conclusions about current NFT arts at home and abroad, a survey was conducted on NFT awareness among participants of an art fair in Gwangjin-gu, Seoul. It is hoped that this study will become a cornerstone of research on NFT works and NFT art industry, which is becoming a global issue.

Research on value-added services of Chinese online music platforms

  • Yuan, Yuxuan
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.11
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    • pp.287-294
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    • 2022
  • The purpose of this study is to define the concept of value-added services on online music platforms, put forward a model of users' willingness to use value-added services on online music platforms, and explore the way its influencing factors affect users' willingness to use. This study is based on the stimulus-response model, combined with the characteristics of online music service platforms, using information value, social value, and entertainment value as independent variables, using flow experience as a mediating variable, and self-awareness as a moderator variable, and then researches on the use of users. influence of will. Empirical analysis was carried out in this study using SPSS and AMOS statistical analysis tools. It is verified that the value-added services of online music platforms have a positive and positive impact on consumers' flow experience and usage intention. This research can fill in the theoretical defects of online music platform service, which has positive and important significance for music platform operators to improve their service capabilities and improve their income.

A Study on Religious Options for Resolving Conflicts and Conflicts -Focusing on the historical cases of Buddhism- (갈등과 분쟁을 해결하기 위한 종교적 방안에 관한 고찰 - 불교의 역사적 사례를 중심으로 -)

  • Kim, sengsik
    • Journal of Arbitration Studies
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    • v.32 no.4
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    • pp.143-164
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    • 2022
  • It is not an exaggeration to say that our society is already one of disputes. Since circa 2010, the average number of lawsuits filed every year is upwards of six million cases, and resolving disputes through trials is already fully saturated. The functional roles of the court reflect that there are many lacking areas such as systems, tools, and procedures related to social integration. In addition, ADR, which is carried out in advanced capitalist nations to supplement the judicial functions, has also been implemented in our society for the past 60 years. However, for the reason why the usage rate of ADR did not increase for legal consumers, we cannot overlook government activities that did not make sufficient promotions related to the lack of awareness. In Korea, ADR is mainly composed of government-initiated types, and in particular, there is no ADR framework act that can play an integrated role. Furthermore, for the conciliation system of the court, over 80%of conciliation are conducted focusing on court of lawsuits, and legal basis and procedures between institutes are different for administrative ADR, and communication does not go smoothly, thus making it inefficient. Such examples cannot avoid being a background for criticism when considering the fundamental ideologies and beliefs of ADR. The Vinaya Pitaka of sangha related to ADR is a separate method for operating communities. This is the BDR (Buddhist Dispute Resolution) method that encompasses personal ethics, organizational ethics, harmony through various community gatherings, and adhikaranasamatha on the four issues that could occur in legal review procedures. This has become the sufficient background for succession and development for parisa sangha and gana sangha among individuals.

Barriers to Effective Communication about Advance Care Planning and Palliative Care: A Qualitative Study

  • Hyosin Kim;Signe Peterson Flieger
    • Journal of Hospice and Palliative Care
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    • v.26 no.2
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    • pp.42-50
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    • 2023
  • Purpose: The purpose of this study was to identify barriers to effective conversations about advance care planning (ACP) and palliative care reported by health care and community-based service providers in Massachusetts, USA. Methods: This qualitative research analyzed open-ended responses to two survey questions, inquiring about perceived barriers to having conversations about ACP and palliative care with patients and consumers. Data were collected between November 2017 and June 2019 from nine organizations in Massachusetts, including health care provider organizations, health insurers, community-based organizations, and a nursing education institution. Two researchers reviewed and coded the responses and identified common themes inductively. Results: Across 142 responses, primary barriers to ACP included hesitation and lack of understanding and knowledge, discomfort and resistance among service providers, lack of staff knowledge, difficulties with followup, and differences in ACP policies across regions. Common barriers to palliative care were misconceptions about palliative care and lack of knowledge, service providers' lack of preparedness, and limited policy support and availability. Challenges relevant to both ACP and palliative care were fear and discomfort around serious illness discussions, lack of knowledge and awareness, discussions that occur too late, and cultural and language barriers. Conclusion: Health care practitioners and community-based professionals reported consumer-, service provider-, and system-level barriers to facilitating conversations about ACP and palliative care with patients experiencing serious illness. There is a need for more tools and support to strengthen service providers' ACP and palliative care competencies and to promote a structured approach to health care planning conversations.

A Study on Consumer Consciousness and Purchasing Tendency on Pet Fashion Products(Dog Clothes) (펫패션 제품(반려견 옷)에 대한 소비자의식 및 구매성향에 관한 연구)

  • Myung-Hee Chung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.3
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    • pp.31-39
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    • 2023
  • This paper aimed to provide the basic data on consumers' awareness, behavioral patterns, and purchase methods for pet fashion(dog clothes). Research was conducted in April 2023 among 183 college students from universities in the Gyeonggi-do region. The analysis results are presented below. When asked if they think clothes are a daily necessity for dogs, 74.3% recognized clothes as a daily necessity for dogs. The biggest purpose of clothing for dogs was 'physical health (prevention of cold/heat, etc.)' with 60.1%. 96.7% of the respondents were very positive about the development prospects for the pet fashion industry. 46.4% of the subjects were currently living with a dog, and 30.6% of the subjects have lived with a dog for 'less than 1-3 years'. 93.0% of college students who live with a dog own dog clothes. As for the dog's clothing style, T-shirt styles without a slit were the most common at 33.6%. 81.0% of companion dog owners were found to dress their dogs when going out, and the most common reason was 'physical health (prevention of cold/heat, etc.)' at 76.6%. When purchasing dog clothes, 72.2% of the subjects considered 'fitting with the dog/convenience', and 27.8% were 'focusing on the companion's taste'. As for how to purchase dog clothes, 39.2% chose 'store visits and online purchases', 34.2% chose 'store visits and purchases', and 26.6% chose 'online purchases'. As for the most considered part when purchasing clothes for dogs, 51.9% identified 'design' and 39.2% identified 'material'. 80.7% of respondents said they would increase the purchase of dog clothes in the future.

A study on the promotion of Gangwon State barrier-free tourism (강원특별자치도 무장애 관광 활성화 방안 연구: FGI를 중심으로)

  • Ye-jin Kim;Bo-Mi Ban;Yeong-Gug Kim
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.289-304
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    • 2024
  • Purpose - Focusing on the FGI research method, the current status and issues of barrier-free tourism in Gangwon State were identified, and specific activation plans were derived Design/methodology/approach - This study conducted in-depth interviews with 20 experts related to the tourism industry. The issues, current status, and activation plan of barrier-free tourism in Gangwon State recognized by experts in tourism policy, tourism administration, tourism management, and tourism service industry were derived. Findings - First, the tendency of businesses to be promoted based on the non-disabled by not recognizing the weak as the main tourism demand group, second, confusion caused by the unification of terms related to barrier-free tourism, third, lack of finding tourism constraints subdivided according to the type and degree of disability, fourth, tourism information and evaluation indicators provided by prioritizing the convenience of suppliers rather than consumers, and fifth, the nature of the project focused on improving access to physical infrastructure. Subsequently, the results of the analysis of the plan to revitalize the barrier-free tourism industry in Gangwon State were as follows. First, education and programs to improve disability awareness appropriate to local conditions were activated, second, related information was unified and project sustainability was improved by creating a control tower for the barrier-free tourism industry at the provincial level, third, to overcome the employment crisis based on finding locally tailored jobs related to tourism care professionals, and fourth, to continuously secure quantitative and qualitative data and establish utilization plans. Research implications or Originality - First, it presents theoretical implications for related fields by providing issues and activation measures related to barrier-free tourism from the perspective of experts who are still lacking in research in academia. The practical implications are that based on the opinions of experts working in the tourism field, more specific issues of the barrier-free tourism industry in the province were presented, and policy and practical solutions were presented accordingly, suggesting realistic alternatives that can be carried out in the actual field.