[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.9708/jksci.2022.27.11.287

Research on value-added services of Chinese online music platforms

Yuan, Yuxuan (Dept. of Global Music, Graduate School, Kyonggi University)

Publication Information

Journal of the Korea Society of Computer and Information / v.27, no.11, 2022 , pp. 287-294 More about this Journal

Abstract

The purpose of this study is to define the concept of value-added services on online music platforms, put forward a model of users' willingness to use value-added services on online music platforms, and explore the way its influencing factors affect users' willingness to use. This study is based on the stimulus-response model, combined with the characteristics of online music service platforms, using information value, social value, and entertainment value as independent variables, using flow experience as a mediating variable, and self-awareness as a moderator variable, and then researches on the use of users. influence of will. Empirical analysis was carried out in this study using SPSS and AMOS statistical analysis tools. It is verified that the value-added services of online music platforms have a positive and positive impact on consumers' flow experience and usage intention. This research can fill in the theoretical defects of online music platform service, which has positive and important significance for music platform operators to improve their service capabilities and improve their income.

Keywords

online music platform; value-added service; flow experience; perceived value;

Citations & Related Records

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