Impacts of Corporate Social Responsibility and Authenticity on Brand Loyalty: Evidence from the Chain Coffee Shop Industry in Vietnam |
MAI, Thi Cam Tu
(Faculty of International Economic Relations, University of Economics and Law, Vietnam National University Ho Chi Minh City (VNU-HCM))
NGUYEN, Hong Son (Faculty of International Economic Relations, University of Economics and Law, Vietnam National University Ho Chi Minh City (VNU-HCM)) PHAN, Nguyen Ngoc Diem (Faculty of International Economic Relations, University of Economics and Law, Vietnam National University Ho Chi Minh City (VNU-HCM)) LE, Minh Hang (Faculty of International Economic Relations, University of Economics and Law, Vietnam National University Ho Chi Minh City (VNU-HCM)) LUU, Phuong Khanh (Faculty of International Economic Relations, University of Economics and Law, Vietnam National University Ho Chi Minh City (VNU-HCM)) NGUYEN, Thi Thu Thao (Faculty of International Economic Relations, University of Economics and Law, Vietnam National University Ho Chi Minh City (VNU-HCM)) NGUYEN, Thi Thu Trang (Faculty of Economic Law, University of Economics and Law, Vietnam National University Ho Chi Minh City (VNU-HCM)) |
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