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http://dx.doi.org/10.15207/JKCS.2019.10.6.191

Understanding Electric Vehicle Consumer in Korea Market Based Upon User and Prospective Survey  

Park, Jiyoung (Integrated transport division, The Korea Transport Institute)
Kim, Haegon (Industrial revolution transport division, The Korea Transport Institute)
Kim, Chansung (Strategic innovative division, The Korea Transport Institute)
Publication Information
Journal of the Korea Convergence Society / v.10, no.6, 2019 , pp. 191-201 More about this Journal
Abstract
This study aims at understanding the fundamental characteristics of EV consumer based upon user survey and understanding the challenges to promote EV adoption in Korea. Data are obtained from two different surveys. One asked 304 EV buyers in Korea and another asked 905 prospective customer about EV awareness and perception, EV purchase intention, and etc. Analysis is composed of two parts; one is about the general characteristics and purchase intention of general consumers; another is about the intent to repurchase EV owners. We discuss the policy implications to expand EV demand in Korean market based on two purchase and repurchase logit models.
Keywords
Electric Vehicle; EV buyer; Prospective customer; Purchase; Repurchase;
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