• Title/Summary/Keyword: consumer′s environmental consciousness

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Factors Affecting of Environmental Consciousness on Green Purchase Intention: An Empirical Study of Generation Z in Vietnam

  • NGUYEN, Trong Luan;HUYNH, Minh Khang;HO, Nguyet Nuong;LE, Tran Gia Bao;DOAN, Nguyen Duy Hau
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.1
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    • pp.333-343
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    • 2022
  • Humans are facing many environmental challenges. Climate change, water pollution, global warming, and hazardous waste disposal are all issues that many countries throughout the world are dealing with. People's psychology and consumer behavior are significantly affected by these challenges, particularly generation Z, which is immediately affected by environmental changes. Young people have a strong sense of curiosity and have access to readily updated knowledge. Today's youth, in particular, live a civilized and responsible lifestyle. As a result, people recognize the significance of their own consumption behavior in affecting environmental change and are increasingly replacing them with green, ecologically friendly products as a fantastic method to mitigate their harmful consequences. In this research, there are four factors related to the young generation and environmental awareness that affect green consumption intention: perceived environmental responsibility, green knowledge, green attitude, and green product value. The goal of this study is to look into how detrimental environmental changes affect Generation Z's green consumption habits. This study used primary data from over 1000 people in the age group, which was processed using the AMOS 20 software. All the characteristics described above had an impact on Generation Z's green consumption intentions, according to the findings.

A STUDY ON CONSUMER'S READINESS TOWARDS ADOPTION OF LED LIGHT IN INDIA

  • Ghoshal, Moloy
    • Asia Pacific Journal of Business Review
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    • v.2 no.2
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    • pp.1-15
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    • 2018
  • The purpose of this paper is to find out the factors responsible for purchase of LED (light-emitting-diodes) bulbs & tubes among Indian consumers and how much they are ready to replace their existing lighting system with LED fittings. A multiple regression model has been employed to investigate the factors affecting the buying decision of LED lamps in place of CFL and incandescent lamps. Eleven motives for adopting LED lamps has been identified viz. price, quality, energy saving, durability, brand, promotion, CSR, & environmental consciousness. In addition the effect of demographic variables like gender, age, household income on the purchasing decision of LED has also been examined. A total 150 respondents were contacted visiting different outlet of electrical shops of Northern Delhi. The study may helpful for the companies to decide their marketing strategies to promote LED Lamps among the consumers with an aim to save energy and save environment.

A Study on Flapper Image through the Culture and Novels in Jazz Age (재즈시대의 문화와 소설을 통해본 플래퍼 이미지)

  • 박혜원
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.2
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    • pp.173-184
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    • 2000
  • The purposes of this study is for consideration of the flapper image through the culture and novels in Jazz Age(1919∼1929) of America. The back ground of flapper fashion was Jazz. Jazz was one of the cultural languages which expressed liveness, noise, salacity, harmony of primitivity, modernity, innocence and freedom. In processing American had gotten economic power, the Jazz Age had new mood which was combined materialism and realitism. Environmental changes of life styles and development of mass culture of modern big cities could aid the birth of modern girls, flappers. They became the main group of new consumer and mass culture in new consciousness and freedom with independence. Their characteristics are confirmed from Fitzgerald's novels, This Side of Paradise and The Great Gatsby. As the results of above, the consciousness of flapper were rebellious attitude, liberalism and actualism. The designs of flapper fashion were expressed by simplicity, functionality, nudity and rhythm. The flapper images are as follows: First, they expressed modern image as a rebellious attitude. Second, flapper had a sensual image of freedom through rhythmical and speedy expression. Third, premature image for pursuing youth could be found. Therefore the changes of culture and women's life styles are very important points for fashion studies and the connecting fashion and other fields like novels is needed also for it.

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Analysis on the Characteyistics of Consumer′s Consumption Types of Environmently Friendly Agricultural Products (친환경 농산물 소비자의 소비행태에 관한 특성분석)

  • Bae Sung Eui;Yoon Jun Sang;Lee Jong Sang;Kim Chang Ho;Yoon Gil Sun
    • The Korean Journal of Community Living Science
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    • v.15 no.4
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    • pp.149-163
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    • 2004
  • The purpose of this study is to present a plan to activate the production and consumption of environmently friendly agricultural products through an analysis on the understanding degree, the level and inclination of consumption, the satisfaction degree of consumption, and the comprehension degree of production and circulation process of the environmently friendly agricultural products. 1 reviewed the literature and did survey In this study. The results are as follows : (1) As a result of an analysis on the understanding degree of the environmently friendly agricultural products, it is shown to get 6.37 points out of 10 and also, there is a difference between age, educational background, and income level. (2) In the case of research on the method to distinguish the environmently friendly agricultural products from others, it is proved that consumers have a strong faith on quality guarantee marks and there is a difference between gender, income level, and consumption period. (3) It is also shown that consumers purchase environmently friendly agricultural products for the family member's health in the survey on the motivation for purchasing them. And also, there is a difference between men and women. (4) The result of the survey on the consumption scale of the environmently friendly agricultural products shows that 94 people(60.3%) spend more than 50% of their gloss foodstuffs cost purchasing them and 20 people(12.8%) spend 30-50%. (5) In the survey on the amount and the frequency of the purchasing items of the envirounently friendly agricultural products, respondents count livestock products mostly in amount while point out main cereals and a kinds of soy and pastes in frequency. (6) Consumers ask that the price of environmently friendly agricultural products is a little expensive or reasonable and there is no differences between individual groups. (7) In the case of the purchase of foreign environmently friendly agricultural products, there are more people who want to purchase domestic ones than those who want foreign ones. Therefore, it is shown that environmently friendly agricultural products have a counterpower after the market-open to import. (8) As a result of the analysis on the quality of environmently friendly agricultural products, it is proved that they have better quality than general agricultural products and also, it is found out that women feel larger differences than men in quality. (9) In the analysis on the satisfaction degree of the environmently friendly agricultural products, it is proved that respondents trust the safety and nutrition of them whereas they are not satisfied with the external shape of them. (10) It is analyzed that tile conversion of consumer's consciousness is the most critical factor for development of environmently friendly agriculture. (11) The factors to activate the consumption of environmently friendly agricultural products are proved in order of the enlargement of direct transaction, the conversion of consumer's consciousness, the easiness of purchase, activating consumers'unions, and publicity.

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Genetically Modified Foods and Consumer Protection (유전자재조합식품과 소비자보호)

  • 유두련
    • Journal of Families and Better Life
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    • v.20 no.4
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    • pp.89-102
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    • 2002
  • Genetically modified foods may be defined as the foods deemed as safe by current technology among the many kinds of agricultural and stockbreeding products that are now under research and development using contemporary gene-modification techniques. This study examines hotly debated arguments, both for and against genetically modified- foods, in various countries. This study also investigates consumers'rights and responsibilities. Countries that are developing and exporting genetically modified organisms(GMO) have maintained that GMO can help produce more crops while reducing labor and other production-related costs, and that the genetically modified foods signify ″the second green revolution,″ which will solve future food and environmental problems by strengthening specific nutritive substances and extending shelf-life. But consumer groups, environmental organizations. and food-importing countries are more cautious about importing and consuming those foods because the potential dangers of GMO to human bodies and the environment have not been tested thoroughly yet. South Korea, following suit with others such as EU, Japan, Australia, and New Zealand, introduced a law on 'Labeling of Genetically Modified Foods', which went in effect in March, 2001, on the basis of customers'rights to make informed choices. The law takes the ″precautionary principle″ into consideration, rather than stopping at insuring ″substantial equivalence″ in developing and consuming GM foods. The actual impact of the law will depend on the level of citizens'Participation more than on the government's willingness to carry out the law. So far the level of Korean consumers'consciousness about genetically modified foods is very low. Therefore, it is hard to expect consumers to exercise their ″rights not to buy″ foods that are potentially unsafe. The Korean government must devise an effective plan to inform and educate the people about the labeling of genetically modified foods.

Comparative Study of the Influence of Customer Buying Factors on Eco-friendly Consumption: Focused on Korea-China consumers (한·중 소비자의 친환경적인 소비활동에 영향을 미치는 구매 결정요인에 관한 비교 연구)

  • Zhao, Li;Seo, JunHyeok;BAE, SungMin
    • Journal of Korean Society for Quality Management
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    • v.44 no.2
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    • pp.321-340
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    • 2016
  • Purpose: In this study, we revealed the influence of customer buying factors in the purchase process of eco-friendly product. Especially, we focused on the information acquisition, alternative evaluation, and after-purchase activity process based on Korea-China customer's survey. Methods: In the information acquisition process, we investigate the channels of information acquisition about eco-friendly product, a reliability of information, and an impediment of acquiring product information. At the stage of alternative evaluation, we extract various causes that affects pre-purchasing process and perform the AHP analysis to identify critical causes. At last, we compare several factors which affects before and after purchasing process. Results: Especially, an average utilization and cognition score of eco-friendly products of Chinese consumers is higher than Korean consumers' score. In addition, critical buying factors of Korean consumers are a product quality, an evaluation of existing users. However, that of Chinese consumers are safety of products and environmental benefits of products. Conclusion: In recent years, as the rapid economic development of China, environment pollutions like heavy smog and yellow dust have been occurred frequently. In that manner, Chinese consumer's environmental consciousness is rapidly increasing; not only try to be active participant in eco-friendly activities, but also eco-friendly purchasing activities. In addition, Chinese consumers recognize eco-friendly products as good products made with advanced technology.

Study on Expression Characteristic of Fashion Bag Products of Up-cycle Brand (업사이클 브랜드 패션가방제품의 표현 특성 연구)

  • Park, Hae-In;Kwak, Tai-Gi
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.1-14
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    • 2017
  • The consumption trend of fashion in modern industrial society is developing from the rapid changes, and the lifespan of fashion products becomes shorter due to the various industrial wastes. Due to the attitude change caused by the ethical consumption consciousness and environment awareness, the up-cycle fashion products got to receive attention, and it is in the limelight as a new trend to realize the sustainable fashion products in the domestic and foreign fashion. The purpose of this study lies in drawing the expression characteristics by investigating and analyzing the cases of each type on the fashion bag products of up-cycle brand, and contributing to the diversification of product family fitting to the characteristics of fashion bag product of up-cycle brand, systematic strategies of up-cycle fashion products, and activation of up-cycle fashion market. In research methods, the theatrical researches were conducted centered the relevant domestic literature materials, preceding papers, etc., which ran paralleled with the actual case analysis study. Through the preceding research and websites related to selected products, websites of up-cycle companies, relevant books, related articles, etc., the expression characteristics of up-cycle fashion bag products were drawn. The results of this study are as follows: First, as it has the feature of historicality, the designs can be created by containing the designer's story, story of materials, and consumer's story. Second, since it has the characteristic of sustainability, the application of manufacturing process and materials, extension of product life, conversion of original material's function, etc. can be sustainable. Third, as it's a trait of scarcity, all products may be produced by hand, and it can have the specialty which the original materials have. Fourth, since it has an eco-friendly trait, even while saving the original materials, the aesthetic needs could be met according to the consumers' continuous demand.

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A Study on the Importance of Contents in Middle-School Home-Economics (중학교 남.녀학생이 인식한 가정과 교육내용의 중요성에 관한 연구 - 전라북도 남.녀학생을 중심으로-)

  • 박일록
    • Journal of Korean Home Economics Education Association
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    • v.10 no.2
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    • pp.29-42
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    • 1998
  • The purpose of this study was to identify the contents that students want to learn the most on Home-Economics. Participants were 710 middle school students(359 boys and 351 girls) from 9 schools located in 4 cities and 5 counties in CholaBukDo. The results are as follows: 1. Of 32 contents on Family life, boys were interested in 'the puberty', 'pregnancy and the ethics on sex', 'social needs', 'the importance of family relationship', and 'adolescents' physical development'. On the other hand, girls were more intered in 'pregnancy' and 'the ethics on sex', 'the puberty', 'development of career consciousness' and 'career preparation', 'the adolescents' physiolosical and physical development', and 'the importance of family relationship'. 2. Of 37 contents of Managing home resource and Consumer life subarea, boys showed their interests on 'environmental problems', 'environmental conservation', 'environmental pollution', 'management of time and work', 'knowledge', 'management of their abilities'. And girls were more interested in 'environmental conservation', 'environmental pollution', 'environmental problems', 'adolescents life', and 'management of time and work'. 3. Of 49 contents on Dietary life, boys were more interested in 'puberty and the development', 'importance of nutriment', 'nutrition and health' and 'smoking and the health'. However, girls were more interested in 'smoking and health', 'puberty and the development', 'the importance of nutriment', 'nutrition and health', 'a realistic plan to reduce the food-based environmental pollution'. 4. Of 40 contents on Clothing life subarea, while boys were interested in 'the suitable cloths on oneself', 'clothing design', 'regulation of temparature', physical protection' 'merchandising for ready-made clothing'. On the other hand, girls were mostly interested in 'the suitable cloths on oneself', and next 'the clothing design', 'merchandising for ready-made clothes','physical protection', and 'the appropriate posture and physical adornment'. 5. Of 18 contents on Residence life subarea, teachers emphasized the importance of ventilation for adjusting the room environment and students were more interested in the effective use of the residing space. In general, those middle school students in Cheolabukdo showed the biggest interest on 'Clothing life', 'Residence life' the second, 'Eating life' the third, 'Human development and Family relationship' the fourth, and Management of family resource and Consuming life' was their fifth interest. Such result was consistent with Ⅱ-Rok Park's previous research(1997). Since the participants for this study were sampled form 9 schools located in CheolaBukDo, it is not suitable to apply the results nationwide. The restricted sampling must be considered and further studies are needed to make comparisons among areas.

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A Study on the Demander's Consciousness of the National Forest Management System (국유림 경영제도에 대한 수요자의 인식정도에 관한 연구)

  • Park, Kyung-Seok;Lee, Seong-Youn;Choi, Soo-Im;Kim, Hyun-Sik;Jeong, Se-Myong;An, Ki-Wan
    • Journal of Korean Society of Forest Science
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    • v.99 no.3
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    • pp.380-390
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    • 2010
  • This research was conducted to investigate the consciousness of demander on National Forest Management System and to seek for solution to activate it by measuring the variables such as the extent of goal achievement on the system, the extent of importance on function of national forest, benefit for participation of the system, and the extent of importance on the system as well as the extent of demander recognition and intention of participation on the system like, Cooperative Forest Program and People's Forest Program. The target of this investigation is to categorize consumers of National Forest Management System (NFMS) into four types such as environmental organization that do not participate in the system, environmental organization that participate in the team, company to publish a white paper on environmental and local government. As a result, the intention of participation was showed in C Type (62.7%), among fields that respondents interested in participation were tree planting and forest tending (56.2%). However, the rest of the participants were reluctant participate in the NFMS due to more benefit (72.2%) of corporate social responsibility from other fields than those from the field utilizing forestry. If only, diverse facilities related to national forest and active supporting policy are provided by Korea Forest Service, social participation using forest resources would be considered. Although 61% among A Type recognized NFMS in advance, the prime reason for not utilizing are the problems with reserving place for participates in and the inconvenience to participate in on-site. Type D shows slightly high interest in People's Forest Program (3.69). Also, it shows high interest in Forest Recreation (4.15) and Forest Reports (3.90). Particularly, it indicates that GyeongGi-Do and GangWon-Do local government prefers Forest Experience, and Cheolla, ChungCheong and GyeongSang local government prefer Forest Reports. Based on the above study, we finally suggest that legal alignment of the system, and the provision of incentive for inducement of voluntary participation by Corporate Social Responsibility (CSR), and establishment of new exclusive nongovernmental organization be able to operate the system as the solution to activate NFMS in terms of the consumer.

A Study on the Recycling Improvement method of a Cosmetic Container in Korea (우리나라 화장품용기의 재활용 증진 전략)

  • Kim, Young-Gook;Lee, Hoon;Jung, Jae-Chun
    • Journal of the Korea Organic Resources Recycling Association
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    • v.10 no.1
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    • pp.128-138
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    • 2002
  • Waste recyling is a very important concept with waste minimization in the waste managment. Especially, recycling waste from the point of environmental and economical view is useful. The recycling part of package waste needs to continuously grow. But, cosmetic container, which is continuosly increased as waste. The difficulty of waste treatment in cosmetic industy produces complicated environment problem. Cosmetic container is difficult to recycle because it mostly made of complex material. Also, cosmetic container is difficult to separate I source and thus usually are generated mixed waste. In this study we performed an analysis on the Recycling Improvement method of a Cosmetic Container The result of this study could be summarized as follows 1) As a part of law and a system improvement, must be achieved Improvement Cosmetic law, Deposit refund system. and charge system, Technology development for recycling of a cosmetic container, Extension of refill productions, Recovery system establishment of a cosmetic container and inducement of a maker's recycling paticipation. 2) As a part of a cosmetic container design improvement, must be achieved simplification and standardize of container's cuality, Cosmetic life cycle extension, Selection of recycling materials and Cosr reduction of a cosmetic container. In conclusion, To the recycling improvement of a cosmetic container, must be achived collective development of system improvement, participation of the government and company and a consumer's recycling consciousness. Most of all, A company need to try to recycling container development of a cosmetic container.

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