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A Study on the Demander's Consciousness of the National Forest Management System  

Park, Kyung-Seok (Department of Forest & Climate Change, Korea Forest Research Institute)
Lee, Seong-Youn (Department of Forest & Climate Change, Korea Forest Research Institute)
Choi, Soo-Im (Department of Forest & Climate Change, Korea Forest Research Institute)
Kim, Hyun-Sik (Department of Forestry, Chonnam National University Graduate School)
Jeong, Se-Myong (Department of Forestry, Chonnam National University Graduate School)
An, Ki-Wan (Division of Forestry Resources & Landscape Architecture, Chonnam National University)
Publication Information
Journal of Korean Society of Forest Science / v.99, no.3, 2010 , pp. 380-390 More about this Journal
Abstract
This research was conducted to investigate the consciousness of demander on National Forest Management System and to seek for solution to activate it by measuring the variables such as the extent of goal achievement on the system, the extent of importance on function of national forest, benefit for participation of the system, and the extent of importance on the system as well as the extent of demander recognition and intention of participation on the system like, Cooperative Forest Program and People's Forest Program. The target of this investigation is to categorize consumers of National Forest Management System (NFMS) into four types such as environmental organization that do not participate in the system, environmental organization that participate in the team, company to publish a white paper on environmental and local government. As a result, the intention of participation was showed in C Type (62.7%), among fields that respondents interested in participation were tree planting and forest tending (56.2%). However, the rest of the participants were reluctant participate in the NFMS due to more benefit (72.2%) of corporate social responsibility from other fields than those from the field utilizing forestry. If only, diverse facilities related to national forest and active supporting policy are provided by Korea Forest Service, social participation using forest resources would be considered. Although 61% among A Type recognized NFMS in advance, the prime reason for not utilizing are the problems with reserving place for participates in and the inconvenience to participate in on-site. Type D shows slightly high interest in People's Forest Program (3.69). Also, it shows high interest in Forest Recreation (4.15) and Forest Reports (3.90). Particularly, it indicates that GyeongGi-Do and GangWon-Do local government prefers Forest Experience, and Cheolla, ChungCheong and GyeongSang local government prefer Forest Reports. Based on the above study, we finally suggest that legal alignment of the system, and the provision of incentive for inducement of voluntary participation by Corporate Social Responsibility (CSR), and establishment of new exclusive nongovernmental organization be able to operate the system as the solution to activate NFMS in terms of the consumer.
Keywords
national forest management system(NFMS); corporate social responsibility (CSR); cooperative forest program; forest leports; forest experience; people's forest program;
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Times Cited By KSCI : 1  (Citation Analysis)
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