• Title/Summary/Keyword: cognitive ability

Search Result 1,003, Processing Time 0.031 seconds

Individual Brand Loyalty and the Self-Corporate Connection Induced by Corporate Associations (기업연상이 소비자의 자아연관성과 개별브랜드의 충성도에 미치는 영향)

  • Choi, Nak-Hwan;Park, Deok-Su
    • Journal of Distribution Science
    • /
    • v.9 no.1
    • /
    • pp.5-15
    • /
    • 2011
  • Research regarding corporate associations in marketing has generally been approached using the association theory. However, limited research investigates the effect of corporate associations on consumer loyalty to individual brands by examining the role of self connectedness with a corporate image. The activation of behavior-related constructs can influence individuals' behaviors without their intention or conscious awareness. A recently developed body of research suggests that self connection can play an important role in affecting subsequent behaviors. Although these effects have received considerable attention, the set of mechanisms involved in self connectedness and loyalty to individual brands is not clear. An active self account in which associative constructs can affect behavior by temporarily altering the active self-concept may lead to behavior or evaluation. If the exposure to a corporate brand can induce consumers' cognitive associations and goal-primed effects through the role of active self accounting, the connectedness between the consumer's self and the corporate brand could be developed and this connectedness could be explained by associative and connection models and the goal priming theory. Therefore, this study investigates the influence of corporate associations on loyalty to individual brands through connections between the corporate and the consumer's self. There are three main purposes of the research. First, theories regarding corporate associations will be explored. Second, theories of self-concept will be investigated and self connectedness with corporate brands will be explored. Third, the effects of the connectedness between the self and the corporation on corporate identification and loyalty to individual brands will be investigated. For the purposes of this research, the types of corporate associations are classified into corporate ability (CA) associations and corporate social responsibility (CSR) associations. Furthermore, the connectedness between the consumer's self and the corporate image are divided into two concepts: the connectedness between the individual self-concept and the corporate identity and the connectedness between social self-concept and the corporate identity. This study suggests the hypotheses that the types of consumer self connections with the corporate image could vary according to the types of corporate associations created and further that the connectedness between the corporate association and the consumer's self-concept have positive effects on loyalty to corporate individual brands. The results of testing these hypotheses are as follows. First, corporate ability associations enhance the connectedness between the consumer's individual self and corporate brands. That is, corporate ability associations influence individual connectedness between the corporate and individual self-concept positively from the viewpoint of the consumer's personal ability and branding success. In addition, corporate social responsibility associations have a positive effect on social connectedness between the corporation and the consumer's social self-concept. Second, the connectedness between the corporate brand and the consumer's self-concept affects identification with the corporation. The consumer's personal self and social self connectedness induces corporate identification. Third, individual self connectedness has a positive effect on loyalty to corporate individual brands, while social self connectedness does not. This also means that individual self connectedness with the corporate image or brand plays a more important role in forming individual brand loyalty than social self connectedness with the corporate does. In addition, social connectedness cannot influence individual brand loyalty until it passes through identification with the corporate. Fourth, consumers who experience identification with a corporate identity also show positive responses to corporate individual brands. That is, consumers also develop loyalties toward individual brands through the corporate identification because self-pursued goals that are induced by corporate associations can be achieved by consuming the individual brands that are sold by the corporate that the consumers identify with.

  • PDF

An Investigation on the Application for Problem Generation and Problem Reformulation by Pre-service Teachers (예비교사의 문제 생성과 재구성 활동에 관한 탐색)

  • Kim, Seul Bi;Hwang, Hye Jeang
    • Communications of Mathematical Education
    • /
    • v.29 no.3
    • /
    • pp.533-551
    • /
    • 2015
  • Problem posing in school mathematics is generally regarded to make a new problem from contexts, information, and experiences relevant to realistic or mathematical situations. Also, it is to reconstruct a similar or more complicated new problem based on an original problem. The former is called as problem generation and the latter is as problem reformulation. The purpose of this study was to explore the co-relation between problem generation and problem reformulation, and the educational effectiveness of each problem posing. For this purpose, on the subject of 33 pre-service secondary school teachers, this study developed two types of problem posing activities. The one was executed as the procedures of [problem generation${\rightarrow}$solving a self-generated problem${\rightarrow}$reformulation of the problem], and the other was done as the procedures of [problem generation${\rightarrow}$solving the most often generated problem${\rightarrow}$reformulation of the problem]. The intent of the former activity was to lead students' maintaining the ability to deal with the problem generation and reformulation for themselves. Furthermore, through the latter one, they were led to have peers' thinking patterns and typical tendency on problem generation and reformulation according to the instructor(the researcher)'s guidance. After these activities, the subject(33 pre-service teachers) was responded in the survey. The information on the survey is consisted of mathematical difficulties and interests, cognitive and affective domains, merits and demerits, and application to the instruction and assessment situations in math class. According to the results of this study, problem generation would be geared to understand mathematical concepts and also problem reformulation would enhance problem solving ability. And it is shown that accomplishing the second activity of problem posing be more efficient than doing the first activity in math class.

Influence of Psychological Well-being on Highschool Student's Emotional intelligence and Interior-Exterior Control (고등학생의 심리적 안녕감이 정서지능과 내외통제성에 미치는 영향)

  • Lee, Kyung-Mee;Kim, Young-Tae;Park, Jung-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.13 no.3
    • /
    • pp.1027-1034
    • /
    • 2012
  • The purpose of this study was to discover the relevance between the psychological well-being of highschool students and their emotional intelligence, which functioned as a representative adjustment index in their daily life, as well as their interior-exterior control. To attain this purpose, this study targets as research subjects 402 students who were freshman at two different high schools of Jeju City. The results were as follows. First, female students had a higher level of emotional intelligence than male students had. Second, those with greater feeling of psychological well-being had higher emotional intelligence and interior-exterior control. Third, the psychological well-being had a positive effect on emotional intelligence and interior-exterior control. According to this survey, we need to recognize that there is a close relationship between psychological well-being and emotional intelligence. We also need to strengthen the ability of students to better understand other people through the affective rather than the subject-centered cognitive aspect of counseling education and activities. There is also a need to strengthen their social skills that gives them the ability to deal with and act wisely in human relationship. This can be achieved through counseling education and programs that can promote better understanding of their psychological well-being as well as influencing interior-exterior control.

A Literature Review on Media-Based Learning in Science (과학과 미디어 기반 학습 관련 문헌 연구)

  • Byun, Taejin
    • Journal of The Korean Association For Science Education
    • /
    • v.37 no.3
    • /
    • pp.417-427
    • /
    • 2017
  • Media is the medium that impart information beyond time and space. They refer to characters or images that serve as means to convey information. From old media such as newspapers and television to new media such as the internet and smart phones, media has developed cumulatively with the development of technology. The goal of media education is to develop the understanding of the properties of media, the ability of critical interpretation of media and selective acceptance. Furthermore it is to cultivate the ability to express meaning creatively and communicate through media. I carried out 'the research of Korean classroom instruction models based on media' with Korean language and social studies education researchers from July 2016 to December 2016. This study is a fundamental study of the project. Based on 58 research papers published between 2006 and 2016, research trends and factors were extracted through literature studies related to media-based science learning. The Result has shown that the studies related to media-based science learning is on the rise, and more than half of all researchers studied about elementary school students. The studies were divided into research on students, research on teachers and pre-service teachers, research on smart devices or media contents, and research on the development of digital textbooks. Among the four variables, there were many researches related to students' cognitive and affective development, and the development and application of media contents.

Effect of exercise program on activity of daily living in patients with dementia : A Systematic Review (운동프로그램이 치매환자의 일상생활활동에 미치는 효과에 대한 체계적 고찰)

  • Kim, Jae-Nam;Lee, chang dae;Park, Ji-Hyuk
    • Therapeutic Science for Rehabilitation
    • /
    • v.4 no.2
    • /
    • pp.7-15
    • /
    • 2015
  • Objectives : The aim of this study was to assess the clinical effect of exercise program used for treatment of activity of daily living skill in patients with dementia. Methods : We searched foreign studies registered from 2007 to 2014 based on PubMed database, using the following search terms : dementia, alzheimer disease, cognitive impairment, exercise program, physical activity, activity of daily living, ADL. Total 5 studies included from 215 studies after analysis papers. Results : selected paper's average pedro score was 6, Katz index of ADLs, Bathel ADL index, IADL activity of daily living assessment tool were used. there was significant improves of activity of daily living skill in the use of exercise program groups and it prevent decreased of activity of daily living skill. Conclusion : This study provide evidence of exercise program applied in clinical use and demonstrate effective on activity of daily living ability. This results expected to help suggesting basic data for exercise program to improve activity of daily living ability and making effective treatment approach method in the future.

The Effects of Havruta Class on High School Students' Geographical Attitude and Academic Achievement (하브루타 수업이 고등학생의 지리학습에 미치는 영향)

  • Kang, Eung Jung;Cho, Chul Ki
    • Journal of the Korean association of regional geographers
    • /
    • v.23 no.2
    • /
    • pp.420-436
    • /
    • 2017
  • This study is to design and apply the Havruta class in the geography class and to investigate the effects of the students' attitude on the geography class and the change of the academic achievement through the Havruta class. As a result, it was found to be effective. The students who experienced the lessons in the class were more interested in the geography class, so they were more active in the class activity and they were useful as the class strategy to turn into the self - leading learner participation class. Through the help of Havruta class, students have been helped to understand the concept of geography, and it can be seen that their interaction with their mates has changed into an active attitude to improve their problem-solving ability and creative thinking ability. But, the students who experienced Havruta class did not get a meaningful difference in the evaluation of academic achievement after the class application. We can expect a positive effect on the application of short-term teaching, but it is necessary to give appropriate grace period to the evaluation of the cognitive domain and to develop a proper evaluation method rather than the existing selective evaluation I knew.

  • PDF

Study on the Autonomous Vehicle Feature for the Elderly Driver (Focusing on Interaction Design) (고령운전자를 위한 자율주행차량 기능 연구 (인터랙션 디자인을 중심으로))

  • Choi, Kyu-Han
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.11
    • /
    • pp.474-481
    • /
    • 2019
  • Korea entered the aged society in 2018 with the elderly population accounting for 14.4% of the total population, and it is expected to enter the super-aged society in 2026. In particular, it is predicted that by 2050, the elderly population will be 38% of the total population, making it one of the countries with the highest number of elderly people in the world. The increase in the elderly population is naturally leading to an increase in the number of traffic accidents among elderly drivers, in 2017, there were 26,713 elderly driver accidents over 65 years of age, with 848 people dying and 38,627 injured. Compared with 2011, the number of accidents and injuries has doubled and the number of deaths has increased 1.4 times. This study determined that the main factors of the increase in traffic accidents were the characteristics of elderly drivers, such as a decrease in visual/hearing ability, cognitive and information processing ability, and muscle strength. Therefore, it raised the necessity of autonomous vehicle(level 2) for elderly driver who can minimize the burden of driving and aimed to study the function of autonomous vehicle for elderly driver who is not familiar with new technology. Based on this, four functions of autonomous vehicles for elderly drivers were derived, such as providing clear information according to the road environment, considering physical characteristics of drivers, simplifying interface, and reinforcing in-vehicle safety devices.

The Effect of the Belief Systems on the Problem Solving Performance of the Middle School Students (중학생의 신념체계가 수학적 문제해결 수행에 미치는 영향)

  • Kwon Se Hwa;Jeon Pyung Kook
    • The Mathematical Education
    • /
    • v.31 no.2
    • /
    • pp.109-119
    • /
    • 1992
  • The primary purpose of the present study is to provide the sources to improve the mathematical problem solving performance by analyzing the effects of the belief systems and the misconceptions of the middle school students in solving the problems. To attain the purpose of this study, the reserch is designed to find out the belief systems of the middle school students in solving the mathematical problems, to analyze the effects of the belief systems and the attitude on the process of the problem solving, and to identify the misconceptions which are observed in the problem solving. The sample of 295 students (boys 145, girls 150) was drawn out of 9th grade students from three middle schools selected in the Kangdong district of Seoul. Three kinds of tests were administered in the present study: the tests to investigate (1) the belief systems, (2) the mathematical problem solving performance, and (3) the attitude in solving mathematical problems. The frequencies of each of the test items on belief systems and attitude, and the scores on the problem solving performance test were collected for statistical analyses. The protocals written by all subjects on the paper sheets to investigate the misconceptions were analyzed. The statistical analysis has been tabulated on the scale of 100. On the analysis of written protocals, misconception patterns has been identified. The conclusions drawn from the results obtained in the present study are as follows; First, the belief systems in solving problems is splited almost equally, 52.95% students with the belief vs 47.05% students with lack of the belief in their efforts to tackle the problems. Almost half of them lose their belief in solving the problems as soon as they given. Therefore, it is suggested that they should be motivated with the mathematical problems derived from the daily life which drew their interests, and the individual difference should be taken into account in teaching mathematical problem solving. Second. the students who readily approach the problems are full of confidence. About 56% students of all subjects told that they enjoyed them and studied hard, while about 26% students answered that they studied bard because of the importance of the mathematics. In total, 81.5% students built their confidence by studying hard. Meanwhile, the students who are poor in mathematics are lack of belief. Among are the students accounting for 59.4% who didn't remember how to solve the problems and 21.4% lost their interest in mathematics because of lack of belief. Consequently, the internal factor accounts for 80.8%. Thus, this suggests both of the cognitive and the affective objectives should be emphasized to help them build the belief on mathematical problem solving. Third, the effects of the belief systems in problem solving ability show that the students with high belief demonstrate higher ability despite the lack of the memory of the problem solving than the students who depend upon their memory. This suggests that we develop the mathematical problems which require the diverse problem solving strategies rather than depend upon the simple memory. Fourth, the analysis of the misconceptions shows that the students tend to depend upon the formula or technical computation rather than to approach the problems with efforts to fully understand them This tendency was generally observed in the processes of the problem solving. In conclusion, the students should be taught to clearly understand the mathematical concepts and the problems requiring the diverse strategies should be developed to improve the mathematical abilities.

  • PDF

A Study on the Relation of Science-gifted Student's Triarchic Intelligence, Thinking Styles and Academic Performance (과학영재의 학업성취에 대한 삼원지능과 사고양식의 영향 연구)

  • Lim, Jae-Ryung;Yoo, Gu-Sik;Na, Dong-Jin
    • Journal of Gifted/Talented Education
    • /
    • v.13 no.4
    • /
    • pp.95-117
    • /
    • 2003
  • This study is to suggest the alternative to limits of intelligence focused on Psychometric tests. Through this study, it was found that triarchic theory of intelligence and thinking styles, which were suggested by Sternberg, were useful. The subjects are 122 student who are at three science-high-schools. The results show that the subjects preferred judicial, executive, and hierarchical rather than conservative styles of thinking, and they had strong analytical, creative, and practical ability. The correlation between academic achievement and triarchic intelligence except automation was significant. The difference of academic achievements was not significant by styles of thinking related to creativity and pattern of triarchic intelligence. There was no interaction between two variables as we expected. The practical ability illustrated the total academic performance very well. And executive, judicial thinking styles were prediction variable in case of considering with triarchic intelligence. Through the results, it could be suggested that triarchic intelligence and thinking styles of non cognitive concept could be important standard referred to selection for the science-gifted, and argued that the reform of the science-high-school was needed to produce the creative-productive science-gifted student.

Educational Effects of Flipped Learning on University Teaching Courses (대학 교직수업에 적용한 플립드 러닝의 교육적 효과)

  • Lee, Soon-Deok
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.20 no.2
    • /
    • pp.346-357
    • /
    • 2019
  • The purpose of this study was to examine the effects of flipped learning and explore the learners' experiences. Data were collected from 64 students who participated in flipped learning for 7 weeks at N university. The results were as follows. First, after applying flipped learning, learners feel more comfortable learning together and prefer collaborative learning. Second, flipped learning had no significant effects on learner's overall metacognition, but it had positive effects on the awareness and cognitive strategies. Third, flipped learning had no significant effects on academic self-efficacy, but it positively affected the task difficulty preference and confidence of learners who had a lower level of collaborative tendencies. Fourth, flipped learning had no significant effects on SDL ability, but it positively affected the learning plan of learners who had a higher level of collaborative tendencies. Fifth, learners' class satisfaction of flipped learning was generally very high. We suggested a policy, instructional design and strategies for effective implementation of flipped learning.