• Fashion & Textile Research Journal
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• v.12 no.4
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• pp.439-449
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• 2010

The purpose of this study is to identify the differences in persuasive effectiveness of visual merchandising between consumers in Korea and China including the moderating roles of shopping value in effectiveness of visual merchandising. For the cross-cultural experiment, 2(degree of sensuousness of VM: high vs. low)${\times}$2(involvement: high vs. low)${\times}$2(nation: Korea vs. China) factorial design were used. A total of 480 questionnaires allocating 60 students to each group were distributed. The results were as follows. First, Chinese consumers were likely to respond favorably regardless of the degree of sensuousness of VM, while Korean consumers were more positive in high degree of sensuousness of VM. Second, aesthetic cognition of VM and attitude toward VM had positive influences on brand cognition in both countries. Third, Korean consumers with greater recognition of aesthetic attributes of VM had more positive brand attitude, while Chinese consumers with greater recognition of utilitarian attributes of VM had more positive brand attitude. Fourth, there were moderating effects of shopping value in persuasive effectiveness of VM in Chinese consumer group, while there were no significant moderating effects in Korean consumer group. With the cross-cultural interpretation of the fin-dings, strategic implications and suggestions for the global fashion retailing, specifically fashion visual merchandising, are provided.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.7
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• pp.916-926
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• 2004

The purpose of this study was to examine the workers＇ attitudes toward textile industry. Also the attitude was investigated how to be correlated to job stress symptoms and job performance. The data were obtained from questionnaire completed by 529 workers employed in textile or clothing companies. The SPSS package was used for data analysis which included t-test, ANOVA, mean, correlation, and factor analysis. The results showed that workers＇ attitudes toward textile industry were neither positive nor negative. The attitudes revealed to be divided into two components-cognition, affect/behavioral intention. Cognitive attitude was observed to be more positive than affective/behavioral intention attitude. The attitude differed according to personal characteristics such as sex, educational status, position, period of one＇s service, types of industry and job specifications. The attitude were correlated with job stress symptoms and job performance. The more positive the workers＇ attitudes were, the lesser job stress symptoms and the higher job performance were. As the two components of the attitudes are in the same way, the attitude toward textile industry exhibited to have higher correlation with job stress symptoms and job performance.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.224-234
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• 2004

This paper is an exploratory research to identify the structural model suitable for the fashion brand attitude effect process of VMD structural elements. Under the circumstances of severe competitiveness in price-conscious casual brand, we intended to find measurement model of VMD effect to establish plausible brand specific VMD strategy. Since VMD is regarded as one of marketing stimuli like advertising, we introduced Mackenzie, Lutz, and Belch(1986)＇s advertising effect measurement model for the analysis. For the study, VMD structural elements were composed of controllable visual factors from store environment at the aspect of marketing strategy. As a result, the reciprocal mediation hypothesis model shows the best fit for the VMD stimuli. That is, under the cognition of interaction between VMD attitude and brand attitude, strategy must be considered to strengthen the attitude relation between VMD and brand. The second fit model was the dual mediation model which was adopted from Petty and Cacioppo＇s ELM. According to this, when you make use of VMD strategy, it is needed to consider both of affective and cognitive factors of VMD.

• Journal of Korean Elementary Science Education
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• v.40 no.1
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• pp.13-21
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• 2021

This study analyzed the effects of 'online biology learning using E-learning system' on elementary school students' science-related attitudes. Samples of the study were composed of 95 sixth-grade students of N elementary school in Seoul, Korea. The learning was conducted for 11 times over a month. The main results of this study are as follows. First, for the paired t-test, a statistically significant difference between the pre and post scores of science-related attitudes was found. After conducting the online biology learning science related attitudes scores of students generally declined. "The boredom caused by simply watching online biology contents" is the decisive cause of the decline in science-related attitude scores analyzed through interviews. Second, in ANCOVA, according to 'levels of meta-cognition'. there was no statistically significant difference in scores of science-related attitudes. but, there was statistically significant difference in science-related attitudes according to 'adoption of scientific attitudes'. Students of high meta-cognition type showed a greater decline in scores than students of low meta-cognition type. Based on the results of this study, implications for research of online biology education and elementary science education are discussed.

• Asia-Pacific Journal of Business
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• v.12 no.3
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• pp.295-328
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• 2021

Purpose - This study reviewed domestic empirical studies on abusive supervision published from 2009 to 2020 and summarized the accumulated results. In particular, this study classified previous studies on abusive supervision as antecedents (supervisor characteristics, subordinate characteristics, and contextual factors) and outcome variables (cognition/awareness, affection/emotion, attitude, behavior, and others). Based on the results, this study suggested potential issues of previous studies and future directions for abusive supervision. In addition, this study proposed the academic and practical implications and limitations. Design/methodology/approach - The domestic studies on abusive supervision can be divided into antecedents and outcome variables, and each study was organized into the characteristics of the supervisor, subordinate, and situational characteristics, and the resultant variables were divided into cognition/awareness, affection/emotion, attitude, behavior, and others. Finding - Prior studies on abusive supervision had several limitations in obtaining clear results with individual characteristics or fragmented approaches at the organizational level. In the future, more comprehensive approaches will be needed. Research implications or Originality - This study will provide academic and practical implications for future research on abusive supervision by deepening an understanding of the negative consequences of abusive supervision.

• Korean Journal of Occupational Health Nursing
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• v.19 no.2
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• pp.117-127
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• 2010

Purpose: The purpose of this study was to investigate the factors that influenced the preparation for later life of the age group of 30s, 40s, and 50s in production workers. Methods: The participants for this study were 320 men working in 2 workspaces of Ulsan city. The data was collected from May to July, 2010 using structured questionnaires. Chi-square, One way ANOVA, Duncan test, Pearson's Correlation Coefficient and multiple regression with the SPSS WIN 17.0 program were used to analyze the data. Results: There were statistically significant differences among 30s, 40s, and 50s workers regarding the preparation for later life, health promoting behavior, knowledge and attitude of cerebrocardiovascular (CVD) diseases. 50s workers were significantly more higher than 30s and 40s regarding the preparation for later life, health promoting behavior, cognition and attitude of CVD diseases. The model including variables related to the preparation for later life explained variance of 42.3% of 30s, 36.0% of 40s, and 28.5% of 50s workers. Finally, cognition of CVD diseases and social support were predictors in explaining the level of the preparation for later life among production workers. Conclusion: Based on the findings of the study, nursing interventions should be developed to improve the preparation for later life of production workers according to age differences.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.209-220
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• 2021

The purpose of this study is to examine the effect of donation campaigns ambassador model in non-profit organizations. To analyze the research hypothesis, the independent variables (high awareness-high expertise, high awareness-low expertise, low awareness-expertise, low awareness-low expertise) and the dependent variables (source credibility, message credibility, attitude toward the organization, and donation intention) were measured. Interaction effect was found on the source credibility, message credibility, and donation intention. The interaction effect showed that public perceived positively if the ambassador has high cognition level on the condition of low expertise. However, the attitude toward the organization according to the PR ambassador type was not significant. The study suggested that the non profit organization would better use the ambassador of high cognition rather than expertise.

• Journal of the Korean Society of Food Culture
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• v.23 no.3
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• pp.388-396
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• 2008

This study examined the effects of Web ad components on customer attitude and purchasing decisions in 300 individuals who visited family restaurant Websites. The results are summarized as follows: First, Web ad components such as content, design, and interactivity had effects on the cognitive attitudes of the customers. And design, accessibility, and Web functionality had significant effects on the customers' emotional attitudes. In addition, content, navigation, and Web functionality had significant effects on the customers' behavioral attitudes. Lastly, the cognitive, emotional, and behavioral attitudes of the customers had significant effects on their purchases. From these results, design elements such as content, color, and menus, along with user interactivity for information are considered helpful components of a food service Web ad for customer cognition of the restaurant's information. In addition, aspects of Web functionality such as the food service's Web ad set-up, or the protection of personal information, the color design and menu, as well as accessibility for easy use, are all helpful in terms of gaining a customer attitude that is friendly and preferential towards a restaurant's menu items.

• Journal of Korean Society of Forest Science
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• v.95 no.6
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• pp.759-767
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• 2006

Firstly, this study aimed to identify differential characteristics of alternative tourists by comparing socioeconomic and travel characteristics, ecotourism cognition level and intention to participate in ecotourism, and eco-friendly travel attitudes between alternative tourists and mass tourists visiting Jeju Island. Secondly, it aimed to evaluate the possibility of the Jeju experimental forests managed by Warm Temperate Forest Center as an alternative tourism destination. The results shown that alternative tourists had more positive travel attitude and higher level of cognition of ecotourism and intention of participate in ecotourism than mass tourist. The cognition level and the intention of visit the experimental forests were also higher in alternative tourists group. In addition, alternative tourists were more active and participatory in nature-oriented activities, and evaluated themselves culture and nature oriented tourists. Thus, it is required to keep monitoring the alternative tourists' distinctive characteristics and to reflect those in developing and managing alternative tourism destinations.

• Journal of Korean Library and Information Science Society
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• v.43 no.4
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• pp.139-159
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• 2012

The purpose of this research is to increase understanding about 'an attitude' and to develop the contents of the reading attitude survey questionnaire through the analysis and comparison of reading attitude models. An attitude has an individual's perception and feeling about events, problems, people or things, and it also includes the state prepared for reaction. An attitude consists of emotion, cognition and behavior and it is formed by experience, learning or value judgment. Reading attitudes are composed of cognitive factors that represent beliefs or opinions about reading, emotional factors that represent evaluation and emotion about reading, and behavioral factors that represent intentions or behavior to reading. The analysis of the components of the reading attitude models shows the fact that the influencing factors of reading attitude formation are the reading experience, beliefs of reading results, beliefs about others' expectations and reading environments. Thus, the contents of reading attitude survey questionnaires should include such contents as reading experience, beliefs of reading results, beliefs about others' expectations, and reading environments.