• Journal of the Korean Society of Clothing and Textiles
• /
• v.37 no.2
• /
• pp.202-212
• /
• 2013

Outstanding service quality is a crucial factor to increase customer revisits, to increase customer revisits, to create new customers through positive word-of-mouth marketing and increase profits; in conjunction, the physical environment of department stores have a firsthand impact on customer purchasing behavior. This study examines the physical environment dimensions of department stores in China and the causal relationship with the physical environment, service environment, internal responses and store loyalty. The subjects in this study were male and female adults who finished the shopping the Lotte and Wangfujing Department Store located in Beijing. All participants were over the age of 20 and a one-on-one survey was conducted to gather data from October to November 2011. Data from 424 respondents were analyzed: in addition, AMOS factor analysis and path analysis were used. The results were as follows. First, physical environment factors consist of exterior aesthetic attraction, convenience, cleanliness and an interior aesthetic attraction. Second, exterior aesthetic attraction, convenience and cleanliness affect the overall service environment perception. Third, the service environment exercised an influence on internal responses, and internal responses impacted store loyalty. Fourth, a comparative analysis was made over Korean and Chinese department stores in China to check the research model. In Wangfujing Department Store, exterior aesthetic attraction, cleanliness and convenience had a statistically significant impact on service environment perceptions. In Lotte Department Store, the perception of service environment was under the statistically significant influence of all physical factors (exterior aesthetic attraction, interior aesthetic attraction, convenience and cleanliness). The findings of this study are helpful for Korean Department stores that plan to make inroads into China to formulate efficient service environment strategies tailored to local consumer characteristics.

• Science of Emotion and Sensibility
• /
• v.5 no.3
• /
• pp.61-66
• /
• 2002

Recently PET fabrics woven by high sensitive PET yams were used as a high sensitive clothing. Such high sensitive PET woven fabrics for clothing are passing through various processes, and are influenced by processing tension and heat, it makes the physical properties of PET yarns changing and makes the defects of PET fabric. Therefore many difficulties are faced to decide processing conditions for making high sensitive PET fabric. But few research related to the processing conditions of PET yarns and issue point for producing high sensitive clothing was only performed. In this study, POY and SDY of PET manufactured in seven filament manufacturing companies are selected, and their physical properties in each layers of filament cake divided by 50000m are measured and analyzed. Especially, wet and dry shrinkages according to the various wet and dry heat temperatures are analyzed for supplying basic physical data of PET yam and for enhancing PET yarn quality used for the high sensitive clothing.

• Journal of Environmental Health Sciences
• /
• v.39 no.6
• /
• pp.522-531
• /
• 2013

Objectives: A field survey was conducted in a hog-raising industry in order to help develop personal protective equipment for workers which would secure the safety and the health of these workers. The attempt by this study will help enhance safety in the livestock industry and contribute to the advancement of the industry. Method: The study first selected a total of 111 workers from the hog-raising industry as research participants and designed a survey with questions on general characteristics, indoor and outdoor working environments, how the workers would in practice wear or purchase the working clothes, what needs to be improved in these new working clothes, how much the workers would be likely to accept the working clothes and protective equipment, and lastly, conditions of the communicable disease control overgarment. The collected data underwent frequency analysis and cross analysis with SPSS 21.0. Result: The research targets' average age was 50 years. Work efficiency by environmental factor was normal, but all age groups had experience of accidents (79.3%). Major wounded parts were under elbow and under knee. Protective equipment most commonly worn was helmet (83.4%), gloves (98.2%) and boots (99.1%), and satisfaction with them was normal at 3.41. Working clothing most commonly worn was old clothing (31.8%) and everyday wear (17.6%) and satisfaction with it was low. Considering the improvement of working clothing, they required attached pouches, elasticity and deodorization. The acceptability of improved working clothing was high at 69.2%. Conclusion: After problems have been addressed in relevant future research, what has been learned from the concerned study will be referred to as a useful basic reference when the relevant field works to develop high-quality working clothing and protective equipment for workers in the hog-raising industry.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.20 no.3
• /
• pp.115-128
• /
• 2018

The purpose of this study is to systematize various clothing production methods that domestic fashion brands are utilizing to produce fashion products, and to propose effective clothing production methods according to the characteristics. The research methods are contents analysis method of the literatures, articles, reports, and interviewing method of the practitioners who are in charge of the production of fashion. First, the clothing production methods of the domestic fashion brands are categorized as follows. It is divided into a fashion brand management method and a promotion company entrustment method based on who carries out the clothing production and management. The fashion brand management method is subdivided into the 'rental-production', 'CMT', and 'self-production' methods. All three methods are performed at domestic and global sourcing, but the CMT method is more utilized at the global sourcing. The promotion company entrustment method is subdivided into the 'full consignment production method', the 'CMT method involving promotion company', and 'direct buying method by promotion company'. All methods are performed at domestic and global sourcing. Second, the results of reviewing effective clothing production methods, according to characteristics are as follows. If fashion brands control the production and management, they use all three fashion brand management methods. The fashion brands use the promotion company entrustment method when they wants to offer special products, or the number of items is large, or the production management is difficult, or the manpower and equipment size is reduced. The domestic sourcing is utilized by fashion brands and promotion companies when production management is required for high quality apparel production, in case of trendy and complex designs, spot production, and in small quantity production. The global sourcing is utilized by fashion brands and promotion companies when it comes to lowering the production cost, fashion brands preferred the mass production of apparel with design that can be pre-planned.

• Journal of the Korean Society of Costume
• /
• v.38
• /
• pp.289-304
• /
• 1998

In Korean clothing industry, most of the manufactures produce garments by subcon-tractors partially or entirely. It is very often that the design part is remote from production part and there is miscommunication between these two parts resulting dissatisfaction to both. Therefore it is very important to communicate the manufacturing information clearly and quickly to produce garments exactly the design part intended. Also to automate the clothing out how to produce and use the information objectively and efficiently. As a first step of moving to automation, the purpose of the research is to find out how manufacturing information and data are communicated in clothing manufacturing at present. In order to follow the information flow of a cer-tain manufacturer, the case study method was used. The case study samples were 12 clothing firms of 13 brands. The results and suggestions are as follows :- 1. A manufacturing information is communicated through paper documents such as“Production Order”, sample and patterns. At present, a production order sheet is the most efficient communication media, which comprises most of the information being communicated. 2. A manufacturing information comprises control information on the product, design in-formation, pattern information, cutting information, material information, sewing information, production schedule information, quality control information, costing information and information about the subcontractors. 3. A manufacturing is not quite objective except pattern information and cutting information which is presented by CAD systems. The communication of design information and sewing information should be somehow more objective. 4. There is not much information from a subcontractor. Considering that a subcontractor is the other partener of the communication, more information from the subcontractor is required for both benefit. 5. A designer produce most of the manufacturing information, but the information is communicated through a production manager to the subcontractor. The difference between the information maker and information communicator can cause any miscommunication. In future automated manufacturing, it will be possible for the designer to communicate to the manufacturer directly from the early stage of designing.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.9 no.2
• /
• pp.75-84
• /
• 1985

In order to improve dyeing and finishing technology of thin cloth of microfiber(super-fine fiber), the degrees of deep dyeing method, the light fastness, and the washing fastness were investiagted. 1. The thin cloth made of microfiber, $0.15^d\~0.2^d$, was conjugated type and the dyeing degree was lower at 5 to $10\%$ than that of cloth made of common fiber. The cloth of excellent dyeing fastness, light fastness, was developed by increasing the concentration of dye of high quality up to $5\~10\%$. 2. Because refractory rate of microfiber of $0.2^d$ was lower than that of $0.01^d$, the surface refractory rate of $0.2^d$ was lower than that of $0.01^d$ fiber. Therefore the surface of micro-fiber, $0.2^d$, was more rougher than that of $0.01^d$ and it belongs to separate type. 3. The higher degree of dyeing was increased by using dye of microparticle. Also the degree of textile printing was increased by adding urea solution ($20\%$) and glycerine diethylene glycol. 4. Light fastness was very excellent, marked 5 grade. However, washing fastness was 2$\~$3 grade. After dyeing, we could improve to 4 grade, through hot water washing including some organic chlorine solvent. 5. Super microfiber of $0.01^d$ will not be dyed by present dye and dyeing equipment, because right reflection light rate(white light) of fiber surface was too high and the more refraction rate higher the more surface refraction rate will be increased.

• Journal of the Korean Society of Costume
• /
• v.15
• /
• pp.253-265
• /
• 1990

This article was written with two purposes in mind. The first purpose was to introduce clothing and textile community who may not be familiar with Multidimensional Scaling(MDS) with usefulness of the new technique in the area of fashion merchandising. The second purpose was to present the results of an empirical study on brand image utilizing MDS and its related technique as the main analysis tools. The main objective of the empirical study was to gain a better understanding of consumer's brand image by relating differences in perception and attributes of clothing in women's ready-to wear market. For this empirical study, the ten brands and the fifteen attributes of clothing were chosen. The questionnaire consisting of questions asking about the similarity and attributes of clothing between selected brands was administrated to 185 career women during summer in 1989. Data were analyzed cluster analysis, and KYST and PROFIT in MDS program. The results were as follows: 1. The similarities data for the ten selected brand by using KYST program of MDS drawed the perceptual map. The results of this perceptual map showed that the selected brand were grouped into three clusters. 2. In order to get a somewhat objective view of which attributes consumers are attributing to each brand, PROFIT program was used. As a result, it was revealed that assortment depth / width, price, youth-oriented style, possibility of various social activity were significant attributes in consumer's brand choice rather than physical attributes of clothing such as quality or durability. This may imply that consumer orientation in rapidly changing environments of women's apparel market was its basic idea, and the focus of all fashion merchandising activities was put on need's and the response of consumer group who are the object of the target. Implicating for future research as well as for strategy of brand positioning were also suggested.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.5
• /
• pp.754-764
• /
• 2010

Most silk fabrics are produced only after the degumming process to make the best use of the properties and have restricted silk processing that do not hinder their performance. However, considering the highly increased preference for natural fibers and the shortage of raw silk, high-quality upgraded silk product functions are required by the development of a processing technology and a good design. This study analyzes the changes with the samples by the functional finish such as softening finishing, wash and wear, tannin weighting by measuring the objective hand of scoured silk and three finished ones using KES-FB. As a result, the change of objective hand of finished silk fabrics that improves functionality was analyzed and compared. The increase of KOSHI after the finish became stiffer show that the silk fabric samples are appropriate for summertime clothes with the retention of a certain clothing climate for the body. The stiffness of finished fabrics for the normal had a closer relationship with the density of fabrics than the type of finishing. The samples (after the softening finishes) maintain better elasticity according to the properties of the softener and the finishing agent. Although the specimens of this study were thin fabrics, their elasticity against compression increased after the softening finishes and became softer than degummed silk. The surface properties of georgette were changed by all types of finishing.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.16 no.2
• /
• pp.263-275
• /
• 1992

This study intends to provide strategic positioning of brand image analysed from the view point of perceptual dimensions of clothing consumers. Consumers are segmented on the basis of the attributes of brand image, and in each segment, perceptual map is composed according to multidimensional scaling. The results are as follows; 1. According to the Benefit Segmentation, it is statistically significant that the consumers are divided into 'product-factor oriented group 'and' image-factor oriented group'. 2. From the analysis of perceptual map upon the 'similarity of brand image,'image-factor oriented group 'perceives more differently than 'product-factor oriented group' 3. From the analysis of perceptual map with the evaluation of attributes of brand image, price, promotion and design are significant determinants in 'total consumer group'. In addition, store image is significant determinant in' image-factor oriented group' and quality is significant determinant in' product-factor oriented group'. According to the evaluation of consumers on 8 brands with determining attribute-vector, ranks of brands in each segment are similar in the vector of price and promotion but different in the vector of design between segment groups. 4. From the analysis of perceptual map upon the preference of brand image, the distribution of preference and position of ideal point are different between segment groups. 5. With evaluation of purchase habit, statistically significant differences are found between groups segmented in the degree of importance of attributes, purchasing motive, purchasing time, sources of information and expenses for clothes.

• Journal of Fashion Business
• /
• v.3 no.4
• /
• pp.131-138
• /
• 1999

The purpose of this study is to measure Korean, Chinese and Chosunjok college women's body part sizes, and then, classify their body shapes according to the drop value(hip circumference-chest circumference) as well as their statures, and thereupon, comparatively analyze the statistical distribution of their major body part measurements and thereby, provide for some basic data useful to the development of quality fitting apparels exportable to China. The results of this study can be summarized as follows; Most of Korean and Chinese college women were found to belong to the body type of "N" body shape, while many of Chosunjok college women belonged to "H" body shape body type characterized by normal stature but small difference between hip and chest circumferences. The most prevailing body type of Korean and Chinese college women next to "N" type(65%, 51%) was "H" (23%, 35%), followed by "A" type(12%, 14%), while that of Chosunjok college women was "H" type (54%), followed by "N" (40%) and "A" type (6%). On the other hand, in terms of distribution of major body part sizes, there was found a wide difference between Chinese and Korean college women. Chosunjok college women had similar body part sizes to Korean college women's in such measurements as waist back length, shoulder-to-shoulder length, front interscye length, back interscye length, under-chest circumference and weight, while having simliar body part sizes to Chinese college women's in such measures as stature, arm length, waist front length, waist side-hip line length, crotch length, head circumference, neck-root circumference and waist circumference.