• 한국의류학회지
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• 제27권3_4호
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• pp.322-332
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• 2003

The purpose of this study was to segment the consumer market for women's street clothes based on benefit sought. The sample was taken from 1106 middle class women who were in their 30's-40's living in Gwangju city. Consumers were classified into three groups by honest sought. The groups were practical benefit seeking group(36.7%), multi-benefit seeking group(32.6%) and symbolic/aesthetic benefit seeking group(30.7%). ANOVA, $\chi$$^2$-test revealed differences among groups according to benefit sought, use of information sources, purchasing behavior variables and demographic variables As a result of comparison for two market segmentations, benefit segmentation was proven to be more useful than segmentations using clothes image preference. But there were differences in psychological variables and demographic variables among the same benefit segments. Therefore hybrid approach on segmentation using clothes images preferences and benefit sought is neccesary.

• 대한가정학회지
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• 제46권6호
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• pp.49-59
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• 2008

The purpose of this study was to examine the role of consumers' self-image and pursued-image of clothes on the clothing purchase decision making according to the location. Data were obtained from a questionnaire filled out by 575 women living in Seoul and Jechon. For data comparative analysis, paired t-test, t-test, factor analysis and multiple regression analysis were used. The results of this study are as follows: 1. There were significant differences in self-image and pursued-image in terms of clothing purchases between women who live in Seoul and Jechon residents. 2. Demographic variables influenced to the self-image and pursued-image of clothes factor. Among them, size of the city was the most important factor which influence to the clothing purchase behavior. 3. Self-image, pursued-image of clothes, problem recognition and evaluative criteria factors significantly differed between Seoul and Jechon residents. In two cities, problem recognition factor which was arisen by external stimulus and all of the evaluative criteria factors showed significant differences. 4. When the cities were partitioned by size(large and small city), the influence of self-image and pursued-image of clothes on the clothing purchase behavior showed different phases. Generally, self image and pursued-image of clothes were more important to various problem recognition and evaluative criteria factors in large city(i.e. Seoul) than in small city(i.e. Jechon). However economic rational factor was the exception.

• 한국의류학회지
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• 제39권3호
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• pp.379-393
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• 2015

This study proposes a new way to investigate purchasing behavior for preschool children's clothes using an ethnographic research method. The study consisted of 16 subjects composed of preschool children (aged 6 and 7) and their mothers. The analysis results are as follows. First, the in-depth interviews, indicated 14 attributes that mothers considered when purchasing children's clothes. Next, the result of conducting component analysis for consideration attributes indicated that the order of importance of attributes for mothers' opinions varied partially for some attributes (such as price) that depended on if the child was being raised only by the mother or with the help of another person. Second, in the accompanied shopping for the preschool children's clothes, the result of identifying the differences between the perception of consideration attributes and shopping behaviors confirmed some differences between consideration attributes recognized in the interviews and attributes practically considered when purchasing. Housewives (who were the mothers of girls) said that materials and comfort were the most important in the interviews; however, employed mothers of girls perceived design to be the most important attribute. The mothers of girls assessed design as an important attribute that they could never concede. Third, the children's opinions were found to partially influence mothers' purchasing behavior in the purchase of preschool children's clothes. Preschool children expressed their opinions on wearability and design in the process of wearing clothes at home or buying them outside; subsequently, mothers recognized children's opinions and reflected them in their practical purchases.

• 한국의류학회지
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• 제27권1호
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• pp.100-110
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• 2003

The purpose of this study were 1) to find out the structural elements in classifying clothes images, and 2) to segment the consumer market for women's street clothes based on clothes image preferences and to identify the group differences in psychological variables, purchasing behavior variables and demographic variables. The sample was taken from 1106 middle class women who were in thier 30's∼40's living in Gwangju city. Consumers were classified into six groups: active image group (35.4%), feminine image group (25.9%). daring image group (16.5%), elegant image group (10.8%), dressy image group (8.9%) and brisk image group (3.5%). Women in their 30's∼40's preferred elegant image, daring image, active image and feminine image. Elegant image oriented group: This group is the lowest education level group and has the highest rating of housewife. This group has the lowest scores use of person information search, Daring image oriented group: Woman in their 30's prefers daring image. This group thinks practical benefit sought is less important than self-expression benefit sought. This group has the highest scores use of non-person information search, Active image oriented group: This group is practical benefit seeking group. and purchases the lowest amount of clothes. The amount of average household income is the lowest. Feminine image oriented group: The amount of average household income is the highest. This group perceives more youth$.$fashion benefit sought and self-expression benefit sought than elegant image oriented group. ANOVA, $\chi$$^2$-test revealed differences among groups according to benefit sought use of information sources, purchasing behavior variables and demographic variables.

• 패션비즈니스
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• 제21권4호
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• pp.61-72
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• 2017

The purpose of this study was to analyze the impact of climate change cognition on clothing behavior of fashion consumers to understand the impact of climate change on the fashion system. An online survey was conducted of 385 people in their 20s-50s working in the fashion industry as well as general consumers. Data collected from surveys were analyzed by factor analysis and t-test. Results are as follow: First, climate change cognition consists of four sub-dimensions, which are 'knowledge of climate change' and 'recognition of climate change in Korea'. Second, clothing behavior related with climate change consists of six sub-dimensions, which are 'environmentally-friendly fashion purchases', 'new clothes-wearing style affected by climate change', 'ethical fashion consumption', 'pursuit of functional fashion', 'pursuit of seasonless fashion', and 'clothes-wearing in response to climate change.' Last, the group with higher cognition of climate change than the group with lesser cognition had significantly higher degree of trying new styles created because of climate change, making ethical fashion purchases, pursuing functional fashion, and wearing clothes in response to climate change.

• 한국지역사회생활과학회지
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• 제26권1호
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• pp.115-126
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• 2015

The study investigates the clothes-wearing behaviors of female college students based on differences in indoor heating systems and cold sensitivity. The respondents included a total of 281 female college students living in South Korea and China. Data were analyzed through an ANOVA and, a paired t-test based on SPSS 21.0. Korean students were less dependent on winter clothing than Chinese students for the whole body parts except for the trunk. Korean students were more likely to feel coldness more but wore less clothing. Korean students' clothes-wearing behaviors with respect to coldness depended on the indoor heating system. Korean students tended to buy warmer clothing, although they preferred not to wear undergarments and tended to wear and to wear less winter clothing. Chinese students showed more active clothes-wearing behaviors to keep their feet warm. Finally, groups divided by indoor heating systems and cold sensitivity showed different clothes-wearing behaviors in comparison to those groups based only on indoor heating systems. Even in similar weather conditions, clothes-wearing behaviors for cold adaptation depended on the indoor heating systems and cold sensitivity. The results suggest that this perspective should be taken into consideration when evaluating clothes-wearing behaviors of certain groups or individuals.

• 복식
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• 제50권7호
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• pp.219-233
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• 2000

This paper is designed to suggest marketing strategies suitable for each classified group by subdividing high school students, the new-generation consumers, by clothes-shopping orientation at jean markets and by identifying the demographic characteristics and the purchasing behavior of each classified group. The subjects consist of 644 high school students. female and male, in Seoul, who responded to my questionnaire research. In terms of the clothes-shopping orientation, pleasure shopping orientation, brand-based shopping orientation, fashion-oriented one, convenience-oriented one and economic one are in sequence. In light of the consumer group based on the factors of clothes-shopping tendencies, the convenience-oriented group ranks first, which is followed by pleasure shopping group, brand-based shopping group and economic one. The subjects turn out to have purchased jeans at time of necessity, The subjects are most liable to get information from their friends, which is followed by their shopping experiences and display. And they turn out to be little affected by family members, salespersons and the press. They regarded aesthetic standards as one of the most important standards, which are followed by size, fitting, personality expression and prices in order. On the other hand, they think little of such factors as friends and similarity. In terms of the standards to make a selection of shops, the respondents cite the quality of goods, the prices of jeans, and service. They didn't think much of the importance of the persuasion of those around them, the convenience of mass transportation facilities, and the approving rate of brands and so on. They resort to wholesale markets, department stores and low-pricing shops in sequence. They turn out not to be satisfied with product guarantees, and fashion. They relied on aggressive approaches like exchanges and refund in case they were dissatisfied with jeans.

• 복식문화연구
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• 제3권1호
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• pp.65-82
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• 1995

The purpose of this research is to grasp the factors behind a mother's behavior in purchasing baby's clothes and to investigate how her purchasing behavior is affected by the baby's age, sex, rank, her age, her educational background, her place of residence, her occupation, the number of children's and family's monthly income. for this purpose, questionnaires were used and personal interviews with 481 mothers who bring up from newborns to two-year-old babies in Seoul ere conducted. Through this research, some facts have been found as follows. 1. Mother's behavior in purchasing baby's clothes are affected by baby's variables such as the baby's age, sex and rank, particularly it is much affected by baby's rank. 2. Mother's behavior in purchasing baby's cloths are affected by mother's variables such as the mother's age, educational background, place of residence, occupation, the number of children's and family's monthly income. Particularly it is much affected by mother's educational background and family's monthly income.

• 패션비즈니스
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• 제4권4호
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• pp.29-40
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• 2000

Eldery generation is a strategic purchasing consumer group in domestic fashion market for the future. The thesis of this study is that identifies needs and desires of eldery women by researching clothes purchasing behaviors and clothes selection standards. For the study, a questionnaire was used as a method of mearsurement and the eldery women in Seoul and Kyonggi were selected as a sample. Data was processed by SPSS $PC^+$ program and analyzed by using frequency, percentage, $x^2$-test and t-test. As a result of this study, clothes purchasing behaviors and clothes selection standards of eldery women can be recognized in related to age and others. A based on the results, this study is expected to assist that marketers can establish effective marketing strategy for the silver fashion business.

• 복식문화연구
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• 제6권3호
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• pp.73-87
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• 1998

The purpose of this study was to identify fashion leadership and information seeking as a part of adolescents'clothing purchase behavior study. The questionnaire was administered to 291 junior high school students. The data were analyzed using factor analysis, t-test and ANOVA utilizing SPSS/PC/sup +/. The results of this study were as follows: 1. The adolescents usually used store information seeking and consultation with friends as continuous information seeking. The adolescents usually read fashion articles in the fashion magazine more than fashion advertisements. As information seeking before purchasing, they watched store displayed or window displayed clothes the most, and then consulted with friends or family members. The degree of information seeking before purchasing was significantly different according to the number of purchasing clothes. 2. Three factors (mass communication informations, observation & personal information, and family members information) of information sources derived by factor analysis. 3. Three groups were classified as fashion leaders, fashion flowers, and fashion laggards according to fashion leadership. Girls perceived themselves as fashion leaders much more than boys did. There was significant difference among three fashion leadership groups in the number of purchasing clothes and price partially. 4. Fashion leaders seeked the continuous information and mostly used mass communication information sources and observation & personal information as information sources before purchasing clothes.