The Study on the Influence of Factors on Clothing Purchase Behavior of Baby′s Wear

乳兒服 구매행동에 영향을 미치는 外的變數에 관한 연구

The purpose of this research is to grasp the factors behind a mother's behavior in purchasing baby's clothes and to investigate how her purchasing behavior is affected by the baby's age, sex, rank, her age, her educational background, her place of residence, her occupation, the number of children's and family's monthly income. for this purpose, questionnaires were used and personal interviews with 481 mothers who bring up from newborns to two-year-old babies in Seoul ere conducted. Through this research, some facts have been found as follows. 1. Mother's behavior in purchasing baby's clothes are affected by baby's variables such as the baby's age, sex and rank, particularly it is much affected by baby's rank. 2. Mother's behavior in purchasing baby's cloths are affected by mother's variables such as the mother's age, educational background, place of residence, occupation, the number of children's and family's monthly income. Particularly it is much affected by mother's educational background and family's monthly income.