Journal of Fashion Business (패션비즈니스)
- Volume 4 Issue 4
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- Pages.29-40
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- 2000
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- 1229-3350(pISSN)
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- 2288-1867(eISSN)
A Study on the Clothes Purchasing Behavior of the Eldery Women
노년 여성(老年 女性)의 의복구매행동(衣服購買行動)에 관(關)한 연구(硏究)
- Wee, Hye-Jung (Dept. of Clothing and Textiles, Sookmyung Women's University) ;
- Shon, Hee-Soon (Dept. of Clothing and Textiles, Sookmyung Women's University)
- Published : 2000.12.30
Abstract
Eldery generation is a strategic purchasing consumer group in domestic fashion market for the future. The thesis of this study is that identifies needs and desires of eldery women by researching clothes purchasing behaviors and clothes selection standards. For the study, a questionnaire was used as a method of mearsurement and the eldery women in Seoul and Kyonggi were selected as a sample. Data was processed by SPSS
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